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市场调查报告书
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1541431

2024-2032 年智慧手錶市场报告（按产品、作业系统、应用程式、配销通路和地区划分）

Smartwatch Market Report by Product, Operating System, Application, Distribution Channel, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年全球智慧手錶市场规模达452亿美元。在最近的技术进步、消费者健康意识的提高、产品与企业健康的日益融合、消费者对可穿戴技术的偏好不断增长以及互联设备生态系统的增长等推动下，市场正在迅速扩张。

智慧手錶市场分析：

市场成长与规模：在消费者对穿戴式科技需求不断增长、智慧手錶设备功能不断扩展、技术快速创新以及智慧手錶融入消费者生活方式的推动下，市场正在稳定成长。

主要市场驱动因素：影响市场成长的主要驱动因素包括消费者对健康和健身的日益关注、直接从手腕接收通知和执行任务的便利性以及物联网 (IoT) 和连接设备的日益普及。

技术进步：根据智慧手錶市场预测，手錶的最新创新具有增强的连接性、更长的电池寿命、先进的健康监测感测器和更身临其境的用户介面，有利于市场成长。

行业应用：智慧手錶在个人使用、远端患者监控的医疗保健、企业健康计划以及高级运动表现追踪的体育领域面临着很高的需求。

主要市场趋势：主要市场趋势涉及人工智慧 (AI) 的整合以提供个人化健康见解、无需智慧型手机即可运行的独立智慧手錶的流行，以及越来越注重迎合消费者美学的时尚前卫设计功能。

地理趋势：由于消费者购买力高和技术采用较早，北美引领市场。在电子产业不断发展和可支配收入不断增加的推动下，其他地区也出现了显着成长。

竞争格局：市场的特点是主要参与者积极参与，他们正在创新和扩展其产品线，以包含满足广泛消费者需求的功能，例如健身追踪和行动连接，同时还注重增强用户体验和设备互通性。

挑战与机会：市场面临各种挑战，例如解决消费者对资料隐私和安全的担忧、管理设备电池寿命以及确保跨平台相容性。然而，增强资料加密并创造更个人化和直观的用户体验的新节能技术的发展正在推动市场成长。

智慧手錶市场趋势：

快速的技术进步和创新

提高智慧手錶功能和特性的快速技术突破和创新正在推动市场成长。它们提供更长的电池寿命、卓越的显示技术、先进的传感器、智慧型用户介面、与智慧型手机的无缝连接以及专为智慧手錶设计的各种应用程式。例如，苹果推出了最新的 WatchOs 10，它与支援蓝牙的配件连接，以增强骑行指标，并提供即时骑行活动显示，以提供更身临其境的体验。除此之外，设备上人工智慧 (AI)、语音控制助理和可定製錶盘等最新进展正在推动智慧手錶市场的成长。

提高消费者对穿戴式科技的认识与偏好

消费者意识的提高和对穿戴式科技日益增长的兴趣正在推动市场扩张。此外，个人健康和健身的重要性日益增加，穿戴式装置的使用不断增加，因为它们提供了追踪众多健康参数的简单方法，正在推动市场的成长。展望未来，穿戴式科技市场预计到 2032 年将达到 1,922 亿美元，2024-2032 年的复合年增长率 (CAGR) 为 12.6%，为近期智慧手錶的采用提供更多机会。此外，测量步数、心率、燃烧卡路里和睡眠模式的产品能力不断增强，正在推动市场成长。此外，智慧手錶因其美观、可配置的錶盘和可满足各种个人喜好的可更换錶带而受到广泛关注，正在推动智慧手錶市场的成长。

消费性电子产业的广泛扩张

消费性电子生态系统的广泛渗透是推动市场成长的关键驱动力。此外，智慧型手机、平板电脑、笔记型电脑和智慧手錶等多种连网装置的结合，透过跨装置的无缝连接和同步功能改善用户体验，正在加强市场成长。除此之外，它们还为使用者提供了方便的连网设备，可以平滑地共享资料、允许类似的使用者介面并提供一致的使用者体验。据此，管理智慧家居电子产品、与用户智慧型手机互动以及与汽车资讯娱乐系统互动的智慧手錶的开发正在支持市场成长。此外，企业不断增加投资以增强产品系列，提供更多功能、更长的电池寿命、各种款式、定价点和功能，这正在加强智慧手錶市场的成长。

