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市场调查报告书
商品编码
1609821

2024-2032 年日本汽车租赁市场报告（按预订类型、租赁时长、车辆类型、应用、最终用户和地区）

Japan Car Rental Market Report by Booking Type, Rental Length, Vehicle Type, Application, End-User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2023年日本汽车租赁IMARC Group规模达260万美元。旅游业的显着扩张、消费者偏好转向共享出行、行动应用程式和线上平台的激增以及具有增强的可及性和便利性的新兴技术创新是推动市场发展的一些因素。

日本汽车租赁市场分析：

主要市场驱动力：不断扩大的旅游业主要推动日本汽车租赁市场的成长。除此之外，电动车在汽车租赁车队中的渗透率不断提高也刺激了该区域市场。

主要市场趋势：由于日益增长的环境问题、成本效益以及无需处理停车和维护的便利性，人们越来越倾向于共享行动解决方案而不是拥有车辆，这是日本的重要趋势之一汽车租赁市场。

挑战与机会：各汽车租赁公司在维护车队预订和价格管理方面面临困难。然而，使用行动技术和其他设备更有效地满足消费者的个人交通需求，以及服务业者的更多倡议，预计将为整个市场提供利润丰厚的成长机会。

日本汽车租赁市场趋势：

对线上汽车租赁服务的需求不断增加

日本全国商业和休閒旅游人数大幅增加，推动了日本汽车租赁服务的需求。 2020年日本出境旅客人数成长50%。进一步帮助市场上的公司赢得更大的客户群，以方便客户。技术被认为是推动市场成长的关键因素。各种领先的市场参与者正在整合先进技术和行动应用程序，以增强客户体验并简化线上汽车预订流程。例如，丰田汽车公司（丰田）开始接受「Booking Car」的申请，这是丰田行动服务公司为全国使用公司汽车的企业客户开发的云端服务。自从这项服务推出以来，丰田收到了来自全国各地的引进和办理这项服务的请求，从而导致了其在全国范围内的扩张。该公司已收到约200家公司的询问，并获得已推出该服务的客户的高度评价。

週边经济环境、出行生活条件

此外，由于环境问题日益严重，日本消费者的偏好不断从拥有汽车转向租赁汽车服务，这正在加速市场的成长。 《环境管理杂誌》的这项研究调查了日本新註册和二手车辆的数量，并预测了私人拥有和共享车辆的总数。该预测考虑了车主在处置旧车时选择汽车共享服务而不是购买新私家车的情况。此外，根据联合国（UN）制定的永续发展目标，日本宣布了2050年实现碳中和和脱碳社会的目标。 。因此，日本要在2050年实现碳中和，减少乘用车二氧化碳排放量就显得格外重要。这反过来又促使日本政府当局推动汽车租赁服务的采用，预计这将为整个市场提供重大的成长机会。

电动车在租赁汽车服务中的兴起

由于电动车的成本效益和环保特性，各个主要市场参与者越来越多地将电动车纳入其租赁车队中。自2016年以来，日本对电动车的需求急剧增加。例如，2022年5月，丰田在日本推出了全新电动SUV Bz4x，电池容量为71.4度，可产生201马力。该车还配备了先进的 ADAS 安全措施。此外，日本政府当局也向电动车购买者提供奖励和补贴，以加速其采用，因此许多汽车租赁服务业者正在购买电动车，而不是传统的内燃机汽车。例如，政府宣布为购买电动车提供补贴和激励措施。对纯电动车的奖励从 40 万日圆增加到 80 万日圆。

日本汽车租赁市场细分：

预订类型见解：

  • 线下预订
  • 网上预订

租赁长度见解：

  • 短期
  • 长期

车辆类型见解：

  • 奢华
  • 管理人员
  • 经济
  • SUV
  • 其他的

应用见解：

  • 休閒/旅游
  • 商业

最终使用者见解：

  • 自我驱动
  • 专职司机驾驶

日本汽车租赁市场新闻：

  • 2024 年 1 月：汽车租赁巨头赫兹宣布将出售其约 20,000 辆电动车，并重新投资于汽油动力汽车。该公司表示，此举是为了透过倾听客户的偏好来提高获利能力。
  • 2024 年 1 月：石卷市成立的汽车共享组织宣布了一项计划，为受能登半岛地震影响的人们提供免费租车服务。租赁服务于 1 月 15 日开始。救援组织也有资格。

本报告回答的关键问题：

  • 迄今为止日本汽车租赁市场的表现如何以及未来几年的表现如何？
  • COVID-19 对日本汽车租赁市场有何影响？
  • 日本汽车租赁市场按预订类型划分是怎样的？
  • 日本汽车租赁市场依租赁期限划分是怎样的？
  • 日本汽车租赁市场依车辆类型划分是怎样的？
  • 日本汽车租赁市场的应用现况如何？
  • 日本汽车租赁市场的最终用户细分如何？
  • 日本汽车租赁市场价值链的各个阶段是什么？
  • 日本汽车租赁市场的关键驱动因素和挑战是什么？
  • 日本汽车租赁市场的结构如何？
  • 日本汽车租赁市场的竞争程度如何？

本报告回答的关键问题：

  • 迄今为止日本汽车租赁市场的表现如何以及未来几年的表现如何？
  • COVID-19 对日本汽车租赁市场有何影响？
  • 日本汽车租赁市场按预订类型划分是怎样的？
  • 日本汽车租赁市场依租赁期限划分是怎样的？
  • 日本汽车租赁市场依车辆类型划分是怎样的？
  • 日本汽车租赁市场的应用现况如何？
  • 日本汽车租赁市场的最终用户细分如何？
  • 日本汽车租赁市场价值链的各个阶段是什么？
  • 日本汽车租赁市场的关键驱动因素和挑战是什么？
  • 日本汽车租赁市场的结构如何？
  • 日本汽车租赁市场的竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：日本汽车租赁市场 - 简介

  • 概述
  • 市场动态
  • 产业动态
  • 竞争情报

第 5 章：日本汽车租赁市场格局

  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）

第 6 章：日本汽车租赁市场 - 细分：按预订类型

  • 线下预订
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • 网上预订
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）

第 7 章：日本汽车租赁市场 - 细分：按租赁时长

  • 短期
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • 长期
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）

第 8 章：日本汽车租赁市场 - 细分：按车型分类

  • 奢华
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • 管理人员
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • 经济
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • SUV
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • 其他的
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）

第 9 章：日本汽车租赁市场 - 细分：按应用分类

  • 休閒/旅游
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • 商业
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）

第 10 章：日本汽车租赁市场 - 细分：按最终用户划分

  • 自我驱动
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）
  • 专职司机驾驶
    • 概述
    • 历史与当前市场趋势（2018-2023）
    • 市场预测（2024-2032）

第 11 章：日本汽车租赁市场 - 竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳制胜策略
  • 竞争仪表板
  • 公司评估象限

第 12 章：关键参与者简介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 13 章：日本汽车租赁市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 司机
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 14 章：附录

简介目录
Product Code: SR112024A10920

The Japan car rental market size reached US$ 2.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.5 Million by 2032, exhibiting a growth rate (CAGR) of 8.43% during 2024-2032. The significant expansion in the tourism sector, shifting consumer preferences toward shared mobility, the proliferation of mobile applications and online platforms and emerging technological innovations with enhanced accessibility and convenience represent some of the factors propelling the market.

Japan Car Rental Market Analysis:

Major Market Driver: The expanding tourism industry is primarily driving the growth of the Japan car rental market. In addition to this, the growing penetration of electric vehicles in the car rental fleet is also catalyzing the regional market.

Key Market Trends: The rising inclination towards shared mobility solutions rather than owning a vehicle due to the growing environmental concerns, cost-effectiveness, and the convenience of not having to deal with parking and maintenance, is one of the significant key trends in the Japan car rental market.

Challenges and Opportunities: Various car rental companies are facing difficulty in maintaining the vehicle fleet booking and price management. However, the usage of mobile technologies and other devices to meet consumers' personal transportation requirements more efficiently, along with increased initiatives by service operators, are anticipated to offer lucrative growth opportunities to the overall market.

Japan Car Rental Market Trends:

Increasing Demand for Online Car Rental Services

A significant rise in the number of people taking business and leisure trips across the country is driving the demand for car rental services in Japan. The number of Japanese outbound travelers increased by 50% in 2020. The number of inbound international tourists reached a record high of 33.1 million in 2023, and the number of Japanese domestic travelers reached 273 million in 2023. Moreover, increasing internet penetration in Japan is further helping companies in the market to capture a larger customer base with the help of dedicated mobile apps for the convenience of customers. Technology is considered to be a crucial factor driving the market growth. Various leading market players are integrating advanced technologies and mobile applications to enhance the customer experience and streamline the online car booking process. For instance, Toyota Motor Corporation (Toyota) started accepting applications for "Booking Car," a cloud service developed by Toyota Mobility Service Corporation for corporate customers nationwide who use company cars. Since the launch of this service, Toyota has received requests from all over the country to introduce and handle this service, which led to its nationwide expansion. The company has received inquiries from about 200 companies and has received high praise from customers who have already introduced the service.

Economic Environment Surrounding Traveling and Living Conditions

Additionally, a continuous shift in consumer preference from owning a car to renting car services in Japan on account of the rising environmental concerns is accelerating the growth of the market. The study by the Journal of Environment Management examined the quantity of newly registered and pre-owned vehicles in Japan and projected the overall count of privately owned and shared vehicles. This projection accounted for instances where vehicle owners opted for car-sharing services instead of purchasing a new private vehicle when disposing of their old cars. Moreover, in line with the sustainable development goals set by the United Nations (UN), Japan announced its aim to achieve a carbon-neutral and decarbonized society by 2050. As of 2020, the transportation sector in Japan was responsible for a large share of CO2 emissions, accounting for 18.6% of the total emissions, 45.9% of which were from passenger cars. Therefore, for Japan to achieve carbon neutrality by 2050, it is important for the country to reduce the CO2 emissions from passenger cars. This, in turn, is prompting the government authorities of Japan to promote the adoption of car rental services, which is expected to offer significant growth opportunities to the overall market.

Rise of Electric Vehicles in Rental Car Services

Various key market players are increasingly including electric vehicles in their rental car fleets on account of their cost-effectiveness and eco-friendly nature. Japan has seen a sharp increase in the demand for electric vehicles since 2016. In addition to this, numerous car manufacturing companies are developing and launching new products to expand the number of electric vehicles sold in the nation. For instance, in Japan, in May 2022, Toyota launched its all-new electric SUV Bz4x, which has a battery capacity of 71.4 kWh and can produce 201 horsepower. The vehicle also has cutting-edge ADAS security measures. Moreover, the government authorities of Japan are also offering incentives and subsidies to EV buyers to accelerate their adoption, due to which many car rental service operators are purchasing EVs instead of traditional IC engine cars. For instance, the government declared grants and incentives for buying electric automobiles. The incentives for battery electric vehicles increased from JPY 400000 to JPY 800000. Initiatives like these are projected to further augment the growth of the car rental market in Japan in the coming years.

Japan Car Rental Market Segmentation:

Booking Type Insights:

  • Offline Booking
  • Online Booking

Rental Length Insights:

  • Short Term
  • Long Term

Vehicle Type Insights:

  • Luxury
  • Executive
  • Economy
  • SUVs
  • Others

Application Insights:

  • Leisure/Tourism
  • Business

End-User Insights:

  • Self-Driven
  • Chauffeur-Driven

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Car Rental Market News:

  • January 2024: Car rental giant Hertz announced that it would sell its fleet of approximately 20,000 EVs and reinvest in gasoline-powered vehicles. The company said the move was about improving profitability by listening to customers' preferences.
  • January 2024: A car-sharing organization set up in Ishinomaki City announced a program to offer free rental car services to people affected by the Noto Peninsula earthquake. Rentals began on January 15. A total of 25 cars, including light trucks, mini cars, and vans for up to 10 passengers, are available to those who need a vehicle as a result of the quake. Relief organizations are also eligible.

Key Questions Answered in This Report:

  • How has the Japan car rental market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan car rental market?
  • What is the breakup of the Japan car rental market on the basis of booking type?
  • What is the breakup of the Japan car rental market on the basis of rental length?
  • What is the breakup of the Japan car rental market on the basis of vehicle type?
  • What is the breakup of the Japan car rental market on the basis of application?
  • What is the breakup of the Japan car rental market on the basis of end-user?
  • What are the various stages in the value chain of the Japan car rental market?
  • What are the key driving factors and challenges in the Japan car rental market?
  • What is the structure of the Japan car rental market and who are the key players?
  • What is the degree of competition in the Japan car rental market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Car Rental Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Car Rental Market Landscape

  • 5.1 Historical and Current Market Trends (2018-2023)
  • 5.2 Market Forecast (2024-2032)

6 Japan Car Rental Market - Breakup by Booking Type

  • 6.1 Offline Booking
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2018-2023)
    • 6.1.3 Market Forecast (2024-2032)
  • 6.2 Online Booking
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2018-2023)
    • 6.2.3 Market Forecast (2024-2032)

7 Japan Car Rental Market - Breakup by Rental Length

  • 7.1 Short Term
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2018-2023)
    • 7.1.3 Market Forecast (2024-2032)
  • 7.2 Long Term
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2018-2023)
    • 7.2.3 Market Forecast (2024-2032)

8 Japan Car Rental Market - Breakup by Vehicle Type

  • 8.1 Luxury
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2018-2023)
    • 8.1.3 Market Forecast (2024-2032)
  • 8.2 Executive
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2018-2023)
    • 8.2.3 Market Forecast (2024-2032)
  • 8.3 Economy
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2018-2023)
    • 8.3.3 Market Forecast (2024-2032)
  • 8.4 SUVs
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2018-2023)
    • 8.4.3 Market Forecast (2024-2032)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2018-2023)
    • 8.5.2 Market Forecast (2024-2032)

9 Japan Car Rental Market - Breakup by Application

  • 9.1 Leisure/Tourism
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2018-2023)
    • 9.1.3 Market Forecast (2024-2032)
  • 9.2 Business
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2018-2023)
    • 9.2.3 Market Forecast (2024-2032)

10 Japan Car Rental Market - Breakup by End-User

  • 10.1 Self-Driven
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2018-2023)
    • 10.1.3 Market Forecast (2024-2032)
  • 10.2 Chauffeur-Driven
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2018-2023)
    • 10.2.3 Market Forecast (2024-2032)

11 Japan Car Rental Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Product Portfolio
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Product Portfolio
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Product Portfolio
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Product Portfolio
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Product Portfolio
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Car Rental Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix