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市场调查报告书
商品编码
1702224
2025 年至 2033 年合约包装市场规模、份额、趋势及预测(按包装类型、材料、服务、最终用途行业和地区)Contract Packaging Market Size, Share, Trends and Forecast by Packaging Type, Material, Service, End Use Industry, and Region, 2025-2033 |
2024 年全球合约包装市场规模价值为 729.8 亿美元。展望未来, IMARC Group估计到 2033 年市场规模将达到 1,401.8 亿美元,2025 年至 2033 年的复合年增长率为 6.75%。到 2024 年,北美将占据市场主导地位。电子商务品牌数量的不断增长、可持续包装利用率的不断提高以及人工智慧 (AI) 和物联网 (IoT) 的日益融合,简化了流程并提高了包装操作的效率,这些都是推动市场发展的主要因素。
合约包装是指将产品包装外包给称为合约包装商或共同包装商的专业第三方公司的过程。它涵盖包装、运输和配送方面,通常涉及散装运输的堆迭和收缩包装。对于在高峰期处理季节性产品的企业来说,无需投资永久性基础设施即可满足不断增长的需求,这一点至关重要。它使公司能够透过将包装外包给受益于规模经济和专业知识的合约包装商来节省包装成本。它还允许公司为限时优惠或活动创建有吸引力的促销包装。
目前,合约包装的需求不断增加,因为它可以快速适应不断变化的包装要求,并有助于产品的变化或更新,从而推动了市场的成长。除此之外,合约包装的使用率不断上升,因为它可以缩短週转时间,使新产品能够更快进入市场,从而推动市场的成长。此外,由于合约包装商拥有强大的品质控制流程,合约包装越来越受欢迎,确保包装的一致性和可靠性,从而提供了良好的市场前景。除此之外,越来越多的包装活动外包以减少错误并节省时间,从而支持了市场的成长。此外,人工智慧 (AI) 和物联网 (IoT) 的日益整合,简化了流程,提高了准确性,促进了生产力,并使包装作业更加高效和具有成本效益,从而增强了市场的成长。
电子商务品牌数量不断增加
目前,越来越多的电子商务品牌在网路上销售产品并送货上门。此外,智慧型手机和其他行动装置的广泛使用使得线上购物比以往任何时候都更加方便,消费者可以随时随地浏览和购买产品。这种增强的连结性正在扩大电子商务品牌的潜在客户群,涵盖城市和偏远地区的个人。此外,安全支付网关的进步和线上安全性的提高,增强了消费者在线上进行金融交易的信心,并促进了电子商务产业的发展。此外,电子商务品牌数量的增加对全球合约包装的需求产生了积极影响。
提高可持续包装的使用率
随着消费者环保意识的增强,对永续和环保包装选择的需求也日益增加。许多品牌正在积极寻求提供永续包装解决方案的合约包装公司,以符合其环境承诺。对永续包装日益增长的需求为合约包装商创造了新的机会,以扩大其服务范围并满足更广泛的客户群。永续包装使品牌能够展示其对环境管理的承诺,从而在竞争激烈的市场中脱颖而出。与合约包装商合作提供永续选择的公司可以提高其品牌声誉并吸引具有环保意识的消费者,从而提高品牌忠诚度和积极的口碑行销。
客製化和个人化需求日益增长
客製化和个人化的需求促使合约包装商提供多样化的服务。他们有能力处理各种各样的产品变化、包装设计和标籤要求。这种扩展的功能使品牌能够为客户提供个人化的包装选择,而无需在内部包装设施上投入大量资金。此外,客製化包装有助于品牌在拥挤的市场中脱颖而出。能够提供独特包装解决方案的合约包装商有助于增强客户的品牌差异化。客製化和个人化的包装为消费者创造了更具吸引力和难忘的体验。当产品根据个人喜好或场合进行客製化时,顾客会对品牌产生更强烈的情感连结。这种高度的参与度将提高客户满意度并促进重复购买。
The global contract packaging market size was valued at USD 72.98 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 140.18 Billion by 2033, exhibiting a CAGR of 6.75% from 2025-2033. North America currently dominates the market in 2024. The growing number of e-commerce brands, increasing utilization of sustainable packaging, and rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes and making packaging operations more efficient are some of the major factors propelling the market.
Contract packaging refers to the procedure of outsourcing the packaging of products to specialized third-party companies known as contract packagers or co-packers. It encompasses packing, shipping, and distribution aspects, often involving palletizing and shrink-wrapping for bulk transportation. It is essential for businesses that are dealing with seasonal products during peak periods to meet increased demand without investing in permanent infrastructure. It enables companies to save on packaging costs by outsourcing to contract packagers who benefit from economies of scale and expertise. It also allows companies to create attractive promotional packaging for limited time offers or events.
At present, the increasing demand for contract packaging, as it can quickly adapt to changing packaging requirements and is useful for product variations or updates, is impelling the growth of the market. Besides this, the rising utilization of contract packaging, as it leads to quicker turnaround times, enabling faster market entry for new products, is propelling the growth of the market. In addition, the growing popularity of contract packaging as contract packagers have robust quality control processes, ensuring the consistency and reliability of packaging is offering a favorable market outlook. Apart from this, the increasing outsourcing of packaging activities to minimize errors and save time is supporting the growth of the market. Additionally, the rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes, enhancing accuracy, boosting productivity, and making packaging operations more efficient and cost-effective is strengthening the growth of the market.