企业健康计画中越来越多的产品采用

智慧手錶广泛融入企业健康计画正在促进市场成长。因此，企业越来越多地采用智慧手錶来提高整体生产力、降低医疗成本、创造积极的工作环境和改善个人福祉，有利于市场成长。此外，越来越多的公司采用产品来维持积极的生活方式、追踪健身目标和重要的健康指标，这也促进了智慧手錶市场的成长。例如，融合环境方法技术的引入，融合了现实和虚拟世界，为使用者提供无与伦比的体验，有利于市场成长。与此一致的是，引入熔融沈积成型（FDM）列印等非凡的三维（3D）列印製程来建构可穿戴技术设备，从而创造出满足个体工人特定要求的产品，正在推动市场成长。

更加重视个人化医疗保健和健身

客製化医疗保健的持续趋势以及对健康和健身的日益关注是支持智慧手錶市场扩张的重要因素。根据智慧手錶市场预测，先进的健身和健康监测器的日益集成，为用户提供个人化的健康资料并促进主动的健康管理，正在促进市场成长。此外，越来越多地部署用于监测血压、心率、睡眠品质和血氧水平等各种健康指标的复杂感测器，正在促进智慧手錶市场的成长。例如，Fitbit 推出了最新型号 Fitbit sense 2，它提供先进的健康追踪、心电图 (ECG) 和皮肤电活动 (EDA) 感测器、压力管理工具和内建全球定位系统 (GPS)。除此之外，智慧手錶增强的健身监测功能可支援瑜珈、肌力训练、游泳和慢跑等各种体育活动，正在推动市场成长。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球智慧手錶市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依产品

  • 扩大
    • 市场趋势
    • 市场预测
  • 独立式
    • 市场趋势
    • 市场预测
  • 杂交种
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依作业系统

  • WatchOS
    • 市场趋势
    • 市场预测
  • 安卓
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：按应用

  • 个人协助
    • 市场趋势
    • 市场预测
  • 医疗保健和健康
    • 市场趋势
    • 市场预测
  • 运动的
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按配销通路

  • 网上商店
    • 市场趋势
    • 市场预测
  • 线下商店
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Apple Inc.
    • Fitbit Inc. (Alphabet Inc.)
    • Fossil Group Inc.
    • Garmin Ltd
    • Huawei Technologies Co. Ltd.
    • LG Electronics Inc.
    • Samsung Electronics Co. Ltd.
    • Sony Corporation
    • Withings
    • Zepp Health Corporation
Product Code: SR112024A4286

The global smartwatch market size reached US$ 45.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 204.7 Billion by 2032, exhibiting a growth rate (CAGR) of 17.7% during 2024-2032. The market is rapidly expanding, driven by recent technological advancements, increasing awareness about health among consumers, the rising product integration into corporate wellness, the growing consumer preferences for wearable technology, and the growth of connected device ecosystems.

Smartwatch Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by the increasing consumer demand for wearable technology, the expanding functionality of smartwatch devices, rapid technological innovations, and the integration of smartwatches into the consumer lifestyle.

Major Market Drivers: Key drivers influencing the market growth include the growing consumer focus on health and fitness, the convenience of receiving notifications and performing tasks directly from the wrist, and the increasing adoption of the Internet of Things (IoT) and connected devices.

Technological Advancements: According to the smartwatch market forecast, recent innovations in watches featuring enhanced connectivity, increased battery life, sophisticated health-monitoring sensors, and more immersive user interfaces, are favoring the market growth.

Industry Applications: Smartwatches are experiencing high demand in personal use, healthcare for remote patient monitoring, corporate wellness programs, and in sports for advanced athletic performance tracking.

Key Market Trends: The key market trends involve the integration of artificial intelligence (AI) for personalized health insights, the popularity of standalone smartwatches that function without a smartphone, and the increasing focus on stylish, fashion-forward designs that cater to consumer aesthetics alongside functionality.

