牙刷和牙膏市场规模、份额和成长分析（按产品类型、分销管道、刷毛、形状和地区划分）－2026-2033年产业预测

预计到 2024 年，全球牙刷和牙膏市场规模将达到 488.3 亿美元，到 2025 年将成长至 516.2 亿美元，到 2033 年将成长至 804.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.7%。

受口腔卫生意识不断增强和创新产品开发的推动，全球牙刷和牙膏市场预计将迎来显着成长。公共卫生倡议和媒体宣传活动提高了人们对口腔健康与整体健康密切相关的认识，从而推动了对这些产品的需求。电动牙刷和智慧牙刷等技术创新，以及具有美白功效和天然成分的新型牙膏，为市场扩张提供了新的机会。此外，人口老化加剧，老年人更容易罹患牙周病和牙齿脱落等牙科疾病，预计也将进一步促进销售成长。加上可支配收入的增加，这些因素共同为牙刷和牙膏供应商创造了有利的环境，使其能够抓住新兴的市场机会。

全球牙刷和牙膏市场驱动因素

全球牙刷和牙膏市场正​​受到旨在改善口腔清洁用品的各种创新技术的显着影响。电动牙刷、声波牙刷和配备感应器的智慧牙刷的推出，改变了消费者的期望和偏好。此外，专业美白配方和天然/草本牙膏的研发也吸引了注重健康的消费者。针对特定牙齿问题（例如牙齿敏感和珐琅质修復）的产品进一步丰富了市场选择。这些进步不仅使品牌能够脱颖而出，也使其能够合理定价。此外，能够提供刷牙技巧回馈的人工智慧牙刷正在改善使用者体验并提升产品感知价值。

限制全球牙刷和牙膏市场的因素

全球牙刷和牙膏市场面临许多限制因素，尤其是在已开发国家，其普及率高且市场已趋于饱和。由于大多数产品同质化严重，新参与企业难以实现产品差异化。这种激烈的竞争导致价格战和利润率下降。因此，企业被迫将大量资源投入行销和品牌建设，而非用于创新。此外，新进业者必须克服重重障碍才能获得市场份额，而在市场已饱和的地区，成长往往较为温和渐进，而非强劲有力。这限制了企业的扩张和投资机会。

全球牙刷和牙膏市场趋势

随着消费者越来越重视环保和健康的选择，全球牙刷和牙膏市场正​​经历着向天然和永续产品的重大转变。这一趋势的特点是，消费者对竹製和再生材料製成的牙刷以及含有植物来源成分的牙膏的需求不断增长。各大品牌正积极消除有害化学物质、微塑胶和人工添加剂，从而提升了产品对具有环保意识的消费者的吸引力。此举不仅增强了品牌忠诚度，也顺应了全球永续生活趋势，使这些产品在日益注重健康的市场中占据了有利地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球牙刷和牙膏市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 手动牙刷
• 电动牙刷
• 牙膏

全球牙刷及牙膏市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 药局/药局
• 线上零售商
• 杂货店
• 专卖店

全球牙刷及牙膏市场规模（以刷毛类型划分）及复合年增长率（2026-2033 年）

• 柔软的
• 中等硬度
• 硬毛

全球牙刷和牙膏市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 凝胶
• 贴上
• 粉末

全球牙刷及牙膏市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Colgate-Palmolive Company（USA）
• The Procter & Gamble Company（P&G）（USA）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（USA）
• Church & Dwight Co., Inc.（USA）
• Lion Corporation（Japan）
• Kao Corporation（Japan）
• Koninklijke Philips NV（Netherlands）
• Henkel AG & Co. KGaA（Germany）
• Sunstar Group（Switzerland）
• Dabur India Ltd（India）
• Himalaya Global Holdings Ltd.（India）
• LG Household & Health Care Ltd.（South Korea）
• Patanjali Ayurved Limited（India）
• Perrigo Company plc（Ireland）
• Reckitt Benckiser Group Plc（United Kingdom）
• Amway Corporation（USA）
• Water Pik, Inc.（USA）
• Dr. Fresh LLC（USA）

结论与建议

Global Toothbrush And Toothpaste Market size was valued at USD 48.83 Billion in 2024 and is poised to grow from USD 51.62 Billion in 2025 to USD 80.43 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The global market for toothbrushes and toothpaste is set to experience significant growth driven by heightened awareness of oral hygiene and innovative product developments. Public health initiatives and media campaigns have successfully linked oral health to overall wellness, thus enhancing demand for these products. Advancements such as electric and smart toothbrushes, along with new toothpaste options including whitening and natural formulations, present fresh opportunities for market expansion. Additionally, the rising geriatric population, which is more prone to dental issues like gum disease and tooth loss, will further contribute to increased sales. Coupled with rising disposable incomes, these factors create a favorable environment for toothbrush and toothpaste vendors to capitalize on emerging market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothbrush And Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothbrush And Toothpaste Market Segments Analysis

Global Toothbrush And Toothpaste Market is segmented by Product Type, Distribution Channel, Bristle Type, Form and region. Based on Product Type, the market is segmented into Manual Toothbrushes, Electric Toothbrushes and Toothpaste. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retailers, Grocery Stores and Specialty Stores. Based on Bristle Type, the market is segmented into Soft, Medium and Hard. Based on Form, the market is segmented into Gel, Paste and Powder. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothbrush And Toothpaste Market

The global market for toothbrushes and toothpaste is significantly influenced by a range of innovations designed to enhance oral care. The introduction of electric and sonic toothbrushes, along with smart brushes incorporating sensors, has transformed consumer expectations and preferences. Additionally, the development of specialized whitening formulations and natural or herbal toothpaste options attracts health-conscious consumers. Products targeting specific dental concerns, such as sensitivity and enamel repair, further expand market offerings. These advancements not only enable brands to differentiate themselves but also justify premium pricing. Furthermore, AI-driven toothbrushes that provide feedback on brushing techniques enhance user experience and increase perceived value.

Restraints in the Global Toothbrush And Toothpaste Market

The Global Toothbrush and Toothpaste market faces significant restraints due to its widespread usage and saturation, particularly in developed nations. New companies encounter difficulty in establishing differentiation as most products have become commoditized. This intense competition leads to price wars, resulting in reduced profit margins and compelling firms to allocate substantial resources towards marketing and branding instead of driving innovation. Additionally, new entrants must navigate considerable barriers to capture market share, and in already saturated areas, growth tends to be modest and incremental rather than robust and dynamic, limiting opportunities for expansion and investment.

Market Trends of the Global Toothbrush And Toothpaste Market

The Global Toothbrush and Toothpaste market is witnessing a significant shift towards natural and sustainable products, as consumers increasingly prioritize eco-friendly and health-conscious options. This trend is characterized by the rising demand for toothbrushes crafted from bamboo or recycled materials, along with toothpastes containing herbal and plant-based ingredients. Brands are actively eliminating harmful chemicals, microplastics, and artificial additives, thereby enhancing their appeal to environmentally savvy consumers. This commitment not only strengthens brand loyalty but also resonates with broader global movements advocating for sustainable living, positioning these products favorably in an increasingly health-conscious marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Toothbrush And Toothpaste Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Manual Toothbrushes
• Electric Toothbrushes
• Toothpaste

Global Toothbrush And Toothpaste Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacies/Drug Stores
• Online Retailers
• Grocery Stores
• Specialty Stores

Global Toothbrush And Toothpaste Market Size by Bristle Type & CAGR (2026-2033)

• Market Overview
• Soft
• Medium
• Hard

Global Toothbrush And Toothpaste Market Size by Form & CAGR (2026-2033)

• Market Overview
• Gel
• Paste
• Powder

Global Toothbrush And Toothpaste Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, Bristle Type, Form)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Bristle Type, Form)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Bristle Type, Form)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Bristle Type, Form)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Bristle Type, Form)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (P&G) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Global Holdings Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Water Pik, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations