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封面
市场调查报告书
商品编码
1702214

线上音乐串流市场规模、份额、趋势及预测（按服务、收入模式、平台、内容类型、最终用户和地区），2025 年至 2033 年

Online Music Streaming Market Size, Share, Trends and Forecast by Service, Revenue Model, Platform, Content Type, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球线上音乐串流媒体市场规模价值 213.1 亿美元。展望未来， IMARC Group估计到 2033 年市场规模将达到 421 亿美元，2025-2033 年期间的复合年增长率为 7.86%。北美目前占据市场主导地位，到 2024 年将占据超过 37.5% 的显着市场。智慧型手机的普及率不断提高、消费者偏好的变化、对经济实惠的订阅模式的需求不断增加、社交媒体平台的整合、向新兴市场的扩张以及主要参与者之间的各种伙伴关係和协作，正在推动线上音乐串流媒体市场份额的成长。

线上音乐串流应用程式使用户能够使用网路连线即时收听歌曲。这些应用程式提供按需服务，其中音讯媒体檔案被预先排列成连续的资料包，并传输到智慧型手机、平板电脑、电视和计算机，而无需将其保存到硬碟上。目前，一些公司正在推出智慧型设备，例如亚马逊的 Alexa 和 Google Cast，以实现免持控制和即时播放功能，从而在线上播放音乐。随着城市化进程的加快、可支配收入的增加以及智慧家庭的出现，对这些智慧设备的需求不断增加，全球对线上音乐串流应用的需求也不断增加。

线上音乐串流市场趋势：

对智慧型手机的依赖性日益增强、互联网的普及率不断提高以及媒体和娱乐行业的蓬勃发展是刺激全球线上音乐串流媒体市场成长的关键因素。此外，透过多种设备轻鬆存取音乐以及点播歌曲的趋势正在推动市场成长。除此之外，线上音乐串流应用程式与社交媒体平台的整合允许用户与熟人创建和共享协作播放清单。他们还为年轻艺术家提供了一个上传和推广他们的作品并吸引更多观众的平台。此外，数位服务提供商 (DSP) 正在推出具有用户友好介面和庞大音乐和播客库的应用程式。这些提供者还提供有吸引力的高级计划，例如家庭套餐或几个月的免费订阅，这反过来预计将在未来几年促进市场成长。

本报告回答的关键问题

  • 线上音乐串流市场有多大？线上音乐串流媒体市场的未来前景如何？
  • 推动线上音乐串流媒体市场发展的关键因素有哪些？
  • 哪个地区占据了最大的线上音乐串流市场份额？
  • 全球线上音乐串流媒体市场领先的公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

  • 概述
  • 主要行业趋势

第五章：全球线上音乐串流媒体市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依服务

  • 点播串流媒体
  • 直播

第七章：市场区隔：依收入模式

  • 订阅
  • 非订阅

第八章：市场区隔：依平台

  • 应用程式
  • 浏览器

第九章：市场区隔：依内容类型

  • 声音的
  • 影片

第十章：市场区隔：依最终用户

  • 个人
  • 商业的

第 11 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第 12 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 13 章：价值链分析

第 14 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：价格分析

第 16 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amazon.com Inc
    • ANGHAMI
    • Apple Inc.
    • Gamma Gaana Ltd. (The Times Group)
    • iHeartMedia Inc.
    • Musixmatch
    • Saavn Media Pvt Ltd.
    • SoundCloud Ltd.
    • Spotify AB
    • Tencent Music Entertainment Group
Product Code: SR112025A6213

The global online music streaming market size was valued at USD 21.31 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 42.1 Billion by 2033, exhibiting a CAGR of 7.86% during 2025-2033. North America currently dominates the market, holding a significant market share of over 37.5% in 2024. The rising adoption of smartphones, changing consumer preferences, increasing need for affordable subscription models, integration of social media platforms, expansion into emerging markets, and various partnerships and collaborations among key players are propelling the online music streaming market share.

Online music streaming applications enable users to listen to songs in real-time using an internet connection. These applications offer an on-demand service wherein audio media files are prearranged in sequential packets of data and transmitted to smartphones, tablets, TVs and computers without saving them to the hard drive. Presently, several companies are introducing smart devices, such as Amazon's Alexa and Google Cast, to stream music online with hands-free control and instant playback features. With the escalating demand for these smart devices, on account of rapid urbanization, inflating disposable incomes and the emergence of smart homes, the demand for online music streaming applications is escalating worldwide.

Online Music Streaming Market Trends:

The growing dependency on smartphones, increasing penetration of the internet and the thriving media and entertainment industry are among the key factors stimulating the growth of the online music streaming market worldwide. Moreover, easy access to music on multiple devices, along with the rising trend of on-demand songs, are driving the market growth. Apart from this, the integration of online music streaming applications with social media platforms allows users to create and share collaborative playlists with acquaintances. They also offer young artists a platform to upload and promote their tracks and reach a wider audience. Furthermore, digital service providers (DSPs) are launching applications with a user-friendly interface and a huge library of music and podcasts. These providers are also offering attractive premium plans, such as family packs or free subscription for a few months, which, in turn, is anticipated to bolster the market growth in the coming years.

Key Market Segmentation:

Breakup by Service:

  • On-demand Streaming
  • Live Streaming

Breakup by Revenue Model:

  • Subscription
  • Non-Subscription

Breakup by Platform:

  • App
  • Browser

Breakup by Content Type:

  • Audio
  • Video

Breakup by End User:

  • Individual
  • Commercial

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc, ANGHAMI, Apple Inc., Gamma Gaana Ltd. (The Times Group), iHeartMedia Inc., Musixmatch, Saavn Media Pvt Ltd., SoundCloud Ltd., Spotify AB and Tencent Music Entertainment Group.

Key Questions Answered in This Report

  • 1.How big is the online music streaming market?
  • 2.What is the future outlook of online music streaming market?
  • 3.What are the key factors driving the online music streaming market?
  • 4.Which region accounts for the largest online music streaming market share?
  • 5.Which are the leading companies in the global online music streaming market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Online Music Streaming Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Service

  • 6.1 On-demand Streaming
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Live Streaming
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Revenue Model

  • 7.1 Subscription
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Non-Subscription
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Platform

  • 8.1 App
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Browser
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Content Type

  • 9.1 Audio
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Video
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by End User

  • 10.1 Individual
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Commercial
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Amazon.com Inc
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 ANGHAMI
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Apple Inc.
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 Gamma Gaana Ltd. (The Times Group)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 iHeartMedia Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 Musixmatch
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Saavn Media Pvt Ltd.
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 SoundCloud Ltd.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 Spotify AB
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
    • 16.3.10 Tencent Music Entertainment Group
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Online Music Streaming Market: Major Drivers and Challenges
  • Figure 2: Global: Online Music Streaming Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Online Music Streaming Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Online Music Streaming Market: Breakup by Service (in %), 2024
  • Figure 5: Global: Online Music Streaming Market: Breakup by Revenue Model (in %), 2024
  • Figure 6: Global: Online Music Streaming Market: Breakup by Platform (in %), 2024
  • Figure 7: Global: Online Music Streaming Market: Breakup by Content Type (in %), 2024
  • Figure 8: Global: Online Music Streaming Market: Breakup by End User (in %), 2024
  • Figure 9: Global: Online Music Streaming Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Online Music Streaming (On-demand Streaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Online Music Streaming (On-demand Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Online Music Streaming (Live Streaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Online Music Streaming (Live Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Online Music Streaming (Subscription) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Online Music Streaming (Subscription) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Online Music Streaming (Non-subscription) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Online Music Streaming (Non-subscription) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Online Music Streaming (App) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Online Music Streaming (App) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Online Music Streaming (Browser) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Online Music Streaming (Browser) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Online Music Streaming (Audio) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Online Music Streaming (Audio) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Online Music Streaming (Video) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Online Music Streaming (Video) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Online Music Streaming (Individual) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Online Music Streaming (Individual) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Online Music Streaming (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Online Music Streaming (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: North America: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: North America: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: United States: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: United States: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Canada: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Canada: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Asia-Pacific: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Asia-Pacific: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: China: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: China: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Japan: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Japan: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: India: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: India: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: South Korea: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: South Korea: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Australia: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Australia: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Indonesia: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Indonesia: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Others: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Others: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Europe: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Europe: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Germany: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Germany: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: France: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: France: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: United Kingdom: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: United Kingdom: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Italy: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Italy: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Spain: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Spain: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Russia: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Russia: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Others: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Others: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Latin America: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Latin America: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Brazil: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Brazil: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Mexico: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Mexico: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Middle East and Africa: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Middle East and Africa: Online Music Streaming Market: Breakup by Country (in %), 2024
  • Figure 78: Middle East and Africa: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Global: Online Music Streaming Industry: SWOT Analysis
  • Figure 80: Global: Online Music Streaming Industry: Value Chain Analysis
  • Figure 81: Global: Online Music Streaming Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Online Music Streaming Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Online Music Streaming Market Forecast: Breakup by Service (in Million USD), 2025-2033
  • Table 3: Global: Online Music Streaming Market Forecast: Breakup by Revenue Model (in Million USD), 2025-2033
  • Table 4: Global: Online Music Streaming Market Forecast: Breakup by Platform (in Million USD), 2025-2033
  • Table 5: Global: Online Music Streaming Market Forecast: Breakup by Content Type (in Million USD), 2025-2033
  • Table 6: Global: Online Music Streaming Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 7: Global: Online Music Streaming Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Online Music Streaming Market: Competitive Structure
  • Table 9: Global: Online Music Streaming Market: Key Players