查看购物车
  • Traditional Chinese
  • English
封面
市场调查报告书
商品编码
1820316

除臭剂市场规模、份额、趋势及预测（按产品类型、配销通路、包装类型和地区），2025 年至 2033 年

Deodorants Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Packaging Type, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球除臭剂市场规模为 297.8 亿美元。展望未来， IMARC Group估计，到 2033 年，市场规模将达到 424.5 亿美元，2025 年至 2033 年的复合年增长率为 3.69%。欧洲目前占据市场主导地位，2024 年的市占率为 35.4%。随着人们越来越重视个人卫生和自我护理，个人护理意识的增强推动了对除臭剂的需求。天然和有机产品日益普及，反映了消费者对健康和环境的担忧，促使人们转向清洁标籤配方。此外，中性气味和永续包装的出现迎合了包容性和生态意识的现代价值。这些趋势正在重塑消费者偏好并鼓励创新，共同促进了不同地区和人群除臭剂市场份额的稳定。

除臭剂市场的主要驱动力之一是个人卫生意识的不断增强，尤其是在年轻消费者群体中。随着生活方式变得更加活跃和都市化，人们越来越注重体味和整体仪容。社群媒体、名人代言以及倡导清洁的健康运动进一步增强了这种意识。此外，新兴经济体消费者可支配收入的不断增长使得他们能够在个人护理产品上投入更多资金。走珠式、喷雾式和天然除臭剂等创新产品形式也吸引了多样化的消费族群。随着消费者寻求亲肤环保的选择，天然和有机成分的趋势日益受到青睐。这种消费者行为的转变持续推动製造商开发有效、永续的除臭剂解决方案。

美国除臭剂市场占82.38%的主导份额，其驱动力来自消费者对个人卫生和个人护理的强劲需求。美国人注重清洁和控制体味，因此除臭剂已成为日常必需品。美国环保署资料显示，18-64岁的成年人通常每天使用除臭喷雾等气雾剂产品1-2次，强化了他们持续的使用习惯。随着健康和环保意识的增强，人们对天然、无铝和敏感肌肤友善产品的兴趣进一步推动了市场的成长。消费者越来越多地寻求零残忍、可持续且成分清洁的产品。产品形态和性别中立品牌的创新，以及数位行销和电子商务的发展，持续塑造美国市场不断变化的消费者偏好和竞争态势。

除臭剂市场趋势：

对环保产品的需求增加

大众对环保绿色产品的偏好日益增长。这得益于人们环保意识的增强，他们越来越意识到购买产品的环境成本。他们选择包装可回收、可生物降解或极简风格的香体露。各大品牌也开始使用不会污染环境的环保成分，例如植物油和蜡。正因如此，香体露销售公司正在发挥创意，透过提供能够最大程度减少塑胶垃圾的包装来满足这些需求，确保其整个产品线的可持续性。大多数香体露生产商也强调零残忍测试和符合道德标准的材料采购，以确保其产品能够满足环保终端用户的需求。 2025年，位于法国塞泽里亚的Hyleance集团旗下的美妆部门Hyleance Beaute将与巴黎新创公司900.care合作，推出一款新型可重复填充的滚珠式香体露容器。新款 Pure Roll-on 容器尺寸为 50 毫升，注重耐用性和最小的塑胶消耗，满足了消费者对环保个人护理产品日益增长的需求。

健康意识不断提升

人们的健康意识日益增强，优先选择符合自身健康期望的产品。这一趋势推动了对天然、有机和亲肤除臭剂的需求。大多数人有意识地避开合成化学物质、对羟基苯甲酸酯和人工香料，这些成分传统上被认为与健康危害有关。因此，除臭剂製造商正顺应这一趋势，并采用更安全的植物成分来打造产品，以吸引那些更注重护肤的消费者。随着消费者越来越多地寻求含有潜在有害物质的传统产品的替代品，更健康的个人护理产品日益普及，这在很大程度上推动了天然和有机除臭剂市场的崛起。为此，各大品牌纷纷投入研发资金，以改进产品配方，从而满足消费者对清洁美容和护肤产品日益增长的需求。 2024年，多芬推出了最新富含烟碱酰胺的除臭剂，采用无铝配方，可提供72小时的除臭保护。

男性在梳洗时多使用除臭剂

男性美容需求日益增长，而体香剂更是其中的核心。随着男性美容习惯逐渐成为主流，他们也开始寻求能够提供持久保护、清新香味和亲肤特性的体香剂。男性专用体香剂的需求日益增长，越来越多的男性选择符合自身品味的专属产品。这些产品包括带有男士香氛的体香剂，以及专门针对多汗、皮肤刺激或因活跃生活方式引起的体味等问题而设计的产品。为了因应这项挑战，各大品牌纷纷推出专为男士设计的体香剂，将其视为现代美容方案的重要组成部分。 IMARCIMARC Group预测，到2033年，全球男性美容产品市场规模预计将达到1,536亿美元。

除臭剂市场成长动力：

产品配方与便利性创新

持续的产品配方创新正在推动市场成长。製造商不断探索提升除臭剂性能、质地和持久度的方法。采用新配方的除臭剂，能够提供24小时保护，含有舒缓肌肤的成分，且无刺激性，正日益受到人们的青睐。便利性也是市场成长的重要因素。消费者越来越希望获得能够融入忙碌生活的除臭产品，这推动了湿纸巾、喷雾和滚珠等便捷便携产品的流行。此外，除臭剂还提供各种香型和剂型，以满足个人肤质和口味的需求，这进一步提升了其受欢迎程度。随着除臭剂公司进一步专注于创新，他们根据对性能、便利性和客製化不断变化的需求，提供更多样化和功能性的产品。

社群媒体与名人代言的影响

社群媒体网站和明星代言对香体露市场消费者的购买行为产生了越来越大的影响。网红、美妆部落客和明星们都在推广特定的香体露品牌和产品，影响大众认知，提升产品知名度。随着香体露透过线上管道销售，消费者可以接触到多种选择，这些选择通常基于评论、使用教学和推荐。这增强了消费者对那些由知名品牌或社群媒体社群支持的品牌的信心。因此，消费者更有可能尝试符合线上潮流的新香体露。社群媒体还使品牌能够直接与目标市场沟通，从而建立品牌忠诚度并培养更紧密的客户关係。

可支配收入成长和高端产品需求

随着可支配收入的不断增长，尤其是在新兴市场，人们更愿意花钱购买品质卓越、香味新颖或具有其他功效（例如护肤或长效保护）的高端除臭产品。随着人们寻求产品提供超越基本需求的功能，高端奢华除臭产品类别正在蓬勃发展。这类高品质产品通常拥有卓越的配方、天然成分和高檔包装，目标客户是那些将个人护理产品视为生活方式和自我护理的一部分的人群。此外，随着新兴经济体中越来越多的人成为中产阶级，他们购买高品质个人护理产品的能力也在提升，从而推动了市场的成长。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球除臭剂市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依产品类型

  • 喷雾剂
  • 滚珠式
  • 乳霜
  • 凝胶
  • 湿纸巾
  • 棍棒
  • 其他的

第七章：市场区隔：按配销通路

  • 超市和大卖场
  • 便利商店
  • 药局
  • 网上商店
  • 其他的

第八章：市场区隔：依包装类型

  • 金属
  • 塑胶
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 10 章：SWOT 分析

第 11 章：价值链分析

第 12 章：波特五力分析

第十三章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adidas AG
    • Avon Products Inc. (Natura & Co.)
    • Beiersdorf AG (maxingvest ag)
    • Cavinkare Private Limited
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Estee Lauder Companies
    • Godrej Consumer Products Limited
    • Henkel AG & Co. KGaA
    • Lion Corporation
    • L'Oreal
    • The Procter & Gamble Company
    • Unilever Plc
Product Code: SR112025A3178

The global deodorants market size was valued at USD 29.78 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 42.45 Billion by 2033, exhibiting a CAGR of 3.69% from 2025-2033. Europe currently dominates the market, holding a market share of 35.4% in 2024. Growing awareness of personal grooming is driving demand for deodorants as individuals prioritize hygiene and self-care. The expanding popularity of natural and organic products reflects consumer concerns about health and the environment, prompting a shift toward clean-label formulations. Additionally, the overview of gender-neutral scents and sustainable packaging appeals to modern values of inclusivity and eco-consciousness. These trends are reshaping consumer preferences and encouraging innovation, collectively contributing to the steady deodorants market share across various regions and demographics.

One major driver in the deodorants market is the growing awareness of personal hygiene, especially among younger consumers. As lifestyles become more active and urbanized, people are increasingly conscious of body odor and overall grooming. This awareness is further fueled by social media, celebrity endorsements, and health campaigns promoting cleanliness. Additionally, the rising disposable incomes in emerging economies enable consumers to spend more on personal care products. Innovative product formats such as roll-ons, sprays, and natural deodorants also attract diverse customer segments. The trend toward natural and organic ingredients is gaining traction, as consumers seek skin-friendly and eco-conscious options. This shift in consumer behavior continues to push manufacturers toward developing effective, sustainable deodorant solutions.