Rising number of e-commerce brands
At present, there is an increase in the number of e-commerce brands selling products online and delivering them to the doorstep of buyers. Additionally, the widespread utilization of smartphones and other mobile devices has made online shopping more accessible than ever, allowing consumers to browse and purchase products on the go. This increased connectivity is expanding the potential customer base for e-commerce brands, reaching individuals in both urban and remote areas. Moreover, advancements in secure payment gateways and improved online security are instilling greater confidence in consumers to conduct financial transactions online and boosting the e-commerce industry. Furthermore, the increasing number of e-commerce brands is positively influencing the demand for contract packaging around the world.
Increasing utilization of sustainable packaging
As consumers become more environmentally conscious, there is a rising demand for sustainable and eco-friendly packaging options. Many brands are actively seeking contract packaging companies that offer sustainable packaging solutions to align with their environmental commitments. This increasing demand for sustainable packaging is creating new opportunities for contract packagers to expand their service offerings and cater to a broader client base. Sustainable packaging allows brands to differentiate themselves in a competitive market by showcasing their commitment to environmental stewardship. Companies that partner with contract packagers offering sustainable options that is enhancing their brand reputation and appealing to environmentally conscious consumers, leading to increased brand loyalty and positive word-of-mouth marketing.
Growing demand for customization and personalization
The demand for customization and personalization is leading contract packagers to diversify their service offerings. They are equipped to handle a wide range of product variations, packaging designs, and labeling requirements. This expanded capability allows brands to offer personalized packaging options to their customers without having to invest heavily in in-house packaging facilities. Moreover, customized packaging helps brands stand out in a crowded marketplace. Contract packagers that can provide unique packaging solutions contribute to enhancing brand differentiation for their clients. Customized and personalized packaging is creating a more engaging and memorable experience for consumers. When products are tailored to individual preferences or occasions, customers feel a stronger emotional connection to the brand. This heightened engagement is leading to increased customer satisfaction and repeat purchases.
Primary dominates the market
Primary contract packaging refers to the outsourcing of the packaging and assembly of the primary packaging of the components of a product to a third-party contract packaging company. The primary packaging is the layer of packaging that directly contains and protects the product. It is the packaging that comes into direct contact with the product and is usually the first layer of packaging that the end consumer interacts with. Primary contract packaging services are utilized by companies that may not have the necessary facilities, equipment, or expertise to handle the packaging of their products in-house. Outsourcing primary packaging allows companies to focus on their core competencies while relying on specialized contract packagers to handle the packaging and assembly efficiently.
Plastic holds the largest share of the market
Plastic materials come in various forms, such as polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyvinyl chloride (PVC), and many others. Each type of plastic offers unique properties that make it suitable for different packaging applications. This versatility allows contract packagers to choose the most appropriate plastic material for a wide range of products. Plastic is also lightweight compared to other packaging materials, such as glass or metal. This characteristic reduces shipping costs and makes handling and transportation more manageable for both contract packagers and end consumers. Plastic packaging provides a high level of durability and protection for products. It can resist impact, moisture, and other environmental factors, safeguarding the product during transit and storage.
Bottling holds the biggest share of the market
Contract bottling services involve outsourcing the filling, capping, and labeling of liquid products into bottles to specialized packaging companies. Contract packagers that offer bottling services are equipped with specialized knowledge, skills, and equipment for efficiently handling the bottling process. They have experience in handling different types of liquids and bottles, ensuring that the filling process is precise and consistent. Besides this, setting up an in-house bottling facility can be a significant investment for brand owners, requiring capital expenditure for machinery, training, and maintenance. Contract bottling allows brands to avoid these upfront costs and opt for a more cost-effective solution by outsourcing to experienced packagers who already have the necessary infrastructure in place.
Food and beverage hold the maximum share of the market
Contract packaging allows food and beverage companies to reduce operational costs significantly. Setting up an in-house packaging facility involves substantial investments in machinery, equipment, labor, and maintenance. By outsourcing packaging to contract packagers, companies can avoid these upfront costs and benefit from economies of scale achieved by specialized packaging companies. The food and beverage industry often experiences fluctuations in demand due to seasonality, promotions, or product launches. Contract packaging provides the flexibility to adjust production volumes based on market demands. Companies can spontaneously scale up or down their packaging requirements without having to manage excess capacity during slow periods. Contract packaging companies specialize in packaging and have extensive expertise in handling various food and beverage products. They employ efficient packaging processes and advanced machinery to ensure precise and consistent packaging, reducing the risk of errors and product defects.
North America exhibits a clear dominance, accounting for the largest contract packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.
North America held the biggest market share due to the rising focus on outsourcing various operations among businesses to reduce labor costs and eliminate the requirement of investing in in-house facilities.
Apart from this, the rising consumption of various convenient and packaged food and beverage items is supporting the growth of the market. In addition, the increasing demand for eco-friendly packaging in various sectors is contributing to the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the rising number of e-commerce brands selling products online. Besides this, the increasing focus on maintaining product quality among the brands is bolstering the growth of the market.
Key market players are investing in state-of-the-art technology and automation to enhance packaging efficiency, accuracy, and speed. They are also planning to reduce human errors, increase production capacity, and generate quicker turnaround times, enabling them to handle larger volumes and meet client demands effectively. Top companies are diversifying into new packaging formats, such as flexible pouches, sustainable packaging solutions, or specialized packaging for specific industries like pharmaceuticals or cosmetics. They are also adopting sustainable packaging practices to align with the increasing demand for eco-friendly solutions. Leading companies are collaborating closely with clients to create unique and personalized packaging designs that help brands stand out in the market and create a strong brand identity.