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市场调查报告书
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1642943

智慧显示器 -市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Smart Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

智慧显示器市场规模在 2025 年估计为 48 亿美元，预计到 2030 年将达到 167.6 亿美元，预测期内（2025-2030 年）的复合年增长率为 28.4%。

智慧显示-市场-IMG1

智慧家庭和连网家庭产品的需求快速成长，推动该市场製造商为其产品添加新功能、更高的可靠性和更高的产品利用率。预计该因素将在预测期内推动市场成长。

关键亮点

  • 智慧家居设备需求增加将推动市场成长 据马来西亚投资发展局（MIDA）称，预计未来八年全球整体智慧家居市场规模将达到约4000亿美元。此时智慧家居设备销售量将占整体家居设备销售量的40%。
  • 此外，据 IBEF 称，印度正在支持「全民住宅」和「智慧城市使命」等目标。印度政府已为 AMRUT 和智慧城市计画拨款 1,375 亿印度卢比（18.9 亿美元）。
  • 2022年4月，沃尔玛宣布与Google建立合作关係。此合作伙伴关係将允许客户透过手机、扬声器或智慧显示器使用 Alexa 语音控制将商品新增至购物车。此类智慧门市的发展可望进一步扩大智慧显示的市场机会。因此，此类显示器的用途和适应性不断扩大，预计将在未来五年内推动市场需求。
  • 此外，智慧城市概念在能源、废弃物和基础设施领域的物联网应用中显示出巨大的前景。根据亚洲开发银行统计，东南亚国家联盟（东协）国家约有50%的人口居住在都市区，预计2025年将有7,000万人成为居住者。因此，东协可持续都市化策略引用智慧城市计划和智慧设备等技术进步作为应对这些都市化挑战的解决方案。这些发展可能会进一步促进所研究市场的成长。
  • 然而，在某些情况下，先进智慧显示器的高成本和网路安全威胁预计将在预测期内阻碍市场的成长。
  • 此外，COVID-19 疫情影响了对语音智慧显示器的需求，由于消费者在电子产品和其他非必需品上的支出减少，导致销售下降。此外，製造业因工厂暂时停工、减产而遭受严重损失，汽车、电子和半导体产业的成长暂时受到抑制。随着经济復苏和市场开始正常运转，此类显示器的需求预计将进一步增加。减少市场和公共场所的接触点的趋势仍在继续，预计将为市场扩张提供重大成长机会。

智慧显示市场趋势

连网型设备推动市场成长

  • 物联网的普及是推动智慧家庭设备普及的关键因素之一，有助于住宅从传统到智慧的转变。因此，智慧家庭设备的采用预计将推动智慧家庭显示器的需求。
  • 为了适应市场的成长，参与企业正在不断扩大其产品供应的地理范围。例如，2022年6月，三星电子宣布全球推出SmartThings Home Life，为全球消费者提供更全面的智慧家庭体验。该服务是SmartThings应用程式的新功能，提供对三星家用电子电器产品的集中和整合控制。
  • 此外，根据消费科技协会的数据，智慧家庭设备的硬体销售额预计将在 2022 年成长 3%，达到 238 亿美元。随着能源成本不断上升，节能家用电子电器为消费者提供了照明、恆温器和智慧插座等节省成本的解决方案。对智慧家庭设备的需求不断增加是推动智慧显示器市场成长的主要因素之一。
  • 此外，包括智慧音箱的成功在内的多种因素也推动了智慧家庭设备的普及。各种语音助理的日益普及、人工智慧在多种智慧家庭设备中的应用以及对支援物联网的智慧设备的需求激增，是预计推动智慧显示器市场成长的一些因素。
  • 此外，2022 年 6 月，联想在印度推出了内建 Alexa 功能的 Smart Clock Essential，扩大了其创新家居解决方案范围。联想智慧时钟具有创新的数位功能和透过 Alexa 实现的免持语音控制。

亚太地区占较大市场占有率

  • 亚洲经济体对各种家用电子电器产品的需求不断增长，推动了电子和半导体製造业的成长，刺激了智慧显示器的采用。此外，根据 IBEF 的数据，到 2025 年，消费性电子产业规模预计将达到 1.48 兆印度卢比（211.8 亿美元）。
  • 这些地区的公司正专注于产品创新和投资，推出产品以在智慧显示市场中获得竞争优势。此外，Wozart Smart Devices 最近推出了智慧安全，提供具有语音控制的安全、节能的智慧家居，可使用手机、平板电脑、扬声器、电视等透过语音和触控网路家用电子电器和照明。
  • 对技术进步的需求不断增加等因素正在推动智慧显示器的采用，从而推动亚太智慧显示器市场的成长。此外，2022 年 9 月，中国科技巨头阿里巴巴宣布将投资 10 亿美元支持其在中国市场的国际云端运算客户和伙伴关係。除了投资之外，该公司还宣布了新产品和服务，作为其更广泛策略蓝图的一部分。其中包括云端企业网路2.0，它提供全球智慧网络，支援业务的国际扩张。
  • 此外，为了满足用户群的需求，百度公司推出了小度智慧显示器X8，该显示器专为满足中国家庭不断变化的需求而定制，具有先进的人工智慧互动功能和增强的儿童模式。
  • 2022 年 10 月，Google发布了备受期待的 Pixel 7 和 Pixel 7 Pro。新设备配备了第二代 Tensor SoC、改进的摄影机和智慧显示器。此外，它还配备了许多很酷的机器学习功能。除了Pixel 7系列之外，Google还推出了首款Wear OS智慧型手錶Pixel Watch。此类智慧型设备的发展预计将推动所研究市场的成长。
  • 随着新产品的推出、扩张和投资，该地区有望实现显着的市场成长。

智慧显示器产业概况

智慧显示器市场相对集中，少数大型企业占据相当大的市场占有率。智慧显示器高级功能的需求预计将为市场成长提供机会。这项因素也鼓励新公司进入市场。每家公司都在透过推出新产品和与其他公司合作来扩大其影响力。主要参与企业包括 Amazon.com, Inc.、Google, LLC 等。有一些进展。

2022 年 5 月 Alphabet Inc. 旗下的 Google 继续透过添加独特功能来改进其智慧显示器。谷歌已将「看与说」功能整合到其 Nest Hub Max 智慧显示器中。透过与该功能交互，用户可以看着机上摄影机并启动麦克风进行订购，而无需说出关键字「Hey Google」。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 智慧家庭设备需求不断成长
  • 市场限制
    • 高成本且词彙量有限

第六章 市场细分

  • 按语音助理（智慧显示器出货量）（Google、Alexa、其他）
  • 按地区（智慧显示器出货量）
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他的

第七章 竞争格局

  • 公司简介
    • Amazon.com Inc.
    • Google LLC
    • Facebook Inc.
    • JBL（Harman International）
    • Lenovo Group Limited
    • Baidu Inc.
    • LG Electronics Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 67995

The Smart Display Market size is estimated at USD 4.80 billion in 2025, and is expected to reach USD 16.76 billion by 2030, at a CAGR of 28.4% during the forecast period (2025-2030).

Smart Display - Market - IMG1

The rapidly growing demand for smart and connected home products is encouraging the manufacturers in the market to add new functionality, greater reliability, and higher product utilization to their offerings. This factor is expected to drive the market's growth during the forecast period.

Key Highlights

  • The increasing demand for smart home devices drives market growth. According to the Malaysian Investment Development Authority (MIDA), globally, the smart home market is anticipated to reach about USD 400 billion in 8 years. At this point, the sales of smart home devices will account for 40% of the total sales of all household devices.
  • Further, according to IBEF, India support ambitions such as 'Housing for All' and 'Smart Cities Mission. The government allocated INR 13,750 crores (USD 1.89 billion) to AMRUT and Smart Cities Mission.
  • In April 2022, Walmart announced its collaboration with Google. This partnership will allow customers to add things to their cart utilizing the Alexa voice control through a phone, speaker, or smart display. Such developments in smart stores will extend further opportunities in the smart display market. Therefore, the growing applications and adaptability of such displays will bolster the market demand over the next five years.
  • Furthermore, the concept of smart cities has marked a significant prospect with the Internet of Things in the energy, waste, and infrastructure sectors. According to Asian Development Bank, around 50% of the population in the nations making up the Association of Southeast Asian Nations (ASEAN) live in urban areas, and 70 million more are anticipated to become urban dwellers by 2025. Hence, the ASEAN Sustainable Urbanization Strategy identifies technological advances such as smart city projects and Smart devices as a solution to tackle these urbanization challenges. Such developments may further drive the studied market growth.
  • However, the high cost of advanced smart displays in some cases and the cybersecurity threat are the factors expected to hinder the market's growth during the forecast period.
  • Besides, the Covid-19 pandemic impacted the demand for voice-enabled smart displays and reduced sales, owing to reduced customer spending on electronics and other non-essential goods. In addition, the manufacturing sector noticed severe losses due to temporary plant shutdowns and low production volumes, temporarily hampering the growth of the automotive, electronics & semiconductor sectors. As economies recover and markets start to function normally, the demand for such displays is expected to boost further. The trend towards reducing the touchpoints in the marketplace and public areas is still ongoing, which is anticipated to provide significant growth opportunities for market expansion.

Smart Display Market Trends

Connected Device to Drive the Market Growth

  • The increasing adoption of the Internet of Things is one of the significant factors driving the adoption of smart house devices and contributing to the transition of houses (from traditional to smart ones). Thus, adopting smart home devices is expected to fuel the demand for smart home displays.
  • Players are increasingly expanding their products geographically, which caters to market growth. For instance, in June 2022, Samsung Electronics announced the global launch of SmartThings Home Life, offering consumers a more holistic smart home experience worldwide. The service is a new addition to the SmartThings app, providing centralized and integrated control over Samsung appliances.
  • Further, according to the Consumer Technology Association, Hardware revenue for smart home devices rose by 3% growth in 2022, accounted USD 23.8 billion. As energy costs continue to increase, energy-efficient appliances offer consumers cost-saving solutions for lighting, thermostats, and smart outlets. The increased demand for smart home devices is one of the major factors contributing to the growth of the smart display market.
  • Moreover, multiple factors, such as the success of smart speakers, contributed to the increased adoption of smart home gadgets. The increasing availability of various voice assistants, the implementation of AI in multiple smart home devices, and the rapidly growing demand for IoT-enabled smart devices are the factors that are expected to propel the growth of the smart display market.
  • Furthermore, in June 2022, Lenovo expanded its innovative home solution range with the launch of its Smart Clock Essential in India, which comes with built-in Alexa functionality. The Lenovo smart clock has innovative digital features and hands-free voice control with Alexa.

Asia Pacific to Hold Significant Market Share

  • The rising demand for different consumer electronics in the Asian economy is boosting the growth of electronics and semiconductor manufacturing, stimulating the adoption of smart displays. Further, According to IBEF, the Consumer Electronics industry is expected to reach INR 1.48 lakh crore (USD 21.18 billion) by 2025.
  • The companies in these regions focus on product innovation and investment and are launching their products to achieve a competitive advantage in the smart display market. Further, Wozart Smart devices recently launched smart security that offers a voice-controlled, secure, and energy-efficient smart home and enables control of connected appliances and lights through voice and touch using phones, tablets, speakers, televisions, and more.
  • Factors such as the rising need for technological advancement broaden the adoption of smart displays, which fuels the smart display market growth in Asia Pacific. Further, in September 2022, Chinese tech giant Alibaba announced to spend a USD 1 billion investment to support its international cloud computing customers and partnerships in the chines market. In addition to the investment, the company also announced new products and services as part of its more extensive strategic roadmap. These include Cloud Enterprise Network 2.0, which provides global intelligent networking to support enterprises' international expansion.
  • Moreover, in recognition of its user base, Baidu, Inc. unveiled the Xiaodu Smart Display X8, customized for the evolving needs of China's households with advanced AI-powered interaction capabilities and an enhanced Children's Mode.
  • In October 2022, Google launched the highly-anticipated Pixel 7 and Pixel 7 Pro. The new devices pack the second-gen Tensor SoC, improved cameras, and smart displays. In addition, the company comes with a host of cool machine-learning features. Along with the Pixel 7 series, Google established its first Wear OS smartwatch, the Pixel Watch. Such development in smart devices will drive the studied market growth.
  • With the launch of the new product, expansion, and investment, the region caters to significant market growth.

Smart Display Industry Overview

The smart display market is relatively concentrated, as some major players hold a substantial market share. The demand for advanced features in smart displays is expected to offer opportunities for market growth. This factor is also encouraging new companies to enter the market. The companies are launching new products and collaborating with other companies to expand their presence. Key players are Amazon.com, Inc, Google, LLC, etc. A few developments are:

In May 2022, the Division of Alphabet Inc., Google continually improves its smart displays by adding unique capabilities. Google integrated a "Look and Talk" feature into the Nest Hub Max smart display. Users can operate this feature to activate the microphone for orders without utilizing the "Hey Google" keyword by looking at the onboard camera.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porters Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand of Smart Home Devices
  • 5.2 Market Restraints
    • 5.2.1 High Cost and Limited Set of Vocabulary

6 MARKET SEGMENTATION

  • 6.1 By Voice Assistant (Smart Display Shipments) (Google, Alexa, others)
  • 6.2 By Geography (Smart Display Shipments)
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia Pacific
    • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amazon.com Inc.
    • 7.1.2 Google LLC
    • 7.1.3 Facebook Inc.
    • 7.1.4 JBL ( Harman International)
    • 7.1.5 Lenovo Group Limited
    • 7.1.6 Baidu Inc.
    • 7.1.7 LG Electronics Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET