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市场调查报告书
商品编码
1722571
2025 年至 2033 年液体肥皂市场报告(按类型、产品类型、配销通路、应用和地区)Liquid Soap Market Report by Type, Product Type, Distribution Channel, Application, and Region 2025-2033 |
2024 年全球液体皂市场规模达 221 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 355 亿美元,2025-2033 年期间的成长率 (CAGR) 为 5.4%。推动市场发展的因素包括消费者对卫生和清洁产品的偏好不断提升、为避免疾病传播而提高的手部卫生意识、液体肥皂产品的供应和种类不断增加、向有机产品的快速转变以及对可持续包装的需求不断增加。
主要市场驱动因素:消费者对卫生和清洁产品的偏好不断提高、液体肥皂产品的供应和种类不断增加、以及人们对手部卫生以避免疾病传播的意识不断增强,是主要的市场驱动因素。
主要市场趋势:一些主要的市场趋势包括向有机肥皂配方的急剧转变、对抗菌和抗菌肥皂的需求不断增长以及对环保和可持续包装的需求不断增长。
地理趋势:亚太地区由于人口快速成长、可支配收入水准不断提高以及卫生意识不断增强而占据市场主导地位。
竞争格局:3M 公司、Cleenol 集团有限公司、高露洁棕榄公司、Godrej Consumer Products Limited、GOJO Industries Inc/、汉高股份公司、花王公司、Lion Corporation、Medline Industries LP、宝洁公司、利洁时集团有限公司和联合利华有限公司是液体肥皂行业的一些主要参与者。
挑战与机会:激烈的国际竞争、多变的原材料成本以及与塑胶包装相关的日益严重的环境问题都是该行业面临的一些挑战。另一方面,液体肥皂市场近期的机会包括对高端产品的需求不断增长、创新肥皂产量增加、尚未开发的市场的扩张。
卫生用品需求不断成长
人们对健康和卫生的意识不断增强,大大推动了市场的成长。随着越来越多的人意识到由于疾病流行而保持清洁的必要性,人们开始越来越多地采用卫生相关产品。与传统的香皂相比,液体肥皂由于其方便、有效和卫生的特性,成为一种流行的选择。这些肥皂已证明其能有效去除皮肤上的油脂、污垢和微生物。与块状肥皂不同,块状肥皂在潮湿并重复使用后会失去功效,而液体肥皂每次按压后都能保持清洁。该产品的卫生特性,加上其包装和分配机制,增加了全球对液体肥皂的需求。
提高产品的可用性和多样性
这些产品的日益普及满足了消费者不断变化的需求和偏好,从而推动了市场的成长。领先的公司正在开发融合保湿剂、天然和有机成分以及抗菌等独特特性的配方。这种区别进一步使这些产品吸引了更广泛的消费者群体,例如那些有特定皮肤问题的消费者或那些寻求有机和环保产品的消费者。除此之外,这些产品的包装也根据液体肥皂市场预测而不断发展,该预测表明消费者对便利性的需求不断增长,并且产品旨在最大限度地减少对环境的影响。此外,主要参与者在大量投资研发活动后也在创新新的产品线。例如,2023 年 3 月,联合利华在印尼推出了品牌 LIFEBUOY 的首款洗洁精。这款新产品将以经济的价格为个人提供优质的清洁产品。
新冠肺炎疫情突然爆发
COVID-19疫情的突然爆发为液体肥皂市场前景带来了积极影响。这场全球大流行凸显了手部卫生在预防病毒传播方面的重要性,从而推动了市场成长。全球各国政府和卫生组织开展了广泛的公共卫生运动,教育人们定期用肥皂和水洗手作为预防 COVID-19 的主要措施的重要性。这种意识的不断增强大大扩大了液体肥皂的市场,因为人们选择可靠有效的卫生解决方案来保护自己和家人。与此相符的是,这次疫情导致消费者行为改变,明显转向更频繁地洗手和使用卫生用品。
The global liquid soap market size reached USD 22.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 35.5 Billion by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2033. The market is propelled by the rising consumer preferences for hygiene and sanitation products, increasing awareness about hand hygiene so as to avoid the spread of diseases, increasing availability and variety of liquid soap products, rapid shift toward organic products, and rising demand for sustainable packaing.
Major Market Drivers: Rising consumer preferences for hygiene and sanitation products, increasing availability and variety of liquid soap products, and the growing awareness about hand hygiene to avoid disease spread, are some of the major market drivers.
Key Market Trends: Some of the major market trends include drastic shift toward organic soap formulations, rising demand for antibacterial and antimicrobial soap, and growing demand for eco-friendly and sustainable packaging.
Geographical Trends: Asia Pacific dominates the market on account of the rapidly increasing population across the region, rising disposable income levels, and the rising awareness about hygiene and sanitation.
Competitive Landscape: 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc/, Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser group PLC, and Unilever PLC, are among some of the key players in the liquid soap industry.
Challenges and Opportunities: Tough international competition, variable raw material costs, and rising environmental concerns associated with plastic packaging are some of the challenges in the industry. On the other hand, liquid soap market recent opportunities include rising demand for premium products, increasing production of innovative soaps, expansion across untapped markets.
Growing Demand for Hygiene and Sanitation Products
The increasing awareness about health and hygiene is substantially propelling the market growth. With the rising number of individuals becoming aware about the necessity of cleanliness on account of the prevailing diseases, there is an increasing shift toward adoption of hygiene related products. Liquid soap specifically has become a popular choice in comparison to the conventional bar soap, on account of its convenience, effectiveness, and hygienic nature. These soaps have proved their efficacy in eliminating oils, dirt, and microbes from the skin. Unlike bar soaps which can lose efficacy when left wet and used repeatedly, liquid soaps maintain cleanliness with each pump. This hygienic nature of the product, in confluence with its packaging and dispensing mechanism, increasing the liquid soap demand globally.
Increasing Availability and Variety of Products
The increasing availability of these products is catering to the evolving consumer demands and preferences of the consumers, thereby propelling the market growth. The leading companies are developing formulations integrated with moisturizing agents, natural and organic components, and distinctive features such as antibacterial properties. This distinction has further made these products appealing to a wider consumer base, such as those with specific skin concerns or those seeking organic and eco-friendly products. Other than this, the packaging of these products has evolved as per the liquid soap market forecast which states rising demand for convenience of the consumers and products aiming toward minimizing environmental impact. Moreover, key players are also innovating new product lines after extensively investing in research and development (R&D) activities. For instance, in March 2023, UNILEVER launched its first dishwashing detergent in Indonesia under its brand LIFEBUOY. This new product would assist individuals with quality cleaning products at economical prices.
Sudden Outburst of the COVID-19 Pandemic
The sudden outburst of the COVID-19 pandemic is creating a positive liquid soap market outlook. This global pandemic highlighted the importance of hand hygiene in preventing the transmission of this virus thereby propelling the market growth. Governments and health organizations globally introduce extensive public health campaigns to educate individuals about the importance of regular handwashing with soap and water as a major preventive measure against COVID-19. This rising awareness substantially increased the market for liquid soap, as individuals are opting for reliable and effective hygiene solutions in order to safeguard themselves and their families. In line with this, this pandemic led to the changes in consumer behavior with a significant shift toward more frequent handwashing and the usage of hygiene products.
Conventional soap accounts for the majority of the market share
Conventional holds the largest liquid soap market share on account of its easy availability, affordability, and consumer familiarity. These soaps are easily accessible in numerous retail formats, from supermarkets to local convenience stores, which makes them a popular choice for a wide consumer base. These products are usually available in a wide array of scents and formulations, offering their products to a wider consumer base. Other than this, the economical nature of conventional liquid soaps in comparison to their organic or specialized counterparts makes them a popular choice for budget-conscious individuals.
Bath and body soaps holds the largest share in the industry
Bath and body soaps hold maximum number of shares on account of their vigorous use in daily personal hygiene activities. These products are vital for maintaining cleanliness and skin health, thereby making them a primary choice in households globally. The numerous formulations available such as antibacterial, moisturizing, and fragrance-infused options cater to changing consumer needs and skin types. Other than this, the rising trend toward self-care and wellness has led to a rapid liquid soap market growth. Moreover, key players are developing numerous packaging innovations and product formulations in order to expand their product portfolio.
Supermarkets and hypermarkets represent the leading market segment
The market report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Supermarkets and hypermarkets hold maximum number of shares in the industry due to a wide range of factors. Primarily, these outlets offer numerous products, offering individuals with a wide variety of products offering consumers with choices in formulations, brands, and packaging sizes, offering individuals with a wide array of preferences. Besides this, supermarkets and hypermarkets often possess competitive pricing and frequent promotions, catering to budget-friendly individuals. In line with this, according to the liquid bath market analysis, the prominence of supermarkets and hypermarkets is strengthening their ability to offer a wholistic shopping experience, in confluence with variety, convenience, and affordability.
Households exhibits a clear dominance in the market
Households dominate the market on account of the widespread utilization of liquid soap for daily hygiene routines. The effectiveness, convenience, and hygiene nature of liquid soap make it a popular choice for regular use in houses. Besides this, the COVID-19 pandemic lead to the increased awareness about hand hygiene, thereby leading to an increased consumption of liquid soap in households. The constant usage of the product in households for personal hygiene in confluence with the focus on maintaining a germ-free environment, is generating a positive liquid wash market revenue.
Asia Pacific leads the market, accounting for the largest liquid wash market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific dominates the market on account of the rapidly growing population across the region which substantially increases the need for hygiene products. For instance, one of the most important and developing nations of the region includes India, with a population of 1,417,173,167 as of 2022 with an expected rise of 18% to 1,670,490,587 by the year 2050. Additionally, the rapidly increasing urbanization and increasing disposable income level is also creating a positive liquid wash market overview. Other than this, the significant impact of the sudden outburst of COVID-19 cannot be ignored, governments across the region initiated numerous campaigns so as to spread awareness for washing hand with soap in as a primary preventive measure against the virus.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major liquid soap companies include 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser Group PLC and Unilever PLC.