2025 年至 2033 年婴儿口腔护理产品市场报告（按产品（牙膏、牙刷等）、配销通路（超市和大卖场、百货公司、便利商店、网上等）和地区划分）

2024IMARC Group全球婴儿口腔护理产品市场规模达到 13.7 亿美元。婴儿口腔护理产品市场的主要驱动因素是全球范围内人们对儿童牙科问题的关注度不断增长、人们对早期口腔健康的认识不断提高以及父母和照顾者对预防性保健实践的日益重视。

婴儿口腔护理产品包括一系列专门的牙齿卫生用品，以满足婴幼儿的独特需求。这些产品旨在促进幼儿的口腔健康和卫生，确保他们正在发育的牙齿和牙龈保持最佳状态。一些常用的婴儿口腔护理产品包括软毛牙刷、无氟牙膏、出牙凝胶、牙龈按摩器和指刷。它们采用对婴儿和幼儿安全的成分製成，通常不含刺激性化学物质。因此，婴儿口腔护理产品越来越受欢迎，因为它们在从小就养成健康的口腔护理习惯、预防蛀牙和牙龈刺激等问题方面发挥着至关重要的作用。

随着父母和照顾者越来越认识到从小保持牙龈和牙齿健康的重要性，婴幼儿对口腔卫生的意识不断提高，这将在预测期内刺激市场的成长。此外，由于预防保健的新兴趋势，对婴儿口腔护理的关注度不断提高，增加了对专门婴儿牙科产品的需求，从而对市场成长产生了积极影响。此外，人们对儿童牙科问题（包括蛀牙和牙龈问题）的日益关注正在推动市场成长。为了解决这些问题，父母们正在积极寻求安全有效的解决方案，例如软毛牙刷、无氟牙膏和出牙凝胶。除此之外，婴儿出牙不适的日益普遍也增加了对舒缓口腔护理产品的需求，从而促进了市场成长。

婴儿口腔护理产品市场趋势/驱动因素：

提高早期口腔健康意识

婴儿口腔护理产品市场的主要驱动力之一是父母和照顾者对早期口腔健康重要性的认识不断提高。近年来，人们的观念发生了显着转变，越来越多的人认识到从婴儿期保持口腔卫生的重要性。教育活动、医疗专业人士的建议以及有关忽视婴儿口腔护理可能造成的后果的现有资讯的不断涌现，增强了人们的这种认识。因此，父母积极寻求专门的婴儿口腔护理产品，如温和的牙刷、无氟牙膏和出牙护理液，以便婴幼儿养成健康的口腔卫生习惯。这种对早期口腔健康的增强意识为市场的持续成长奠定了坚实的基础。

越来越重视预防性医疗保健

人们对预防性医疗保健实践的日益重视延伸到了婴儿口腔护理领域，成为婴儿口腔护理产品市场的另一个主要驱动力。父母和照顾者越来越多地采取主动措施来预防幼儿的牙齿问题，而不是被动地应对。这种方法的转变导致对专为婴幼儿设计的口腔护理产品的需求增加，包括软毛牙刷和无氟牙膏。这些产品的配方安全有效，符合预防性医疗保健的大趋势。因此，婴儿口腔护理产品的采用率增加，因为它们满足了人们为幼儿提供最佳预防性口腔护理的不断变化的需求。

儿童牙科问题日益严重

蛀牙和牙龈问题等众多儿童牙科问题的普遍存在正在推动市场扩张。父母和照顾者越来越意识到可能影响婴幼儿的牙齿问题。这种认识导致对旨在解决这些问题的专业婴儿口腔护理解决方案的需求增加。出牙凝胶和牙龈按摩器等产品非常受欢迎，因为它们可以缓解婴儿出牙时的不适感并预防相关的问题。此外，家长们也积极寻求无氟牙膏和软毛牙刷，以维护孩子的口腔健康。市场满足这些特定需求，提供一系列婴儿口腔护理产品，帮助解决和缓解儿童牙齿问题，从而促进其持续成长。

