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市场调查报告书
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1878266

全球智慧显示器市场－2025-2030年预测

Global Smart Display Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 151 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球智慧显示器市场预计将从 2025 年的 62.56 亿美元成长到 2030 年的 164.92 亿美元，复合年增长率为 21.39%。

智慧显示器市场分析

智慧显示器是消费性电子产品领域一个充满活力且快速发展的细分市场，它指的是配备整合式萤幕、可显示资讯并与其他连网系统互动的连网装置。这些先进的设备通常运行在Android、iOS和Windows等成熟平台上，并提供触控介面、整合语音助理和强大的图形处理能力等高级功能。全球智慧显示器市场涵盖製造和分销管道，服务于数位电子看板、智慧家居系统、娱乐平台和各种商业用途等多元化的应用领域。

人工智慧、虚拟实境 (VR)、扩增实境(AR) 应用以及语音助理技术的融合发展正在推动市场扩张。这些创新正在创造新的应用场景，并提升智慧显示器在消费和企业市场的价值提案。新技术的持续发展，以及对先进显示解决方案日益增长的需求，预计将在未来几年内推动全球智慧显示器市场持续快速成长。

主要市场驱动因素

全球智慧显示器市场受多种协同因素驱动，其中智慧家居技术的普及是主要的成长催化剂。智慧显示器是家庭自动化生态系统中不可或缺的组成部分，使用者可以透过语音指令和行动应用程式介面控製家用电器、照明系统和安防基础设施。这种整合能力使智慧显示器成为连网家庭体验的核心，促进了其在住宅安装中的广泛应用。

数位电子看板应用也是智慧显示市场的主要需求驱动因素。这些设备广泛应用于零售环境、机场设施、医疗机构等场所，用于提供多媒体内容、传播讯息和支援行销活动。智慧显示设备在商业环境中的多功能性，以及其内容传送的能力，使其成为传统静态指示牌解决方案的理想替代方案。

近年来，语音助理的普及已成为智慧显示器市场的关键成长动力。智慧显示器通常整合主流语音助理平台，例如苹果 Siri、Google助理和亚马逊 Alexa，从而实现直觉的语音互动模式，提升用户体验和易用性。消费者对语音技术的广泛接受，自然催生了对兼具视觉介面和语音控制功能的智慧显示器的需求，这种协同效应将有助于市场扩张。

近期市场趋势

2023年2月，联想发表了ThinkView Plus智慧显示器，这是一款专为视讯会议应用而设计的智慧显示器，预计将于2023年中期上市。这款全高清智慧显示器将Microsoft Teams功能整合到三组件的视讯会议和显示系统中，标誌着联想2020年ThinkSmart View产品的重大升级。 ThinkView Plus采用IPS显示面板，内建四个麦克风和两个可升级的5瓦可拆卸扬声器，为专业通讯环境提供更出色的音讯体验。产品套装包含白板应用和一支被动式触控笔，进一步拓展了效用。此次产品发布标誌着市场正朝着功能更强大、特性更丰富的智慧显示解决方案方向发展，这些解决方案专为企业应用而设计。

区域市场动态

北美在全球智慧显示市场中保持主导地位，这主要得益于智慧家庭技术的广泛应用以及零售和医​​疗保健行业对先进显示和视觉化功能日益增长的需求。美国是该地区最大的单一市场，这得益于许多全球智慧显示生态系统主要参与者的存在。亚马逊、Google和Facebook等领先科技公司正在推动北美智慧显示市场的发展，其中亚马逊凭藉其「Echo Show」产品线占据了相当大的市场份额。

预计在预测期内，亚太地区将迎来显着成长，这主要得益于多项催化因素。智慧家庭技术的普及率不断提高、电子商务渗透率持续增长以及智慧城市计划在全部区域广泛推行，都为智慧显示器市场的扩张创造了有利条件。中国、日本和韩国是亚太地区的主要市场，这三个国家都展现出强劲的需求，这主要得益于其较高的技术普及率、先进的通讯基础设施以及消费者对互联设备生态系统的亲和性。庞大的潜在客户群、不断增长的可支配收入以及完善的技术基础设施，共同促成了亚太地区成为全球智慧显示器製造商的关键成长区域。

本报告的主要优势：

  • 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要参与者的策略倡议，并了解透过正确的策略进入市场的机会。
  • 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在快速变化的环境中製定策略决策，发展新的商业机会和收入来源。
  • 受众广泛：对Start-Ups、研究机构、顾问公司、中小企业和大型企业都很有用且经济实惠。

您打算如何使用这份报告？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

  • 2022年至2024年的历史数据和2025年至2030年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
  • 公司概况（策略、产品、财务资讯、关键发展等）

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

第五章 全球智慧显示器市场（依技术划分）

  • 介绍
  • 液晶显示器
  • LED

第六章 全球智慧显示器市场（按应用划分）

  • 介绍
  • 智慧型手机和平板电脑
  • 电视机和显示器
  • 数位电子看板
  • 汽车显示器

第七章 全球智慧显示器市场（依最终用户划分）

  • 介绍
  • 消费性电子产品
  • 商业的
  • 车
  • 卫生保健

第八章 全球智慧显示器市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章：竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪錶板

第十章：公司简介

  • SAMSUNG
  • LG Electronics
  • Lenovo
  • NEC Corporation
  • Sony Electronics Inc.
  • Panasonic Corporation
  • Amazon.com, Inc.
  • Google LLC
  • Harman
  • Intel Corporation

第十一章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061614656

The global smart display market, growing at a 21.39% CAGR, is anticipated to reach USD 16.492 billion in 2030 from USD 6.256 billion in 2025.

