婴儿口腔护理市场规模、份额及成长分析（按产品、通路、应用及地区）－2025-2032 年产业预测

2023 年全球婴儿口腔护理市场规模为 15 亿美元，预计将从 2024 年的 15.8 亿美元增长到 2032 年的 23.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.1%。

儿童和成人龋齿盛行率的上升预计将推动婴儿口腔护理市场的成长。世界卫生组织 (WHO) 报告称，超过 5.3 亿儿童患有龋齿，不良的饮食和不良的口腔卫生习惯使这群人特别容易受到伤害。引入专科牙科咨询鼓励使用适当的口腔清洁用品。人口老化也是一个关键因素，约有 2,300 万老年人完全无牙，这增加了牙齿修復的需求。此外，向天然和环保产品的转变反映出父母的健康意识日益增强。飞利浦 Sonicare 连网儿童牙刷和 Tom's of Maine 天然牙膏等创新产品透过迎合现代消费者的偏好和永续的做法，进一步增强了市场前景。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

婴儿口腔护理市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 牙膏
• 牙刷
• 假牙产品
• 漱口水
• 其他的

婴儿口腔护理市场规模（依分销管道划分）及复合年增长率（2025-2032 年）

• 市场概览
• 大卖场/超级市场
• 专卖店
• 线上零售商
• 其他的

婴儿口腔护理市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 家
• 牙科

婴儿口腔护理市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（P&G）（United States）
• Colgate-Palmolive Company（United States）
• Johnson & Johnson（United States）
• Unilever（United Kingdom）
• Chicco（Artsana Group）（Italy）
• The Humble Co.（Sweden）
• Church & Dwight Co., Inc.（United States）
• Dr. Brown's（Handi-Craft Company）（United States）
• Mamaearth（India）
• Grabease（United States）
• Jack N'Jill Kids（Australia）
• Radius Corporation（United States）
• Brush-Baby Ltd.（United Kingdom）

结论和建议

Global Baby Oral Care Market size was valued at USD 1.5 billion in 2023 and is poised to grow from USD 1.58 billion in 2024 to USD 2.35 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The rising incidence of dental cavities in both children and adults is expected to drive growth in the baby oral care market. With over 530 million children affected by primary tooth decay, as reported by the World Health Organization, poor dietary habits and inadequate oral hygiene practices make this demographic particularly vulnerable. The adoption of professional dental consultations is encouraging the use of appropriate oral care products. The aging population also plays a crucial role, with approximately 23 million older adults completely edentulous, increasing the demand for dental restorations. Additionally, the shift towards natural, eco-friendly products reflects heightened health awareness among parents. Innovative offerings, such as Philips Sonicare's connected children's toothbrush and Tom's of Maine's natural toothpaste, further enhance market prospects by appealing to modern consumer preferences and sustainable practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Oral Care Market Segments Analysis

Global Baby Oral Care Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Toothpaste, Toothbrush, Denture Products, Mouthwash and Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Online Retailers and Others. Based on Application, the market is segmented into Home and Dentistry. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Oral Care Market

The Global Baby Oral Care market is experiencing significant growth driven by the rising awareness among parents about the significance of early oral hygiene in preventing dental issues like cavities and gum problems in children. This growing consciousness prompts market players to launch educational campaigns and develop products specifically designed to address pediatric dental discomfort. As a result, there is a demand for specialized oral care solutions for children, including fluoride-free toothpaste, ultra-soft toothbrushes, and natural mouthwashes. These initiatives not only cater to the needs of parents seeking effective solutions for their kids but also stimulate innovation in the market.

Restraints in the Global Baby Oral Care Market

The Global Baby Oral Care market faces several constraints that impact its growth. Certain additives used in toothpaste and mouthwash, intended to enhance flavor and appearance, can trigger allergic reactions in children, leading to issues such as contact dermatitis, urticaria, rhinitis, and angioedema. These adverse effects can deter parents from purchasing these products, subsequently affecting overall demand. Furthermore, intense competition among local market players, who often undercut prices, creates a challenging environment for market expansion. This combination of health concerns and competitive pricing significantly constrains the potential growth of the baby oral care sector.

Market Trends of the Global Baby Oral Care Market

The Global Baby Oral Care market is witnessing a significant shift towards natural and organic products as parents prioritize the health and safety of their children. Increasing awareness about the potential risks associated with synthetic ingredients is propelling the demand for chemical-free alternatives. Brands such as Tom's of Maine and Jack N' Jill Kids are responding to this trend by offering plant-based toothpastes devoid of artificial additives and harmful chemicals, aligning with consumer preferences. This growing inclination towards eco-friendly and safe oral care solutions highlights a larger movement in the market, reflecting a commitment to sustainability and holistic health for infants and toddlers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Baby Oral Care Market Size by Product & CAGR (2025-2032)

• Market Overview
• Toothpaste
• Toothbrush
• Denture Products
• Mouthwash
• Others

Global Baby Oral Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Retailers
• Others

Global Baby Oral Care Market Size by Application & CAGR (2025-2032)

• Market Overview
• Home
• Dentistry

Global Baby Oral Care Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (P&G) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Humble Co. (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Brown's (Handi-Craft Company) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grabease (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack N' Jill Kids (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radius Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush-Baby Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations