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市场调查报告书
商品编码
1642829
2025-2033 年韩国美容产品市场规模、份额、趋势和预测(按产品类型、配销通路、最终用户和地区划分)K-Beauty Products Market Size, Share, Trends, and Forecast by Product Type, Distribution Channel, End User, and Region, 2025-2033 |
2024年,全球韩妆产品市场规模达到146.895IMARC Group美元。亚太地区目前在市场上占据主导地位,到 2024 年,其市场份额将超过 35.0%。
主要市场驱动因素:为多种皮肤问题提供有效解决方案的护肤产品的需求不断增长,是推动市场的关键因素之一。此外,天然和独特成分的广泛采用也是另一个重要的生长诱导因素。
主要市场趋势:对多步骤方法的日益关注,包括爽肤、清洁、保湿和针对性治疗,正在扩大市场。除此之外,消费者对发酵成分、植物萃取物和草药的兴趣不断提高,进一步提振了全球市场。
竞争格局:市场上一些知名的公司包括Able C & C Ltd.、Adwin Korea Corporation、Amorepacific Corporation、CLIO COSMETICS Co. Ltd.、Cosrx Inc.、LG H&H Co. Ltd. (LG Coproration)、The Creme Shop Inc.、The Face Shop Inc. 和 Tonymoly Co. Ltd. 等。
地理趋势:由于人们对清洁和有机美容产品的偏好发生变化,亚太地区在市场上表现出明显的主导地位。除此之外,明星代言的广泛影响力也在推动区域市场的发展。
挑战与机会:阻碍市场的主要挑战之一是主要参与者之间的激烈竞争。然而,创新配方的开发以及对透过个人化行销策略瞄准利基消费者需求的日益重视将在未来几年继续推动市场发展。
转向天然成分
对有机成分不断增长的需求鼓励消费者选择不含有害化学物质和合成添加剂的化妆品和护肤品。例如,2023年10月,SUGAR Cosmetics推出了Quench Botanics,这是一个采用天然成分,针对印度皮肤和天气状况量身定制的韩国品牌。除此之外,2023年9月,OLIVIAUMMA LLC开发了护肤品牌OLIVIAUMMA,Glass Skin Tanghulu,采用高频技术从苹果、木瓜、心叶、光泽麝香、青梅中提取,使面部肤色均匀、干净、滋润此外,2024 年1 月,韩国领先的高端个人护理公司之一KUNDAL(以其使用澳洲坚果和蜂蜜而闻名)推出了其K-Beauty Halal 髮际线,其特点是抗皮脂P + Hyalocta 复合物,提供了头皮瞬间感觉清爽。除此之外,2024年3月,LG生活保健旗下的CNP实验室推出了以蜂胶为主要成分的独家产品,旨在加强在日本的地位。此外,Whamisa 和 Innisfree 等品牌正在融入天然成分,包括蜂蜜、绿茶和多种植物成分,预计将在预测期内推动市场发展。
个人化护肤方案
韩国美容产品以其针对性疗法和创新配方而闻名,从而满足各种皮肤类型和问题的需求。例如,2024年6月,Lady K Malaysia推出了不含动物成分的清真和纯素护肤产品。此外,2024 年 5 月,菲律宾致力于提供高品质美容和健康产品的公司之一 Sapphire Beauty & Wellness (SB&W) 推出了两个韩国护肤品牌 Desembre 和 Dermagarden。除此之外,人们愿意在日常美容上投入时间和精力,这是另一个重要的成长诱导因素。例如,2023 年 11 月,爱茉莉太平洋旗下的韩国营养化妆品公司 Vital Beautie 推出了一种基于视黄醇的膳食补充剂,声称即使对于对该成分敏感的人来说也是安全的。此外,IOPE 的实验室客製化解决方案通常涉及皮肤分析和个人化咨询,以推荐解决个人皮肤问题的产品。与此一致的是,Mediheal 和 Dr. Jart+ 等品牌浸泡在营养丰富的精华液中的一次性面膜越来越受欢迎,这为韩国美容产品的市场份额做出了贡献。
产品的广泛可近性
不断变化的消费者需求正在推动电子商务和数位平台的使用,从而推动市场发展。 2024 年 4 月,着名美容零售商之一 Tira 在其电子商务平台和精选商店独家推出韩国美容品牌 Kundal,将其头髮和身体护理产品引入印度市场,并加强其国际品牌选择。同样,2024 年 3 月,Skin1004 推出了可透过 Tirra 应用程式普遍使用的产品。除此之外,Soko Glam、YesStyle、亚马逊等其他网站对于吸引更广泛的受众也变得至关重要,从而使世界各地的个人能够轻鬆获得韩国美容产品。此外,实体店数量的增加也推动了市场的发展。例如,2024 年 5 月,韩国着名美容连锁店 CJ Olive Young Corp. 宣布在日本设立子公司,向全国各地的当地经销商供应化妆品产品。除此之外,特定品牌的线上商店,例如兰芝和悦诗风吟的网站,提供直接面向消费者的销售,预计这将在未来几年推动全球市场。
The global K-beauty products market size reached USD 14,689.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 31,818.4 Million by 2033, exhibiting a growth rate (CAGR) of 8.97% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.0% in 2024. The increasing influence of social media platforms, along with the rising consciousness towards a comprehensive skincare routine, is primarily bolstering the market.
