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市场调查报告书
商品编码
1541457
2024-2032 年按产品类型、市场类型和地区分類的家庭购物市场报告Home Shopping Market Report by Product Type, Market Type, and Region 2024-2032 |
IMARC Group年全球家居购物市场规模达41,046亿美元。消费者可支配收入的膨胀、数位化的快速发展、透过电子商务网站线上购物的广泛采用,以及企业广泛采用家庭购物模式来接触和服务更广泛的消费者群体,是推动市场成长的一些关键因素。
主要市场驱动因素:电子商务领域的不断扩大、互联网和智慧型手机的普及以及电话购物购买消费品的需求不断增长是推动市场成长的一些重要因素。
主要市场趋势:人工智慧和(AI)扩增实境(AR)与零售业购物的集成,以促进产品的虚拟演示、个人化导航、更大的消费者参与和线上试用是全球的突出趋势之一家居购物市场。
竞争格局:全球家居购物市场的一些主要参与者包括阿里巴巴集团、亚马逊公司、百思买、Ebay Inc.、Flipkart Internet Private Limited、Naaptol Company、家得宝公司、VGL 集团和沃尔玛公司.,等等。
地理格局:从区域层面来看,市场分为北美、亚太、欧洲、拉丁美洲、中东和非洲,其中亚太地区目前在全球市场中占据主导地位。
挑战与机会:电话购物趋势的变化、交货时间长、市场竞争激烈以及客户期望不断提高是市场面临的一些挑战。然而,消费者不断增长的消费能力预计将在未来几年促进整体市场的成长。
扩大电子商务领域
电子商务通路中服装和配件、鞋类、个人和美容护理等众多产品的供应量不断增加,提供了广泛的选择、送货上门和便捷的付款方式,正在创造整体市场前景乐观。除此之外,网路的日益普及,促进了线上市场的便利访问,也促进了市场的成长。例如,到 2022 年,全球将有 53 亿人(占世界人口的 66%)使用网路。此外,网路负担能力的提高和手机拥有量的增加也推动了家庭购物市场的销售。大多数网路使用者认为手机是家庭购物的主要设备。因此,市场上电子商务的成长潜力与互联网和智慧型手机的普及率直接相关,因为行动应用程式已成为客户购买的主要入口网站。
智慧科技的不断融合
人工智慧和机器学习、虚拟实境和扩增实境在家庭购物中的持续采用预计将为全球家庭购物市场的主要参与者提供显着的成长机会。例如,宜家使用 VR 体验来提供应用程式内虚拟购物体验。同样,印度领先的光学处方眼镜零售连锁店Lenskart透过其网站和应用程式支援「3D试戴」功能,提供比较型号和品牌的选项,节省时间和精力,并提供更好的折扣或优惠券。同样,DTC 家具品牌 Burrow 利用 AR 帮助客户直观地看到沙发在客厅的外观。预计此类创新将推动市场的成长。此外,透过电话购物和电子商务推广其产品的各种公司也提供更新、更方便的付款选项,例如 Apple Pay、Paypal 和其他融资选项,可实现无摩擦结帐。此外,主要参与者还采用订阅模式来维护客户以获得长期价值。预计此类创新将在预测期内增加家庭购物市场的收入。
增加社群媒体广告支出
来自多个行业的各种零售商和企业主在社交媒体平台上广泛投入,以宣传和宣传他们的产品和服务。除此之外,他们还整合先进的行销策略和方法来吸引客户并增加销售额,这为整体市场创造了积极的前景。例如,按点击付费行销技术是家庭购物市场的成长趋势之一。它可以更好地控制搜寻查询和受众范围。来自社群媒体的最新 PPC 行业事实和数据显示,72% 的行销人员在社群广告上花费更多。此外,各种零售商还提供与店内专家的视讯通话服务,这进一步推动了市场的成长。例如,2020 年 6 月,Currys PC World 推出了 ShopLive,这是一项由店内专家在线上购物时提供协助的视讯通话服务。预计此类倡议将迎合未来几年市场的成长。
The global home shopping market size reached US$ 4,104.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11,762.9 Billion by 2032, exhibiting a growth rate (CAGR) of 12.04% during 2024-2032. The inflating disposable incomes of consumers, rapid digitalization, high adoption of online shopping through e-commerce sites, and the widespread adoption of home shopping models by businesses to reach and serve a broader consumer base, are some of the key factors driving the market growth.
Major Market Drivers: The expanding e-commerce sector, proliferation of internet and smartphones, and the inflating demand for teleshopping to purchase consumer goods are some significant factors driving the market growth.
Key Market Trends: The integration of artificial intelligence and (AI) augmented reality (AR) with shopping in the retail industry to facilitate virtual demonstration of products, personalized navigation, greater consumer engagement, and online trials is one of the prominent trends in the global home shopping market.
Competitive Landscape: Some of the key players in the global home shopping market include, Alibaba Group, Amazon.com Inc., Best Buy, Ebay Inc., Flipkart Internet Private Limited, Naaptol Company, The Home Depot Inc, VGL Group and Walmart Inc., among others.
Geographical Landscape: On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.
Challenges and Opportunities: Changing trends in teleshopping, long lead times, high competition in the market, and rising customer expectations are a few challenges in the market. However, the rising spending power of consumers is projected to augment the growth of the overall market in the coming years.
