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健康美容化妆品

除臭剂市场规模、份额及成长分析（按产品类型、包装材料、分销管道、最终用户和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1902872

除臭剂市场规模、份额及成长分析（按产品类型、包装材料、分销管道、最终用户和地区划分）－2026-2033年产业预测

Deodorant Market Size, Share, and Growth Analysis, By Product Type (Spray, Roll-On), By Packaging Material (Metal, Plastic), By Distribution Channel, By End-User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，除臭剂市场规模将达到 772.5 亿美元，到 2025 年将成长至 815.8 亿美元，到 2033 年将成长至 1,261.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.6%。

在消费者偏好和生活方式转变的推动下，除臭剂市场正获得显着的洞见。随着消费者追求清凉感，非气雾型除臭剂越来越受欢迎，尤其是在户外活动时间增加的人群中。这种转变推动了对天然成分产品的需求，因为人们的健康意识日益增强，并意识到合成成分的潜在弊端。此外，棒状配方和天然产品的吸引力也促进了市场成长。香和剂型的创新，以及透过社群媒体加强行销力度，都有助于提高产品知名度并增强消费者参与度。这些趋势正在创造成长机会，并凸显除臭剂类别的动态特性，因为消费者越来越关注产品成分及其对健康的影响。

除臭剂市场驱动因素

消费者对除臭产品的兴趣日益浓厚，尤其是在年轻一代中，这正对全球除臭剂原料市场产生显着影响。这一增长主要得益于创新配方以及除臭剂相对于其他个人保健产品更低的价格分布。高品质的成分、先进的技术和精美的包装吸引消费者，推动除臭剂市场的发展。此外，人们对个人护理的日益重视、气温的升高以及导致体味的生活方式选择也推动了市场需求。香水的日益流行，尤其是在年轻一代中，也进一步促进了市场的快速成长，为除臭剂产业的成长和创新创造了有利环境。

限制除臭剂市场的因素

除臭剂市场面临许多挑战，阻碍其发展。其中包括市面上存在未经监管的化学成分，这些成分可能导致敏感肌肤人群出现过敏反应。此外，假冒产品的氾滥也进一步加剧了消费者的信任危机和安全疑虑。高昂的香水价格也令注重预算的消费者望而却步，限制了他们的选择。因此，这些因素共同构成了除臭剂市场的限制性环境，影响了整体销售和消费者满意度，同时也带来了一些亟待解决的持续性问题，这些问题对于未来的市场发展至关重要。

除臭剂市场趋势

在消费者对洁净标示天然、有机产品的偏好日益增长的推动下，除臭剂市场正经历着向天然有机产品的重大转变。注重健康的消费者越来越倾向于选择含有黄瓜、芦荟、柠檬草和绿茶等植物成分的除臭剂，因为他们认识到这些成分对皮肤健康和整体健康的益处。这一趋势反映了消费者对永续和环保个人保健产品的更广泛需求，他们越来越关注涂抹在身上的产品成分。为了满足这项需求，各大品牌正不断创新，以提升产品吸引力，强调透明度和永续性，并专注于开发草本和植物来源产品。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Unilever PLC（United Kingdom）
Procter & Gamble Co.（United States）
Henkel AG & Co. KGaA（Germany）
Beiersdorf AG（Germany）
Colgate-Palmolive Company（United States）
Reckitt Benckiser Group PLC（United Kingdom）
Church & Dwight Co., Inc.（United States）
Kao Corporation（Japan）
Lion Corporation（Japan）
L'Oreal SA（France）
Avon Products, Inc.（United Kingdom）
Godrej Consumer Products Limited（India）
Natura &Co Holding SA（Brazil）
Edgewell Personal Care Company（United States）
Poliana Industriale SpA（Italy）
Cosmax, Inc.（South Korea）
LG Household & Health Care Ltd.（South Korea）
Amorepacific Corporation（South Korea）

结论与建议

简介目录

Product Code: SQMIG30L2216

Deodorant Market size was valued at USD 77.25 Billion in 2024 and is poised to grow from USD 81.58 Billion in 2025 to USD 126.15 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The deodorant market is experiencing significant insights driven by evolving consumer preferences and lifestyle changes. As consumers seek freshness, non-aerosol deodorants are gaining popularity, particularly among those spending more time outdoors. This shift is accompanied by an increasing demand for products featuring natural ingredients, driven by health consciousness and awareness of the potential drawbacks of synthetic components. Additionally, the appeal of stick formulations and natural products supports market growth. Innovations in fragrance and format, combined with heightened marketing efforts through social media, enhance product visibility and consumer engagement. These trends create substantial opportunities for growth, as consumers become more discerning about product content and its impact on their wellbeing, highlighting the dynamic nature of the deodorant sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Deodorant market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Deodorant Market Segments Analysis

Global Deodorant Market is segmented by Product Type, Packaging Material, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Spray, Roll-On, Creams, Gels, Wipes, Stick and Others. Based on Packaging Material, the market is segmented into Metal, Plastic and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Deodorant Market

The growing interest in deodorant products, particularly among younger demographics, is significantly influencing the global deodorant ingredients market. This expansion is fueled by innovative formulations and the lower price points of deodorants relative to other personal care alternatives. The appeal of high-quality ingredients, advanced technology, and attractive packaging has enhanced consumer interest in these products. Additionally, an increased focus on personal grooming is driving demand, alongside rising temperatures and lifestyle choices that lead to body odor. The popularity of fragrances, especially among youth, further contributes to the burgeoning market, creating a favorable environment for deodorant growth and innovation.

Restraints in the Deodorant Market

The deodorant market faces several challenges that hinder its growth, including the presence of unregulated chemical ingredients that can lead to allergic reactions in individuals with sensitive skin. Additionally, the proliferation of counterfeit products in the market further complicates consumer trust and safety. High prices associated with premium fragrance options also deter budget-conscious consumers from making purchases, limiting their choices. As a result, these factors create a restrictive environment for the deodorant market, impacting overall sales and consumer satisfaction while presenting ongoing concerns that need to be addressed for future market development.

Market Trends of the Deodorant Market

The deodorant market is experiencing a significant shift towards natural and organic products, driven by a growing consumer preference for clean-label options. Health-conscious individuals are increasingly seeking deodorants formulated with botanical ingredients such as cucumber, aloe vera, lemongrass, and green tea, recognizing their benefits for skin health and overall well-being. This trend reflects a broader movement towards sustainable and eco-friendly personal care products, as consumers become more discerning about the ingredients they apply to their bodies. Consequently, brands are innovating to meet this demand, focusing on transparency, sustainability, and the use of herbal and plant-based formulations to enhance consumer appeal.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Deodorant Market Size by Product Type & CAGR (2026-2033)

Market Overview
Spray
Roll-On
Creams
Gels
Wipes
Stick
Others

Global Deodorant Market Size by Packaging Material & CAGR (2026-2033)

Market Overview
Metal
Plastic
Others

Global Deodorant Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others

Global Deodorant Market Size by End-User & CAGR (2026-2033)

Market Overview
Men
Women

Global Deodorant Market Size & CAGR (2026-2033)

North America (Product Type, Packaging Material, Distribution Channel, End-User)
- US
- Canada
Europe (Product Type, Packaging Material, Distribution Channel, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Packaging Material, Distribution Channel, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Packaging Material, Distribution Channel, End-User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Packaging Material, Distribution Channel, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura &Co Holding S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Poliana Industriale SpA (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cosmax, Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments