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市场调查报告书
商品编码
1954514

日本除臭剂市场规模、份额、趋势及预测（按产品类型、包装类型、分销管道和地区划分，2026-2034年）

Japan Deodorants Market Size, Share, Trends and Forecast by Product Type, Packaging Type, Distribution Channel, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 146 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2025年，日本除臭剂市场规模达18.285亿美元。 IMARC集团预测，到2034年，该市场规模将达到25.056亿美元，2026年至2034年的复合年增长率（CAGR）为3.56%。目前，日本民众对个人卫生重要性的认识正在不断提高。此外，越来越多的男性将个人护理产品纳入日常整装仪容，进一步推动了市场成长。配方技术的创新也助力日本除臭剂市场份额的扩大。

日本除臭剂市场趋势：

个人卫生意识提高

日本民众越来越意识到个人卫生在日常生活中的重要性。这种意识的增强推动了个人护理产品（包括除臭剂）需求的成长。随着健康意识的不断提升，能够帮助人们全天保持清爽洁净的产品正成为人们的首选。媒体宣传活动、健康部落格和社群媒体达人也大力推广除臭剂的益处，进一步强化了这种意识。日本消费者不仅希望除臭剂能够抑制体味，还能提供额外的护肤功效，例如保湿和舒缓敏感肌肤。便携易用的除臭剂越来越受到不同人群的青睐，尤其受到忙碌的上班族和年轻消费者的欢迎，他们希望在繁忙的生活中也能保持清洁。

男士美容市场成长

日本男士护理市场正在蓬勃发展，越来越多的男性将止汗剂纳入日常整装仪容。随着社会对男士护理观念的转变，越来越多的日本男性开始关注护肤和护理产品，包括止汗剂。全球美学标准和护理潮流正在推动男性消费行为的改变，进而带动了对男士专用止汗剂的需求。为了满足这项需求，製造商正在研发香味浓郁、配方符合男性消费者偏好和需求的止汗剂。此外，从喷雾、固体到走珠等多种形式的止汗剂的出现，为终端用户提供了更多选择和便利，进一步促进了日本止汗剂市场的成长。 IMARC集团预测，到2033年，日本男士护理产品市场规模将达到90.9334亿美元。

产品创新方面的进展

除臭剂配方的创新正在推动市场成长。各大品牌致力于开发满足用户特定需求的产品，例如持久除臭、温和亲肤以及环保配方。不含刺激性化学物质的天然有机除臭剂的兴起，吸引了注重环保、寻求更安全、更永续替代品的消费者。此外，除臭剂品牌正在整合先进技术，例如能够全天候散发香味的微胶囊配方，以提升使用者体验。客製化选项，例如具有独特香氛和针对特定肤质设计的匹配选项，也越来越受欢迎。随着创新功能性产品的需求持续成长，各公司正加大研发投入，推出符合用户偏好和不断变化的市场趋势的新产品。 2024年，花王株式会社在日本推出了名为「碧柔零度」（Bioré Zero）的新产品线，旨在保护肌肤免受湿度和温度变化的不利影响。碧柔的全新护肤理念是“为肌肤穿上舒适的衣服”，其核心思想是在皮肤表面添加一层保护层。

本报告解答的关键问题

  • 日本除臭剂市场目前发展状况如何？您认为未来几年它将如何发展？
  • 日本除臭剂市场依产品类型分類的组成是怎样的？
  • 日本除臭剂市场按包装类型分類的构成比是怎样的？
  • 日本除臭剂市场按分销管道分類的情况如何？
  • 日本除臭剂市场按地区分類的情况如何？
  • 日本除臭剂市场价值链的不同阶段有哪些？
  • 日本除臭剂市场的主要驱动因素和挑战是什么？
  • 日本除臭剂市场的结构是怎么样的？主要参与者有哪些？
  • 日本的除臭剂市场竞争有多激烈？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章：日本除臭剂市场：简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章：日本除臭剂市场概况

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章：日本除臭剂市场产品类型

  • 喷
  • 滚珠式
  • 奶油
  • 凝胶
  • 擦拭巾
  • 戳
  • 其他的

第七章：日本除臭剂市场－依包装类型划分

  • 由金属製成
  • 塑胶
  • 其他的

第八章：日本除臭剂市场－依销售管道细分

  • 超级市场和大卖场
  • 便利商店
  • 药局
  • 网路商店
  • 其他的

第九章：日本除臭剂市场：依地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十章：日本除臭剂市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十一章主要企业概况

第十二章：日本除臭剂市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十三章附录

简介目录
Product Code: SR112026A35448

The Japan deodorants market size reached USD 1,828.5 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 2,505.6 Million by 2034 , exhibiting a growth rate (CAGR) of 3.56% during 2026-2034 . At present, people in Japan are becoming more aware about the importance of personal hygiene in everyday life. This, along with the increasing number of men adopting the grooming products as a part of a regular personal care routine is impelling the market growth. Moreover, innovation in formulations is expanding the Japan deodorants market share.

JAPAN DEODORANTS MARKET TRENDS:

Increasing Awareness About Personal Hygiene

People in Japan are becoming more aware about the importance of personal hygiene in everyday life. This increased awareness is making people demand more deodorants and other personal care products. With health awareness still growing, individuals are giving top priority to products that ensure freshness and cleanliness throughout the day. Increased alertness is also underpinned by extensive media campaigns, health blogs, and social media personalities educating the masses on the advantages of deodorant use. People in Japan are seeking deodorants that not only inhibit body odor but also offer extra skincare advantages like moisturizing and soothing sensitive skin. Portability and ease of use of deodorant products are making them more convenient to use for a wider group of people, especially working and young individuals who are looking for means to keep themselves hygienic despite busy schedules.

Growth of Male Grooming Sector

The Japanese male grooming sector is growing, with more men adopting the use of deodorants as part of a regular personal care routine. More Japanese men are becoming interested in skincare and grooming products, such as deodorants, as social attitudes towards male grooming change. The global influence of beauty standards and grooming trends is driving a change in male consumerism, resulting in more demand for deodorants designed specifically for men. Manufacturers are answering back by creating deodorants with strong fragrances and formulations that accommodate the tastes and requirements of male shoppers. Furthermore, the existence of a range of deodorant formats, ranging from sprays to sticks and roll-ons, is increasing end user's choice and convenience, further bolstering the Japan deodorants market growth. The IMARC Group predicts that the Japan make grooming products market size is projected to attain USD 9,093.34 Million by 2033.

Advancements in Product Innovation

Innovation in deodorant formulations is contributing to the growth of the market. Brands are increasingly focusing on developing products that cater to specific user needs, such as long-lasting odor protection, skin sensitivity, and eco-friendly options. The rise of natural and organic deodorants, free from harsh chemicals, is attracting environmentally-conscious individuals who are seeking safer and more sustainable alternatives. Moreover, deodorant brands are integrating advanced technologies, such as microcapsule-based formulas that release fragrance throughout the day, to enhance the user experience. Customization options, like deodorants with unique scents or formulations designed for specific skin types, are also gaining popularity. As the demand for innovative and functional products continues to rise, companies are investing in research and development (R&D) to launch new items that support user preferences and the evolving market trends. In 2024, Kao Corporation introduced a new lineup called Biore Zero in Japan, that protects individuals from humidity and temperature tension. Biore's new skin protection proposition was to "wear comfort on your skin" and was centered around the concept of putting an extra, protective layer on the skin surface.

JAPAN DEODORANTS MARKET SEGMENTATION:

Product Type Insights:

  • Sprays
  • Roll-On
  • Creams
  • Gels
  • Wipes
  • Sticks
  • Others

Packaging Type Insights:

  • Metal
  • Plastic

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online Stores

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan deodorants market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan deodorants market on the basis of product type?
  • What is the breakup of the Japan deodorants market on the basis of packaging type?
  • What is the breakup of the Japan deodorants market on the basis of distribution channel?
  • What is the breakup of the Japan deodorants market on the basis of region?
  • What are the various stages in the value chain of the Japan deodorants market?
  • What are the key driving factors and challenges in the Japan deodorants?
  • What is the structure of the Japan deodorants market and who are the key players?
  • What is the degree of competition in the Japan deodorants market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Deodorants Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Deodorants Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Deodorants Market - Breakup by Product Type

  • 6.1 Sprays
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Roll-On
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Creams
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Gels
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Forecast (2026-2034)
  • 6.5 Wipes
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2020-2025)
    • 6.5.3 Market Forecast (2026-2034)
  • 6.6 Sticks
    • 6.6.1 Overview
    • 6.6.2 Historical and Current Market Trends (2020-2025)
    • 6.6.3 Market Forecast (2026-2034)
  • 6.7 Others
    • 6.7.1 Historical and Current Market Trends (2020-2025)
    • 6.7.2 Market Forecast (2026-2034)

7 Japan Deodorants Market - Breakup by Packaging Type

  • 7.1 Metal
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Plastic
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Others
    • 7.3.1 Historical and Current Market Trends (2020-2025)
    • 7.3.2 Market Forecast (2026-2034)

8 Japan Deodorants Market - Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Convenience Stores
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Pharmacies
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)
  • 8.4 Online Stores
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2020-2025)
    • 8.4.3 Market Forecast (2026-2034)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2020-2025)
    • 8.5.2 Market Forecast (2026-2034)

9 Japan Deodorants Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product Type
    • 9.1.4 Market Breakup by Packaging Type
    • 9.1.5 Market Breakup by Distribution Channel
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product Type
    • 9.2.4 Market Breakup by Packaging Type
    • 9.2.5 Market Breakup by Distribution Channel
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product Type
    • 9.3.4 Market Breakup by Packaging Type
    • 9.3.5 Market Breakup by Distribution Channel
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product Type
    • 9.4.4 Market Breakup by Packaging Type
    • 9.4.5 Market Breakup by Distribution Channel
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product Type
    • 9.5.4 Market Breakup by Packaging Type
    • 9.5.5 Market Breakup by Distribution Channel
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product Type
    • 9.6.4 Market Breakup by Packaging Type
    • 9.6.5 Market Breakup by Distribution Channel
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product Type
    • 9.7.4 Market Breakup by Packaging Type
    • 9.7.5 Market Breakup by Distribution Channel
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product Type
    • 9.8.4 Market Breakup by Packaging Type
    • 9.8.5 Market Breakup by Distribution Channel
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Deodorants Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Deodorants Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix