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市场调查报告书
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1945851

止汗剂和除臭剂市场－全球产业规模、份额、趋势、机会及预测（按类型、销售管道、地区和竞争格局划分，2021-2031年）

Antiperspirants and Deodorants Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球止汗除臭剂市场预计将从 2025 年的 354.1 亿美元大幅成长至 2031 年的 596.8 亿美元，复合年增长率为 9.09%。

止汗剂利用化学配方暂时阻塞汗腺，减少汗液分泌，而除臭剂的主要作用是抑制细菌滋长和掩盖体味。全球个人卫生意识的不断提高以及现代人积极生活方式的需求，推动了这一领域的发展，也催生了对可靠的日常除湿除臭产品的需求。因此，这些功能性需求确保了各类消费族群对高效产品的稳定需求。

市场概览
预测期 2027-2031
市场规模：2025年 354.1亿美元
市场规模：2031年 596.8亿美元
复合年增长率：2026-2031年 9.09%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，这个市场面临一个重大障碍：消费者对合成成分，尤其是止汗剂配方中常见的铝盐，日益增长的疑虑。这种谨慎态度往往导致市场分散，消费者转而寻求小众替代品。化妆品、盥洗用品和香水协会 (CTPA) 的数据凸显了这一趋势：2024 年，英国除臭剂销量增长了 10%，其中棒状产品的销量大幅增长 43%，是推动这一增长的主要动力。

市场驱动因素

持久型多功能成分技术的创新正在显着改变市场竞争格局。消费者越来越青睐兼具持久防护（例如72小时止汗）和护肤功效（例如肤色修正和屏障修护）的产品。这一趋势迫使製造商在其旗舰产品中采用先进的活性成分，超越简单的气味掩盖，提供足以支撑高价的卓越功效。财务报告也印证了这项技术变革的价值。联合利华2023年年报指出，由于卓越的防护技术，其除臭剂部门的基础销售额增长了12.3%；拜尔斯道夫2024年报告显示，受消费者对其功能性产品线的青睐，其除臭剂部门的有机销售额增长了16.4%。

同时，男士理容和个人护理类别的成长是关键驱动力，基本客群已突破传统界限。男士们正从基本的卫生护理转向更复杂的个人护理流程，这推动了对高端、温和、香氛男士止汗产品的需求。大型企业集团正积极回应，拓展产品线，推出专为男士设计的配方，这些配方既能有效控汗，又能持久留香。儘管经济情势波动，该品类仍维持强劲成长。宝洁公司2024年年度报告显示，由于全球产品系列和定价策略的创新，其理容部门的有机销售额成长了7%。

市场挑战

消费者对合成成分（尤其是铝盐）日益严格的审查，是全球止汗除臭剂市场面临的主要阻碍因素。这种怀疑态度正在削弱消费者对高效传统配方的信任，而这些配方一直是该行业的基石。因此，市场面临颠覆性变革，需求变得分散，迫使製造商将投资转向配方改良和透明的「洁净标示」倡议，而非单纯提升产品性能。这种信任缺失有效地限制了标准止汗剂在大众市场的渗透，因为注重健康的消费者越来越倾向于避免这些产品，儘管它们具有性能优势。

这种严格审查的实际影响体现在消费者迅速转向天然替代品，这进一步加剧了产业的碎片化。根据土壤协会认证机构预测，到2024年，有机美容和健康产品的销售额预计将成长11%，达到1.51亿英镑。这个数字凸显了消费者安全观念的转变正在积极改变他们的购买习惯，对传统止汗剂品类的销售成长和稳定性构成了直接挑战，因为消费者正在转向他们认为更安全的利基产品。

市场趋势

全身除臭剂的兴起，使其功效不再局限于腋下，而是扩展到足部、胸部和私密部位的除臭。这一趋势推动了多用途产品的研发，例如针对敏感肌肤的乳霜和喷雾，打破了社会禁忌，并促使品牌提供全面的卫生护理产品。製造商们正积极回应，开发具有持久香氛和保湿功效的产品，以适应身体各部位的需求，从而开闢新的市场区隔。根据联合利华2024年4月发布的报告，消费者对「全身除臭剂」的搜寻量在2023年3月至2024年3月期间增长超过1000%，显示此类多部位除臭剂的需求正在迅速增长。

同时，可重复填充包装系统的兴起正在颠覆传统的一次性包装模式，这主要得益于耐用型施用器的高端定位以及消费者日益增强的环保意识。消费者越来越倾向于购买永久性包装盒搭配无塑胶替换装，这种循环策略既能最大限度地减少废弃物，又能透过订阅模式培养品牌忠诚度。这项转变迫使主要市场参与者收购成功的永续品牌，并将这些环保系统融入大众市场产品中。这种模式的商业性成功显而易见：根据《卫报》2025年4月的一篇报导报道，可重复填充除臭剂品牌Wild的销售额增长了77%，达到4690万英镑，证实了这种永续模式的盈利。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球止汗除臭剂市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依类型（喷雾剂、乳霜、滚珠、凝胶等）
    • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美止汗除臭剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲止汗除臭剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区止汗除臭剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲止汗除臭剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美止汗除臭剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球止汗除臭剂市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Unilever
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Beiersdorf AG
  • Avon Products Inc.
  • Henkel AG & Co. KGaA
  • CavinKare Pvt Ltd.
  • Christian Dior SE
  • Colgate-Palmolive Company
  • Tom's of Maine, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 20566

The Global Antiperspirants and Deodorants Market is projected to expand significantly, rising from USD 35.41 Billion in 2025 to USD 59.68 Billion by 2031, reflecting a CAGR of 9.09%. While antiperspirants rely on chemical formulations to temporarily obstruct sweat ducts and minimize perspiration, deodorants are designed primarily to inhibit bacterial growth and mask body odor. This sector is underpinned by a growing global consciousness regarding personal hygiene and the demands of active modern lifestyles, creating a need for dependable daily moisture and odor management. Consequently, these functional necessities ensure steady demand for effective products across a wide range of consumer groups.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 35.41 Billion
Market Size 2031USD 59.68 Billion
CAGR 2026-20319.09%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces a substantial obstacle in the form of increasing consumer skepticism regarding synthetic ingredients, specifically the inclusion of aluminum salts in antiperspirant formulas. This wariness frequently causes market fragmentation, prompting buyers to seek out niche alternatives. Data from the Cosmetic, Toiletry and Perfumery Association highlights this dynamic; in 2024, deodorant sales in Great Britain rose by 10 percent, a growth largely attributed to a remarkable 43 percent increase in the purchase of stick-format products.

Market Driver

Innovations in long-lasting and multifunctional ingredient technologies are significantly altering the market's competitive structure. Shoppers are increasingly favoring items that provide extended protection, such as 72-hour sweat defense, combined with skincare advantages like tone correction and barrier support. This trend forces manufacturers to enhance their core products with advanced active ingredients, moving past simple odor masking to offer high-performance outcomes that warrant higher prices. Financial reports confirm the value of this technological shift; Unilever's 2023 Annual Report noted a 12.3 percent underlying sales growth in its Deodorants group due to superior protection technologies, while Beiersdorf reported a 16.4 percent organic sales rise in 2024 for its Deodorants unit, driven by strong consumer adoption of functional lines.

Simultaneously, the growth of the male grooming and personal care sector serves as a key catalyst, expanding the customer base beyond traditional boundaries. Men are moving from basic hygiene to more complex grooming routines, driving demand for premium, skin-friendly, and scent-oriented antiperspirants tailored specifically for them. Leading conglomerates are responding by broadening their offerings with male-specific formulas that simultaneously handle sweat control and fragrance longevity. This segment remains financially strong despite economic shifts; Procter & Gamble's 2024 Annual Report indicated a 7 percent organic sales increase in their Grooming segment, fueled by innovation and pricing strategies within their global portfolio.

Market Challenge

Growing consumer scrutiny regarding synthetic ingredients, particularly aluminum salts, presents a major restraint for the Global Antiperspirants and Deodorants Market. This skepticism undermines trust in traditional, high-efficacy formulations that have historically underpinned the industry. As a result, the market encounters disruption as demand fractures, forcing manufacturers to redirect investment toward reformulation and transparent "clean label" initiatives rather than purely functional advancements. This lack of trust effectively limits the mass-market reach of standard antiperspirants, as health-conscious consumers increasingly bypass these products despite their performance advantages.

The tangible effect of this scrutiny is visible in the rapid shift of consumers toward natural alternatives, which further fragments the sector. According to the Soil Association Certification, sales of organic beauty and wellbeing products increased by 11 percent in 2024, reaching a total of £151 million. This figure emphasizes how evolving safety perceptions are actively reshaping purchasing habits, directly challenging the volume growth and stability of the conventional antiperspirant category as shoppers gravitate toward niche options perceived as safer.

Market Trends

The rise of whole-body deodorant applications is expanding product efficacy beyond the underarms to manage odor on the feet, chest, and private areas. This movement fuels the creation of versatile formats, such as creams and sprays designed for sensitive skin, overcoming social taboos and prompting brands to introduce comprehensive hygiene collections. Manufacturers are addressing this by engineering solutions that provide fragrance longevity and moisture control suitable for various body parts, effectively establishing a new market sub-category. A report from Unilever in April 2024 noted that consumer search interest for "whole-body deodorants" surged by over 1,000 percent between March 2023 and March 2024, underscoring the rapidly growing demand for these multi-site applications.

At the same time, the shift toward refillable packaging systems is disrupting the conventional single-use model, fueled by the premiumization of durable applicators and environmental awareness. Consumers are increasingly investing in permanent cases coupled with plastic-free refill cartridges, a circular strategy that minimizes waste while encouraging brand loyalty through subscription models. This transition compels major market players to acquire successful sustainable brands to incorporate these eco-friendly systems into their mass-market offerings. The commercial success of this approach is clear; an April 2025 article in The Guardian reported that Wild, a refillable deodorant brand, saw sales rise by 77 percent to £46.9 million, confirming the profitability of sustainable formats.

Key Market Players

  • Unilever
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Beiersdorf AG
  • Avon Products Inc.
  • Henkel AG & Co. KGaA
  • CavinKare Pvt Ltd.
  • Christian Dior SE
  • Colgate-Palmolive Company
  • Tom's of Maine, Inc.

Report Scope

In this report, the Global Antiperspirants and Deodorants Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Antiperspirants and Deodorants Market, By Type

  • Aerosol Spray
  • Cream
  • Roll-On
  • Gel
  • Others

Antiperspirants and Deodorants Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Antiperspirants and Deodorants Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Antiperspirants and Deodorants Market.

Available Customizations:

Global Antiperspirants and Deodorants Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Antiperspirants and Deodorants Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Aerosol Spray, Cream, Roll-On, Gel, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Antiperspirants and Deodorants Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Antiperspirants and Deodorants Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Antiperspirants and Deodorants Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Antiperspirants and Deodorants Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Antiperspirants and Deodorants Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Antiperspirants and Deodorants Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Antiperspirants and Deodorants Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Antiperspirants and Deodorants Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Antiperspirants and Deodorants Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Antiperspirants and Deodorants Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Antiperspirants and Deodorants Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Antiperspirants and Deodorants Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Antiperspirants and Deodorants Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Antiperspirants and Deodorants Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Antiperspirants and Deodorants Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Antiperspirants and Deodorants Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Antiperspirants and Deodorants Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Antiperspirants and Deodorants Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Antiperspirants and Deodorants Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Antiperspirants and Deodorants Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Antiperspirants and Deodorants Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Antiperspirants and Deodorants Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Antiperspirants and Deodorants Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Antiperspirants and Deodorants Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Antiperspirants and Deodorants Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Unilever
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Procter & Gamble
  • 15.3. Godrej Consumer Products Ltd.
  • 15.4. Beiersdorf AG
  • 15.5. Avon Products Inc.
  • 15.6. Henkel AG & Co. KGaA
  • 15.7. CavinKare Pvt Ltd.
  • 15.8. Christian Dior SE
  • 15.9. Colgate-Palmolive Company
  • 15.10. Tom's of Maine, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer