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市场调查报告书
商品编码
1740721
有机消臭剂的全球市场的评估:各产品类型,各终端用户,各种价格,各流通管道,各地区,机会,预测(2018年~2032年)Global Organic Deodorant Market Assessment, By Product Type, By End-users, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F |
全球有机除臭剂市场规模预计将从2024年的1.4548亿美元增至2032年的3.8112亿美元,在预测期内(2025-2032年)的复合年增长率为12.83%。这主要得益于消费者对健康、保健和永续意识的不断提升。随着消费者逐渐意识到传统除臭剂(含有化学物质和合成香料)的固有风险,对清洁美容产品的需求不断增长,这是推动其成长的关键推动因素之一。儘管尚未找到确凿的科学证据,但由于担心皮肤刺激、过敏和长期健康影响,许多人正在转向天然替代品。此外,日益壮大的永续发展运动正在推动对环保产品的需求,各大品牌纷纷采用可生物降解、可再填充、无塑胶的包装,以吸引具有环保意识的消费者。
名人和网红纷纷为有机除臭剂代言,有助于提升消费者认知度和销售量。线上平台和订阅服务的便利性也有助于有机产品在年轻一代中普及。欧盟等地区对化学品的禁令等监管支持也鼓励企业研发更安全的有机认证产品,进而扩大市场。不含小苏打、益生菌和镁离子的除臭剂等产品创新提升了产品功效,消除了过去人们对天然除臭剂不如传统除臭剂效果的担忧。
例如,2023年10月,Salt of the Earth Cosmetics Inc. 推出了限量版香料姜饼除臭喷雾。这款除臭剂让消费者倍感清新,并散发出令人愉悦的甜美、辛辣和姜饼香气。零售分销通路的拓展也大大促进了有机除臭剂的主流化。未来,对有机男士护理产品、皮肤科医生推荐品牌以及本地製造的手工除臭产品的需求不断增长等趋势预计将对行业产生积极影响。
本报告提供全球有机消臭剂市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势等资讯。
Global organic deodorant market is projected to witness a CAGR of 12.83% during the forecast period 2025-2032, growing from USD 145.48 million in 2024 to USD 381.12 million in 2032F, owing to rising consumer awareness of health, wellness, and sustainability. One of the primary drivers is the increasing demand for clean beauty products, as consumers become more aware of the potential risks associated with conventional deodorants containing chemicals and synthetic fragrances. Many people are switching to natural alternatives due to concerns about skin irritation, allergies, and long-term health effects, even though scientific evidence remains inconclusive. Additionally, the rise of the sustainability movement has fueled demand for eco-friendly products, leading brands to adopt biodegradable, refillable, or plastic-free packaging to appeal to environmentally conscious shoppers.
Another significant contributor is the role of digital marketing and social media, where celebrities and influencers endorse organic deodorants, contributing to raising consumer awareness and sales. The ease of access provided by online platforms and subscription services has also been instrumental in popularizing these products among younger generations. Some regulatory support, such as prohibitions on chemicals in areas such as the European Union, also fuels market expansion by pushing companies to formulate safer, certified organic versions. Product innovations such as baking soda-free, probiotic, and magnesium-infused deodorants have enhanced performance, undoing historical worries that natural deodorants were less effective than traditional deodorants.
For instance, in October 2023, Salt of the Earth Cosmetics Inc. launched Limited Edition Spiced Gingerbread Deodorant Spray. The deodorant keeps consumers feeling fresh and has the sweet, spicy, and comforting scent of gingerbread. The growth of retail channels of distribution has also contributed significantly to making organic deodorants mainstream. In the future, trends such as the growing demand for organic men's grooming products, dermatologist-endorsed brands, and locally made artisanal deodorants are likely to mold the industry positively.
Health and Wellness Trends Drive the Global Organic Deodorant Market
The global organic deodorant market is growing strongly, driven mainly by growing consumer interest in health and wellbeing. As consumers become more aware of the possible dangers posed by traditional deodorants such as aluminium compounds, parabens, and synthetic scents, more are opting for natural deodorants. Though not conclusively proven, concerns over skin irritation, hormonal disruption, and potential long-term health effects have driven many consumers toward safer, chemical-free alternatives. This transition follows the larger clean beauty trend, which prioritizes transparency, natural ingredients, and overall well-being. Also, increasing instances of skin sensitivities and allergies have further fueled demand for sensitive, botanical-based formulas. Organic deodorants, frequently laced with calming ingredients such as coconut oil, shea butter, and essential oils, appeal to consumers looking for both effectiveness and skin-friendly solutions. For instance, in May 2024, Unilever PLC rolled out New Dove VitaminCare+ aluminium-free deodorant enriched with vitamin B3 (aka niacinamide), which works with skin to help it protect from odour. As wellness trends continue to influence shopping habits, the organic deodorant market stands to experience prolonged growth fueled by a market that prioritizes safety, sustainability, and individual overall health.
