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市场调查报告书
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1561484

2024-2032 年按组件、部署模型、组织规模、垂直产业和地区分類的标籤管理系统市场报告

Tag Management System Market Report by Component, Deployment Model, Organizational Size, Industry Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3个工作天内

价格

2023年，全球标籤管理系统市场IMARC Group达到10.33亿美元。该市场的推动因素包括：对强大的资料保护机制的需求不断增长，以符合网路安全标准和立法；不同平台和工具组成的庞大生态系统，例如分析、广告网路、客户关係管理(CRM) 系统；以及不断增加的网路攻击。

标籤管理系统市场分析：

  • 主要市场驱动因素：对标籤管理系统 (TMS) 的需求不断增长，因为它们可以提供额外的安全保护来防范有害脚本和标籤，从而提供了良好的市场前景。
  • 主要市场趋势：必须在网站和应用程式上实施和维护的行销标籤（例如追踪像素、分析标籤和广告脚本）数量的增加正在推动市场成长。
  • 地理趋势：北美凭藉其先进且成熟的数位行销生态系统，在市场上享有领先地位。
  • 竞争格局：标籤管理系统产业的一些主要市场参与者包括 Adform、Adobe Inc.、Blue Triangle Technologies Inc.、Commanders Act、Ensighten Inc.、Google LLC (Alphabet Inc.)、International Business Machines Corporation、Observepoint Inc. . 、Oracle Corporation、Relay42 Dutch BV、Segment.io Inc. (Twilio) 和Tealium Inc. 等。
  • 挑战与机会：虽然市场面临管理日益复杂的数位生态系统等挑战，但它也遇到了利用人工智慧和机器学习 (ML) 进行高级分析的机会。

标籤管理系统市场趋势：

网路攻击数量不断增加

国际货币基金组织（IMF）网站2024年发表的一篇文章显示，过去20年来，金融部门遭受了超过2万次网路攻击，造成了120亿美元的损失。随着网路威胁的增加，组织正在寻找更好的方法来保护其数位资产。标籤管理系统 (TMS) 可以提供额外的安全保护，防止可能危及网站安全的有害脚本和标籤。组织可以透过集中标籤管理来更有效地监控和控制所有标籤，从而降低将不需要的或损坏的标籤发布到其网站的可能性。透过提供管理同意、调节资料流和执行安全策略的功能（所有这些都有助于防止资料外洩和保护敏感资讯），TMS 平台可以帮助确保遵守这些标准，从而促进标籤管理系统的需求。

数位行销成长

根据IMARC Group 的报告，全球数位行销市场到2023 年将达到3,661 亿美元。急剧增加。 TMS 技术简化了这个过程，使行销人员能够有效且有效率地处理大量标籤。现代数位行销使用了由不同平台和工具组成的庞大生态系统，例如分析、广告网路、客户关係管理 (CRM) 系统。 TMS 平台透过提供处理这些不同标籤的单一解决方案，确保各种行销工具之间的顺利整合和通信，从而支援标籤管理系统市场的成长。 TMS 平台可以快速安装和修改标籤，更轻鬆地立即开始收集和分析资料。由于其敏捷性，行销人员可以即时调整策略并对市场变化做出快速反应。

主要参与者之间的策略伙伴关係

透过合作伙伴关係，TMS 供应商可以透过整合互补技术和服务来增强其产品供应。透过与分析、客户资料平台 (CDP) 或内容管理系统 (CMS) 合作，TMS 平台可以变得更具吸引力和适应性，从而为客户提供更全面的解决方案。 TMS 提供者可以透过与类似行业的成熟企业结盟来进入新的市场和客户群。透过与顶级数位行销公司合作，TMS 供应商可以透过接触该机构的广泛客户来扩大其市场渗透率。透过结合多家公司的资源和技能，合作促进创新。例如，2023年，领先的基于云端的物联网软体解决方案供应商Tapwow宣布与物联网(IoT)数位安全和识别领域的全球领导者Identiv建立新的策略合作伙伴关係，提供一套全面的物联网解决方案智慧包装解决方案，包括客户参与、身份验证、产品转移和可追溯性。

