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市场调查报告书
商品编码
1660677
2025 年至 2033 年模内标籤市场报告(按材料、技术、印刷技术、印刷油墨、最终用途和地区划分)In-Mold Labels Market Report by Material, Technology, Printing Technology, Printing Inks, End-Use, and Region 2025-2033 |
2024IMARC Group全球模内标籤市场规模达到 38 亿美元。对美观包装的需求不断增长、对产品展示的日益关注以及消费者对永续包装的日益偏好是推动市场发展的一些关键因素。
3D模内贴标技术的出现促进了市场的成长
3D模内贴标的使用为领先生产商提供了机会,可以用持久耐用的优质标籤取代金属成型、油漆、浸涂、移印和其他后期製作装饰工艺,只需一个步骤即可在模具内生产出完全装饰的树脂部件,为市场做出贡献。透过允许在容器表面使用高品质影像,而不受模具的纹理、尺寸或形状的影响,3D 模内贴标也对市场产生了积极的影响。此外,薄膜技术的不断进步提高了标籤的成型性,增加了拉伸深度,提高了耐用性,并有助于防止边缘影像失真,从而推动了市场的发展。
报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。由于产品差异化、产品组合和定价,市场结构高度分散,参与者众多,包括国际参与者和本地参与者。由于市场成长潜力大、创新空间大以及新技术的引进,模内标籤产业新进入者的数量适中。
什么是模内标籤?
模内标籤(IML)是装饰和标记塑胶物品的一种常见且先进的方法,尤其是在包装领域。标籤本身的开发和生产标誌着模内贴标过程的开始。模内贴标过程涉及多种工序。首先,将模具中填满预先印好的标籤或薄膜,其中包含必要的视觉效果、文字和品牌组件。关闭它们之后,将熔融的塑料倒入其中以呈现模具的形状并粘附在标籤上。当塑胶冷却并硬化时,它们会与物体融合,形成牢固而无缝的连接。通常,标籤由轻质、柔韧且耐用的材料製成,例如聚丙烯或聚乙烯。它们可能印有鲜艳的颜色、精緻的图案、产品细节、品牌元素、条码或二维码。根据所需的美学效果,标籤可以是不透明的、半透明的或透明的。此外,它们包含在成型过程本身中,这与传统的标籤技术不同,传统的标籤技术需要在产品製成后将标籤贴到产品表面。在塑料被泵入之前将它们放入模具中,将标籤和产品无缝地融合在一起。
由于许多国家政府实施封锁,许多生产设施停止运营,导致模内标籤的总产量暂时减少。由于实施新流程以降低风险以及执行社会隔离和封锁措施,参与者不得不减少产能或暂停产出。由于担心感染,技术人员和劳动力的缺乏对此影响较大。此次疫情期间,因产品调拨受限、车辆流动受限、劳力短缺等原因,多家企业遭受损失。此外,由于人们对新冠病毒的广泛担忧,领先企业的技术创新和研发计划被推迟或放弃。然而,随着病例数开始下降并且政府采取放宽措施,球员们又恢復了活动。此外,当营运恢復以更高水准的安全性、速度和效率生产商品时,参与者取得了重大的持续技术进步。
对美观包装解决方案的需求不断增长,主要推动了全球市场的发展。随着对产品展示和消费者吸引力的日益关注,食品饮料、个人护理和消费品等行业的公司都在采用模内贴标来在商店货架上区分他们的产品并提升他们的品牌形象,从而影响市场。此外,由于 IML 消除了对额外材料的需求并减少了浪费,消费者对永续包装的偏好日益增长,这极大地支持了市场。此外,由于成本优势,消费者更倾向于选择模内贴标而非传统贴标方法。透过整合标籤和成型工艺,製造商可以简化生产流程、降低劳动力成本并消除额外的标籤设备,这是另一个促进成长的因素。除此之外,世界各国政府都在实施更严格的产品标示法规,特别是在食品和製药等产业,推动了市场的发展。此外,印刷製程的技术进步,如数位印刷和高清图形,提高了模内标籤的品质和多功能性,正在创造积极的市场前景。推动市场发展的其他因素包括快速的工业化和汽车产业的显着成长。
The global in-mold labels market size reached USD 3.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.42% during 2025-2033. The rising demand for aesthetically appealing packaging, increasing focus on product presentation, and the growing consumer preference for sustainable packaging represent some of the key factors driving the market.
The Advent of 3D In-mold Labeling Technology Augmenting the Market Growth
The use of 3D in-mold labeling offers leading produces the opportunity to replace metal forms, paints, dipped coatings, pad printing, and other post-production decorative processes with long-lasting, premium labels that can be applied in just one step to produce a completely decorated resin part within the mold, which is contributing to the market. By permitting the use of high-quality images across container surfaces, independent of the texture, size, or form of the mold, 3D in-mold labeling is also positively influencing the market. Moreover, continual technological advancements in film have improved the labels' formability, increased the depth of draw, increased durability, and helped prevent image distortion along edges, which is propelling the market.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is highly fragmented with a large number of players including international and local players due to product differentiation, portfolio, and pricing. The volume of new entrants is moderate in the in-mold labels industry due to high market growth potential, the scope for innovation, and the introduction of new technologies.
What are In-Mold Labels?
In-mold labels (IML) are a common and cutting-edge way of embellishing and labeling plastic items, especially in the field of packaging. The development and production of the label itself mark the beginning of the in-mold labeling process. There are various processes involved in the in-mold labeling process. First, molds are filled with a pre-printed label or film that has the necessary visuals, text, and branding components. After closing them, molten plastic is poured inside to take on the shape of the mold and adhere to the label. They are fused with the object when the plastic cools and hardens, forming a strong and seamless connection. Usually, the labels are composed of a lightweight, flexible, and long-lasting substance, such as polypropylene or polyethylene. They may be imprinted with vivid colors, elaborate patterns, product details, branding components, barcodes, or QR codes. Depending on the desired aesthetic outcome, the labels may be opaque, translucent, or transparent. Additionally, they are included in the molding process itself, as opposed to conventional labeling techniques, which entail attaching labels to a product's surface after it has been created. They are put into the mold before the plastic is pumped, fusing the label and the product together seamlessly.
Numerous production facilities stopped operating as a result of the government-ordered lockdown that was enforced across many nations, which temporarily reduced the number of In-mold labels produced overall. Players had to reduce capacity or temporarily halt output due to the implementation of new processes to reduce risk and the execution of social isolation and lockout measures. Due to the concern of contracting an infection, the lack of technicians and laborers had a greater influence on this. Several companies suffered losses during this epidemic as a result of the restrictions on the transfer of products, restrictions on the movement of vehicles, and labor scarcity. In addition, the widespread concern over coronavirus, the leading players' plans for technical innovation and research and development had been delayed or abandoned. However, as soon as the number of cases began to decline and the government offered relaxations, the players resumed their activity. In addition, players made major ongoing technological advancements when operations resumed producing goods with higher levels of safety, speed, and efficiency.
The rising demand for aesthetically appealing packaging solutions majorly drives the global market. With the increasing focus on product presentation and consumer appeal, companies across industries, such as food and beverage, personal care, and consumer goods, are adopting in-mold labeling to differentiate their products on store shelves and enhance their brand image, thus impacting the market. Along with this, the growing consumer preference for sustainable packaging is significantly supporting the market as IML eliminates the need for additional materials and reduces waste. In addition, consumers are inclined toward in-mold labeling over traditional labeling methods due to cost advantages. By integrating labeling and molding processes, manufacturers are streamlining production, reducing labor costs, and eliminating additional labeling equipment, which is acting as another growth-inducing factor. Apart from this, governments across the globe are implementing stricter regulations on product labeling, especially in industries, such as food and pharmaceuticals, propelling the market. Furthermore, technological advancements in printing processes, such as digital printing and high-definition graphics to enhance the quality and versatility of in-mold labels are creating a positive market outlook. Some of the other factors driving the market include rapid industrialization and significant growth in the automotive industry.