市场调查报告书
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2024-2032 年智慧显示器市场报告(按类型、显示器尺寸、解析度、最终用户和地区划分)Smart Display Market Report by Type, Display Size, Resolution, End User, and Region 2024-2032 |
2023年全球智慧显示市场IMARC Group达70亿美元。互动式显示器在零售、医疗保健和交通运输领域的使用不断增加,越来越多地采用在家工作(WFH) 模式来维持工作与生活的平衡,以及智慧电视(TV) 购买量的增加是推动这一趋势的一些因素。
AI与语音助理的整合
人工智慧 (AI) 与语音助理的整合正在对智慧显示市场产生积极影响。透过简单的语音命令,这些技术让用户无需触摸即可执行日程安排、播放音乐和操作智慧家居小工具等操作,从而改善用户互动。语音优先互动非常方便,并且在住宅和商业环境中创造了更用户友好的环境。此外,随着人工智慧演算法的不断进步,智慧显示器的功能和回应能力也随之提高,吸引了更多寻求简化且有效的技术解决方案的客户。物联网 (IoT) 设备的使用需要智慧显示器等集中控制点才能实现最佳效能,从而支援了这一趋势。根据IMARC Group预测,到2032年,全球物联网市场预计将达到31,742亿美元。
对互联家庭的需求不断增长
由于人们对互联家居技术的兴趣日益浓厚,智慧显示器市场正在不断扩大。作为互连设备网路的焦点,智慧显示器提供互动式和视觉化介面,使管理智慧家庭生态系统变得更加容易。恆温器、娱乐系统、安全系统和照明装置也可以使用智慧显示器从单一平台监控和控制。 5G 网路的扩展和高速互联网的可用性不断提高,透过改善设备功能和连接性,都有助于该细分市场的成长。为了增加吸引力,製造商还不断在其产品阵容中添加更高分辨率的萤幕以及与众多生态系统的兼容性等功能。例如,亚马逊最近推出了Echo Hub,它是所有智慧型装置的主控中枢,打造全面的智慧家庭。
显示技术的进步
由于互动功能和显示品质方面的技术发展,智慧显示器市场正在不断扩大。现代智慧萤幕具备高清超高清分辨率,确保影像清晰锐利,提升使用者体验。有机发光二极体 (OLED) 和液晶显示器 (LCD) 技术的进步带来了更好的色彩准确度、亮度和视角,使这些设备对互动式工作和多媒体消费更具吸引力。此外,触控萤幕技术的广泛使用正在彻底改变使用者介面设计,为人们提供一种更具吸引力和自然的方式来使用小工具。对技术更先进、视觉互动的家庭和工作场所小工具的需求预计将在智慧显示市场中产生商机。根据IMARC Group预测,到2032年,全球有机LED市场预计将达到2,578亿美元。
IMARC Group提供了每个细分市场的主要趋势的分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据类型、显示器尺寸、解析度和最终用户对市场进行了分类。
标牌占据大部分市场份额
该报告根据类型提供了详细的市场细分和分析。这包括标誌、镜子和家庭展示。根据该报告,标牌代表了最大的部分。
标牌对于展示品牌讯息和广告至关重要,对于零售、酒店和运输等各个行业也至关重要。智慧显示器通常用于製作标誌以更积极地吸引用户。此功能允许使用者浏览选单、参与调查或存取根据其要求自订的详细资讯。在零售环境中,客户可以选择利用互动式智慧萤幕来验证产品可用性、比较功能或在没有帮助的情况下完成购买。在博物馆和画廊中,展览可以提供多媒体导览和对文物的深入描述,增强参观者的体验。例如,三星电子在 ISE 2024 上展示了其最新创新成果。
32吋以下占据产业最大份额
报告还提供了基于显示器尺寸的详细市场细分和分析。这包括 32 英寸以下、32 至 52 英寸之间以及 52 英寸以上。报告显示,32吋以下占据了最大的市场份额。
32 吋以下的智慧显示器为从个人家庭使用到专业商业设定的各种用途提供了多功能且高效的选择。它们在空间有限的地方工作得很好。它们可以轻鬆安装在墙上或放置在桌子上,而不会占用太多空间。这使得它们适用于小型零售区域、办公室中的个人办公桌空间、教室和医疗设施,这些地方需要轻鬆存取资讯而不占用大量实体空间。它们的尺寸较小,可以在较大萤幕无法安装的地方采用尖端技术。
高清代表领先的细分市场
该报告根据决议提供了详细的市场细分和分析。这包括超高清、全高清和高清。根据该报告,高清占据了最大的细分市场。
与标清 (SD) 相比,高清 (HD) 解析度显着增强了影像清晰度和细节。这种透明度对于观察具有复杂细节的文字和图像特别有利。高清解析度在图形设计、影片编辑和数位看板等行业中至关重要,可确保清晰、精确的视觉效果,从而实现准确的内容创建和演示。在家庭娱乐领域,它透过创造更具吸引力和视觉吸引力的体验,丰富了观看电影、电视节目和电玩游戏的乐趣。 2024 年,LG 推出了两款全新 MyView 智慧显示器型号,配备全高清显示屏,适用于家庭办公室和娱乐用途。
零售业在市场上表现出明显的主导地位
报告还提供了基于最终用户的详细市场细分和分析。这包括住宅、零售、汽车、医疗保健以及体育和娱乐。报告称,零售业占据最大的市场份额。
智慧显示器透过提高客户参与度、简化流程并增强零售业的整体购物体验,正在彻底改变零售业。智慧显示器用于透过动态和互动式内容吸引客户并让他们参与其中。零售商能够使用这些设备展示高品质的产品图像和影片、促销和教程,以吸引购物者的注意。互动功能使客户能够透过导航虚拟目录、建立个人化专案或深入研究产品特性等操作与萤幕互动。这种程度的参与不仅提高了客户的兴趣和互动,而且还提供了比传统静态标誌更身临其境的购物体验。根据IMARC Group预测,到2032年,全球零售市场预计将达到463,049亿美元。
北美市场领先,占据最大智慧显示市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美是智慧显示器最大的区域市场。
北美智慧显示器市场是由智慧显示器越来越多地整合到智慧家庭系统中推动的。人们越来越多地寻求能够提供中央集线器来控制智慧家庭功能(如照明、安全、恆温器和娱乐系统)的设备。此外,智慧显示器也越来越多地用于内容消费,包括串流影片、播放音乐,甚至参与视讯通话,为智慧显示器市场提供了良好的前景。显示器製造商和内容提供者之间的合作伙伴关係对此进行了补充,提供针对在智慧显示器上观看而优化的客製化内容。根据 S&P Global 的数据,2022 年初,美国网路家庭平均拥有 1.2 台智慧电视。
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
The global smart display market size reached US$ 7.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.7 Billion by 2032, exhibiting a growth rate (CAGR) of 17.5% during 2024-2032. The growing utilization of interactive displays in the retail, healthcare, and transportation sectors, increasing adoption of work-from-home (WFH) models to maintain work-life balance, and rising purchase of smart televisions (TVs) are some of the factors propelling the smart display market growth rate.
Integration of AI and Voice Assistants
The integration of artificial intelligence (AI) with voice-activated assistants is positively influencing the smart display market. Through simple voice commands, these technologies improve user interaction by letting users perform things like scheduling, playing music, and operating smart home gadgets without having to touch them. Voice-first interactions are quite convenient and create a more user-friendly environment in both residential and commercial settings. Furthermore, as AI algorithms continue to advance, smart displays' functionality and responsiveness also improve, drawing in more customers looking for streamlined and effective technological solutions. The use of Internet of Things (IoT) devices, which need centralized control points like smart displays for maximum performance, is supporting this trend. As per the IMARC Group, the global IoT market is projected to reach US$ 3,174.2 Billion by 2032. This will further drive the smart display demand.
Rising Demand for Connected Homes
The market for smart displays is expanding due to the growing interest in connected home technologies. As the focal point of a network of interconnected devices, smart displays provide interactive and visual interfaces that make managing smart home ecosystems easier. Thermostats, entertainment systems, security systems, and lighting fixtures can also be monitored and controlled from a single platform by using smart displays. The expansion of 5G networks and the growing availability of high-speed internet both contribute to the growth of this market segment by improving device functionality and connectivity. To increase their attractiveness, manufacturers are also consistently adding features like better resolution screens and compatibility with numerous ecosystems to their product lineups. For example, Amazon recently launched Echo Hub, which is a master control hub for all the smart devices to create a comprehensive smart home.
Advancements in Display Technologies
The market for smart displays is expanding due to technological developments in interactive features and display quality. High-definition and ultra-high-definition resolutions are available on modern smart screens, guaranteeing clear, sharp images that improve user experience. Better color accuracy, brightness, and viewing angles have resulted from advancements in organic light-emitting diodes (OLEDs) and liquid crystal display (LCD) technologies, making these devices more appealing for interactive jobs and multimedia consumption. Additionally, the widespread usage of touchscreen technology is revolutionizing user interface design by fostering a more engaging and natural way for people to engage with gadgets. The demands for more technologically advanced and visually interactive home and workplace gadgets are expected to generate business opportunity in smart display market. According to the IMARC Group, the global organic LED market is projected to reach US$ 257.8 Billion by 2032.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, display size, resolution, and end user.
Signage accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes signage, mirror, and home display. According to the report, signage represented the largest segment.
Signages are crucial for displaying brand information and advertisements and are crucial for various industries like retail, hospitality, and transportation. Smart displays are often utilized for making signages to engage users more actively. This feature allows users to browse menus, take part in surveys, or access detailed information tailored to their requirements. In a retail setting, customers have the option to utilize interactive smart screens to verify product availability, compare features, or complete purchases without assistance. In museums and galleries, exhibits can provide multimedia tours and in-depth descriptions of artifacts, enhancing the visitor's experience. For example, Samsung Electronics presented its latest innovations in ISE 2024.
Below 32 inch holds the largest share of the industry
A detailed breakup and analysis of the market based on the display size have also been provided in the report. This includes below 32 inch, between 32 and 52 inch, and above 52 inch. According to the report, below 32 inch accounted for the largest market share.
Smart displays under 32 inches provide a versatile and efficient option for a range of uses, from personal home use to professional business settings. They work well in places with limited space. They can be effortlessly installed on walls or positioned on desks without taking up too much space. This makes them appropriate for small retail areas, individual desk spaces in offices, classrooms, and medical facilities where information needs to be easily accessible without taking up a lot of physical space. Their small size makes it possible to incorporate cutting-edge technology in places where bigger screens cannot fit.
HD represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the resolution. This includes UHD, FHD, and HD. According to the report, HD represented the largest segment.
High definition (HD) resolution offers a notable enhancement in image clarity and detail compared to standard definition (SD). This degree of transparency is especially advantageous for observing text and images with intricate details. HD resolution is crucial in industries like graphic design, video editing, and digital signage to ensure clear and precise visuals for accurate content creation and presentation. In the realm of home entertainment, it enriches the enjoyment of watching movies, TV shows, and video games by creating a more captivating and visually attractive experience. In 2024, LG launched two new MyView smart monitor models with full HD displays, which are appropriate for home offices and entertainment purposes.
Retail exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes residential, retail, automotive, healthcare, and sports and entertainment. According to the report, retail accounted for the largest market share.
Smart displays are revolutionizing the retail industry by improving customer engagement, simplifying processes, and enhancing the general shopping experience in the retail industry. Smart displays are utilized for drawing in and involving customers with dynamic and interactive content. Retailers have the capability to display high-quality images and videos of products, promotions, and tutorials using these devices to attract shoppers' attention. Interactive functionalities enable clients to engage with the screen through actions like navigating a virtual catalog, creating personalized items, or delving into product characteristics. This level of engagement not only boosts customer interest and interaction but also offers a more immersive shopping experience than conventional static signs. According to the IMARC Group, the global retail market is expected to reach US$ 46,304.9 Billion by 2032. This will further increase the utilization of smart displays in the retail industry.
North America leads the market, accounting for the largest smart display market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart display.
North America smart display market is driven by the increasing integration of smart displays into smart home systems. People are increasingly seeking devices that can provide central hubs for controlling smart home functionalities like lighting, security, thermostats, and entertainment systems. Moreover, the increasing utilization of smart displays for content consumption, including streaming video, playing music, and even participating in video calls, is offering a favorable smart display market outlook. This is complemented by partnerships between display manufacturers and content providers, offering tailored content that is optimized for viewing on smart displays. As per S&P Global, during the early phase of 2022, U.S. internet households own an average of 1.2 smart TVs.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)