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市场调查报告书
商品编码
1642803
2025-2033 年事件管理软体市场规模、份额、趋势和预测(按组件类型、部署类型、组织规模、最终使用行业和地区划分)Event Management Software Market Size, Share, Trends and Forecast by Component Type, Deployment Type, Organization Size, End Use Sector, and Region, 2025-2033 |
2024 年,全球活动管理软体市场规模为 66.3IMARC Group美元。北美目前在市场上占据主导地位,到2024 年,其市场份额将超过42.8%。管理活动和灵活性是推动市场的一些主要因素。
事件管理软体是一种有助于事件规划、执行和分析的技术解决方案。目前,该软体简化了活动协调的各个方面,允许专业人员透过集中平台管理邀请、註册、与会者追踪、付款等。透过整合多种功能,它可以帮助组织提高效率并增强规划者和参与者的体验。特别是在当今的数位时代,事件管理软体可以简化复杂的流程,实现即时协作,并透过资料分析提供见解。它在各行业的采用率正在不断增长,反映出人们越来越认识到科技在使事件管理更有效、更省时方面所发挥的作用。
对高效活动策划和执行的需求不断增长将刺激预测期内的市场成长。此外,云端整合使企业能够从任何地方存取资料和管理事件,提供传统方法无法提供的灵活性和可扩展性。同时,公司的快速全球化正在创造对能够管理跨不同地点和文化的事件的工具的需求,从而推动了更通用的软体解决方案。除此之外,大众对永续发展的日益关注正在鼓励组织采取减少浪费和环境影响的做法,从而加速采用支持这些措施的活动管理软体。此外,冠状病毒 (COVID-19) 大流行重塑了活动的进行方式,需要虚拟和混合活动管理解决方案。这种向虚拟平台的转变进一步扩大了活动管理软体的范围,使其能够满足各种新的格式和要求,从而推动市场成长。
自动化需求的成长
活动策划和执行对效率和精确度的需求不断增长,刺激了活动管理行业对自动化的需求。活动管理软体能够简化日程安排、与会者註册和付款处理等各种任务,为活动策划者经常面临的复杂问题提供了解决方案。透过自动化重复且耗时的流程,这些软体工具使专业人员能够专注于活动规划的更具策略性的方面,例如增强与会者的参与度和体验。随着企业和组织认识到自动化在减少人为错误和节省时间方面的价值,推动整合事件管理软体正在成为市场的重要推动力。
活动数量增加
目前,世界各地举办的活动数量不断增加,从企业会议到社交聚会。这反过来又加强了对有效工具来规划和管理活动以确保其成功的需求。活动管理软体透过为活动组织的各个方面(包括行销、票务和与会者管理)提供全面的解决方案来满足这一需求。随着行业的扩张和社交互动变得更加复杂,全球对有效管理这些事件的专业软体的需求正在增加。事件数量不断增长的趋势是导致事件管理软体需求激增的一个突出因素。
持续的技术进步
技术创新在增强事件管理软体的功能方面发挥着至关重要的作用。即时分析、人工智慧驱动的个人化以及与其他业务工具的无缝整合等新颖功能的引入正在改变活动的计划和执行方式。这些进步正在改善软体功能,同时为活动中的参与和互动创造新的可能性。活动管理软体中尖端技术的融入吸引了更多寻求利用技术使活动更具活力和吸引力的用户。这种与技术进步的结合是推动事件管理软体市场成长的关键因素。
The global event management software market size was valued at USD 6.63 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 13.4 Billion by 2033, exhibiting a CAGR of 8.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 42.8% in 2024. The rise in virtual and hybrid events, escalating demand for real-time analytics, and rapid cloud integration fostering innovation and enabling organizations to manage events with greater efficiency and flexibility are some of the major factors propelling the market.
Event management software is a technological solution that facilitates the planning, execution, and analysis of events. Currently streamlining various aspects of event coordination, this software allows professionals to manage invitations, registrations, attendee tracking, payments, and more through a centralized platform. By integrating multiple functionalities, it assists organizations in improving efficiency and enhancing the experience of both the planners and the participants. Particularly in today's digital age, event management software simplifies complex processes, enables real-time collaboration, and offers insights through data analytics. Its adoption is growing across industries, reflecting the increasing recognition of technology's role in making event management more effective and less time-consuming.
The rising demand for efficient event planning and execution will stimulate market growth during the forecast period. Moreover, cloud integration is enabling businesses to access data and manage events from anywhere, providing flexibility and scalability that traditional methods could not offer. Along with this, the rapid globalization of companies is creating a demand for tools that can manage events across various locations and cultures, pushing for more versatile software solutions. Besides this, the growing sustainability concerns among the masses are encouraging organizations to adopt practices that reduce waste and environmental impact, leading to the accelerated adoption of event management software that supports these initiatives. In addition, the coronavirus (COVID-19) pandemic has reshaped the way events are conducted, necessitating virtual and hybrid event management solutions. This shift toward virtual platforms has further expanded the scope of event management software, enabling it to cater to various new formats and requirements, thus propelling market growth.
Rise in Demand for Automation
The growing need for efficiency and precision in event planning and execution is catalyzing the demand for automation in the event management industry. With its ability to streamline various tasks such as scheduling, attendee registration, and payment processing, event management software offers a solution to the complexities often faced by event planners. By automating repetitive and time-consuming processes, these software tools allow professionals to focus on more strategic aspects of event planning, such as enhancing attendee engagement and experience. As businesses and organizations recognize the value of automation in reducing human error and saving time, the push toward incorporating event management software is becoming a significant driving force in the market.
Increase in the Number of Events
At present, there is a continuous rise in the number of events being held across the world, ranging from corporate conferences to social gatherings. This, in turn, has strengthened the need for efficient tools for planning and managing events to ensure their success. Event management software fulfills this need by providing comprehensive solutions for various aspects of event organization, including marketing, ticketing, and attendee management. As industries expand and social interactions become more complex, the demand for specialized software to manage these events effectively is escalating globally. This trend of growing event numbers is a prominent factor contributing to the surge in demand for event management software.
Continual Technological Advancements
Technological innovations are playing a crucial role in enhancing the capabilities of event management software. The introduction of novel features, such as real-time analytics, artificial intelligence-driven personalization, and seamless integration with other business tools, are transforming the way events are planned and executed. Such advancements are improving the software functionality while creating new possibilities for engagement and interaction within events. The incorporation of cutting-edge technologies in event management software is attracting more users who seek to leverage technology to make their events more dynamic and engaging. This alignment with technological progress is a key factor fueling the growth of the event management software market.
Software
Venue Management Software
Ticketing Software
Event Registration Software
Event Marketing Software
Event Planning Software
Others
Content Management Software
Visitor Management Software
Analytics and Reporting Software
Resource Scheduling Software
Others
Service
Professional Services
Deployment and Integration
Consulting
Support and Maintenance
Managed Services
Software dominates the market
The software component encompasses various specialized tools designed to assist in different aspects of event management. These typically include applications for venue management, ticketing, event registration, event marketing, event planning, and additional functionalities such as content management, visitor management, analytics, and reporting. On the other hand, the service component focuses on the professional and managed services that complement the software, ensuring its effective installation, integration, and ongoing support and maintenance. This segment comprises a range of professional services, including deployment and integration, consulting, and support and maintenance, as well as managed services offered by third-party vendors.
Businesses can identify and choose from the diverse variety of solutions that align with their specific needs and preferences. The combination of software tools and complementary services offers organizations the opportunity to create a tailored approach to event management, whether they require standalone applications or comprehensive, managed solutions, thereby positively influencing market growth.
On-Premise
Cloud
On-premise represents the most popular type of deployment
On-premises deployment involves installing the event management software on the physical servers located within the organization's premises. This type of deployment offers greater control over data and security, as all the information is housed within the organization's own infrastructure. On-premises solutions are often favored by companies with stringent regulatory compliance requirements or need highly customized solutions. It requires substantial investment in hardware, ongoing maintenance, and internal IT support, making it a substantial commitment in terms of resources.
Cloud deployment refers to hosting the event management software on a remote server, maintained by a third-party provider. This approach enables organizations to access the software over the internet, providing flexibility and scalability. Cloud-based solutions are often more cost-effective, as they eliminate the need for physical infrastructure and reduce maintenance responsibilities. They facilitate real-time collaboration and access from various locations, making them suitable for organizations with decentralized teams or those needing to manage events in multiple locations.
Small and Medium Enterprises
Large Enterprises
Large enterprises hold the largest share in the market
Small enterprises generally include businesses with fewer employees and more limited resources. In this segment, the emphasis is usually on cost-effective, easy-to-use solutions that address basic event management needs without requiring extensive customization or integration. Medium-sized organizations may seek a balance between functionality and scalability, often requiring more advanced features than small enterprises but still maintaining a focus on cost efficiency.
For SMEs, cloud-based solutions are often appealing due to lower upfront costs and maintenance requirements. Event management software targeted at this segment typically provides user-friendly interfaces and essential features such as ticketing, registration, and simple marketing tools.
Large enterprises typically handle complex, multifaceted events that may require robust event management software. These organizations mainly seek comprehensive solutions that can easily integrate with existing enterprise systems, provide extensive analytics, and offer flexibility for customization.
Corporate
Government
Third-party Planner
Education
Mining
Others
Third-party planner accounts for the majority of the market share
Businesses and corporate organizations utilize event management software for conferences, product launches, training sessions, and other professional gatherings. Solutions for this segment are typically designed to enhance collaboration, branding, and networking opportunities. Government entities often require event management software for public meetings, internal training, conferences, and community events. Security, compliance, and transparency are often key considerations in this segment.
Third-party event planning firms and independent planners seek comprehensive and flexible solutions that can manage diverse events for multiple clients. Tools for marketing, customization, and reporting may be of particular importance here. Moreover, educational institutions rely on event management software for organizing seminars, workshops, conferences, and student events. Ease of use, integration with educational tools, and cost-effectiveness are common considerations.
Within the mining sector, event management software may be employed for safety training, stakeholder meetings, or industry conferences. Specific features may include compliance tracking, resource allocation, and specialized reporting. Other sectors, such as non-profit organizations, healthcare, hospitality, and sports. Each of these sectors may have unique requirements, whether it's fundraising tools for non-profits, patient engagement for healthcare, or guest experience optimization for hospitality.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America, encompassing the U.S. and Canada, leads in the adoption of new technologies, including event management software. A strong presence of corporate and tech industries, coupled with advanced infrastructure, fuels demand in this region. Asia Pacific, including countries such as China, India, Japan, and Australia, is a diverse and rapidly growing market. Increasing globalization, expanding corporate sectors, and technological advancements are augmenting the market growth in this region. Europe's market includes key economies like Germany, the UK, France, and Italy. Factors such as strong governmental regulations, an emphasis on data privacy, and a robust corporate sector contribute to the demand for event management software.
The Middle East and Africa region, with its varied cultural and economic landscape, is seeing growth in industries like tourism, mining, and construction. Demand in this region may be driven by an interest in technological innovation and a growing corporate sector. Latin America, including countries such as Brazil, Mexico, and Argentina, is witnessing growth in sectors like manufacturing, tourism, and education. This growth, alongside rising technological adoption, is favoring the expansion of the market for event management software.
The market is experiencing moderate growth as key players in the industry are actively engaging in innovation, expansion, collaboration, and acquisition strategies to strengthen their positions. They are focusing on incorporating advanced features, such as artificial intelligence (AI) integration, real-time analytics, and virtual event capabilities, to cater to evolving customer needs. Numerous vendors are also expanding their global reach by entering new regional markets or forming strategic partnerships with local entities. Emphasizing customer support, offering tailored solutions for various industry segments, and staying abreast of regulatory compliance are also common pursuits by leading players in this domain. These concerted efforts reflect a dynamic and competitive landscape, where continuous adaptation and forward-thinking are vital for success.
The market research report has provided a comprehensive analysis of the competitive landscape in the global event management software market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Active Network
Bizzabo Ltd.
RegPack Inc.
Hubb
Gather Technologies
Eventbrite
EMS Software LLC
XING SE
Cvent
RainFocus Inc.
SignUpGenius Inc.
Ungerboeck Software International
Hubilo