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市场调查报告书
商品编码
1831958
2025 年至 2033 年智慧显示器市场报告(按类型、显示器尺寸、解析度、最终用户和地区)Smart Display Market Report by Type, Display Size, Resolution, End User, and Region 2025-2033 |
2024年,全球智慧显示器市场规模达82亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到334亿美元,2025-2033年期间的复合年增长率(CAGR)为16.8%。零售、医疗保健和运输业对互动式显示器的使用日益增长,越来越多的人采用在家工作(WFH)模式来维持工作与生活的平衡,以及智慧电视(TV)购买量的不断增长,这些都是推动智慧显示器市场成长的一些因素。
人工智慧与语音助理的整合
人工智慧 (AI) 与语音助理的结合对智慧显示器市场产生了积极影响。透过简单的语音命令,这些技术让用户无需触摸即可执行诸如安排日程、播放音乐和操作智慧家居设备等操作,从而改善了用户互动。语音优先互动非常方便,可在住宅和商业环境中创造更用户友善的环境。此外,随着人工智慧演算法的不断进步,智慧显示器的功能和回应能力也在不断提高,吸引了更多寻求精简有效的技术解决方案的客户。物联网 (IoT) 设备的使用正在支援这一趋势,这些设备需要像智慧显示器这样的集中控制点来实现最佳效能。根据IMARC Group的数据,到 2032 年,全球物联网市场预计将达到 3,1742 亿美元。这将进一步推动智慧显示器的需求。
连网家居需求不断成长
随着人们对互联家居科技的兴趣日益浓厚,智慧显示器市场也不断扩张。作为互联设备网路的焦点,智慧显示器提供互动式视觉化介面,使智慧家庭生态系统的管理更加便利。此外,还可以透过智慧显示器在单一平台上监控恆温器、娱乐系统、安防系统和照明设备。 5G 网路的扩展和高速互联网的日益普及,都透过提升设备功能和连接性促进了这一细分市场的成长。为了提升产品吸引力,製造商也不断增加新功能,例如更高解析度的萤幕以及与众多生态系统的兼容性。例如,亚马逊最近推出了 Echo Hub,它是所有智慧型装置的主控中心,旨在打造一个全面的智慧家庭。
显示技术的进步
由于互动功能和显示品质的技术发展,智慧显示器市场正在不断扩大。现代智慧萤幕具有高清和超高清分辨率,可确保影像清晰锐利,从而改善使用者体验。有机发光二极体 (OLED) 和液晶显示器 (LCD) 技术的进步带来了更好的色彩准确度、亮度和视角,使这些设备对互动式工作和多媒体消费更具吸引力。此外,触控萤幕技术的广泛使用正在彻底改变使用者介面设计,让人们以更具吸引力和自然的方式与小工具互动。对技术更先进、视觉互动性更强的家用和办公设备的需求预计将在智慧显示器市场创造商机。据IMARC Group称,全球有机 LED 市场预计到 2032 年将达到 2,578 亿美元。
标牌占据大部分市场份额
标牌对于展示品牌讯息和广告至关重要,对零售、酒店和交通运输等各行各业都至关重要。智慧显示器通常用于製作标牌,以更积极地吸引用户。此功能可让使用者浏览选单、参与调查或存取根据其需求量身定制的详细资讯。在零售环境中,顾客可以选择使用互动式智慧萤幕来确认产品库存、比较功能或在无人协助的情况下完成购买。在博物馆和美术馆中,展览可以提供多媒体导览和对展品的深入描述,从而提升参观者的体验。例如,三星电子在 ISE 2024 上展示了其最新创新成果。
32吋以下占业界最大份额
32 吋以下的智慧显示器为各种用途提供了多功能且高效的选择,从个人家居到专业的商务环境,都能满足各种需求。它们即使在空间有限的场所也能完美运作。它们可以轻鬆安装在墙壁或桌面上,不会占用太多空间。这使得它们非常适合小型零售区、办公室的个人办公桌、教室以及医疗机构等需要轻鬆存取资讯且不占用大量实体空间的场所。其小巧的尺寸使其能够在无法容纳更大萤幕的地方融入尖端技术。
HD 代表领先的细分市场
与标清 (SD) 相比,高清 (HD) 解析度显着提升了影像的清晰度和细节。这种透明度对于观察细节复杂的文字和图像尤其有利。高清解析度在平面设计、影片编辑和数位看板等行业至关重要,它能够确保清晰精准的视觉效果,从而实现精准的内容创作和呈现。在家庭娱乐领域,它能够创造更具吸引力和视觉吸引力的观影体验,丰富电影、电视节目和电子游戏的观看体验。 2024 年,LG 推出了两款配备全高清显示器的全新 MyView 智慧显示器,适用于家庭办公室和娱乐用途。
零售业在市场上占据明显主导地位
智慧显示器正在透过提高顾客参与度、简化流程和增强零售业的整体购物体验,彻底改变零售业。智慧显示器用于透过动态和互动式内容吸引顾客并让他们参与其中。零售商能够使用这些设备展示产品、促销和教程的高品质图片和视频,以吸引购物者的注意。互动功能使客户能够透过浏览虚拟目录、创建个人化商品或深入了解产品特性等操作与萤幕互动。这种程度的参与不仅能提高顾客的兴趣和互动性,还能提供比传统静态看板更身临其境的购物体验。根据IMARC Group预测,到 2032 年,全球零售市场规模预计将达到 46.3049 亿美元。这将进一步提高智慧显示器在零售业的使用率。
北美引领市场,占据最大的智慧显示器市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是智慧显示器最大的区域市场。
北美智慧显示器市场的发展得益于智慧显示器日益融入智慧家庭系统。人们越来越渴望能够充当智慧家庭功能控制中心的设备,例如照明、安防、恆温器和娱乐系统。此外,智慧显示器在内容消费(包括串流影音、播放音乐,甚至参与视讯通话)的应用日益广泛,这为智慧显示器市场带来了良好的前景。此外,显示器製造商和内容提供商之间的合作也为智慧显示器市场提供了补充,这些合作提供了针对智慧显示器观看体验进行最佳化的客製化内容。标普全球的数据显示,2022 年初,美国网路家庭平均拥有 1.2 台智慧电视。
(请注意,这只是关键参与者的部分名单,完整名单将在报告中提供。)
The global smart display market size reached USD 8.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 33.4 Billion by 2033, exhibiting a growth rate (CAGR) of 16.8% during 2025-2033. The growing utilization of interactive displays in the retail, healthcare, and transportation sectors, increasing adoption of work-from-home (WFH) models to maintain work-life balance, and rising purchase of smart televisions (TVs) are some of the factors propelling the smart display market growth rate.
Integration of AI and Voice Assistants
The integration of artificial intelligence (AI) with voice-activated assistants is positively influencing the smart display market. Through simple voice commands, these technologies improve user interaction by letting users perform things like scheduling, playing music, and operating smart home gadgets without having to touch them. Voice-first interactions are quite convenient and create a more user-friendly environment in both residential and commercial settings. Furthermore, as AI algorithms continue to advance, smart displays' functionality and responsiveness also improve, drawing in more customers looking for streamlined and effective technological solutions. The use of Internet of Things (IoT) devices, which need centralized control points like smart displays for maximum performance, is supporting this trend. As per the IMARC Group, the global IoT market is projected to reach US$ 3,174.2 Billion by 2032. This will further drive the smart display demand.
Rising Demand for Connected Homes
The market for smart displays is expanding due to the growing interest in connected home technologies. As the focal point of a network of interconnected devices, smart displays provide interactive and visual interfaces that make managing smart home ecosystems easier. Thermostats, entertainment systems, security systems, and lighting fixtures can also be monitored and controlled from a single platform by using smart displays. The expansion of 5G networks and the growing availability of high-speed internet both contribute to the growth of this market segment by improving device functionality and connectivity. To increase their attractiveness, manufacturers are also consistently adding features like better resolution screens and compatibility with numerous ecosystems to their product lineups. For example, Amazon recently launched Echo Hub, which is a master control hub for all the smart devices to create a comprehensive smart home.
Advancements in Display Technologies
The market for smart displays is expanding due to technological developments in interactive features and display quality. High-definition and ultra-high-definition resolutions are available on modern smart screens, guaranteeing clear, sharp images that improve user experience. Better color accuracy, brightness, and viewing angles have resulted from advancements in organic light-emitting diodes (OLEDs) and liquid crystal display (LCD) technologies, making these devices more appealing for interactive jobs and multimedia consumption. Additionally, the widespread usage of touchscreen technology is revolutionizing user interface design by fostering a more engaging and natural way for people to engage with gadgets. The demands for more technologically advanced and visually interactive home and workplace gadgets are expected to generate business opportunity in smart display market. According to the IMARC Group, the global organic LED market is projected to reach US$ 257.8 Billion by 2032.
Signage accounts for the majority of the market share
Signages are crucial for displaying brand information and advertisements and are crucial for various industries like retail, hospitality, and transportation. Smart displays are often utilized for making signages to engage users more actively. This feature allows users to browse menus, take part in surveys, or access detailed information tailored to their requirements. In a retail setting, customers have the option to utilize interactive smart screens to verify product availability, compare features, or complete purchases without assistance. In museums and galleries, exhibits can provide multimedia tours and in-depth descriptions of artifacts, enhancing the visitor's experience. For example, Samsung Electronics presented its latest innovations in ISE 2024.
Below 32 inch holds the largest share of the industry
Smart displays under 32 inches provide a versatile and efficient option for a range of uses, from personal home use to professional business settings. They work well in places with limited space. They can be effortlessly installed on walls or positioned on desks without taking up too much space. This makes them appropriate for small retail areas, individual desk spaces in offices, classrooms, and medical facilities where information needs to be easily accessible without taking up a lot of physical space. Their small size makes it possible to incorporate cutting-edge technology in places where bigger screens cannot fit.
HD represents the leading market segment
High definition (HD) resolution offers a notable enhancement in image clarity and detail compared to standard definition (SD). This degree of transparency is especially advantageous for observing text and images with intricate details. HD resolution is crucial in industries like graphic design, video editing, and digital signage to ensure clear and precise visuals for accurate content creation and presentation. In the realm of home entertainment, it enriches the enjoyment of watching movies, TV shows, and video games by creating a more captivating and visually attractive experience. In 2024, LG launched two new MyView smart monitor models with full HD displays, which are appropriate for home offices and entertainment purposes.
Retail exhibits a clear dominance in the market
Smart displays are revolutionizing the retail industry by improving customer engagement, simplifying processes, and enhancing the general shopping experience in the retail industry. Smart displays are utilized for drawing in and involving customers with dynamic and interactive content. Retailers have the capability to display high-quality images and videos of products, promotions, and tutorials using these devices to attract shoppers' attention. Interactive functionalities enable clients to engage with the screen through actions like navigating a virtual catalog, creating personalized items, or delving into product characteristics. This level of engagement not only boosts customer interest and interaction but also offers a more immersive shopping experience than conventional static signs. According to the IMARC Group, the global retail market is expected to reach US$ 46,304.9 Billion by 2032. This will further increase the utilization of smart displays in the retail industry.
North America leads the market, accounting for the largest smart display market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart display.
North America smart display market is driven by the increasing integration of smart displays into smart home systems. People are increasingly seeking devices that can provide central hubs for controlling smart home functionalities like lighting, security, thermostats, and entertainment systems. Moreover, the increasing utilization of smart displays for content consumption, including streaming video, playing music, and even participating in video calls, is offering a favorable smart display market outlook. This is complemented by partnerships between display manufacturers and content providers, offering tailored content that is optimized for viewing on smart displays. As per S&P Global, during the early phase of 2022, U.S. internet households own an average of 1.2 smart TVs.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)