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市场调查报告书
商品编码
1879243

天然除臭剂和香水市场－全球产业规模、份额、趋势、机会和预测，按类型、最终用户、销售管道、地区和竞争格局细分，2020-2030 年预测

Natural Deodorants & Perfumes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Type, By End-User, By Sales Channel, By Region, By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年全球天然除臭剂和香水市场规模为135.1亿美元，预计2030年将以11.59%的复合年增长率增长至260.9亿美元。天然除臭剂是一种个人护理产品，采用天然成分配製而成，旨在控制体味，不含铝等合成化合物；而天然香水则利用精油和植物萃取物散发香气。市场扩张的主要驱动力是消费者对传统个人护理产品中合成化学物质潜在副作用的认识不断提高。此外，消费者对清洁标籤产品、永续性和成分来源透明度的日益青睐也进一步推动了市场需求。

市场概览
预测期 2026-2030
2024年市场规模 135.1亿美元
2030年市场规模 260.9亿美元
2025-2030年复合年增长率 11.59%
成长最快的细分市场 在线的
最大的市场 北美洲

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球天然除臭剂与香水市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依类型（喷雾、滚珠、棒状、其他）
    • 按最终用户（男性、女性、中性）
    • 依销售管道（超市/大型超市、专卖店、线上、其他）
    • 按地区
    • 按公司（2024 年）
  • 市场地图

第六章：北美天然除臭剂与香水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲天然除臭剂与香水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区天然除臭剂与香水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东及非洲天然除臭剂及香水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美洲天然除臭剂与香水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购（如有）
  • 产品发布（如有）
  • 最新进展

第十三章：全球天然除臭剂与香水市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • The Truth Beauty Company.
  • One Seed
  • Tom's of Maine, Inc.
  • P3 Pure, LLC (Pretty Frank)
  • Zenlen, Inc. (Native)
  • Unilever plc
  • The Procter & Gamble Company
  • French Transit, Ltd. (Crystal Deodorant)
  • Truly's Natural Deodorant
  • Weleda Inc.

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 20719

The Global Natural Deodorants & Perfumes Market, valued at USD 13.51 Billion in 2024, is projected to experience a CAGR of 11.59% to reach USD 26.09 Billion by 2030. Natural deodorants are personal care products formulated to control body odor using naturally derived ingredients without synthetic compounds such as aluminum, while natural perfumes utilize essential oils and botanical extracts to provide fragrance. The market's expansion is primarily driven by increasing consumer awareness regarding the potential adverse effects of synthetic chemicals found in conventional personal care items. A growing preference for clean label products, sustainability, and transparency in ingredient sourcing further propels demand.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 13.51 Billion
Market Size 2030USD 26.09 Billion
CAGR 2025-203011.59%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Increased consumer health and ingredient awareness is a primary driver for the Global Natural Deodorants & Perfumes Market. Consumers are increasingly informed about potential adverse effects from synthetic chemicals in conventional personal care products, such as aluminum in deodorants. This knowledge fuels a deliberate shift towards natural alternatives, with individuals actively seeking formulations free from perceived harmful substances. Ingredient transparency and safety are paramount in purchasing decisions. According to Retail Dive, in October 2023, more than 65% of consumers surveyed desired beauty products with clean ingredients to address allergies or enhance sustainability. This vigilance prompts brands to innovate new offerings aligning with stringent clean label expectations.

Key Market Challenges

A significant challenge impeding broader market expansion for natural deodorants and perfumes stems from the elevated production costs of natural and organic ingredients. These components often necessitate specialized cultivation, meticulous harvesting, and complex extraction processes, which inherently increase expenses compared to synthetically derived alternatives. Additionally, stringent third-party certification requirements, such as those from NATRUE, contribute to further overheads, ultimately leading to a higher final product cost. This directly results in natural deodorants and perfumes being offered at a premium price point compared to their conventional counterparts, influencing consumer purchasing decisions. Despite a growing consumer inclination towards natural formulations due to health and environmental concerns, this price disparity can restrict broader market adoption, particularly for consumers with budget considerations.

Key Market Trends

The rise of personalized fragrance experiences reflects a growing consumer desire for unique scents that resonate with individual preferences and identities, moving beyond mass-market offerings. This trend is driven by advancements in digital technology and ingredient customization, allowing consumers to co-create or select highly specific fragrance profiles. As the market for natural and organic beauty products continues to expand, driven by a demand for clean products with transparent credentials that saw sales soar 11% to reach £151 million in 2023, according to Soil Association Certification's Organic Market Report, personalization provides a distinct avenue for brand differentiation.

Key Market Players

  • The Truth Beauty Company.
  • One Seed
  • Tom's of Maine, Inc.
  • P3 Pure, LLC (Pretty Frank)
  • Zenlen, Inc. (Native)
  • Unilever plc
  • The Procter & Gamble Company
  • French Transit, Ltd. (Crystal Deodorant)
  • Truly's Natural Deodorant
  • Weleda Inc.

Report Scope:

In this report, the Global Natural Deodorants & Perfumes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural Deodorants & Perfumes Market, By Type:

  • Sprays
  • Roll-Ons
  • Sticks
  • Others

Natural Deodorants & Perfumes Market, By End-User:

  • Men
  • Women
  • Unisex

Natural Deodorants & Perfumes Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Natural Deodorants & Perfumes Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural Deodorants & Perfumes Market.

Available Customizations:

Global Natural Deodorants & Perfumes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Natural Deodorants & Perfumes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Sprays, Roll-Ons, Sticks, Others)
    • 5.2.2. By End-User (Men, Women, Unisex)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Natural Deodorants & Perfumes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By End-User
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Natural Deodorants & Perfumes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By End-User
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Natural Deodorants & Perfumes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By End-User
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Natural Deodorants & Perfumes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By End-User
        • 6.3.3.2.3. By Sales Channel

7. Europe Natural Deodorants & Perfumes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By End-User
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Natural Deodorants & Perfumes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By End-User
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Natural Deodorants & Perfumes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By End-User
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Natural Deodorants & Perfumes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By End-User
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Natural Deodorants & Perfumes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By End-User
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Natural Deodorants & Perfumes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By End-User
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Natural Deodorants & Perfumes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By End-User
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Natural Deodorants & Perfumes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By End-User
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Natural Deodorants & Perfumes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By End-User
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Natural Deodorants & Perfumes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By End-User
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Natural Deodorants & Perfumes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By End-User
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Natural Deodorants & Perfumes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By End-User
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Natural Deodorants & Perfumes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By End-User
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Natural Deodorants & Perfumes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By End-User
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Natural Deodorants & Perfumes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By End-User
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Natural Deodorants & Perfumes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By End-User
        • 9.3.3.2.3. By Sales Channel

10. South America Natural Deodorants & Perfumes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By End-User
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Natural Deodorants & Perfumes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By End-User
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Natural Deodorants & Perfumes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By End-User
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Natural Deodorants & Perfumes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By End-User
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Natural Deodorants & Perfumes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Truth Beauty Company.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. One Seed
  • 15.3. Tom's of Maine, Inc.
  • 15.4. P3 Pure, LLC (Pretty Frank)
  • 15.5. Zenlen, Inc. (Native)
  • 15.6. Unilever plc
  • 15.7. The Procter & Gamble Company
  • 15.8. French Transit, Ltd. (Crystal Deodorant)
  • 15.9. Truly's Natural Deodorant
  • 15.10. Weleda Inc.

16. Strategic Recommendations

17. About Us & Disclaimer