Geographical Trends: North America leads the market due to high consumer buying power and early technological adoption. Other regions are also showing significant growth, fueled by the growing electronics industry and rising disposable income.

Competitive Landscape: The market is characterized by the active involvement of key players who are innovating and expanding their product lines to include features that cater to a wide range of consumer needs, such as fitness tracking and mobile connectivity, while also focusing on enhancing user experience and device interoperability.

Challenges and Opportunities: The market faces various challenges, such as addressing consumer concerns regarding data privacy and security, managing device battery life, and ensuring cross-platform compatibility. However, the development of new energy-efficient technologies that enhance data encryption and create more personalized and intuitive user experiences is fueling the market growth.

Smartwatch Market Trends:

Rapid technological advancements and innovation

Rapid technological breakthroughs and innovations that improve the capabilities and characteristics of smartwatches are driving the market growth. They provide extended battery life, superior display technology, sophisticated sensors, intelligent user interfaces, seamless connectivity with smartphones, and a wide range of apps that are designed specifically for smartwatches. For instance, Apple launched the latest WatchOs 10 that connects with Bluetooth-enabled accessories to enhance the cycling metrics and offer a live cycling activity display to offer a more immersive experience. Aside from that, recent advances like on-device artificial intelligence (AI), voice-controlled assistants, and customizable watch faces are propelling the smartwatch market growth.

Increasing consumer awareness and preference for wearable technology

The rising consumer awareness and the growing interest in wearable technology are propelling the market expansion. Furthermore, the growing importance of personal health and fitness, increasing the use of wearable devices as they provide a simple way to track numerous health parameters, is driving the growth in the market. Looking forward, the wearable technology market is expected to reach US$ 192.2 Billion by 2032, exhibiting a growth rate (CAGR) of 12.6% during 2024-2032, offering heightened opportunities for the adoption of smartwatch in recent future. Additionally, the increasing product capacity to measure steps, heart rate, calories burnt, and sleep patterns is driving the market growth. Furthermore, the widespread interest in smartwatches owing to their aesthetic appeal, configurable watch faces, and replaceable bands that cater to a variety of personal preferences is driving the smartwatch market growth.

Widespread expansion of the consumer electronics sector

The extensive penetration of consumer electronics ecosystems is a key driver boosting the market growth. Furthermore, the incorporation of multiple connected gadgets, including smartphones, tablets, laptops, and smartwatches, which improve user experience through seamless connectivity and synchronized functionality across devices, is strengthening the market growth. Apart from this, they provide users with the ease of networked devices that smoothly share data, allow for similar user interfaces, and deliver a consistent user experience. In accordance with this, the development of smartwatches that manage smart home electronics, interface with the user's smartphone, and interact with their car's infotainment system is supporting the market growth. Furthermore, the rising investment by firms to enhance product offerings with greater features, longer battery life, various styles, pricing points, and functions is strengthening the smartwatch market growth.

Growing product adoption in corporate wellness programs

The widespread integration of smartwatches into corporate wellness initiatives is fostering the market growth. Accordingly, the rising adoption of smartwatches by businesses for raising general productivity, lowering healthcare costs, creating a positive work environment, and improving individual well-being, is favoring the market growth. In addition, the growing product adoption by companies to maintain an active lifestyle, track their fitness objectives, and keep track of important health indicators is enhancing the smartwatch market growth. For example, the introduction of The Fused Environment Method technique that fuses the real and virtual worlds to provide an unsurpassed experience for the user, is favoring the market growth. In line with this, the introduction of extraordinary three-dimensional (3D) printing process like Fused Deposition Modelling (FDM) printing for the construction of wearable technological equipment that create products to meet the specific requirements of individual workers, is fueling the market growth.

Enhanced focus on personalized healthcare and fitness

The sustained trend toward tailored healthcare and the increasing concentration on wellness and fitness are significant factors supporting the expansion of the smartwatch market. According to the smartwatch market forecast, the increasing integration of advanced fitness and health monitors, which provide users with individualized health data and promote proactive health management, is catalyzing the market growth. Furthermore, the increasing deployment of sophisticated sensors that monitor various health indicators, including blood pressure, heart rate, quality of sleep, and blood oxygen levels is fostering the smartwatch market growth. For instance, Fitbit launched its latest model, Fitbit sense 2, that offers advanced health tracking, electrocardiogram (ECG) and electrodermal activity (EDA) sensors, stress management tools, and built-in global positioning system (GPS). Apart from this, the enhanced fitness monitoring features of smartwatches, which support a variety of physical activities like yoga, strength training, swimming, and jogging, are boosting the market growth.

Smartwatch Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, operating system, application, and distribution channel.

Breakup by Product:

Extension

Standalone

Hybrid

Extension accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes extension, standalone, and hybrid. According to the report, extension represented the largest segment.

Extension smartwatches are intended to function in tandem with smartphones, syncing with them to deliver alerts, notifications, and certain additional features directly to the wearer's wrist. They function as an extension for incoming calls, messages, emails, and app notifications through a Bluetooth connection, allowing users to stay connected without having to continually check their smartphones. Furthermore, extension smartwatches are intended to enhance the functionality, performance, or capacities of a core product, making them essential to users who seek updated or extended features without requiring a complete system redesign.

Standalone smartwatches are used without a paired phone nearby to make calls, send messages, and browse the internet, as they are equipped with cellular connectivity. They are popular among individuals who want to access smart features and stay connected without having to deal with the hassle of carrying a smartphone.

According to the smartwatch market forecast, hybrid smartwatches combine the traditional aesthetics of analog watches with the smart functionality of modern wearables, providing a discreet method to enjoy smart features without giving up the classic appearance of a traditional wristwatch. They are appealing to consumers who value the traditional elegance and simplicity of an analog watch due to their ability to measure fitness activities, monitor sleep, and have a long battery life.

Breakup by Operating System:

WatchOS

Android

Others

WatchOS holds the largest share in the industry

A detailed breakup and analysis of the market based on the operating system have also been provided in the report. This includes watchOS, android, and others. According to the report, watchOS accounted for the largest market share.

WatchOS is well-known for its flawless integration into the iOS environment. It is extensively utilized to deliver a seamless experience, integrating with users' phone notifications, messages, and health information. Furthermore, watchOS is praised for its user-friendly interface, a wide selection of apps, and emphasis on fitness and health features like heart rate tracking, electrocardiogram (ECG), and fall detection. Moreover, the introduction of watchOS 10 ensures that the Apple Watch Ultra 2 remains the benchmark for smartwatches for insightful new watch faces and enhanced connectivity options for cyclists.

Android-powered wristwatches are compatible with a wide variety of gadgets and provide customization options in terms of functionality, hardware designs, and pricing. Their customizable features, such as convertible bands, mutable watch faces, and the capacity to personalize the smartwatch experience, are fueling the smartwatch market demand. Furthermore, android wearables offer comprehensive health and fitness monitoring, which makes them an adaptable option for a range of users.

Breakup by Application:

Personal Assistance

Healthcare and Wellness

Sports

Others

Healthcare and wellness represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes personal assistance, healthcare and wellness, sports, and others. According to the report, healthcare and wellness represented the largest segment.

The healthcare and wellness segment emphasizes smartwatches featuring health-monitoring and tracking capabilities, catering to users who are concerned about their health and well-being. They feature a variety of characteristics, including basic step counting along with advanced measures, such as heart rate monitoring, sleep tracking, stress management, and blood oxygen saturation levels. Moreover, the growing integration of sophisticated technologies like artificial intelligence (AI) and machine learning (ML), which provide real-time health monitoring, early illness identification, tailored health insights, and remote patient care, is fueling the market growth.

Personal assistant smartwatches include voice-activated commands, email and text previews, calendar reminders, notifications, and other capabilities that help increase everyday productivity and efficiency. They operate as a component of the user's smartphone, providing smooth app navigation, instantaneous response to messages and calls, and the comfort of a virtual assistant at the user's wrist.

According to the smartwatch market forecast, the sports category of smartwatches is designed to appeal to athletes and fitness fanatics. They provide thorough analytics for a range of sports, including cycling, golfing, swimming, and running. In addition, smartwatches exhibit a strong construction that is capable of withstanding harsh environments, offer global positioning system (GPS) tracking for precise route mapping, and performance data monitoring for speed, distance, lap times, and heart rate zones.

Breakup by Distribution Channel:

Online Stores

Offline Stores

Offline Stores exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and offline stores. According to the report, offline stores accounted for the largest market share.

Offline shops include electronics outlets, brand stores, and retail chains, which provide a tactile buying experience by allowing customers to physically view, try on, and assess various smartwatches before making a purchase. They include brick-and-mortar retailers like retail outlets, specialty stores, and department stores, which provide the advantages of personal engagement, immediate product access, and the ability to physically inspect things before purchasing. Furthermore, the presence of sales staff who provide a more customized shopping experience, including expert advice, demonstrations, and rapid replies to customer inquiries, is contributing to the smartwatch market growth.

Online retailers respond to consumers' needs for convenience, variety, and reasonable cost. They allow users to explore a diverse range of brands and models, compare prices, read reviews, and make educated selections from the comfort of their homes. Aside from that, the convenience of access, along with thorough product information and virtual customer support, makes online purchasing an appealing alternative, which is boosting the smartwatch market growth.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest smartwatch market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The smartwatch industry in North America holds the largest segment due to high consumer buying power and early technological adoption. Accordingly, the United States smartwatch market size is projected to exhibit a growth rate (CAGR) of 17.70% during 2024-2032. In line with this, the rising customer interest in wearable gadgets that provide health tracking, mobile connection, and interaction with the larger ecosystem of smart devices is driving the market growth. Along with this, the sophisticated infrastructure in the region and a culture that enthusiastically embraces technological advancements, boosting the demand for a wide range of products and services among the tech enthusiast consumers, is favoring the market growth.

According to the smartwatch market forecast, Asia-Pacific is distinguished by a fast-developing consumer electronics industry, rising disposable incomes, and a growing technologically advanced population. Aside from that, the existence of major electronics manufacturers, a large potential consumer base, expanded retail infrastructure, and the development of e-commerce platforms are contributing to a favorable outlook for market expansion.

According to the smartwatch market forecast, Europe's smartwatch industry is distinguished by high customer awareness, large purchasing power, and a strong preference for advanced technology and health and fitness tracking. Furthermore, the combination of technological complexity, established retail networks and a renewed emphasis on luxury and premium wearable brands is boosting the smartwatch market demand.

The market for smartwatches in Latin America is growing as a result of rising awareness of health and wellness technology, expanding connectivity to the internet, and rising smartphone penetration. In addition, the growing middle class and a younger demographic are driving the demand for wearable technology.

The smartwatch market in the Middle East and Africa is growing, driven by a burgeoning customer base, greater urbanization, and a growing desire for luxury and premium lifestyle items. Aside from that, robust demand for high-end smartwatches, propelled by an affluent customer group with a taste for advanced technology and luxury items, is propelling the market expansion.

Leading Key Players in the Smartwatch Industry:

The market players are engaging in a variety of strategic measures to strengthen their market position and adapt to rapidly changing customer expectations. They are investing in research and development (R&D) to develop new features like improved health monitoring, longer battery life, and more user-friendly interfaces. Furthermore, many firms are forming partnerships and collaborations with fitness, health, and fashion brands to broaden their product appeal and cater to a wide range of consumer interests. Moreover, the entry of startups and new companies is pushing innovation and the development of new products.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple Inc.

Fitbit Inc. (Alphabet Inc.)

Fossil Group Inc.

Garmin Ltd

Huawei Technologies Co. Ltd.

LG Electronics Inc.

Samsung Electronics Co. Ltd.

Sony Corporation

Withings

Zepp Health Corporation

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In May 2023, Garmin announced the launch of the Epix Pro Series smartwatches that are equipped with an AMOLED crystal-clear display and provides 31 days of battery life, monitors health and fitness, and comprises a built-in illumination LED.

In July 2023, Samsung Electronics Co., Ltd. launched the latest Galaxy Watch6 and Galaxy Watch6 Classic that offers advanced health monitoring, design modifications, and an improved mobile experience.

In June 2023, Apple launched its latest watchOS 10 that includes new smart stack, additional watch faces, cycling and hiking functions, redesigned applications, and mental health tools.

Key Questions Answered in This Report

  • 1. What was the size of the global smartwatch market in 2023?
  • 2. What is the expected growth rate of the global smartwatch market during 2024-2032?
  • 3. What are the key factors driving the global smartwatch market?
  • 4. What has been the impact of COVID-19 on the global smartwatch market?
  • 5. What is the breakup of the global smartwatch market based on the product?
  • 6. What is the breakup of the global smartwatch market based on the operating system?
  • 7. What is the breakup of the global smartwatch market based on the application?
  • 8. What is the breakup of the global smartwatch market based on the distribution channel?
  • 9. What are the key regions in the global smartwatch market?
  • 10. Who are the key players/companies in the global smartwatch market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Smartwatch Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Extension
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Standalone
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Hybrid
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Operating System

  • 7.1 WatchOS
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Android
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Personal Assistance
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Healthcare and Wellness
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Sports
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Online Stores
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Offline Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Apple Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Fitbit Inc. (Alphabet Inc.)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Fossil Group Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Garmin Ltd
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Huawei Technologies Co. Ltd.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 LG Electronics Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Samsung Electronics Co. Ltd.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Sony Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Withings
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Zepp Health Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials

List of Figures

  • Figure 1: Global: Smartwatch Market: Major Drivers and Challenges
  • Figure 2: Global: Smartwatch Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Smartwatch Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Smartwatch Market: Breakup by Product (in %), 2023
  • Figure 5: Global: Smartwatch Market: Breakup by Operating System (in %), 2023
  • Figure 6: Global: Smartwatch Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Smartwatch Market: Breakup by Distribution Channel (in %), 2023
  • Figure 8: Global: Smartwatch Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Smartwatch (Extension) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Smartwatch (Extension) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Smartwatch (Standalone) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Smartwatch (Standalone) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Smartwatch (Hybrid) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Smartwatch (Hybrid) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Smartwatch (WatchOS) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Smartwatch (WatchOS) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Smartwatch (Android) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Smartwatch (Android) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Smartwatch (Other Operating Systems) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Smartwatch (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Smartwatch (Personal Assistance) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Smartwatch (Personal Assistance) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Smartwatch (Healthcare and Wellness) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Smartwatch (Healthcare and Wellness) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Smartwatch (Sports) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Smartwatch (Sports) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Smartwatch (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Smartwatch (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Smartwatch (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Smartwatch (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Smartwatch (Offline Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Smartwatch (Offline Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: North America: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: North America: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: United States: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: United States: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Canada: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Canada: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Asia-Pacific: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Asia-Pacific: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: China: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: China: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Japan: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Japan: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: India: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: India: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: South Korea: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: South Korea: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Australia: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Australia: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Indonesia: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Indonesia: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Others: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Others: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Europe: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Europe: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Germany: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Germany: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: France: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: France: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: United Kingdom: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: United Kingdom: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Italy: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Italy: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Spain: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Spain: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Russia: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Russia: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Others: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Others: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Latin America: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Latin America: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Brazil: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Brazil: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Mexico: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Mexico: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Others: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Others: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Middle East and Africa: Smartwatch Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Middle East and Africa: Smartwatch Market: Breakup by Country (in %), 2023
  • Figure 81: Middle East and Africa: Smartwatch Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Global: Smartwatch Industry: SWOT Analysis
  • Figure 83: Global: Smartwatch Industry: Value Chain Analysis
  • Figure 84: Global: Smartwatch Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Smartwatch Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Smartwatch Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 3: Global: Smartwatch Market Forecast: Breakup by Operating System (in Million US$), 2024-2032
  • Table 4: Global: Smartwatch Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Smartwatch Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 6: Global: Smartwatch Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Smartwatch Market: Competitive Structure
  • Table 8: Global: Smartwatch Market: Key Players