标籤管理系统市场细分：

IMARC Group提供了每个细分市场的主要趋势分析，以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据组件、部署模型、组织规模和垂直行业对市场进行了分类。

按组件划分：

  • 工具
  • 服务

工具占大部分市场份额

该报告根据组成部分提供了详细的市场细分和分析。这包括工具和服务。根据该报告，工具代表了最大的部分。

TMS 的主要目的是使在网站和行动应用程式上实施、管理和保留标籤变得更加容易。这种能力包括标籤生成、配置、测试、调试和部署等方面，取决于工具。这些是 TMS 平台最重要的部分，因为它们是核心功能。企业使用一系列标籤来实现各种目标，包括社群媒体整合、分析、广告和再行销。借助 TMS 解决方案，可以使用适当的功能来处理这些不同的标籤，从而实现高效且有效的管理，而无需大量编码或 IT 支持，这增加了标籤管理系统的价值。

按部署模型划分：

  • 本地
  • 基于云端

本地部署占产业最大份额

报告还提供了基于部署模型的详细市场细分和分析。这包括本地和基于云端的。报告显示，本地部署占据了最大的市场份额。

透过本地部署，可以更好地控制资料安全和隐私。为了遵守严格的资料保护规则并防止资料洩露，组织，尤其是金融、医疗保健和政府等高度监管领域的组织，更愿意将资料保存在自己的基础设施内。资料处理和储存可能需要在组织的场所进行，以遵守某些立法和合规标准。为了确保敏感的用户端资料不会暴露给外部伺服器或第三方设置，本地 TMS 解决方案可协助企业遵守此类法律义务。

按组织规模划分：

  • 中小企业
  • 大型企业

大型企业代表主导细分市场

该报告根据组织规模对市场进行了详细的细分和分析。这包括中小企业和大型企业。报告称，大型企业占最大部分。

大型企业从多个来源产生并收集大量资料。收集这些资料的追踪标籤的部署由 TMS 进行有效管理，保证所有数位接触点的精确和一致的资料收集，从而扩大了标籤管理市场范围。这些公司经常在多个管道和地区同时开展多项行销活动。借助 TMS 解决方案提供的功能，行销人员可以有效地追踪和调整其行销活动的有效性，以满足各种标记标准。大型企业可以利用金融和技术手段投资尖端 TMS 解决方案。他们有能力支付建立和维护这些系统所需的初始费用以及支援和培训的持续费用。

按垂直行业细分：

  • 卫生保健
  • 零售与电子商务
  • BFSI
  • 资讯科技和电信
  • 媒体与娱乐
  • 製造业
  • 其他的

IT和电信在市场上表现出明显的主导地位

报告还提供了基于垂直行业的详细市场细分和分析。这包括医疗保健、零售和电子商务、BFSI、IT 和电信、媒体和娱乐、製造等。报告显示，IT和电信占据最大的市场份额。

由于大力开展数位行销，IT 和电信业的公司在网路上拥有强大的影响力。他们透过网站、行动应用程式和其他数位管道与客户沟通，因此，为了监控和最大化用户交互，他们需要采用先进的标籤管理。这些企业经常运行复杂的数位生态系统，其中包括各种平台、服务和应用程式。强大的 TMS 系统对于管理这些不同接触点的标籤是必要的，以确保一致的资料收集和效能追踪。数据分析是 IT 和电信业用于决策的主要工具。借助 TMS 平台，这些企业可以从各种数位来源获取精确资料，这些平台提供了改进的见解和数据驱动的计划。

按地区划分：

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

北美市场领先，占据最大的标籤管理系统市场份额

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美是标籤管理系统最大的区域市场。

北美，尤其是美国的数位行销生态系统相当先进且成熟。该地区公司对新技术和先进行销技术的早期采用推动了对先进 TMS 解决方案的需求。该地区电子商务活动活跃，网路普及率很高。北美企业严重依赖数位平台来提高客户参与度和收入，这意味着有效的标籤管理对于监控和最大化线上互动至关重要。此外，主要参与者正专注于合作、伙伴关係和收购，以扩大其客户群。例如，2023 年，IBM 收购了法国领先的云端专业服务公司 Agyla SAS，以扩展 IBM Consulting 为法国客户提供的在地化云端专业知识。

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

  • 为了满足资料管理和数位行销不断变化的需求，标籤管理系统 (TMS) 行业的主要公司正在不断开发和扩大其产品范围。例如，2023年，Atlan推出标籤管理，成为首批实现双向标籤同步的雪花资料治理合作伙伴之一。他们不断利用尖端功能来改善其 TMS 系统，包括与多种行销和分析工具的全面整合、即时资料处理和增强的安全措施。此外，他们还致力于利用自动化功能和用户友好的介面来增强用户体验，让行销人员无需 IT 帮助即可管理和部署标籤，这对标籤管理市场收入产生了积极影响。为了扩大生态系统并提供更完整的解决方案，这些主要参与者也与其他资料和技术公司建立策略联盟。

标籤管理系统市场新闻：

  • 2023 年：值得信赖的客户资料平台 (CDP) Tealium Inc. 发布了 iQ Events，这是一项无程式码功能，可让使用者更好地收集和利用零资料和第一方资料。 Tealium iQ 标籤管理的最新无程式码功能透过更精细的参与追踪功能建构更丰富的客户檔案。

本报告回答的关键问题

  • 2023年全球标籤管理系统市场规模是多少
  • 2024-2032年全球标籤管理系统市场的预期成长率是多少
  • COVID-19 对全球标籤管理系统市场有何影响
  • 推动全球标籤管理系统市场的关键因素是什么
  • 基于组件的全球标籤管理系统市场的细分情况如何
  • 基于部署模型的全球标籤管理系统市场区隔是怎样的
  • 根据组织规模，全球标籤管理系统市场的细分如何
  • 基于产业垂直的全球标籤管理系统市场区隔是怎样的
  • 全球标籤管理系统市场的重点区域有哪些
  • 10. 全球标籤管理系统市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 2023年全球标籤管理系统市场规模有多大？ 2024-2032年全球标籤管理系统市场的预期成长率是多少？
  • COVID-19 对全球标籤管理系统市场有何影响？
  • 推动全球标籤管理系统市场的关键因素是什么？
  • 基于组件的全球标籤管理系统市场的细分情况如何？
  • 基于部署模型的全球标籤管理系统市场区隔是怎样的？
  • 根据组织规模，全球标籤管理系统市场的细分如何？
  • 全球标籤管理系统市场基于垂直产业的细分情况如何？
  • 全球标籤管理系统市场的重点区域有哪些？
  • 全球标籤管理系统市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球标籤管理系统市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按组成部分

  • 工具
    • 市场趋势
    • 市场预测
  • 服务
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依部署模型

  • 本地
    • 市场趋势
    • 市场预测
  • 基于云端
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依组织规模

  • 中小企业
    • 市场趋势
    • 市场预测
  • 大型企业
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：依垂直产业

  • 卫生保健
    • 市场趋势
    • 市场预测
  • 零售与电子商务
    • 市场趋势
    • 市场预测
  • BFSI
    • 市场趋势
    • 市场预测
  • 资讯科技和电信
    • 市场趋势
    • 市场预测
  • 媒体与娱乐
    • 市场趋势
    • 市场预测
  • 製造业
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adform
    • Adobe Inc.
    • Blue Triangle Technologies Inc.
    • Commanders Act
    • Ensighten Inc.
    • Google LLC (Alphabet Inc.)
    • International Business Machines Corporation
    • Observepoint Inc.
    • Oracle Corporation
    • Relay42 Netherlands BV
    • Segment.io Inc. (Twilio)
    • Tealium Inc.
Product Code: SR112024A4787

The global tag management system market size reached US$ 1,033.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,816.6 Million by 2032, exhibiting a growth rate (CAGR) of 11.3% during 2024-2032. The market is driven by the growing need for strong data protection mechanisms to comply with cybersecurity standards and legislation, vast ecosystem of different platforms and tools, such as analytics, advertising networks, customer relationship management (CRM) systems, and increasing number of cyberattacks.

Tag Management System Market Analysis:

  • Major Market Drivers: The rising demand for tag management systems (TMS), as they can provide additional security protections that guard against harmful scripts and tags, is offering a favorable market outlook.
  • Key Market Trends: The increasing quantity of marketing tags like tracking pixels, analytics tags, and advertising scripts that must be implemented and maintained on websites and applications is propelling the market growth.
  • Geographical Trends: North America enjoys the leading position in the market owing to its advanced and established digital marketing ecosystem.
  • Competitive Landscape: Some of the major market players in the tag management system industry include Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio), and Tealium Inc., among many others.
  • Challenges and Opportunities: While the market faces challenges, such as managing increasing complexity of digital ecosystems, it also encounters opportunities in leveraging AI and machine learning (ML) for advanced analytics.

Tag Management System Market Trends:

Rising number of cyberattacks

As per an article published in 2024 on the website of the International Monetary Fund (IMF), the financial sector has suffered more than 20,000 cyberattacks, causing 12-billion-dollar losses over the past 20 years. Organizations are searching for better ways to safeguard their digital assets as cyber threats are rising. Tag management systems (TMS) can provide additional security protections that guard against harmful scripts and tags that could jeopardize the security of websites. Organizations may monitor and control all tags more effectively by centralizing tag management, which lowers the possibility of unwanted or damaging tags being posted to their websites. By offering capabilities to manage consent, regulate data flow, and enforce security policies, all of which contribute to preventing data breaches and safeguarding sensitive information, TMS platforms may help ensure compliance with these standards, which is catalyzing the tag management system demand.

Digital marketing growth

According to the IMARC Group's report, the global digital marketing market reached US$ 366.1 Billion in 2023. The quantity of marketing tags like tracking pixels, analytics tags, and advertising scripts that must be implemented and maintained on websites and applications is rising dramatically with the sophistication and reach of digital marketing efforts. TMS technologies streamline this procedure, enabling marketers to handle a high volume of tags effectively and efficiently. A vast ecosystem of different platforms and tools, such as analytics, advertising networks, customer relationship management (CRM) systems, are used in modern digital marketing. TMS platforms ensure smooth integration and communication between various marketing tools by offering a single solution for handling these disparate tags, thereby supporting the tag management system market growth. TMS platforms make it possible to quickly install and modify tags, which makes it easier to start collecting and analyzing data right away. Because of their agility, marketers can adjust their tactics in real time and react quickly to changes in the market.

Strategic partnerships among key players

Through partnerships, TMS providers can enhance their product offerings by integrating complementary technology and services. TMS platforms can become more appealing and adaptable through partnerships with analytics, customer data platforms (CDPs), or content management systems (CMS), which can provide clients a more comprehensive solution. TMS providers can access new markets and client bases by forming alliances with well-established businesses in similar industries. By collaborating with a top digital marketing firm, a TMS provider can expand its market penetration by gaining access to the agency's wide clientele. Through the combination of resources and skills from several companies, collaborations promote innovations. For instance, in 2023, Tapwow, a leading provider of cloud based IoT software solutions, announced a new strategic partnership with Identiv, a global leader in digital security and identification in the Internet of Things (IoT), to offer a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion and traceability.

Tag Management System Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment model, organizational size, and industry vertical.

Breakup by Component:

  • Tools
  • Service

Tools account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes tools and service. According to the report, tools represent the largest segment.

A TMS's major purpose is to make it easier to implement, manage, and keep tags on websites and mobile applications. This capability, which includes aspects like tag generation, configuration, testing, debugging, and deployment, depends on tools. These are the most important part of TMS platforms because they are the core features. Businesses use a range of tags for various objectives, including social media integration, analytics, advertising, and remarketing. With the help of TMS solutions, these various tags may be handled with the appropriate capabilities, enabling efficient and effective management without requiring a lot of coding or IT support, which is increasing the tag management system value.

Breakup by Deployment Model:

  • On-premises
  • Cloud-based

On-premises hold the largest share of the industry

A detailed breakup and analysis of the market based on the deployment model have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises account for the largest market share.

There is more control over data security and privacy with on-premises deployment. To comply with tight data protection rules and prevent data breaches, organizations, especially those in highly regulated areas like finance, healthcare, and government, prefer to keep their data within their own infrastructure. Data processing and storage may need to take place on the organization's premises to comply with certain legislation and compliance standards. To ensure that sensitive client data is not exposed to external servers or third-party settings, on-premises TMS solutions assist enterprises in adhering to such legal obligations.

Breakup by Organizational Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organizational size. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises represent the largest segment.

Large enterprises produce and gather a lot of data from several sources. The deployment of tracking tags that gather this data is effectively managed by a TMS, guaranteeing precise and consistent data collection across all digital touchpoints, which is expanding the tag management market scope. These companies frequently conduct several concurrent marketing initiatives on several channels and geographies. With the capabilities provided by TMS solutions, marketers may effectively track and adjust the effectiveness of their campaigns to meet the various tagging criteria. The financial and technological means to invest in cutting-edge TMS solutions are available to larger businesses. They are able to pay for the initial outlay needed to set up and maintain these systems as well as the continuing fees for support and training.

Breakup by Industry Vertical:

  • Healthcare
  • Retail and e-commerce
  • BFSI
  • IT and Telecommunication
  • Media and Entertainment
  • Manufacturing
  • Others

IT and telecommunication exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes healthcare, retail and e-commerce, BFSI, IT and telecommunication, media and entertainment, manufacturing, and others. According to the report, IT and telecommunication account for the largest market share.

Companies in the IT and telecom sectors have strong online presence due to intensive efforts in digital marketing. They communicate with clients via websites, mobile applications, and other digital channels, therefore, to monitor and maximize user interactions, they need to adopt advanced tag management. These businesses frequently run intricate digital ecosystems that include a variety of platforms, services, and apps. Robust TMS systems are necessary for managing tags across these diverse touchpoints to guarantee consistent data gathering and performance tracking. Data analytics is a major tool used in the IT and telecom industries for decision-making. These businesses may obtain precise data from a variety of digital sources thanks to TMS platforms, which offer improved insights and data-driven initiatives.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest tag management system market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for tag management system.

The digital marketing ecosystem in North America, and especially in the US, is quite advanced and established. The need for sophisticated TMS solutions is driven by the early adoption of new technologies and sophisticated marketing techniques by companies in this region. The area has substantial e-commerce activity and high rates of internet adoption. North American businesses rely significantly on digital platforms for customer engagement and revenue, which means effective tag management is necessary to monitor and maximize online interactions. Moreover, key players are focusing on collaborations, partnerships, and acquisitions to expand their customer base. For instance, in 2023, IBM acquired Agyla SAS, a leading cloud professional services firm in France, to expand IBM Consulting's localized cloud expertise for French clients.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the tag management system industry include Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio), and Tealium Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • To address the changing demands of data management and digital marketing, major companies in the tag management system (TMS) industry are constantly developing and broadening their product offerings. For instance, in 2023, Atlan launched tag management, becoming one of the first snowflake data governance partners to enable bi-directional tag sync. They are constantly improving their TMS systems with cutting-edge features including comprehensive integrations with several marketing and analytics tools, real-time data processing, and increased security measures. Additionally, they are concentrating on enhancing the user experience by utilizing automation features and user-friendly interfaces that let marketers manage and deploy tags with little assistance from IT, which is positively influencing the tag management market revenue. To broaden their ecosystems and provide more complete solutions, these major players are also establishing strategic alliances with other data and technology firms.

Tag Management System Market News:

  • In 2023: Tealium Inc., a trusted customer data platform (CDP), released iQ Events, a no-code feature that allows users to better collect and utilize zero and first party data. Tealium iQ Tag Management's latest no-code feature builds richer customer profiles with more granular engagement tracking capabilities.

Key Questions Answered in This Report

  • 1. What was the size of the global tag management system market in 2023?
  • 2. What is the expected growth rate of the global tag management system market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global tag management system market?
  • 4. What are the key factors driving the global tag management system market?
  • 5. What is the breakup of the global tag management system market based on the component?
  • 6. What is the breakup of the global tag management system market based on the deployment model?
  • 7. What is the breakup of the global tag management system market based on the organizational size?
  • 8. What is the breakup of the global tag management system market based on the industry vertical?
  • 9. What are the key regions in the global tag management system market?
  • 10. Who are the key players/companies in the global tag management system market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Tag Management System Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Service
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Model

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organizational Size

  • 8.1 Small and Medium-sized Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 Healthcare
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail and e-commerce
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 BFSI
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 IT and Telecommunication
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Media and Entertainment
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Manufacturing
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Others
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adform
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Adobe Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Blue Triangle Technologies Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Commanders Act
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Ensighten Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Google LLC (Alphabet Inc.)
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 SWOT Analysis
    • 15.3.7 International Business Machines Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Observepoint Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Relay42 Netherlands B.V.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Segment.io Inc. (Twilio)
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Tealium Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Tag Management System Market: Major Drivers and Challenges
  • Figure 2: Global: Tag Management System Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Tag Management System Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Tag Management System Market: Breakup by Deployment Model (in %), 2023
  • Figure 6: Global: Tag Management System Market: Breakup by Organizational Size (in %), 2023
  • Figure 7: Global: Tag Management System Market: Breakup by Industry Vertical (in %), 2023
  • Figure 8: Global: Tag Management System Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Tag Management System (Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Tag Management System (Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Tag Management System (Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Tag Management System (Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Tag Management System (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Tag Management System (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Tag Management System (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Tag Management System (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Tag Management System (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Tag Management System (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Tag Management System (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Tag Management System (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Tag Management System (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Tag Management System (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Tag Management System (Retail and e-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Tag Management System (Retail and e-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Tag Management System (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Tag Management System (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Tag Management System (IT and Telecommunication) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Tag Management System (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Tag Management System (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Tag Management System (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Tag Management System (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Tag Management System (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Tag Management System (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Tag Management System (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: North America: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: North America: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: United States: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: United States: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Canada: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Canada: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Asia-Pacific: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Asia-Pacific: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: China: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: China: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Japan: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Japan: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: India: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: India: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: South Korea: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: South Korea: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Australia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Australia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Indonesia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Indonesia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Europe: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Europe: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Germany: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Germany: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: France: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: France: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: United Kingdom: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: United Kingdom: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Italy: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Italy: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Spain: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Spain: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Russia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Russia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Latin America: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Latin America: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Brazil: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Brazil: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Mexico: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Mexico: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Middle East and Africa: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Middle East and Africa: Tag Management System Market: Breakup by Country (in %), 2023
  • Figure 83: Middle East and Africa: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Global: Tag Management System Industry: SWOT Analysis
  • Figure 85: Global: Tag Management System Industry: Value Chain Analysis
  • Figure 86: Global: Tag Management System Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Tag Management System Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Tag Management System Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Tag Management System Market Forecast: Breakup by Deployment Model (in Million US$), 2024-2032
  • Table 4: Global: Tag Management System Market Forecast: Breakup by Organizational Size (in Million US$), 2024-2032
  • Table 5: Global: Tag Management System Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 6: Global: Tag Management System Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Tag Management System Market: Competitive Structure
  • Table 8: Global: Tag Management System Market: Key Players