Smart Display Market Analysis

Smart displays represent a dynamic and rapidly evolving segment of consumer electronics, characterized by internet-connected devices featuring integrated screens capable of displaying information and interfacing with other connected systems. These sophisticated devices typically operate on established platforms such as Android, iOS, or Windows, while incorporating advanced functionalities including touch control interfaces, voice assistant integration, and high-performance graphics processing capabilities. The global smart display market encompasses both manufacturing and distribution channels, serving diverse application domains including digital signage, home automation systems, entertainment platforms, and various commercial implementations.

The market's expansion is being accelerated by convergent technological advancements in artificial intelligence, virtual and augmented reality applications, and voice-activated assistant technologies. These innovations are creating new use cases and enhancing the value proposition of smart displays across both consumer and enterprise segments. The continued development of novel technologies combined with increasing demand for sophisticated display solutions positions the global smart display market for sustained rapid growth in the coming years.

Key Market Drivers

The global smart display market is propelled by multiple reinforcing factors, with smart home technology adoption serving as a primary growth catalyst. Smart displays function as essential components within home automation ecosystems, enabling users to control household appliances, lighting systems, and security infrastructure through voice commands or mobile application interfaces. This integration capability makes smart displays central hubs for connected home experiences, driving their proliferation across residential installations.

Digital signage applications represent another significant demand driver for the smart display market. These devices are extensively deployed across retail environments, airport facilities, and healthcare institutions to deliver multimedia content, disseminate information, and support marketing initiatives. The versatility of smart displays in commercial settings, combined with their ability to deliver dynamic, updatable content, makes them increasingly attractive alternatives to traditional static signage solutions.

The proliferation of voice-activated assistants has emerged as a critical growth accelerant for the smart display market in recent years. Smart displays frequently incorporate leading voice assistant platforms including Apple Siri, Google Assistant, and Amazon Alexa, enabling intuitive voice-based interaction models that enhance user experience and accessibility. The widespread consumer acceptance of voice-activated technology has created natural demand for smart displays that combine visual interfaces with voice control capabilities, creating a synergistic effect that benefits market expansion.

Recent Market Developments

In February 2023, Lenovo introduced the ThinkView Plus, a specialized smart display engineered primarily for video conferencing applications, with commercial availability planned for mid-2023. This Full HD smart display integrates Microsoft Teams functionality into a three-component video conferencing and monitor display system, representing a significant evolution from the company's 2020 ThinkSmart View model. The ThinkView Plus features an IPS display panel and includes four integrated microphones along with two upgradeable, detachable 5-watt speakers, providing enhanced audio capabilities for professional communication environments. The device package includes a whiteboard application and passive stylus, expanding its utility for collaborative work scenarios. This product launch exemplifies the market's progression toward more capable and versatile smart display solutions tailored for enterprise applications.

Regional Market Dynamics

North America maintains a prominent position within the global smart display market, driven by robust adoption of smart home technologies and escalating demand for advanced display and visualization capabilities across retail and healthcare sectors. The United States represents the largest individual market within the region, benefiting from the presence of major global players in the smart display ecosystem. Leading technology companies including Amazon, Google, and Facebook dominate the North American smart display landscape, with Amazon capturing substantial market share through its Echo Show product line.

The Asia-Pacific region is positioned for significant growth throughout the forecast period, supported by multiple catalytic factors. Rising smart home technology adoption rates, expanding e-commerce penetration, and proliferating smart city initiatives across the region are creating favorable conditions for smart display market expansion. China, Japan, and South Korea represent the primary markets within Asia-Pacific, each demonstrating strong demand characteristics driven by high technology adoption rates, advanced telecommunications infrastructure, and consumer affinity for connected device ecosystems. The combination of large addressable populations, increasing disposable incomes, and supportive technology infrastructure positions Asia-Pacific as a critical growth region for global smart display manufacturers.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

  • GLOBAL SMART DISPLAY MARKET BY TECHNOLOGY
  • LCD
  • LED
  • GLOBAL SMART DISPLAY MARKET BY APPLICATION
  • Smartphones and Tablets
  • Television and Monitors
  • Digital Signage
  • Automotive Displays
  • GLOBAL SMART DISPLAY MARKET BY END-USER
  • Consumer Electronics
  • Commercial
  • Automotive
  • Healthcare
  • GLOBAL SMART DISPLAY MARKET BY GEOGRAPHY
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL SMART DISPLAY MARKET BY TECHNOLOGY

  • 5.1. Introduction
  • 5.2. LCD
  • 5.3. LED

6. GLOBAL SMART DISPLAY MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Smartphones and Tablets
  • 6.3. Television and Monitors
  • 6.4. Digital Signage
  • 6.5. Automotive Displays

7. GLOBAL SMART DISPLAY MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Consumer Electronics
  • 7.3. Commercial
  • 7.4. Automotive
  • 7.5. Healthcare

8. GLOBAL SMART DISPLAY MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. SAMSUNG
  • 10.2. LG Electronics
  • 10.3. Lenovo
  • 10.4. NEC Corporation
  • 10.5. Sony Electronics Inc.
  • 10.6. Panasonic Corporation
  • 10.7. Amazon.com, Inc.
  • 10.8. Google LLC
  • 10.9. Harman
  • 10.10. Intel Corporation

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations