液体肥皂市场规模、份额和增长分析（按类型、产品类型、应用、分布和地区）- 行业预测 2025-2032

预计 2023 年液体肥皂市场规模将达到 231 亿美元，并从 2024 年的 246.7 亿美元增长到 2032 年的 417.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.8%。

由于技术进步和创新化学配方能够增强皮肤功效，液体肥皂市场正在经历强劲成长。甜菜碱和月桂酸钠等关键成分可使产品的 pH 值更低，对家庭和企业都有吸引力。消费者对卫生和清洁的关注度不断提高，加上健康意识的不断增强，也推动了需求的成长。保湿性能、多功能配方和精美的密着包装等增强的功能可满足各种皮肤类型和偏好，而餐旅服务业对液体沐浴皂的采用也越来越多。然而，高成本、传统固态的竞争、农村地区缺乏意识以及生产方面的环境问题等挑战阻碍了市场扩张。儘管存在这些障碍，但欠发达地区和技术进步依然带来机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析
• 专利分析
• 原料分析

液体肥皂市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 有机的
• 传统的

液体肥皂市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 手洗
• 洗面乳
• 表面清洁剂
• 其他的

液体肥皂市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 商业的
• 住宅

液体肥皂市场规模（按分销类型和复合年增长率） (2025-2032)

• 市场概况
• 专卖店
• 超级市场和大卖场
• 便利商店
• 网路销售管道

液体肥皂市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Reckitt Benckiser（UK）
• Henkel AG & Co. KGaA（Germany）
• SC Johnson & Son（US）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• Godrej Consumer Products（India）
• Dabur India（India）
• ITC Limited（India）
• PZ Cussons（UK）
• McBride plc（UK）
• Kimberly-Clark Corporation（US）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Church & Dwight（US）
• Colgate-Palmolive Philippines, Inc（Philippines）
• RSPL Group（India）
• Vi-Jon, Inc.（US）

结论和建议

Liquid Soap Market size was valued at USD 23.1 billion in 2023 and is poised to grow from USD 24.67 billion in 2024 to USD 41.76 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The liquid bath soap market is experiencing robust growth driven by advancements in technology and innovative chemical formulations that enhance skin benefits. Key ingredients such as betaines and sodium laurate have led to products with lower pH levels, appealing to both households and businesses. Increased consumer focus on hygiene and cleanliness, coupled with rising health concerns, has also fueled demand. Enhanced features like moisturizing properties, diverse formulations, and attractive packaging cater to various skin types and preferences, while the hospitality sector increasingly adopts liquid bath soaps. However, challenges such as high costs, competition from traditional soap bars, lack of rural awareness, and environmental concerns regarding production impact market expansion. Despite these hurdles, opportunities persist in undeveloped regions and through technological advancement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Soap Market Segments Analysis

Global Liquid Soap Market is segmented by Type, Product Type, Application, Distribution and region. Based on Type, the market is segmented into Organic and Conventional. Based on Product Type, the market is segmented into Hand wash, Face wash, Surface Cleaner and Others. Based on Application, the market is segmented into Commercial and Residential. Based on Distribution, the market is segmented into Specialty Stores, Supermarkets & Hypermarkets, Convenience stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Soap Market

The liquid soap market is set to gain momentum as global awareness of sanitation and hygiene continues to rise. This increased consciousness emphasizes the need for effective cleaning solutions for hands and various surfaces, including utensils, tiles, floors, and clothing, thereby minimizing the threat of microbiological infections. Additionally, numerous government initiatives in various countries are encouraging the public to adopt better personal hygiene habits, notably in public restrooms. The growing application of liquid soaps in healthcare settings such as hospitals, clinics, and diagnostic centers, aimed at reducing healthcare-associated infections, further enhances the positive outlook for the liquid soap market.

Restraints in the Liquid Soap Market

The liquid soap market faces significant constraints due to concerns surrounding the inclusion of harmful substances like parabens and triclosan in soap products, leading to increased consumer awareness and hesitance. Furthermore, the liquid format requires extensive packaging, typically using plastic, to prevent leakage, resulting in added costs for manufacturers which ultimately raises retail prices. These elevated costs make liquid soaps less appealing compared to solid bar alternatives, thereby dampening demand. Additionally, the reliance on plastic packaging exacerbates the environmental footprint of production companies, further stifling the market's growth potential while drawing scrutiny from eco-conscious consumers.

Market Trends of the Liquid Soap Market

The liquid soap market is experiencing significant growth driven by heightened hygiene awareness and safety measures in response to health crises, including COVID-19. This uptick in demand is particularly evident in healthcare settings, where touch-free dispensers are becoming standard for maintaining sterility. Additionally, the food service and hospitality industries are increasingly adopting liquid soap to comply with stringent sanitation standards. