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封面
市场调查报告书
商品编码
1541693

2024-2032 年按组件（硬体、服务）、平台类型（电视、广播、行动装置、串流媒体设备等）、最终用户（个人、商业）和地区分類的 OTA 传输平台市场报告

OTA Transmission Platform Market Report by Component (Hardware, Services), Platform Type (Television, Radio, Mobile, Streaming Devices, and Others), End User (Individual, Commercial), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年全球OTA传输平台市场规模达1.094亿美元。

空中下载（OTA）传输平台是指用于在电视和广播平台上广播频道的无线通讯系统。它还有助于更新行动装置上的软体和管理用户身份模组 (SIM) 卡。它依赖于高级电视系统委员会 (ATSC) 3.0 标准。此外，由于它为实体层部署了先进的纠错技术以及透过互联网协定 (IP) 传输系统创建无线资料的新兴技术，它正在全球范围内获得关注。

OTA传输平台市场趋势：

广播产业的显着成长，加上对研发（R&D）活动和资讯科技（IT）的广泛投资，是推动市场的主要因素之一。 OTA传输平台帮助广播公司分享具有更好影像和音讯品质的视讯内容，并提供改进的频道呈现和操作简单性。因此，世界各地的广播公司和显示设备製造商对这些平台的需求不断增加。此外，越来越多地采用 ATSC 标准来支援高效视讯编码、增强接收讯号和改善观众体验，这创造了良好的市场前景。 5G技术的日益普及以及全球线上/点播内容服务的成长趋势也推动了市场。这可以归因于用户越来越多地采用 OTT 服务。由于 OTT 和 OTA 平台的混合组合（为涵盖两个频道的用户提供电视指南），预计市场将会復苏。

本报告回答的关键问题

  • 2023年全球OTA传输平台市场规模有多大？ 2024-2032年全球OTA传输平台市场预期成长率为何？
  • COVID-19对全球OTA传输平台市场有何影响？
  • 推动全球OTA传输平台市场的关键因素是什么？
  • 基于组件的全球OTA传输平台市场格局如何？
  • 全球OTA传输平台市场按平台类型划分如何？
  • 全球OTA传输平台市场有哪些重点区域？
  • 全球OTA传输平台市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第5章：全球OTA传输平台市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按组成部分

  • 硬体
    • 市场趋势
    • 市场预测
  • 服务
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依平台类型

  • 电视
    • 市场趋势
    • 市场预测
  • 收音机
    • 市场趋势
    • 市场预测
  • 移动的
    • 市场趋势
    • 市场预测
  • 串流媒体设备
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依最终用户

  • 个人
    • 市场趋势
    • 市场预测
  • 商业的
    • 市场趋势
    • 关键环节
      • 卫生保健
      • 媒体与娱乐
      • 资讯科技
      • 教育
    • 市场预测

第 9 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • AirTV LLC (DISH DBS Corporation)
    • Channel Master
    • Encompass
    • GatesAir Inc.
    • Harmonic Inc.
    • Liveu Inc.
    • Nuvyyo Inc.
    • Powercast Corporation
    • Sinclair Broadcast Group Inc.
    • Thales Group
    • TiVo Corporation (Xperi Holding Corporation)
Product Code: SR112024A4167

The global OTA transmission platform market size reached US$ 109.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 151.1 Million by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032.

Over-the-air (OTA) transmission platform refers to a wireless communication system used to broadcast channels on television and radio platforms. It also aids in updating software on mobile devices and managing subscriber identity module (SIM) cards. It relies on the advanced television systems committee (ATSC) 3.0 standard. Moreover, as it deploys advanced error correction for the physical layer and emerging technologies to create wireless data via an internet protocol (IP) delivery system, it is gaining traction across the globe.

OTA Transmission Platform Market Trends:

Significant growth in the broadcasting industry, in confluence with extensive investments in research and development (R&D) activities and information technology (IT), represents one of the major factors driving the market. OTA transmission platforms assist broadcasters in sharing video content with better picture and audio quality and providing improved channel presentation and ease of operations. As a result, there is an increase in the demand for these platforms among broadcasters and manufacturers of display devices around the world. Furthermore, the rising adoption of ATSC standards for supporting high-efficiency video coding, enhancing reception signals and improving viewer experience is creating a favorable market outlook. The market is also impelled by the growing utilization of 5G technology and the increasing trend of online/on-demand content services worldwide. This can be accredited to the growing adoption of over-the-top (OTT) services among users. The market is anticipated to recover on account of the hybrid combination of OTT and OTA platforms, which provide a television guide to users covering both channels.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global OTA transmission platform market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, platform type and end user.

Breakup by Component:

Hardware

Services

Breakup by Platform Type:

Television

Radio

Mobile

Streaming Devices

Others

Breakup by End User:

Individual

Commercial

Healthcare

Media and Entertainment

Information Technology

Education

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).

Key Questions Answered in This Report

  • 1. What was the size of the global OTA transmission platform market in 2023?
  • 2. What is the expected growth rate of the global OTA transmission platform market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global OTA transmission platform market?
  • 4. What are the key factors driving the global OTA transmission platform market?
  • 5. What is the breakup of the global OTA transmission platform market based on the component?
  • 6. What is the breakup of the global OTA transmission platform market based on the platform type?
  • 7. What are the key regions in the global OTA transmission platform market?
  • 8. Who are the key players/companies in the global OTA transmission platform market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global OTA Transmission Platform Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Hardware
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Platform Type

  • 7.1 Television
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Radio
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Mobile
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Streaming Devices
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Individual
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Commercial
    • 8.2.1 Market Trends
    • 8.2.2 Key Segments
      • 8.2.2.1 Healthcare
      • 8.2.2.2 Media and Entertainment
      • 8.2.2.3 Information Technology
      • 8.2.2.4 Education
    • 8.2.3 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 AirTV L.L.C (DISH DBS Corporation)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Channel Master
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Encompass
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 GatesAir Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Harmonic Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Liveu Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Nuvyyo Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Powercast Corporation
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Sinclair Broadcast Group Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
    • 14.3.10 Thales Group
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 TiVo Corporation (Xperi Holding Corporation)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 SWOT Analysis

List of Figures

  • Figure 1: Global: OTA Transmission Platform Market: Major Drivers and Challenges
  • Figure 2: Global: OTA Transmission Platform Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: OTA Transmission Platform Market: Breakup by Component (in %), 2023
  • Figure 5: Global: OTA Transmission Platform Market: Breakup by Platform Type (in %), 2023
  • Figure 6: Global: OTA Transmission Platform Market: Breakup by End User (in %), 2023
  • Figure 7: Global: OTA Transmission Platform Market: Breakup by Region (in %), 2023
  • Figure 8: Global: OTA Transmission Platform (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: OTA Transmission Platform (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: OTA Transmission Platform (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: OTA Transmission Platform (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: OTA Transmission Platform (Television) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: OTA Transmission Platform (Television) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: OTA Transmission Platform (Radio) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: OTA Transmission Platform (Radio) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: OTA Transmission Platform (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: OTA Transmission Platform (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: OTA Transmission Platform (Streaming Devices) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: OTA Transmission Platform (Streaming Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: OTA Transmission Platform (Other Platform Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: OTA Transmission Platform (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: OTA Transmission Platform (Individual) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: OTA Transmission Platform (Individual) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: OTA Transmission Platform (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: OTA Transmission Platform (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: North America: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: North America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: United States: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: United States: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Canada: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Canada: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Asia-Pacific: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Asia-Pacific: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: China: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: China: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Japan: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Japan: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: India: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: India: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: South Korea: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: South Korea: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Australia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Australia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Indonesia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Indonesia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Europe: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Europe: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Germany: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Germany: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: France: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: France: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United Kingdom: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United Kingdom: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Italy: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Italy: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Spain: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Spain: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Russia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Russia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Latin America: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Latin America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Brazil: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Brazil: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Mexico: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Mexico: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Middle East and Africa: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Middle East and Africa: OTA Transmission Platform Market: Breakup by Country (in %), 2023
  • Figure 74: Middle East and Africa: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Global: OTA Transmission Platform Industry: SWOT Analysis
  • Figure 76: Global: OTA Transmission Platform Industry: Value Chain Analysis
  • Figure 77: Global: OTA Transmission Platform Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: OTA Transmission Platform Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: OTA Transmission Platform Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: OTA Transmission Platform Market Forecast: Breakup by Platform Type (in Million US$), 2024-2032
  • Table 4: Global: OTA Transmission Platform Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 5: Global: OTA Transmission Platform Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: OTA Transmission Platform Market: Competitive Structure
  • Table 7: Global: OTA Transmission Platform Market: Key Players