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市场调查报告书
商品编码
1361540

韩国美容产品市场 - 2018-2028F 全球产业规模、份额、趋势、机会和预测，按产品类型、最终用户、销售管道、地区、竞争预测和机会细分

K-Beauty Products Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By End User, By Sales Channel, By Region, By Competition Forecast & Opportunities
出版日期: | 出版商: TechSci Research | 英文 189 Pages | 商品交期: 2-3个工作天内

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简介目录

近年来，在源自韩国的创新护肤和彩妆创新融合的推动下，全球韩国美容产品市场呈现显着成长。这个市场包含各种各样的产品，包括洁面乳、保湿霜、精华液、面膜和化妆品，所有这些产品都受到韩国美容 (K-Beauty) 强调实现完美无瑕、容光焕发的肌肤的影响。这一趋势的广泛流行可归因于多种因素，包括消费者对天然和有机成分的日益偏好、有效的护肤程序和独特的包装设计。 K-Beauty 的影响力超越了传统的保养品；它提倡整体美容方法，强调自我照顾和整体健康。社群媒体平台在扩大这一趋势的影响力方面发挥了关键作用，影响者和美容爱好者分享他们的经验和惯例，从而增加了对韩国美容产品的需求。

主要市场驱动因素

市场概况
预测期 2024-2028
2022 年市场规模 111.2亿美元
2028 年市场规模 180.6亿美元
2023-2028 年复合年增长率 8.66%
成长最快的细分市场 在线的
最大的市场 亚太

多步骤护肤程序和自我护理：K-Beauty 标誌性的多步骤护肤程序为市场的成功做出了重大贡献。多种产品分层的概念，每种产品都有特定的用途，引起了重视自我照顾和全面护肤方法的消费者的共鸣。这一趋势导致产品消费激增，消费者投资于洁面乳、爽肤水、精华液、精华液、保湿霜和麵膜等各种产品。强调透过日常护肤来满足自己的需求，与人们日益增长的整体健康意识相一致，将 K-Beauty 提升为一种生活方式的选择，而不仅仅是一种美容养生方式。

数位化与社群媒体：数位化和社群媒体作为全球韩妆产品市场的重要驱动力，其影响力不容小觑。 Instagram、YouTube、TikTok 和美容部落格等社交平台已发展成为传播趋势、产品评论和教学的有效管道。韩国美容品牌与美容部落客、影片部落客和名人合作，有效地利用影响力行销来推广其产品。这种方法不仅扩大了市场范围，而且还促进了与消费者的直接接触。 K-Beauty 的视觉特性与社群媒体上的可分享内容相结合，加速了其全球知名度，并在美容爱好者中培养了社群意识。

文化影响力与全球化：韩国美容的文化魅力植根于韩国护肤传统，已经超越地理界限，成为世界现象。 K-Beauty 的整体美容方法与消费者对清洁、天然和整体产品的偏好转变相一致。随着消费者寻求将文化多样性融入他们的美容习惯中，K-Beauty 提供了一个全新的视角。这一趋势的全球化促使韩国美容品牌与国际市场之间进行合作，从而推出适合不同皮肤类型、气候和偏好的产品。此外，K-Beauty 的包装美学以鲜艳的色彩、俏皮的设计和异想天开的纹理为特征，引起了人们的关注，并将其与传统美容产品区分开来。

主要市场挑战

文化适应与在地化：全球韩妆产品市场的一个重要挑战是有效地使产品适应不同的文化并进行在地化。虽然 K-Beauty 的核心原则引起了全球消费者的共鸣，但这些产品的某些方面可能无法完全符合每个市场的偏好和需求。当向不同皮肤类型、气候和美容标准的地区推出韩妆产品时，这项挑战变得尤为重要。适应当地市场需要仔细考虑产品配方、包装、行销策略和讯息传递，以确保文化相关性并防止误解。克服这项挑战需要深入了解当地市场、消费者行为和有效的沟通策略。

产品真实性和过度饱和：随着 K-Beauty 产品越来越受欢迎，确保产品真实性和维持品质控制的挑战也随之而来。韩国美容的成功导致大量声称受「韩国美容启发」或正品的品牌和产品涌入。这种过度饱和可能会导致消费者混淆，不知道哪些产品真正遵循韩国美容原则，哪些产品只是利用了这个趋势。对仿冒品和劣质仿製品的担忧进一步加剧了维护产品真实性的挑战。维护 K-Beauty 产品的完整性需要强有力的品质控制措施、透明的成分标籤以及帮助消费者区分正品和仿製品的教育工作。

主要市场趋势

清洁和永续美容：全球韩国美容产品市场近期的一个重要趋势是越来越重视清洁和永续美容。消费者对皮肤上使用的成分以及护肤程序对环境的影响越来越挑剔。为此，K-Beauty 品牌正在采用天然、环保的成分配製产品，并采用永续的包装实践。植物萃取物、植物药和益生菌等成分因其护肤功效和永续性而受到关注。品牌也在探索减少浪费的方法，例如提供补充和使用可生物降解或可回收的包装材料。这一趋势反映了美容行业向道德和负责任实践的更广泛转变，而韩国美容品牌正在将这些价值观融入他们的产品中。

个人化和客製化：随着消费者寻求适合其个人需求和偏好的护肤解决方案，个人化已成为韩国美容产品市场的关键驱动力。人工智慧驱动的皮肤分析应用程式和线上测验等技术进步使品牌能够提供个人化的产品推荐。可客製化的护肤程序使消费者能够根据自己的特定皮肤问题混合搭配产品，确保采取更有针对性和更有效的方法。 K-Beauty品牌也推出了模组化包装的产品，让消费者能够组合不同的配方来创造个人化产品。这一趋势与对客製化美容体验不断增长的需求相一致，并反映了该行业向消费者赋权的趋势。

混合产品和极简常规：在单一配方中提供多种功效的混合产品在韩国美容市场越来越受欢迎。这些产品迎合了寻求高效护肤程序而又不牺牲效果的消费者。例如，具有综合 SPF 的保湿霜、含有护肤成分的有色防晒霜以及具有护肤功效的色彩校正底漆。这一趋势与向极简主义习惯的转变产生了共鸣，即消费者优先考虑能够简化护肤方案的多功能产品。 K-Beauty 品牌正在创新创造混合配方，既能提供即时美容效果，又能提供长期护肤效果，吸引追求简单和功效的注重时间的消费者。

包容性和多元化表现：近年来，美容产业对多元化和包容性的需求不断增长，韩妆产品市场也不例外。消费者正在寻找适合更广泛肤色和类型的产品。 K-Beauty 品牌正在扩大彩妆产品的色号范围，确保所有肤色的人都能享受他们的产品。此外，人们越来越关注透过有针对性的解决方案来解决各种皮肤护理问题，例如色素沉着、痤疮和老化。品牌也在行销活动中融入不同的模特儿和影响者，以反映全球消费者群。这一趋势强调了文化敏感度和代表性的重要性，并标誌着韩妆更具包容性的方向。

总而言之，在强调清洁和永续美容、个人化和客製化、混合产品和极简主义惯例以及包容性和多样化表现的最新趋势的推动下，全球韩妆产品市场正在经历重大变化。这些趋势反映了美容行业消费者偏好和价值观的更广泛变化，影响着韩国美容品牌的创新、行销和与受众互动的方式。随着市场的不断发展，这些趋势可能会影响产品开发、行销策略和消费者期望，为消费者和产业利害关係人创造一个动态的格局。

细分市场洞察

最终用户洞察：全球韩国美容产品市场女性消费者的需求大幅成长。 K-Beauty 的创新配方、多步骤护肤程序以及对整体健康的重视，与寻求有效和全面护肤解决方案的女性消费者的偏好产生了共鸣。影响力人士和社群媒体推动了这一趋势在全球的流行，鼓励女性采用韩国美容程序和产品。女性消费者喜欢满足不同皮肤类型和问题的个人化和可自订的选择。此外，韩国美容行销中展现的包容性和多样性引起了寻求代表和产品来满足其独特美容需求的女性的共鸣。因此，随着越来越多不同人群的女性拥抱这一趋势并将韩妆融入她们的护肤和美容程序，韩妆产品市场正在蓬勃发展。

销售管道洞察：全球韩国美容产品市场透过线上销售管道的需求正在大幅增长。这一趋势可归因于电子商务平台上的便利性、可近性和广泛的产品范围。全球消费者选择在线购物是因为其便捷性，使他们能够在舒适的家中探索和购买 K-Beauty 产品。线上环境还为资讯内容提供了充足的空间，包括评论、教程和成分详细信息，使消费者能够做出明智的选择。此外，随着实体店客流量下降，新冠肺炎 (COVID-19) 大流行加速了人们向线上购物的转变。线上销售管道的需求不断增长，凸显了美容行业的数位转型，以及虚拟平台在塑造韩国美容市场消费者偏好和购买行为方面日益重要的作用。

区域洞察：亚太地区全球韩国美容产品市场的需求正在显着上升。 K-Beauty 源自韩国，与该地区各国的文化美容标准和护肤传统产生了深刻的共鸣。韩国、中国、日本和印度等国家的消费者越来越接受 K-Beauty 的创新配方、多步骤护肤程序和整体美容方法。这一趋势强调实现完美无瑕、容光焕发的肌肤，符合该地区长期以来的美丽理想。此外，中产阶级人口的成长、可支配收入的增加以及网路普及率的提高进一步刺激了对韩妆产品的需求。因此，亚太地区已成为韩国美容品牌的主要市场，促使他们客製化产品，以满足这个充满活力且不断扩大的消费者群的多样化需求和偏好。

主要市场参与者

  • 爱博C&C有限公司
  • 阿德温韩国公司
  • 安妮之路国际有限公司
  • 美容工厂有限公司
  • BNH化妆品
  • 喜乐健健康美容有限公司
  • CK美容企业有限公司
  • 蓝色拥抱公司
  • LG 生活保健
  • 爱茉莉太平洋株式会社

报告范围：

在本报告中，除了以下详细介绍的产业趋势外，全球韩国美容产品市场也分为以下几类：

  • 全球韩国美容产品市场，依产品类型：

片状面膜

洁面乳

保湿霜

化妆品

其他的

  • 全球韩国美容产品市场（按最终用户）：

男性

女性

  • 全球韩国美容产品市场（依销售管道）：

超市/大卖场

多品牌商店

在线的

其他的

  • 全球韩国美容产品市场（按地区）：

亚太地区

北美洲

欧洲

中东和非洲

南美洲

竞争格局

公司概况：全球韩国美容产品市场主要公司的详细分析。

可用的客製化：

全球韩国美容产品市场报告包含给定的市场资料，科技科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 产品概述
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：客户之声

  • 品牌意识
  • 影响购买决策的因素
  • 意识来源

第 5 章：全球韩国美容产品市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析（面膜、洁面乳、保湿霜、化妆品等）
    • 按最终用户市场份额分析（男性和女性）
    • 依销售通路市场占有率分析（超市/大卖场、多品牌商店、线上等）
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球韩国美容产品市场定位与机会评估
    • 按产品类型市场测绘和机会评估
    • 按最终用户市场测绘和机会评估
    • 按销售通路市场测绘和机会评估
    • 透过区域市场测绘和机会评估

第 6 章：亚太地区韩国美容产品市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按最终用户市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 7 章：北美韩妆产品市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按最终用户市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 8 章：欧洲韩国美容产品市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按最终用户市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 9 章：中东和非洲韩国美容产品市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按最终用户市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 10 章：南美韩国美容产品市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按最终用户市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 11 章：市场动态

  • 司机
  • 挑战

第 12 章：COVID-19 对全球韩国美容产品市场的影响

  • 影响评估模型
    • 受影响的关键领域
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第14章：竞争格局

  • 公司简介
    • ABLE C&C CO., Ltd.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Adwin Korea Corp
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Annie's Way International Co., Ltd.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • The Beauty Factory, Ltd.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • BNH Cosmetics
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Ceragem Health and Beauty Co, Ltd.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • CK Beauty Enterprise Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Bluehug, Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • LG Household & Health Care
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Amorepacific Corporation
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 目标产品类型
  • 目标销售通路

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简介目录
Product Code: 15993

The global K-Beauty products market has demonstrated remarkable growth in recent years, driven by the convergence of innovative skincare and makeup innovations originating from South Korea. This market encompasses a diverse range of products, including cleansers, moisturizers, serums, masks, and cosmetics, all influenced by K-Beauty's emphasis on achieving flawless and radiant skin. The widespread popularity of this trend can be attributed to several factors, including an increasing consumer preference for natural and organic ingredients, effective skincare routines, and distinctive packaging designs. K-Beauty's impact extends beyond conventional skincare; it promotes a holistic approach to beauty, highlighting self-care and overall wellness. Social media platforms have played a pivotal role in expanding the trend's reach, with influencers and beauty enthusiasts sharing their experiences and routines, thereby boosting the demand for K-Beauty products.

Key Market Drivers

Formulations and Ingredients: One of the primary driving forces behind the global K-Beauty products market is its dedication to innovative formulations and cutting-edge ingredients. K-Beauty brands are renowned for their commitment to research and development, consistently introducing new products that address various skincare concerns. The market's emphasis on employing natural and distinct ingredients, such as snail mucin, propolis, and ginseng, has attracted consumers seeking effective and unconventional solutions. Additionally, the integration of advanced technologies like fermentation and nanotechnology has set K-Beauty products apart, promising enhanced outcomes and a luxurious experience.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 11.12 Billion
Market Size 2028USD 18.06 Billion
CAGR 2023-20288.66%
Fastest Growing SegmentOnline
Largest MarketAsia-Pacific

Multi-Step Skincare Routines and Self-Care: K-Beauty's iconic multi-step skincare routines have significantly contributed to the market's success. The concept of layering multiple products, each serving a specific purpose, resonates with consumers who value self-care and a comprehensive skincare approach. This trend has led to an upsurge in product consumption, with consumers investing in various products such as cleansers, toners, serums, essences, moisturizers, and masks. The emphasis on indulging oneself through skincare routines aligns with the growing awareness of holistic well-being, elevating K-Beauty to a lifestyle choice rather than just a beauty regimen.

Digitalization and Social Media: The influence of digitalization and social media cannot be underestimated as a significant driver of the global K-Beauty products market. Social platforms such as Instagram, YouTube, TikTok, and beauty blogs have evolved into potent channels for disseminating trends, product reviews, and tutorials. K-Beauty brands have effectively leveraged influencer marketing to promote their products, collaborating with beauty bloggers, vloggers, and celebrities. This approach has not only expanded the market's reach but has also facilitated direct engagement with consumers. The visual nature of K-Beauty, combined with the shareable content on social media, has accelerated its global visibility and fostered a sense of community among beauty enthusiasts.

Cultural Influence and Globalization: The cultural allure of K-Beauty, rooted in South Korean skincare traditions, has transcended geographical boundaries to become a worldwide phenomenon. K-Beauty's holistic approach to beauty aligns with shifting consumer preferences towards clean, natural, and holistic products. As consumers seek to infuse cultural diversity into their beauty routines, K-Beauty provides a fresh perspective. The globalization of this trend has prompted collaborations between K-Beauty brands and international markets, resulting in products tailored to different skin types, climates, and preferences. Furthermore, K-Beauty's packaging aesthetics, characterized by vibrant colors, playful designs, and whimsical textures, have garnered attention and set it apart from traditional beauty products.

Key Market Challenges

Cultural Adaptation and Localization: An essential challenge in the global K-Beauty products market is effectively adapting and localizing products to different cultures. While K-Beauty's core principles resonate with consumers worldwide, certain aspects of these products may not align perfectly with the preferences and needs of every market. This challenge becomes particularly relevant when introducing K-Beauty products to regions with varying skin types, climates, and beauty standards. Adapting to local markets requires careful consideration of product formulation, packaging, marketing strategies, and messaging to ensure cultural relevance and prevent misunderstandings. Overcoming this challenge demands a deep understanding of local markets, consumer behaviors, and effective communication strategies.

Product Authenticity and Oversaturation: As the popularity of K-Beauty products grows, the challenge of ensuring product authenticity and maintaining quality control arises. The success of K-Beauty has led to an influx of brands and products claiming to be "K-Beauty-inspired" or authentic. This oversaturation can lead to consumer confusion about which products genuinely adhere to K-Beauty principles and which are merely capitalizing on the trend. Concerns about counterfeit products and subpar imitations that fail to deliver promised benefits further compound the challenge of maintaining product authenticity. Upholding the integrity of K-Beauty products necessitates robust quality control measures, transparent ingredient labeling, and educational efforts to help consumers differentiate between genuine products and imitations.

Key Market Trends

Clean and Sustainable Beauty: A significant recent trend in the global K-Beauty products market is the growing emphasis on clean and sustainable beauty. Consumers are becoming more discerning about the ingredients they apply to their skin and the environmental impact of their skincare routines. In response, K-Beauty brands are formulating products with natural, eco-friendly ingredients and adopting sustainable packaging practices. Ingredients like plant extracts, botanicals, and probiotics are gaining traction due to their perceived skincare benefits and sustainability. Brands are also exploring methods to reduce waste, such as offering refills and utilizing biodegradable or recyclable packaging materials. This trend mirrors a broader shift in the beauty industry towards ethical and responsible practices, and K-Beauty brands are weaving these values into their offerings.

Personalization and Customization: Personalization has become a pivotal driver in the K-Beauty products market as consumers seek skincare solutions tailored to their individual needs and preferences. Technological advancements, such as AI-powered skin analysis apps and online quizzes, enable brands to offer personalized product recommendations. Customizable skincare routines empower consumers to mix and match products based on their specific skin concerns, ensuring a more targeted and effective approach. K-Beauty brands are also introducing products with modular packaging, allowing consumers to combine different formulas to create personalized products. This trend aligns with the burgeoning demand for tailored beauty experiences and reflects the industry's movement towards consumer empowerment.

Hybrid Products and Minimalist Routines: The popularity of hybrid products that offer multiple benefits within a single formulation is growing in the K-Beauty market. These products cater to consumers seeking efficient skincare routines without sacrificing results. Examples include moisturizers with integrated SPF, tinted sunscreens featuring skincare ingredients, and color-correcting primers with skincare benefits. This trend resonates with the shift towards minimalist routines, where consumers prioritize multifunctional products that streamline their skincare regimen. K-Beauty brands are innovating to create hybrid formulas that provide both immediate cosmetic benefits and long-term skincare results, appealing to time-conscious consumers seeking simplicity and efficacy.

Inclusivity and Diverse Representation: In recent years, there has been a rising demand for diversity and inclusivity in the beauty industry, and the K-Beauty products market is no exception. Consumers are seeking products that cater to a wider range of skin tones and types. K-Beauty brands are expanding their shade ranges for makeup products, ensuring that individuals of all skin tones can enjoy their products. Moreover, there is a growing focus on addressing diverse skincare concerns, such as hyperpigmentation, acne, and aging, through targeted solutions. Brands are also incorporating diverse models and influencers in their marketing campaigns to mirror the global consumer base. This trend underscores the importance of cultural sensitivity and representation, signaling a more inclusive direction for K-Beauty.

In conclusion, the global K-Beauty products market is undergoing significant changes driven by recent trends that emphasize clean and sustainable beauty, personalization and customization, hybrid products and minimalist routines, as well as inclusivity and diverse representation. These trends reflect broader shifts in consumer preferences and values within the beauty industry, shaping how K-Beauty brands innovate, market, and engage with their audiences. As the market continues to evolve, these trends are likely to influence product development, marketing strategies, and consumer expectations, creating a dynamic landscape for both consumers and industry stakeholders.

Segmental Insights

End User Insights: The Global K-Beauty Products Market is witnessing a substantial surge in demand from female consumers. K-Beauty's innovative formulations, multi-step skincare routines, and emphasis on holistic well-being resonate with the preferences of female consumers seeking effective and comprehensive skincare solutions. The trend's global popularity has been fueled by influencers and social media, inspiring women to adopt K-Beauty routines and products. Female consumers appreciate the personalized and customizable options that cater to diverse skin types and concerns. Additionally, the inclusivity and diversity showcased in K-Beauty marketing resonate with females seeking representation and products that address their unique beauty needs. As a result, the K-Beauty Products Market is flourishing as more women across various demographics embrace the trend and incorporate K-Beauty into their skincare and beauty routines.

Sales Channel Insights: The Global K-Beauty Products Market is experiencing a significant surge in demand through online sales channels. This trend can be attributed to the convenience, accessibility, and extensive range of products available on e-commerce platforms. Consumers worldwide are opting for online shopping due to its ease, allowing them to explore and purchase K-Beauty products from the comfort of their homes. The online environment also provides ample space for informative content, including reviews, tutorials, and ingredient details, which empowers consumers to make informed choices. Moreover, the COVID-19 pandemic has expedited the shift to online shopping as physical store visits declined. The increasing demand from online sales channels underscores the digital transformation of the beauty industry and the growing importance of virtual platforms in shaping consumer preferences and purchasing behaviors in the K-Beauty market.

Regional Insights: The Asia Pacific region is witnessing a significant upswing in demand within the Global K-Beauty Products Market. Originating from South Korea, K-Beauty resonates deeply with the cultural beauty standards and skincare traditions of countries within the region. Consumers in countries such as South Korea, China, Japan, and India are increasingly embracing K-Beauty's innovative formulations, multi-step skincare routines, and holistic approach to beauty. The trend's emphasis on achieving flawless and radiant skin aligns with the region's long-standing beauty ideals. Furthermore, the growing middle-class population, rising disposable incomes, and increased internet penetration have further fueled the demand for K-Beauty products. As a result, Asia Pacific has emerged as a key market for K-Beauty brands, prompting them to tailor their offerings to suit the diverse needs and preferences of this dynamic and expanding consumer base.

Key Market Players

  • ABLE C&C CO., Ltd.
  • Adwin Korea Corp
  • Annie's Way International Co., Ltd.
  • The Beauty Factory, Ltd.
  • BNH Cosmetics
  • Ceragem Health and Beauty Co, Ltd.
  • CK Beauty Enterprise Inc.
  • Bluehug, Inc.
  • LG Household & Health Care
  • Amorepacific Corporation

Report Scope:

In this report, the Global K-Beauty Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Global K-Beauty Products Market, By Product Type:

Sheet Masks

Cleansers

Moisturizers

Makeup

Others

  • Global K-Beauty Products Market, By End User:

Male

Female

  • Global K-Beauty Products Market, By Sales Channel:

Supermarkets/Hypermarkets

Multi-Branded Stores

Online

Others

  • Global K-Beauty Products Market, By Region:

Asia Pacific

North America

Europe

Middle East & Africa

South America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global K-Beauty Products Market.

Available Customizations:

Global K-Beauty Products Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Awareness

5. Global K-Beauty Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Sheet Masks, Cleansers, Moisturizers, Makeup and Others)
    • 5.2.2. By End User Market Share Analysis (Male and Female)
    • 5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, and Others)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global K-Beauty Products Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By End User Market Mapping & Opportunity Assessment
    • 5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific K-Beauty Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By End User Market Share Analysis
    • 6.2.3. By Sales Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. China K-Beauty Products Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By End User Market Share Analysis
        • 6.2.4.1.2.3. By Sales Channel Market Share
      • 6.2.4.2. Japan K-Beauty Products Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By End User Market Share Analysis
        • 6.2.4.2.2.3. By Sales Channel Market Share
      • 6.2.4.3. India K-Beauty Products Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By End User Market Share Analysis
        • 6.2.4.3.2.3. By Sales Channel Market Share
      • 6.2.4.4. Vietnam K-Beauty Products Market Outlook
        • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
        • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Product Type Market Share Analysis
        • 6.2.4.4.2.2. By End User Market Share Analysis
        • 6.2.4.4.2.3. By Sales Channel Market Share
      • 6.2.4.5. South Korea K-Beauty Products Market Outlook
        • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
        • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Product Type Market Share Analysis
        • 6.2.4.5.2.2. By End User Market Share Analysis
        • 6.2.4.5.2.3. By Sales Channel Market Share

7. North America K-Beauty Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By End User Market Share Analysis
    • 7.2.3. By Sales Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States K-Beauty Products Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By End User Market Share Analysis
        • 7.2.4.1.2.3. By Sales Channel Market Share Analysis
      • 7.2.4.2. Canada K-Beauty Products Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By End User Market Share Analysis
        • 7.2.4.2.2.3. By Sales Channel Market Share
      • 7.2.4.3. Mexico K-Beauty Products Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By End User Market Share Analysis
        • 7.2.4.3.2.3. By Sales Channel Market Share

8. Europe K-Beauty Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By End User Market Share Analysis
    • 8.2.3. By Sales Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. France K-Beauty Products Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By End User Market Share Analysis
        • 8.2.4.1.2.3. By Sales Channel Market Share
      • 8.2.4.2. Germany K-Beauty Products Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By End User Market Share Analysis
        • 8.2.4.2.2.3. By Sales Channel Market Share
      • 8.2.4.3. Spain K-Beauty Products Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By End User Market Share Analysis
        • 8.2.4.3.2.3. By Sales Channel Market Share
      • 8.2.4.4. Italy K-Beauty Products Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By End User Market Share Analysis
        • 8.2.4.4.2.3. By Sales Channel Market Share
      • 8.2.4.5. United Kingdom K-Beauty Products Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By End User Market Share Analysis
        • 8.2.4.5.2.3. By Sales Channel Market Share

9. Middle East & Africa K-Beauty Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By End User Market Share Analysis
    • 9.2.3. By Sales Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa K-Beauty Products Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By End User Market Share Analysis
        • 9.2.4.1.2.3. By Sales Channel Market Share
      • 9.2.4.2. Saudi Arabia K-Beauty Products Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By End User Market Share Analysis
        • 9.2.4.2.2.3. By Sales Channel Market Share
      • 9.2.4.3. UAE K-Beauty Products Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By End User Market Share Analysis
        • 9.2.4.3.2.3. By Sales Channel Market Share

10. South America K-Beauty Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By End User Market Share Analysis
    • 10.2.3. By Sales Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina K-Beauty Products Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By End User Market Share Analysis
        • 10.2.4.1.2.3. By Sales Channel Market Share
      • 10.2.4.2. Colombia K-Beauty Products Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By End User Market Share Analysis
        • 10.2.4.2.2.3. By Sales Channel Market Share
      • 10.2.4.3. Brazil K-Beauty Products Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By End User Market Share Analysis
        • 10.2.4.3.2.3. By Sales Channel Market Share

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global K-Beauty Products Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. ABLE C&C CO., Ltd.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Adwin Korea Corp
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Annie's Way International Co., Ltd.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. The Beauty Factory, Ltd.
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. BNH Cosmetics
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Ceragem Health and Beauty Co, Ltd.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. CK Beauty Enterprise Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Bluehug, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. LG Household & Health Care
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Amorepacific Corporation
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Product Type
  • 15.3. Target Sales Channel

16. About Us & Disclaimer