目录

第 1 章：前言

第 2 章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第五章：全球婴儿口腔护理产品市场

• 市场概况
• 市场表现
• 影响 COVID-19
• 市场区隔：按产品
• 市场区隔：按配销通路
• 市场分布：按地区
• 市场预测

第六章：市场区隔：依产品

• 牙膏
  • 市场趋势
  • 市场预测
• 牙刷
  • 市场趋势
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第七章：市场区隔：按配销通路

• 超市和大卖场
  • 市场趋势
  • 市场预测
• 百货公司
  • 市场趋势
  • 市场预测
• 便利商店
  • 市场趋势
  • 市场预测
• 在线的
  • 市场趋势
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第 8 章：市场区隔：按地区

• 欧洲
  • 市场趋势
  • 市场预测
• 北美洲
  • 市场趋势
  • 市场预测
• 亚太地区
  • 市场趋势
  • 市场预测
• 中东和非洲
  • 市场趋势
  • 市场预测
• 拉丁美洲
  • 市场趋势
  • 市场预测

第 9 章：SWOT 分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 12 章：价格分析

• 价格指标
• 价格结构
• 利润分析

第 13 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Procter & Gamble (P&G) Company
  • Pigeon Corporation
  • Unilever Plc

The global baby oral care products market size reached USD 1.37 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.63 Billion by 2033, exhibiting a growth rate (CAGR) of 1.9% during 2025-2033. The baby oral care products market is primarily driven by the growing pediatric dental concerns, heightened awareness of early oral health, and an increasing emphasis on preventive healthcare practices among parents and caregivers worldwide.

Baby oral care products encompass a range of specialized dental hygiene items tailored to meet the unique needs of infants and toddlers. These products are designed to promote oral health and hygiene among young children, ensuring that their developing teeth and gums remain in optimal condition. Some commonly used baby oral care products include soft-bristle toothbrushes, fluoride-free toothpaste, teething gels, gum massagers, and finger brushes. They are formulated with ingredients that are safe for babies and toddlers, often free from harsh chemicals. As a result, baby oral care products are gaining immense popularity as they play a crucial role in establishing healthy oral care habits from an early age, preventing issues like cavities and gum irritation.

The rising awareness of oral hygiene in infants and toddlers, as parents and caregivers increasingly recognize the importance of maintaining healthy gums and teeth from an early age, will stimulate the growth of the market during the forecast period. Moreover, the heightening focus on baby oral care due to the emerging trend of preventive healthcare has augmented the demand for specialized baby dental products, thereby positively influencing market growth. Furthermore, the rising concerns about pediatric dental issues, including cavities and gum problems, are propelling the market growth. Parents are actively seeking safe and effective solutions such as soft-bristle toothbrushes, fluoride-free toothpaste, and teething gels to address these concerns. Apart from this, the increasing prevalence of teething discomfort in babies has escalated the demand for soothing oral care products, thus contributing to market growth.

Baby Oral Care Products Market Trends/Drivers:

Increase in the awareness of early oral health

One of the primary drivers of the baby oral care products market is the increasing awareness about the importance of early oral health among parents and caregivers. In recent years, there has been a notable shift in mindset, with more individuals recognizing the significance of maintaining oral hygiene from infancy. This awareness has been fueled by educational campaigns, healthcare professionals' recommendations, and readily available information on the potential consequences of neglecting oral care in babies. As a result, parents are actively seeking specialized baby oral care products, such as gentle toothbrushes, fluoride-free toothpaste, and teething solutions, to develop healthy oral hygiene habits in their infants and toddlers. This heightened consciousness of early oral health sets a strong foundation for the sustained growth of the market.

Rise in the emphasis on preventive healthcare

The growing emphasis on preventive healthcare practices extends to the realm of oral care for babies, acting as another key driver for the baby oral care products market. Parents and caregivers are increasingly adopting proactive measures to prevent dental issues in young children rather than addressing them reactively. This shift in approach has led to a rise in demand for oral care products designed specifically for infants and toddlers, including soft-bristle toothbrushes and fluoride-free toothpaste. These products are formulated to be safe and effective, aligning with the broader trend of preventive healthcare. As a result, there is an increase in the adoption of baby oral care products as they cater to the evolving needs of individuals seeking to provide the best possible preventive oral care for their young ones.

Escalating pediatric dental concerns

The prevalence of numerous pediatric dental concerns, such as cavities and gum issues, is propelling the market expansion. Parents and caregivers are becoming increasingly conscious of the potential dental problems that can affect infants and toddlers. This awareness has led to a heightened demand for specialized baby oral care solutions designed to address these concerns. Products like teething gels and gum massagers are highly sought after to alleviate discomfort and prevent issues associated with teething in infants. Additionally, parents are actively seeking fluoride-free toothpaste and soft-bristle toothbrushes to maintain the oral health of their children. The market caters to these specific needs, offering a range of baby oral care products that help address and mitigate pediatric dental concerns, thereby contributing to its sustained growth.

Baby Oral Care Products Industry Segmentation:

Breakup by Product:

• Toothpaste
• Toothbrush
• Others

Toothpaste represents the most popular product

Toothpaste is a crucial component of oral hygiene and plays a pivotal role in driving the growth of the baby oral care products market as it is specifically formulated for infants and toddlers and serves as a fundamental tool in establishing early oral care habits. It aids in addressing the unique needs of young children, typically offering fluoride-free formulations and appealing flavors that make toothbrushing a positive experience. The inclusion of safe and non-toxic ingredients ensures that parents can trust these products for their babies.

Furthermore, toothpaste packaging often features colorful and child-friendly designs, enhancing its appeal to both parents and children. As parents recognize the importance of preventing dental issues from an early age, the demand for effective and child-friendly toothpaste options continues to grow. Manufacturers are responding to this demand with innovative formulations and packaging, thus contributing significantly to the expansion of the baby oral care products market.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Departmental Stores
• Convenience Stores
• Online
• Others

Supermarkets and hypermarkets account for the majority of the market share

Supermarkets and hypermarkets are large retail establishments that offer a wide variety of products, including groceries, household items, and personal care products. These retail giants provide a convenient one-stop shopping destination for parents and caregivers. Within these stores, the dedicated sections for baby and toddler products prominently feature baby oral care products, making them easily accessible to shoppers.

Additionally, supermarkets and hypermarkets often run promotions, discounts, and bundle deals, encouraging parents to purchase oral care products for their infants and toddlers while doing their routine shopping. The sheer footfall of customers in these stores ensures high visibility for baby oral care products, which lead to increased sales. Furthermore, the wide variety of brands and products available in these retail environments allows parents to compare and choose the best oral care solutions for their children, contributing to market growth.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific held the biggest share in the market since the region is witnessing robust population growth, particularly in countries like China and India that results in a large number of infants and toddlers, creating a substantial consumer base for baby oral care products. Moreover, rising consumer disposable incomes in various Asian countries have led to higher purchasing power, enabling parents to invest in high-quality oral care products for their children. Additionally, the growing awareness about the importance of early oral health and Western-style hygiene practices has catalyzed the demand for these products.

Furthermore, the rising influence of international brands and their marketing efforts has significantly expanded the market in the region, as parents often associate these brands with quality and safety. Apart from this, the elevating urbanization trend and busy consumer lifestyles have led to an increasing preference for convenient shopping in modern retail outlets, such as supermarkets and e-commerce platforms, where baby oral care products are readily available, further propelling market growth in the Asia Pacific region.

Competitive Landscape:

The baby oral care products market is experiencing moderate growth as key players have been actively innovating to meet the evolving demands of parents and caregivers. One such notable innovation is the development of smart toothbrushes designed for babies and toddlers. These toothbrushes often incorporate Bluetooth connectivity and companion mobile apps, allowing parents to monitor their child's brushing habits in real-time, providing valuable feedback on their oral care routine. Additionally, eco-friendly and biodegradable baby toothbrushes and toothpaste packaging have gained traction, addressing sustainability concerns. Some companies have introduced advanced teething relief solutions, such as teething necklaces and pacifiers with textured surfaces for gum massage. Furthermore, these industry leaders are focusing on using natural and organic ingredients in toothpaste formulations, catering to the preferences of health-conscious parents. These innovations reflect a commitment to both oral health and eco-consciousness, propelling the market forward.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Johnson & Johnson
• Procter & Gamble (P&G) Company
• Pigeon Corporation
• Unilever Plc

Key Questions Answered in This Report

• 1.What was the size of the global baby oral care products market in 2024?
• 2.What is the expected growth rate of the global baby oral care products market during 2025-2033?
• 3.What are the key factors driving the global baby oral care products market?
• 4.What has been the impact of COVID-19 on the global baby oral care products market?
• 5.What is the breakup of the global baby oral care products market based on the product?
• 6.What is the breakup of the global baby oral care products market based on the distribution channel?
• 7.What are the key regions in the global baby oral care products market?
• 8.Who are the key players/companies in the global baby oral care products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Baby Oral Care Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Region
• 5.7 Market Forecast

6 Market Breakup by Product

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothbrush
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Departmental Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Convenience Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 Europe
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 North America
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Asia Pacific
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Middle East and Africa
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Latin America
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

• 12.1 Price Indicators
• 12.2 Price Structure
• 12.3 Margin Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Church & Dwight Co., Inc.
  • 13.3.2 Colgate-Palmolive Company
  • 13.3.3 Johnson & Johnson
  • 13.3.4 Procter & Gamble (P&G) Company
  • 13.3.5 Pigeon Corporation
  • 13.3.6 Unilever Plc

List of Figures

• Figure 1: Global: Baby Oral Care Products Market: Major Drivers and Challenges
• Figure 2: Global: Baby Oral Care Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Baby Oral Care Products Market: Breakup by Product (in %), 2024
• Figure 4: Global: Baby Oral Care Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Baby Oral Care Products Market: Breakup by Region (in %), 2024
• Figure 6: Global: Baby Oral Care Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 7: Global: Baby Oral Care Products Industry: SWOT Analysis
• Figure 8: Global: Baby Oral Care Products Industry: Value Chain Analysis
• Figure 9: Global: Baby Oral Care Products Industry: Porter's Five Forces Analysis
• Figure 10: Global: Baby Oral Care Products (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Baby Oral Care Products (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Baby Oral Care Products (Toothbrush) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Baby Oral Care Products (Toothbrush) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Baby Oral Care Products (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Baby Oral Care Products (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Baby Oral Care Products Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 17: Global: Baby Oral Care Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
• Figure 18: Global: Baby Oral Care Products Market: Sales through Departmental Stores (in Million USD), 2019 & 2024
• Figure 19: Global: Baby Oral Care Products Market Forecast: Sales through Departmental Stores (in Million USD), 2025-2033
• Figure 20: Global: Baby Oral Care Products Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 21: Global: Baby Oral Care Products Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 22: Global: Baby Oral Care Products Market: Online Sales (in Million USD), 2019 & 2024
• Figure 23: Global: Baby Oral Care Products Market Forecast: Online Sales (in Million USD), 2025-2033
• Figure 24: Global: Baby Oral Care Products Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 25: Global: Baby Oral Care Products Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 26: Europe: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Europe: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: North America: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: North America: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Asia Pacific: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Asia Pacific: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Middle East and Africa: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Middle East and Africa: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Latin America: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Latin America: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Baby Oral Care Products Market: Key Industry Highlights, 2024 & 2033
• Table 2: Global: Baby Oral Care Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Global: Baby Oral Care Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Baby Oral Care Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Baby Oral Care Products Market Structure
• Table 6: Global: Baby Oral Care Products Market: Key Players