Expanding E-commerce Sector
The increasing availability of numerous products such as apparels and accessories, footwear, personal and beauty care, etc., across e-commerce channels, offering a wide range of options to choose from, door-step delivery, and easy payment options, is creating a positive outlook for the overall market. In addition to this, the increasing penetration of the internet, facilitating easy access to inline marketplaces, is also contributing to the market growth. For instance, globally, 5.3 billion people, 66% of the world's population, were using the Internet in 2022. This represents an increase of 24% since 2019, according to the International Telecommunication Union (ITU). Additionally, the increasing affordability of the internet and rising mobile phone ownership is also driving the sales in the home shopping market. Most Internet users consider mobile phones the primary device for accessing home shopping. Thus, the growth potential for e-commerce in the market is directly correlated to internet and smartphone penetration, as mobile apps have emerged as a major gateway for customer purchases.
Increasing Integration of Smart Technology
The escalating adoption of artificial intelligence and machine learning, virtual reality, and augmented reality in home shopping is expected to offer prominent growth opportunities to key players in the global home shopping market. For instance, IKEA uses VR Experience to provide an in-app virtual shopping experience. Similarly, Lenskart, India's leading optical prescription eyewear retail chain, supports the '3D Try On' feature through its website and app, offering options to compare models and brands, saving time and effort, and offering better discounts or vouchers. Similarly, Burrow, a DTC furniture brand, utilizes AR to help customers visualize how their couches will look in their living rooms. Innovations like these are anticipated to propel the growth of the market. Moreover, various companies promoting their products through teleshopping and e-commerce are also offering newer and more convenient payment options, like Apple Pay, Paypal, and other financing options, that allow frictionless checkout. Additionally, key players are also adopting the subscription model for maintaining customers for long-term value. Such innovations are anticipated to increase the home shopping market revenue in the forecasted period.
Increasing Spend on Social Media Ads
Various retailers and business owners from several sectors are extensively spending on the social media platforms to promote and advertise their products and services. In addition to this, they are integrating advanced marketing strategies and methodologies to attract customers and increase sales, which is creating a positive outlook for the overall market. For instance, pay-per-click marketing technique is one of the growing trends in the home shopping market. It gives more control over search queries and audience reach. The most recent PPC industry facts and figures from social media reveal that 72% of marketers spend more on social ads. Moreover, various retailers are also offering a video-calling service with in-store experts, which is further propelling the growth of the market. For instance, in June 2020, Currys PC World launched ShopLive, a video-calling service with in-store experts to assist while shopping online. Such initiatives are projected to cater to the growth of the market in the coming years.
IMARC Group provides an analysis of the key trends in each segment of the global home shopping market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type and market type.
Groceries
Apparels and Accessories
Footwear
Personal and Beauty Care
Furniture and Home Decor
Electronic Goods
Others
A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes groceries, apparels and accessories, footwear, personal and beauty care, furniture and home decor, electronic goods, and others.
With inflating disposable incomes, consumers are increasingly buying a wide range of products, including groceries, electronic gadgets, ergonomic furniture, health and wellness supplements, and various other things. The demand for these product categories may vary depending on the specific home shopping platform and its target audience. Additionally, with the growth of e-commerce, many traditional brick-and-mortar retailers have expanded their online presence, offering a wider range of products for home delivery.
Teleshopping
E-Commerce and Mobile Shopping
Others
Currently, e-commerce and mobile shopping holds the largest market share
A detailed breakup and analysis of the market based on the market type have also been provided in the report. This includes teleshopping, e-commerce and mobile shopping, and others. According to the report, e-commerce and mobile shopping holds the largest market share.
The emerging trend of shopping online via e-commerce channels and quick commerce platforms enables customers to access a wide range of options from the convenience of their home, easy return and exchange policies, and doorstep delivery facilities. As global internet access and adoption rapidly increase, with over five billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2024, retail e-commerce sales are estimated to exceed US$ 6.3 Trillion worldwide, and this figure is expected to reach new heights in the coming years.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia-Pacific currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific currently dominates the global market.
The home shopping market is highly dominated by Asia-Pacific, with China being the most prominent country in the region. Other countries, including South Korea, Singapore, Japan, and India, have accelerated the market's growth. Asia-Pacific is a rapidly growing region with increases in the inclination of consumers toward home shopping and a large number of imports from various countries. China's online shopping market has grown strongly in recent years, becoming the new economic development engine. The number of internet users in China has been increasing exponentially. The number of internet users in China in 2022 was 1051.14 million, per the China Internet Network Information Center (CNNIC), thereby enabling this enormous growth in the APAC region.
Alibaba Group
Amazon.com Inc.
Best Buy
Ebay Inc.
Flipkart Internet Private Limited
Naaptol Company
The Home Depot Inc
VGL Group
Walmart Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
November 2023: The National Company Law Tribunal (NCLT) approved a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock for the acquisition of bankrupt Television Home Shopping Network. The proposal includes a merger or reverse merger of Khandwala Finstock with the company that operates TV home shopping channels.
November 2023: Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., the world's largest digital-first, design-led and sustainable home retailer, announced today the launch of a new mobile iOS shopping and design app. Designed to deliver a seamless and convenient customer shopping experience, the new Pottery Barn mobile app also makes it easy for customer to create and manage a registry on-the-go.
January 2023: Walmart and Salesforce are partnered to provide local fulfillment and delivery options for retailers. This partnership will enable retailers to sell their products on Walmart.com through Salesforce's e-commerce platform, providing them access to Walmart's large customer base. The partnership between Walmart and Salesforce will focus on the online marketplace.