Major Market Drivers: The rising demand for skincare products that provide effective solutions for several skin concerns is one of the key factors propelling the market. Additionally, the widespread adoption of natural and unique ingredients is also acting as another significant growth-inducing factor.
Key Market Trends: The inflating focus on a multi-step approach, including toning, cleansing, moisturizing, and targeted treatments, is augmenting the market. Besides this, the elevating consumer inclination towards fermented ingredients, botanical extracts, and herbal remedies is further bolstering the global market.
Competitive Landscape: Some of the prominent companies in the market include Able C & C Ltd., Adwin Korea Corporation, Amorepacific Corporation, CLIO COSMETICS Co. Ltd., Cosrx Inc., LG H&H Co. Ltd. (LG Coproration), The Creme Shop Inc., The Face Shop Inc., and Tonymoly Co. Ltd., among many others.
Geographical Trends: Asia Pacific exhibits a clear dominance in the market, owing to the shifting preference for clean and organic beauty products. Besides this, the widespread influence of celebrity endorsements is also propelling the regional market.
Challenges and Opportunities: One of the main challenges hindering the market is the intense competition among key players. However, the development of innovative formulations and the increasing emphasis on targeting niche consumer needs through personalized marketing strategies will continue to fuel the market in the coming years.
Shift Towards Natural Ingredients
The rising demand for organic ingredients is encouraging consumers to opt for cosmetic and skincare products that are free from harmful chemicals and synthetic additives. For example, in October 2023, SUGAR Cosmetics launched Quench Botanics, a Korean brand tailor-made for Indian skin and weather conditions with natural ingredients. Besides this, in September 2023, OLIVIAUMMA LLC developed the skincare brand OLIVIAUMMA, Glass Skin Tanghulu that is extracted from apple, papaya, heartleaf, shine muscat, and green plum with high-frequency technology, thereby making the face tone even, clean, moisturized, etc. Additionally, in January 2024, one of the leading Korean premium personal care companies, KUNDAL, known for its usage of macadamia and honey, introduced its K-Beauty Halal hairline that features an anti-sebum P + hyalocta complex, providing an instant refreshing sensation to the scalp. Apart from this, in March 2024, LG Household & Health Care-owned CNP Laboratory aimed to strengthen its position in Japan with the launch of exclusive products, which contain propolis as the main ingredient. Furthermore, brands like Whamisa and Innisfree are incorporating natural ingredients, including honey, green tea, and numerous botanicals, which is anticipated to fuel the market over the forecasted period.
Personalized Skincare Regimes
K-beauty products are known for their targeted treatments and innovative formulations, thereby catering to a wide range of skin types and issues. For example, in June 2024, Lady K Malaysia introduced halal and vegan skincare products that are free from animal-based ingredients. Additionally, in May 2024, Sapphire Beauty & Wellness (SB&W), one of the companies dedicated to providing high-quality beauty and wellness items in the Philippines, unveiled two South Korean skincare brands, Desembre and Dermagarden. Besides this, individuals are willing to invest time and effort in their beauty routines, which is acting as another significant growth-inducing factor. For instance, in November 2023, South Korean nutricosmetics company Vital Beautie, owned by Amorepacific, introduced a retinol-based dietary supplement that claims to be safe even for people who are sensitive to the ingredient. Moreover, IOPE's lab-tailored solution usually involves skin analysis and personalized consultations to recommend products that address individual skin concerns. In line with this, the rising popularity of single-use masks soaked in nutrient-rich serums by brands like Mediheal and Dr. Jart+ is contributing to the K-beauty products market share.
Wide Accessibility of Products
Evolving consumer demand is inflating the use of e-commerce and digital platforms, which is driving the market. In April 2024, one of the prominent beauty retailers, Tira, exclusively launched the K-beauty brand Kundal on its e-commerce platform and in select stores to introduce its hair and body care products to the Indian market and bolster its international brand selection. Similarly, in March 2024, Skin1004 unveiled its offerings that are commonly available via the Tirra App. Besides this, other websites, such as Soko Glam, YesStyle, Amazon, etc., are becoming crucial in reaching a wider audience, thereby allowing individuals from all over the world to access K-beauty products easily. Moreover, the growing number of brick-and-mortar stores is also propelling the market. For instance, in May 2024, CJ Olive Young Corp., South Korea's prominent beauty store chain, announced to set up its subsidiary in Japan to supply cosmetics offerings to local distributors across the country. Apart from this, brand-specific online stores, such as Laneige's and Innisfree's websites, offer direct-to-consumer sales, which is projected to fuel the global market in the coming years.
Sheet Masks
Cleansers
Moisturizers
Makeup
Others
Sheet masks currently hold most of the total market share
Sheet masks account for the largest segmentation in the market due to their convenience, efficacy, and ability to cater to a wide range of skin concerns. These masks are easy to use, providing a quick and effective skincare solution that fits into any routine. The hydrating and nutrient-rich formulations found in sheet masks deliver immediate visible results, making them a popular choice among consumers seeking instant skin benefits. The variety of options available, from moisturizing and brightening to anti-aging and soothing, thereby ensuring that there is a sheet mask for every skin type and concern. For instance, brands, including Dr. Jart+ and Innisfree, incorporate the latest skincare trends and scientific advancements. Additionally, in February 2022, Atman created a unique sheet mask called Kosk that allows the wearer to cover the nose and comfortably eat and drink whenever they want to remove it completely.
Online Retail
Supermarket/Hypermarket
Specialty/Monobrand Stores
Specialty/monobrand stores account for the largest market share
The ability of specialty/ mono-brand stores to provide a tailored and immersive shopping experience that aligns with the high standards and unique identity of each brand is augmenting the segment's growth. This dedicated retail environment helps in building strong brand loyalty and trust among consumers, as they receive personalized service and expert advice tailored to their specific skincare needs. For example, Innisfree's flagship stores provide an immersive experience that includes in-store demonstrations, skin consultations, and an extensive selection of their natural ingredient-based products. Similarly, Amorepacific's Aritaum stores offer an exclusive showcase of their various brands, like Laneige, Sulwhasoo, Mamonde, etc., ensuring that customers have access to the latest products and innovations.
Male
Female
Female account for the largest market share
The K-beauty industry is known for its focus on skincare routines and beauty solutions that cater specifically to women's diverse skincare needs and aesthetic preferences. With a wide array of products designed to address various skin concerns such as hydration, anti-aging, brightening, and acne prevention, K-beauty brands have successfully captured the attention of female consumers who prioritize skincare as an essential aspect of their daily routine. For example, brands like Etude House and Missha offer extensive product lines that include serums, moisturizers, and makeup items that appeal to different skin types and beauty goals. Additionally, the K-beauty market's emphasis on natural ingredients, innovative formulations, and appealing packaging resonates strongly with women seeking both effectiveness and aesthetic pleasure in their skincare products.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The rising cultural emphasis on skincare, along with the expanding middle-class population, is primarily propelling the market in Asia Pacific. In China, the use of e-commerce platforms like Tmall and JD.com has made it easier for consumers to access a wide range of K-beauty products, leading to robust sales growth. Moreover, continuous collaborations among key players are also acting as significant growth-inducing factors. For example, in July 2022, Saturday Skin partnered with Nykaa to expand its presence in India and offer a wide array of K-beauty products via the Nykaa website and mobile app. Similarly, in November 2022, L'Oreal announced the collaboration with Shihyo, a Korean brand that includes 24 herbal ingredients steeped in fermented rice and other innovative Asian techniques.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:
Able C & C Ltd.
Adwin Korea Corporation
Amorepacific Corporation
CLIO COSMETICS Co. Ltd.
Cosrx Inc.
LG H&H Co. Ltd. (LG Coproration)
The Creme Shop Inc.
The Face Shop Inc.
Tonymoly Co. Ltd.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.