The U.S. deodorants market, holding a dominant 82.38% share, is driven by strong consumer demand for personal hygiene and grooming. Americans prioritize cleanliness and body odor control, making deodorants a daily essential. EPA data shows that aerosol products like deodorant sprays are typically used 1-2 times daily among adults aged 18-64, reinforcing consistent usage habits. Market growth is further fueled by interest in natural, aluminum-free, and sensitive-skin-friendly products amid rising health and environmental awareness. Consumers increasingly seek cruelty-free, sustainable options with clean ingredients. Innovation in formats and gender-neutral branding, alongside digital marketing and e-commerce, continues to shape evolving preferences and competitive dynamics across the U.S. market.

Deodorants Market Trends:

Increased Demand for Environment Friendly Products

There is a rising preference for environment friendly and green products among the masses. This is driven by greater environmental consciousness, with people becoming more aware about the environmental cost of their purchases. They are choosing deodorants whose packaging is recyclable, biodegradable, or minimalist. Brands are also employing eco friendly ingredients that will not pollute the environment, including plant oils and waxes. Because of this, companies that sell deodorants are getting creative in fulfilling these needs by providing packaging that will minimize plastic waste, ensuring sustainability throughout their product lines. Most deodorant producers are also emphasizing cruelty-free testing and the ethical sourcing of materials so that their products meet the demands of environmental-friendly end user. In 2025, Hyleance Beaute, the beauty sector of the Hyleance Group located in Ceyzeriat, France, has teamed up with the Parisian start-up 900.care to introduce a novel refillable roll-on deodorant container. The new Pure Roll-on container, tailored for a 50 mL size, focuses on durability and minimal plastic consumption, responding to the increasing consumer desire for eco-friendly personal care options.

Rising Health and Wellness Consciousness

People are becoming increasingly health-aware and are giving priority to products that are in line with their well-being aspirations. This trend is driving the need for natural, organic, and skin-friendly deodorants. Most individuals are consciously shunning synthetic chemicals, parabens, and artificial perfumes, which are traditionally linked to health hazards. Consequently, deodorant manufacturers are meeting this trend by creating products using safer, plant-based ingredients, appealing to people who care more about what they put on their skin. This increasing popularity of healthier personal care products is largely contributing to the rise of the natural and organic deodorant market, as consumers remain increasingly looking for alternatives to traditional products that contain potentially harmful substances. To this, brands are investing into research and development (R&D) to enhance product formulations so they can keep pace with the increased demand for clean beauty and skincare products. In 2024, Dove launched its latest niacinamide-enriched deodorant with an aluminum free formulation to provide 72 hour odor protection.

Enhanced Use of Deodorants among Men in Grooming

Male grooming is rising, and deodorants are at the center of this growth. With grooming practices becoming more mainstream with men, men are now looking for deodorants that provide long-lasting protection, fresh fragrances, and skin-friendly qualities. Male-targeted deodorants are in greater demand, with more men choosing specialty products that suit their taste. These include deodorants with men's fragrances, as well as products that have been specifically designed to address problems like excessive sweating, skin irritation, or body odor due to active lifestyles. Brands are meeting this challenge by introducing deodorants made just for men as critical components of contemporary grooming regimens. IMARC Group predicts that the global male grooming products market is projected to attain USD 153.6 Billion by 2033.

Deodorants Market Growth Drivers:

Product Formulation and Convenience Innovations

Continuous product formulation innovations are strengthening the market growth. Manufacturers are constantly devising ways to enhance the performance, texture, and duration of deodorants. Deodorants with new formulations that provide 24-hour protection, soothing ingredients for the skin, and non-irritating qualities are being increasingly adopted. The convenience aspect is also an important factor in the market's growth. Customers are increasingly seeking deodorant products that blend into their hectic lives, prompting the trend of convenient and portable formats such as wipes, sprays, and roll-ons. Deodorants are also being offered in various fragrances and forms specific to individual skin types and tastes, further increasing their popularity. With deodorant companies further focusing on innovation, they are providing more diversified and functional products based on changing demands for performance, convenience, and customization.

Impact of Social Media and Celebrity Endorsements

Social media sites and celebrity endorsements are showing a greater impact on consumer buying behavior in the deodorants market. Inflencers, beauty vloggers, and celebrities are promoting particular deodorant brands and products, influencing public perception and increasing product awareness. With the availability of deodorants through online channels, buyers are exposed to multiple alternatives, usually based on reviews, tutorials, and recommendations. This is instilling confidence in brands backed by popular names or supported by social media communities. As such, buyers are likely to experiment with new deodorants that match trends online. Social media also allows brands to communicate with their target market directly, creating brand loyalty and nurturing closer customer relationships.

Growing Disposable Incomes and Premium Product Demand

With rising disposable incomes, particularly in emerging markets, people are more open to spending money on premium deodorant products that are superior in quality, have novel fragrances, or provide other benefits such as skin care or extended protection. The high-end, luxury deodorant category is growing as people look for products that provide more than the bare essentials. Such high-quality products usually possess superior formulation, natural ingredients, and upscale packaging, targeting people who perceive personal care products as part of their lifestyle and self-care regimen. In addition, with rising numbers of individuals becoming middle-class in emerging economies, the capacity to buy high-quality personal care products rises, fueling the market growth.

Deodorants Industry Segmentation:

Analysis by Product Type:

  • Sprays
  • Roll-On
  • Creams
  • Gels
  • Wipes
  • Sticks
  • Others

Sprays dominate the deodorants market with a 48.7% share, driven by their quick-drying, non-sticky application and broad consumer appeal. They offer instant freshness and even coverage, making them ideal for active lifestyles and on-the-go use. Sprays are perceived as more hygienic since they don't require direct skin contact, which appeals to many users. Additionally, they are available in a wide range of scents and sizes, catering to varied preferences. Their popularity is also fueled by effective marketing, especially targeting younger demographics. The convenience of aerosol delivery, along with advancements in environmentally friendly propellants and recyclable packaging, supports sustained demand. This format's blend of practicality, performance, and sensory appeal makes it a leading choice in the global deodorant market.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online Stores
  • Others

Based on the deodorants market forecast, the supermarkets and hypermarkets hold the largest share of deodorant sales, accounting for 35.6%, due to their widespread accessibility, product variety, and convenience. These retail outlets offer consumers a one-stop shopping experience, allowing them to compare multiple brands, formats, and price points in a single location. Promotions, discounts, and in-store displays further encourage impulse buying and brand switching. The physical presence of products allows customers to assess packaging, scents, and ingredients directly, which enhances buying confidence. Moreover, supermarkets and hypermarkets cater to both mass-market and premium segments, making them appealing to a broad consumer base. Their established distribution networks and consistent foot traffic ensure high product visibility, reinforcing their role as a dominant sales channel in the deodorants market.

Analysis by Packaging Type:

  • Metal
  • Plastic
  • Others

Plastic holds the largest market share in the deodorants market due to its cost-effectiveness, durability, and versatility in packaging design. Manufacturers prefer plastic because it is lightweight, easy to mold, and supports various formats like roll-ons, sticks, and sprays. Its resilience reduces the risk of breakage during transport and handling, ensuring product safety and shelf stability. Additionally, plastic allows for customizable shapes and colors, enhancing brand appeal and consumer convenience. Despite growing environmental concerns, plastic remains dominant due to its widespread availability and low production costs. However, sustainability efforts are prompting innovations such as recyclable plastics, bio-based materials, and refillable packaging, which aim to address ecological issues without compromising the functional advantages of plastic.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Europe leads the deodorants market with a 35.4% share due to high consumer awareness of personal hygiene, strong purchasing power, and a preference for premium, sustainable products. European consumers are increasingly focused on natural, aluminum-free, and eco-friendly formulations, driving demand for clean-label deodorants. The region's strict regulations on cosmetic ingredients also push brands to innovate with safer, high-quality products. A well-established retail infrastructure, including supermarkets, pharmacies, and online platforms, ensures widespread availability and easy access. Additionally, growing environmental consciousness supports the adoption of sustainable packaging and refillable formats. Lifestyle trends promoting wellness, grooming, and daily freshness further reinforce consistent deodorant use, while regional cultural norms emphasize cleanliness, fueling continued market growth across diverse demographics.

Key Regional Takeaways:

North America Deodorants Market Analysis

The North America deodorants market is growing steadily, driven by rising hygiene awareness, fitness-oriented lifestyles, and demand for clean-label products. Consumers increasingly prefer natural, aluminum-free, and dermatologically tested formulations, aligning with wellness and sustainability trends. Gender-neutral and all-over body deodorants are gaining traction, reflecting evolving preferences. Innovative product formats like gels and wipes cater to convenience-driven users. Social media influence and digital marketing significantly shape purchasing behavior, particularly among younger demographics. Retail expansion across supermarkets, specialty stores, and online platforms enhances accessibility. Overall, the market benefits from evolving consumer values, product innovation, and a shift toward inclusive, performance-driven solutions.

United States Deodorants Market Analysis

The deodorant market in the United States is experiencing robust growth, driven by evolving consumer preferences toward personal hygiene and self-care routines. Increasing awareness about body odor management, particularly among younger demographics, is contributing significantly to the rising product demand. The trend of daily grooming as part of wellness routines is also gaining momentum. Furthermore, growing participation in fitness and outdoor activities is fueling the demand for long-lasting and performance-oriented deodorants. Interestingly, according to a recent report, men are now spending more than women on beauty and grooming products, with an average monthly spend of approximately USD 90 on personal care and grooming compared to USD 80 for women. This shift is reshaping product development and marketing strategies to cater to a broader and more diverse consumer base. The market is also benefiting from increased interest in gender-neutral and dermatologically tested formulations. Innovations in product formats, such as sprays, gels, and wipes, are enhancing consumer engagement. Additionally, the rising influence of digital marketing and social media campaigns is shaping purchasing behavior, especially among urban consumers. Retail expansion across supermarkets, hypermarkets, and online platforms is facilitating wider product accessibility.

Europe Deodorants Market Analysis

In Europe, the deodorant market is expanding steadily, fueled by the region's strong emphasis on grooming culture and aesthetic appeal. Consumers are increasingly opting for products that offer a balance between efficacy and skin-friendliness, reflecting a shift toward clean-label preferences. The market is witnessing a surge in demand for hypoallergenic and alcohol-free formulations to address sensitive skin needs. Moreover, the cultural importance of fragrance in personal identity is influencing product selection, with deodorants becoming an extension of personal style. According to the CBI Ministry of Foreign Affairs, European imports of natural ingredients for cosmetics amounted to 470,561 Tons, which is about USD 2.4 Billion, underscoring the growing reliance on naturally derived components in personal care products. The region's mature retail infrastructure, growing preference for pharmacy and organic stores, and rising awareness about ingredients are driving demand for deodorants free from synthetic preservatives and artificial scents. Seasonal shifts and lifestyle patterns also contribute to fluctuating demand, particularly during summer.

Asia Pacific Deodorants Market Analysis

Urbanization, global lifestyle changes, rising disposable incomes, and growing awareness of personal hygiene are all contributing to the Asia Pacific deodorants market's explosive expansion. A notable trend is the adoption of compact and travel-friendly packaging formats suited to busy, on-the-go lifestyles. Additionally, rising demand for products that cater to different climatic needs, particularly in humid and tropical regions, is influencing product formulations. The younger population, particularly millennials and Generation Z, is highly influenced by international beauty trends and is increasingly adopting deodorant as part of their daily grooming routines. As reported, eighty-three percent of the world's growing population of millennials are in Asia. Cultural shifts toward modern grooming habits, especially in emerging economies, are accelerating market penetration. Promotional strategies through e-commerce and influencer marketing are playing a critical role in building brand visibility and consumer engagement across the region.

Latin America Deodorants Market Analysis

In Latin America, the deodorant market is largely influenced by the increasing consumer demand for personal care products that provide long-lasting freshness and protection. Rising temperatures in tropical regions have also intensified the need for effective deodorants that help manage body odor throughout the day. The region is seeing a shift toward more sophisticated deodorant formulations, such as antiperspirants with skin-care benefits. Social media has played a significant role in this shift, with influencers and beauty experts promoting new, premium deodorant brands and natural ingredients. Given that 40.5% of Latin Americans get their news from social media, sites like Instagram and TikTok are crucial in influencing how people buy. Furthermore, the growth of the middle-class population and greater exposure to international beauty trends are driving the adoption of high-quality deodorant products. Consumers are increasingly turning to social platforms for product reviews, recommendations, and the latest trends, fueling the demand for long-lasting, premium deodorants that align with their personal care routines.

Middle East and Africa Deodorants Market Analysis

The Middle East and Africa's deodorant market is expanding due to rising hygiene awareness, evolving beauty standards, modern retail formats, and religious and cultural preferences. A notable market indicator is the growing demand for grooming and personal care products in the region. The market is also witnessing a shift toward personal grooming among male consumers, with dedicated products gaining popularity. As such, Saudi Arabia Male Grooming Products Market size reached USD 841.78 Million in 2024 to reach USD 1429.44 Million by 2033. Longevity in high-temperature climates is a critical purchase driver. Digital outreach and promotional campaigns through localized content are helping brands connect with diverse audiences.

Competitive Landscape:

The deodorants market is highly competitive, driven by evolving consumer preferences, innovation, and branding strategies. Companies compete on factors such as product efficacy, natural ingredients, skin-friendliness, and sustainability. The shift toward organic, aluminum-free, and gender-neutral formulations has intensified innovation. Packaging also plays a critical role, with demand growing for eco-friendly and refillable options. Market players differentiate through unique scents, long-lasting protection, and multifunctional benefits like skin care or anti-bacterial features. Aggressive marketing, social media engagement, and influencer partnerships are key tactics to capture consumer attention, especially among Gen Z and millennials. Both mass-market and premium segments are expanding, making pricing strategy crucial. The rise of e-commerce and direct-to-consumer models is further shaping the competitive landscape.

The report provides a comprehensive analysis of the competitive landscape in the Deodorants market with detailed profiles of all major companies, including:

  • Adidas AG
  • Avon Products Inc. (Natura & Co.)
  • Beiersdorf AG (maxingvest ag)
  • Cavinkare Private Limited
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Estee Lauder Companies
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Lion Corporation
  • L'Oreal
  • The Procter & Gamble Company
  • Unilever Plc

Key Questions Answered in This Report

  • 1.How big is the deodorants market?
  • 2.What is the future outlook of deodorants market?
  • 3.What are the key factors driving the deodorants market?
  • 4.Which region accounts for the largest deodorants market share?
  • 5.Which are the leading companies in the global deodorants market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Deodorants Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Sprays
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Roll-On
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Creams
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Gels
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Wipes
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Sticks
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Pharmacies
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Metal
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Plastic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adidas AG
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Avon Products Inc. (Natura & Co.)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Beiersdorf AG (maxingvest ag)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Cavinkare Private Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Church & Dwight Co. Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Colgate-Palmolive Company
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Estee Lauder Companies
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Godrej Consumer Products Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 Henkel AG & Co. KGaA
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Lion Corporation
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 L'Oreal
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 The Procter & Gamble Company
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Unilever Plc
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials

List of Figures

  • Figure 1: Global: Deodorants Market: Major Drivers and Challenges
  • Figure 2: Global: Deodorants Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Deodorants Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Deodorants Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Deodorants Market: Breakup by Distribution Channel (in %), 2024
  • Figure 6: Global: Deodorants Market: Breakup by Packaging Type (in %), 2024
  • Figure 7: Global: Deodorants Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Deodorants (Sprays) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Deodorants (Sprays) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Deodorants (Roll-On) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Deodorants (Roll-On) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Deodorants (Creams) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Deodorants (Creams) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Deodorants (Gels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Deodorants (Gels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Deodorants (Wipes) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Deodorants (Wipes) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Deodorants (Sticks) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Deodorants (Sticks) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Deodorants (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Deodorants (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Deodorants (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Deodorants (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Deodorants (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Deodorants (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Deodorants (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Deodorants (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Deodorants (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Deodorants (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Deodorants (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Deodorants (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Deodorants (Metal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Deodorants (Metal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Deodorants (Plastic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Deodorants (Plastic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Deodorants (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Deodorants (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: North America: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: North America: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: United States: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: United States: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Canada: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Canada: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Asia-Pacific: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Asia-Pacific: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: China: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: China: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Japan: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Japan: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: India: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: India: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: South Korea: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: South Korea: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Australia: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Australia: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Indonesia: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Indonesia: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Others: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Others: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Europe: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Europe: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Germany: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Germany: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: France: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: France: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: United Kingdom: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: United Kingdom: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Italy: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Italy: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Spain: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Spain: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Russia: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Russia: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Latin America: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Latin America: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Brazil: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Brazil: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Mexico: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Mexico: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Others: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Others: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Middle East and Africa: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Middle East and Africa: Deodorants Market: Breakup by Country (in %), 2024
  • Figure 86: Middle East and Africa: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Global: Deodorants Industry: SWOT Analysis
  • Figure 88: Global: Deodorants Industry: Value Chain Analysis
  • Figure 89: Global: Deodorants Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Deodorants Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Deodorants Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Deodorants Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 4: Global: Deodorants Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
  • Table 5: Global: Deodorants Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Deodorants Market: Competitive Structure
  • Table 7: Global: Deodorants Market: Key Players