Sustainability and Eco-Conscious Consumerism Drive the Global Organic Deodorant Market
The global market for organic deodorants is growing exponentially as consumers increasingly value the environment and sustainability in their buying choices. Increased awareness of plastic pollution and the environmental footprint of personal care products has contributed to a rush in demand for deodorants packaged in a way that is environmentally friendly, i.e., biodegradable containers, refillable packaging, and compostable material. Brands highlighting zero-waste operations and carbon-neutral manufacturing processes are increasing in popularity among eco-aware consumers. In addition to packaging, consumers are looking for products that contain ethically produced, natural ingredients, which support their environmental responsibility values. The use of non-synthetic chemicals and the desire for organic, botanical formulations exemplify a larger sustainability trend in consumption. Certifications such as USDA Organic, Ecocert, and Fair Trade also reinforce these decisions, reinforcing confidence and loyalty. As sustainability and green consumerism grow, organic deodorant demand is surging rapidly, led by consumers who prioritize sustainability as an absolute. For instance, in September 2022, Unilever PLC rolled out its new certified natural aerosol deodorant brand, Schmidt's, with its very first campaign in Australia and New Zealand, crafted by the independent creative agency Emotive. This is the brand's ozone-friendly aerosol product. This trend is transforming the industry, compelling brands to rethink product development and sustainability commitments to keep up with the needs of an eco-minded consumer base.
Spray Deodorants Dominant the Market Growth for Organic Deodorant
Spray deodorants hold the largest market share in the global market owing to a rise in disposable income, the launch of new organic spray deodorants, and an increasing focus on personal hygiene. Consumers are attracted by the convenience of sprays, ease of fast application, and lightness, which makes them highly desirable for active lifestyles. Spray versions have the advantage over conventional stick or cream formats by providing consistent coverage and freshness in the application, raising user experience, an essential driver of their growing popularity. Companies are now experimenting with plant-based formulas, blends of essential oils, and alcohol-free bases to satisfy sensitive skin and still be effective. With convenience, performance, and environmentally friendly appeal, spray deodorants are well-poised to spearhead market growth, pulling in new and current users of organic products. This tendency reflects the larger industry shift toward flexible, user-focused, and earth-friendly solutions.
For instance, in February 2022, Schmidt, a subsidiary of Unilever United States, Inc., unveiled its first-ever Natural Deodorant Spray. The deodorant features an ozone-friendly nitrogen propellant and is formulated with powerful odor-fighting ingredients and unique essential oils that keep consumers smelling fresh for up to 48 hours.
North America Leads in the Global Organic Deodorant Market
North America dominates the global market for organic deodorant due to increased consciousness regarding health, a strong clean beauty movement, and extensive consumer affinity toward natural care products. The United States and Canada lead the highest market share in the North America organic deodorant market, powered by the growing realization of the potential dangers related to traditional deodorants containing aluminum, parabens, and man-made chemicals. Consumers here are looking for safer, plant-based options, driving the need for natural and organic deodorants. In addition, there is a well-established clean beauty movement in the region with strong support from powerful brands, celebrities, and wellness enthusiasts who advocate the use of toxin-free products. Further, the growth of e-commerce and direct-to-consumer (DTC) brands has intensified market growth, with organizations using online platforms for educating and engaging consumers. Product formulation innovation in the form of baking soda-free, probiotic-enriched, and long-lasting natural deodorants further reinforces the regional market dominance. With a growing need for health-oriented and eco-friendly products from consumers, North America is likely to continue its top position in the global organic deodorant market.
For instance, in April 2024, Tom's of Maine, Inc., an American-based company and a subsidiary of Colgate-Palmolive Company, launched a new deodorant line offering 6 scents sourced naturally, encouraging consumers to smell good.
Impact of the U.S. Tariff on Global Organic Deodorant Market
The imposition of U.S. tariffs on imported goods, including personal care products and raw materials, has had a mixed impact on the global organic deodorant market.
While domestic manufacturers benefit from reduced foreign competition, international brands and ingredient suppliers face higher costs and supply chain disruptions
Many organic deodorant brands rely on imported natural ingredients (e.g., coconut oil, shea butter, essential oils) from regions such as Asia, Africa, and Latin America. Tariffs on these inputs raise manufacturing expenses, forcing brands to either absorb costs or increase retail prices, potentially slowing market growth.
Key Players Landscape and Outlook
The global organic deodorant market is witnessing rapid expansion, driven by increasing consumer awareness of the health risks associated with synthetic ingredients in conventional deodorants and a growing preference for natural, chemical-free alternatives. This shift is fueled by rising health consciousness, the clean beauty movement, and a strong desire for sustainable and eco-friendly lifestyles. Consumers are seeking products made from plant-based ingredients such as essential oils, baking soda, and activated charcoal, which are perceived as safer and more skin-friendly. The market is also being propelled by the influence of social media and beauty influencers, as well as the expanding availability of organic deodorants through online retail channels, making these products more accessible to a wider audience. Major players in the organic deodorant market are focusing on innovation in both formulation and sustainable packaging to meet evolving consumer preferences. Overall, the organic deodorant market is expected to maintain strong growth, with continued innovation, expansion in emerging markets, and a focus on sustainability and transparency are expected to further propel the market in the coming years.
For instance, in April 2022, Salt of the Earth Cosmetics Inc. launched two new deodorant balms, Neroli & Orange Blossom and Ocean & Coconut, for improved sustainability, with plastic-free, lightweight, recyclable packaging. The balms are Sodium bicarbonate-free and formulated for sensitive skin.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.