除臭剂市场规模、份额和成长分析（按产品类型、包装材料、分销管道、最终用户和地区）- 2025-2032 年行业预测

预计到 2023 年除臭剂市场规模将达到 731.5 亿美元，从 2024 年的 772.5 亿美元成长到 2032 年的 1,194.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

由于人们转向非气雾剂产品，以及越来越多的消费者出于对健康的考虑而更喜欢天然成分而不是合成成分，除臭剂市场正在经历显着的增长。人们（尤其是长时间在户外度过的活动人群）对持久清新感的需求，推动了旨在有效对抗体味的除臭剂的使用。此外，棒状产品和天然配方的兴起为消费者提供了更多选择。香味和包装的创新，加上透过社群媒体的强力推广，为市场扩张创造了巨大的机会。随着人们对产品内容的认识不断提高，预计未来几年除臭剂市场将大幅成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

除臭剂市场规模（依产品类型）

• 市场概况
• 喷
• 走珠式
• 奶油
• 凝胶
• 擦拭巾
• 戳
• 其他的

除臭剂市场规模（以包装材料）

• 市场概况
• 金属
• 塑胶
• 其他的

除臭剂市场规模（依分销管道划分）

• 市场概况
• 超级市场和大卖场
• 便利商店
• 药局
• 网路商店
• 其他的

除臭剂市场规模（按最终用户划分）

• 市场概况
• 男性
• 女士

除臭剂市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Unilever PLC（United Kingdom）
• Procter & Gamble Co.（United States）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• L'Oreal SA（France）
• Avon Products, Inc.（United Kingdom）
• Godrej Consumer Products Limited（India）
• Natura &Co Holding SA（Brazil）
• Edgewell Personal Care Company（United States）
• Poliana Industriale SpA（Italy）
• Cosmax, Inc.（South Korea）
• LG Household & Health Care Ltd.（South Korea）
• Amorepacific Corporation（South Korea）

结论和建议

Deodorant Market size was valued at USD 73.15 billion in 2023 and is poised to grow from USD 77.25 billion in 2024 to USD 119.45 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The deodorant market is experiencing notable growth driven by a shift towards non-aerosol products and an increasing consumer preference for natural ingredients due to health concerns over synthetic components. The active population's demand for long-lasting freshness, particularly among those spending significant time outdoors, is propelling the utilization of deodorants designed to combat body odor effectively. Furthermore, the rise of stick forms and natural formulations is enhancing consumer choices in the category. Innovations in fragrance and packaging, coupled with robust advertising efforts through social media, are creating substantial opportunities for market expansion. As awareness about product content continues to rise, the deodorant market is poised for significant growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Deodorant market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Deodorant Market Segments Analysis

Global Deodorant Market is segmented by Product Type, Packaging Material, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Spray, Roll-On, Creams, Gels, Wipes, Stick and Others. Based on Packaging Material, the market is segmented into Metal, Plastic and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Deodorant Market

The global deodorant market is being significantly propelled by the increasing demand for deodorant products, particularly among younger consumers. This escalation is fueled by the introduction of novel and innovative ingredients, along with the relatively lower cost of deodorants compared to alternative personal care options. High-quality formulations, advancements in technology, and attractive packaging are further enhancing the appeal of these products. Additionally, a heightened awareness of personal grooming practices is contributing to market growth, while rising temperatures and sedentary lifestyles that lead to body odor are also driving demand. Moreover, the popularity of fragrances is particularly soaring among the youth demographic, further solidifying the market's expansion.

Restraints in the Deodorant Market

The deodorant market faces several challenges that hinder its growth, including the presence of unfiltered chemical ingredients that can induce allergic reactions in individuals with sensitive skin. Additionally, the proliferation of counterfeit products in the market creates further complications, undermining consumer trust and safety. Furthermore, the relatively high prices of premium scented deodorants deter budget-conscious buyers from making frequent purchases. Together, these factors contribute to a restrained market environment, limiting the options available to consumers and impacting overall sales within the deodorant industry. Addressing these issues is essential for fostering consumer confidence and driving market expansion.

Market Trends of the Deodorant Market

The deodorant market is witnessing a significant shift toward natural formulations, driven by growing consumer awareness and preference for health-conscious products. This trend reflects a broader societal movement towards sustainability and wellness, leading to increased demand for deodorants infused with botanical ingredients such as cucumber, aloe vera, lemongrass, and green tea. Consumers are increasingly scrutinizing labels and seeking products that align with their values of environmental sustainability and personal health. As a result, brands are reformulating their products to include these natural elements, indicating a robust market trend that emphasizes transparency, ingredient integrity, and the overall well-being of the consumer.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Deodorant Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Spray
• Roll-On
• Creams
• Gels
• Wipes
• Stick
• Others

Global Deodorant Market Size by Packaging Material & CAGR (2025-2032)

• Market Overview
• Metal
• Plastic
• Others

Global Deodorant Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Global Deodorant Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Deodorant Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Material, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Product Type, Packaging Material, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Material, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Material, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Material, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co Holding S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poliana Industriale SpA (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmax, Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations