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市场调查报告书
商品编码
1702107
2025 年至 2033 年数位印刷市场报告,按类型(喷墨、雷射)、墨水类型(水性墨水、UV 固化墨水、溶剂墨水、乳胶墨水、热昇华墨水)、应用(塑胶薄膜或箔、织物、玻璃、纸张/书籍、陶瓷等)和地区划分Digital Printing Market Report by Type (Inkjet, Laser), Ink Type (Aqueous Ink, UV-Cured Ink, Solvent Ink, Latex Ink, Dye Sublimation Ink), Application (Plastic Film or Foil, Fabric, Glass, Paper/Books, Ceramic, and Others), and Region 2025-2033 |
2024年全球数位印刷市场规模达305亿美元。展望未来, IMARC Group预计到2033年市场规模将达到493亿美元,2025-2033年期间的成长率(CAGR)为5.5%。个人化印刷需求的不断增长、技术进步提高了印刷品质、电子商务对可客製化包装的需求以及有利于环保实践的可持续性关注是推动市场发展的一些主要因素。
主要市场驱动力:数位印刷市场收入适中,并且随着数位解决方案的技术进步和对环保印刷选项的需求不断增长而大幅扩大。
主要市场趋势:人们对绿色环保印刷的日益重视也推动了数位印刷需求的成长,因为它比传统方法产生的耗材浪费更少。此外,最终用户偏好的变化推动了数位印刷在包装领域的快速应用,主要是因为它可以实现客製化并缩短生产週期。
竞争格局:全球数位印刷产业的主要市场参与者包括佳能公司、DIC 公司、精工爱普生公司和 Everlight Amcor PLC 等。
地理趋势:由于早期采用数位技术以及主要行业参与者的强大影响力,北美在市场上占据明显主导地位。受零售业对数位印刷需求不断增长的推动,亚太地区也正在成为一个快速成长的市场。
挑战与机会:也存在一些挑战,例如大量的初始成本投入和一些技术复杂性。然而,向数位印刷的转变提供了无数的机会,例如透过提供客製化包装和由于需求不断增长而提供可持续的印刷解决方案来进入新市场的机会。
短期和按需印刷的需求
数位印刷市场产品,包括印表机、油墨和软体解决方案,正在满足商业和个人用户不断变化的需求。各行业对短期印刷和按需印刷的需求不断增长是推动市场成长的关键因素之一。同时,传统的印刷方法通常需要製作印版,这对于小批量印刷来说可能既费时又昂贵。此外,美国商务部已就对来自中国的铝平版印刷版征收反补贴税作出初步肯定性裁定,该裁定自2024年3月1日起生效,预计可征收反补贴税的补贴税率范围为38.50%至231.98%。
印刷技术的进步
数位方法的不断创新,例如改进的油墨配方、更高的列印解析度和增强的色彩管理,正在提高列印品质。此外,包括时尚和室内设计领域在内的各行各业对更好的视觉输出的需求日益增长,这对市场产生了积极的影响。此外,数位印刷在复製复杂设计时具有出色的清晰度和色彩准确度,使其成为一系列应用的灵活选择,从而扩大了其市场范围。此外,2022年印刷技术进步会议重点介绍了印刷技术的前沿进步,包括创新的喷墨印刷流程和永续发展倡议。该会议由成像科学与技术协会组织,讨论了数位印刷技术、永续印刷实践以及印刷对环境的影响等主题。
此外,受技术进步和各行业对客製化印刷解决方案日益增长的需求的推动,数位印刷市场价值预计还会上升。此外,爱普生的喷墨印表机采用无热技术,与传统雷射印表机相比,能耗降低高达 96%。
电子商务和包装需求
电子商务平台在大众中的日益普及推动了对有效且适应性强的包装解决方案的需求,为市场成长带来了机会。除此之外,数位印刷能够在各种基材上进行印刷的适应性,加上其适应短版印刷的能力,符合电子商务领域的要求,从而催化了数位印刷市场的需求。此外,不同的品牌和商家正在为其产品设计独特且视觉上吸引人的包装,以提高其线上知名度和客户吸引力,从而促进市场成长。联合国贸发会议的新资料显示,2021 年个人电子商务活动显着增加,66 个受调查国家的线上销售额均有所上升。在观察期之前,网上购物已经获得了发展动力,平均有 53% 的网路使用者在网路上购物。在调查期间,这一数字上升至60%。此外,数位印刷市场概况强调了由于向永续印刷解决方案的转变而实现的成长。
The global digital printing market size reached USD 30.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The increasing demand for personalized printing, technological advancements enhancing print quality, e-commerce's need for customizable packaging, and sustainability concerns favoring eco-friendly practices are some of the major factors propelling the market.
Major Market Drivers: The digital printing market revenue was moderate and is significantly expanding with the increasing technological advancements in digital solutions and the growing need for environmentally friendly printing options.
Key Market Trends: The increasing commitment to green and eco-friendly printing is also driving an increase in digital printing demand because it generates less wasted supplies than traditional methods. Additionally, changes in end-user preferences are driving the rapid adoption of digital printing in packaging mainly because it enables customization and shorter production runs.
Competitive Landscape: Some of the major market players in the global digital printing industry include Canon Inc, DIC Corporation, Seiko Epson Corporation, and Everlight Amcor PLC, among many others.
Geographical Trends: North America exhibits a clear dominance in the market due to the early adoption of digital technologies and the strong presence of key industry players. Asia-Pacific is also emerging as a fast-growing market, driven by the rising demand for digital printing in the retail sector.
Challenges and Opportunities: There are also a number of challenges, such as a significant initial cost investment and some technical complexities. However, the shift towards digital printing provides numerous opportunities, such as the opportunity to enter new markets through offering customized packaging and providing sustainable printing solutions due to the growing demand.
Demand for short-run and on-demand printing
The digital printing market products, including printers, inks, and software solutions is catering to the evolving needs of both commercial and individual users. The rising demand for short-run and on-demand printing across various sectors represents one of the key factors impelling the market growth. Concurrent with this, traditional printing methods often necessitate the creation of printing plates, which can be time-consuming and costly for small print quantities. Moreover, the U.S. Department of Commerce has issued a preliminary affirmative determination on countervailing duties for aluminum lithographic printing plates from China, effective March 1, 2024. The range of projected rates of countervailable subsidies is 38.50% to 231.98%.
Advancements in printing technology
The continuous innovations in digital methods, such as improved ink formulations, higher print resolutions, and enhanced color management are enhancing the print quality. Furthermore, the growing need for better visual output from a variety of industries, including the fashion and interior design sectors is positively influencing the market. Additionally, the remarkable clarity and color accuracy of digital printing in replicating complex designs makes it a flexible option for a range of applications, hence broadening its market reach. In addition, the Advances in Printing Technology 2022 conference highlighted cutting-edge advancements in printing technology, including innovative inkjet printing processes and sustainability initiatives. Organized by the Society for Imaging Sciences and Technology, the conference featured sessions on topics like digital printing technology, sustainable printing practices, and the environmental impact of printing.
Furthermore, the digital printing market value is projected to rise, driven by technological advancements and the growing demand for customized printing solutions across various sectors. In addition, Epson's inkjet printers, powered by heat-free technology, utilize up to 96% less energy compared to traditional laser printers.
E-commerce and packaging needs
The rising popularity of e-commerce platforms among the masses is driving the demand for effective and adaptable packaging solutions, opening opportunities for market growth. Besides this, the adaptability of digital printing to print on various substrates, combined with its capability to accommodate short print runs, aligns with the requirements of the e-commerce sector, catalyzing the digital printing market demand. Furthermore, different brands and merchants that are designing distinctive and visually appealing packaging for their products to improve their online visibility and customer appeal are bolstering the market growth. The new UNCTAD data revealed a notable increase in individual e-commerce activity in 2021, marked by a rise in online sales value across 66 surveyed countries. Before the observed period, online shopping had already gained traction, with an average of 53% of internet users making purchases online. This figure rose to 60% during the surveyed period. In addition, the digital printing market overview highlights its growth due to a shift towards sustainable printing solutions.
Inkjet dominates the market
The growing demand for inkjet digital printing attributed to its versatility and applicability across diverse sectors is creating a favorable digital printing market outlook. The ability of this technique to print on a variety of substrates, such as ceramics, fabrics, and even three-dimensional objects, is drawing the attention of businesses looking for cutting-edge solutions. Additionally, inkjet printing is non-contact in nature and reduces the chance of substrate damage, which is suitable for sensitive materials. Moreover, Canon India announced the rebranding of its ink tank printer lineup to PIXMA MegaTank and MAXIFY MegaTank, showcasing advancements in inkjet printing technology. This move emphasized the commitment of the company to delivering high-quality printouts with best-in-class page yields at low costs, catering to the needs of modern users, including home offices and small businesses.
Apart from this, it provides vivid, high-resolution prints on unusual surfaces, including signs and packing, making it more appealing to businesses that prioritize visual appeal and brand distinction. These unique attributes position inkjet digital printing as a dynamic and adaptable choice. According to the data provided by IMARC Group, the printing packaging market reached US$22.6 billion in 2023 and is expected to acquire US$40.3 billion by 2032.
Aqueous ink holds the largest share in the market
The demand for digital aqueous ink printing is mainly driven by its eco-friendly characteristics and suitability for various applications. As environmental concerns increasingly impact company activities, water-based, non-toxic aqueous inks are gaining popularity. Reducing their environmental impact is the top priority for these inks. Moreover, aqueous inks are recognized for producing prints with minimum emissions of volatile organic compounds (VOCs) and vivid and crisp images.
In addition, KRONOS was announced as a sponsor for the IMI Inkjet Conference 2022, where they unveiled their latest innovation: KRONOS 9900, a novel aqueous white pigment concentrate tailored for inkjet printing. This breakthrough addressed challenges in achieving successful white image printing, offering excellent stability, opacity, and whiteness. KRONOS 9900 was designed for water-based inkjet systems and complies with industry regulations.
Plastic film or foil dominates the market
The increasing demand for digital printing on plastic film or foil owing to its ability to offer exceptional customization and cost-effective short-run production in the packaging industry is contributing to the digital printing market growth. Plastic film and foil are used in packaging due to their versatility, but traditional printing on these substrates often involves high setup costs and limited design flexibility. Digital printing solves these issues as it does not require printing plates and can produce complex and variable designs, making it ideal for smaller manufacturing quantities. This helps companies create striking, distinctive package designs that appeal to users, which is especially helpful for enterprises where packaging is a crucial marketing tool. In addition, digital printing on plastic film or foil is gaining traction due to the rising need for customized packaging and the need to stand out in a crowded market. Moreover, in March 2022, ProAmpac, a leading flexible packaging company, acquired Specialty Packaging, Inc., a family-owned manufacturer specializing in digital printing on plastic film and foil. This strategic move expanded ProAmpac's reach in the food service industry and strengthened its position in digitally printed packaging.
North America exhibits a clear dominance, accounting for the largest digital printing market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The thriving e-commerce industry in North America, propelled by a customer base with digital connectivity, is creating a need for customized and on-demand packaging solutions. The potential of digital printing to create short runs of personalized packaging with premium graphics fits with the trend of firms looking to improve their online presence. Moreover, the North American market has witnessed a surge in sustainability consciousness, with businesses and consumers alike showing a preference for eco-friendly practices. Additionally, the rising awareness about sustainability in the North American among both individuals and businesses is leading to a preference for eco-friendly methods. Apart from this, the focus of the region on innovation and technological advancement in digital printing technologies is ensuring that North America remains at the forefront of industry growth.
The competitive landscape of the global digital printing market is characterized by a dynamic interplay of established players and innovative newcomers, all vying for a significant market share. Key players dominate with their extensive product portfolios and well-established distribution networks, which allow them to serve a variety of sectors Moreover, emerging players are providing specialized products, which frequently target specialized markets with distinctive uses. The collaboration between print technology providers and software developers is resulting in workflow automation and enhanced print management systems, which provides clients with greater value. Additionally, the future of the digital printing market looks promising, with technological advancements and the growing demand for customization and eco-friendly solutions driving its expansion.
Fujifilm introduces AQUAFUZE inkjet ink technology, merging water-based and UV-curable inks for wide-format printing on plastic film and foil. This innovation, launching in Autumn 2024, offers stretchability, durability, and odorless printing, catering to indoor signage and wallpaper needs. It minimizes printhead clogging, adheres well without primers, reduces image thickness for a glossy finish, and prioritizes user safety.