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1698425

全球除臭剂和香水市场：未来预测（2025-2030）

Global Deodorants and Fragrances Market - Forecasts from 2025 to 2030

出版日期: 2025年03月04日 | 出版商:

Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2个工作天内

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简介目录

全球除臭剂和香水市场预计将从 2025 年的 350.03 亿美元成长到 2030 年的 448.18 亿美元，预测期内的复合年增长率为 5.07%。

使用除臭剂和香料来减少因出汗引起的体味。随着男性和女性越来越注重整装仪容和个人卫生，全球除臭剂和香水市场正在不断扩大。由于可支配收入的增加、生活方式的改变以及人们对健康和健身的兴趣日益浓厚，预计市场将会成长。随着人们越来越注重健康和卫生，越来越多的人开始进行体育活动并去健身房和健身俱乐部来改善身体健康。因此，对于用于减少出汗引起的体味的除臭剂的需求日益增加。

市场趋势：

社群媒体影响力日渐增强：数位和社群媒体影响力日渐增强，在推动全球对除臭剂和香水的需求方面发挥关键作用。公司正在大力投资数位平台来行销和宣传他们的产品。透过利用 Instagram、Facebook、YouTube 和 Pinterest 等社群媒体管道，品牌能够增加销售额并促进整体市场成长。
对有机和无化学产品的偏好日益增加：对有机和无化学香水和除臭产品的需求显着增加。随着消费者越来越倾向于选择更健康、更永续的产品，他们越来越多地选择使用天然和有机成分的产品。
亚太地区将成为成长最快的市场：亚太地区预计将成为除臭剂和香水成长最快的市场。印度和中国等新兴经济体的快速都市化、可支配收入的增加、生活方式的改变以及年轻消费者对高端和高品质产品的日益增长的偏好，正在推动该地区对这些产品的需求。

报告中介绍的主要企业包括欧莱雅公司、雅诗兰黛公司、雅芳产品公司、科蒂公司、露华浓消费品公司、资生堂株式会社、联合利华公司、乔治·阿玛尼公司、路易威登集团、香奈儿国际公司、皇家香料公司和维尼国际公司。

本报告的主要优点

深刻分析：获得涵盖主要地区和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透。
市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
适用范围广：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

历史资料（2022-2024）和预测资料（2025-2030）
成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
竞争对手定位、策略和市场占有率分析
按部门和地区（国家）分類的收益成长和预测分析
公司概况（策略、产品、财务资讯、主要趋势等）

除臭剂和香水市场分为以下几个部分：

按成分

香水
淡香水（EDP）
淡香水（EDT）
古龙水（EDC）

性别

男性
女士

按地区

北美洲
欧洲
亚太地区
南美洲
中东和非洲

Deodorants and fragrances are used to reduce body odor caused by sweating. The global deodorant and fragrance market is expanding as men and women become more concerned with grooming and personal hygiene. The market is poised to grow due to rising disposable income, changing lifestyles, and increasing concern over one's health and fitness. Increasing health and hygiene consciousness among people has led to a rise in people getting engaged in physical activities and going to gyms and fitness clubs to improve their physical health. This, in turn, is leading to an increase in the demand for deodorants for controlling body odor due to sweating.

Market Trends:

Rising Impact of Social Media: The increasing influence of digital and social media is playing a significant role in driving the global demand for deodorants and fragrances. Companies are heavily investing in digital platforms to market and advertise their products. By leveraging social media channels such as Instagram, Facebook, YouTube, and Pinterest, brands are boosting sales and contributing to the overall growth of the market.
Growing Preference for Organic and Chemical-Free Products: There has been a notable surge in demand for organic and chemical-free perfumes and deodorants. Consumers are increasingly drawn to products made with natural and organic ingredients, reflecting a shift toward healthier and more sustainable choices.
Asia-Pacific Emerges as the Fastest-Growing Market: The Asia-Pacific region is poised to become the fastest-growing market for deodorants and fragrances. Rapid urbanization in developing countries like India and China, coupled with rising disposable incomes, evolving lifestyles, and a growing preference for premium and high-quality products among younger consumers, is fueling the demand for these products in the region.

Some of the major players covered in this report include L'Oreal S.A., Estee Lauder Companies Inc., Avon Products, Inc., Coty Inc., Revlon Consumer Products Corporation, Shiseido Company Limited, Unilever N.V., Giorgio Armani S.p.A., LVMH Group, CHANEL International B.V., Royal Aroma, and VINI International, among others:

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Deodorants and Fragrances Market is analyzed into the following segments:

By Composition

Parfum
Eau de Parfum (EDP)
Eau de Toilette (EDT)
Eau de Cologne (EDC)

By Gender

Men
Women

By Region

North America
Europe
Asia Pacific
South America
Middle East & Africa

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL DEODORANTS AND FRAGRANCES MARKET BY COMPOSITION

5.1. Introduction
5.2. Parfum
5.3. Eau de Parfum (EDP)
5.4. Eau de Toilette (EDT)
5.5. Eau de Cologne (EDC)

6. GLOBAL DEODORANTS AND FRAGRANCES MARKET BY GENDER

6.1. Introduction
6.2. Men
6.3. Women

7. GLOBAL DEODORANTS AND FRAGRANCES MARKET BY GEOGRAPHY

7.1. Introduction
7.2. North America
- 7.2.1. By Composition
- 7.2.2. By Gender
- 7.2.3. By Country
  - 7.2.3.1. USA
  - 7.2.3.2. Canada
  - 7.2.3.3. Mexico
7.3. South America
- 7.3.1. By Composition
- 7.3.2. By Gender
- 7.3.3. By Country
  - 7.3.3.1. Brazil
  - 7.3.3.2. Argentina
  - 7.3.3.3. Others
7.4. Europe
- 7.4.1. By Composition
- 7.4.2. By Gender
- 7.4.3. By Country
  - 7.4.3.1. United Kingdom
  - 7.4.3.2. Germany
  - 7.4.3.3. France
  - 7.4.3.4. Spain
  - 7.4.3.5. Others
7.5. Middle East and Africa
- 7.5.1. By Composition
- 7.5.2. By Gender
- 7.5.3. By Country
  - 7.5.3.1. Saudi Arabia
  - 7.5.3.2. UAE
  - 7.5.3.3. Others
7.6. Asia Pacific
- 7.6.1. By Composition
- 7.6.2. By Gender
- 7.6.3. By Country
  - 7.6.3.1. China
  - 7.6.3.2. Japan
  - 7.6.3.3. India
  - 7.6.3.4. South Korea
  - 7.6.3.5. Taiwan
  - 7.6.3.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis
8.2. Market Share Analysis
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. L'Oreal S.A.
9.2. Estee Lauder Companies Inc.
9.3. Avon Products, Inc.
9.4. Coty Inc.
9.5. Revlon Consumer Products Corporation
9.6. Shiseido Company Limited
9.7. Unilever N.V.
9.8. Giorgio Armani S.p.A.
9.9. LVMH Group
9.10. CHANEL International B.V.
9.11. Royal Aroma
9.12. VINI International

10. APPENDIX

10.1. Currency
10.2. Assumptions
10.3. Base and Forecast Years Timeline
10.4. Key Benefits for the Stakeholders
10.5. Research Methodology
10.6. Abbreviations

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全球除臭剂和香水市场：未来预测（2025-2030）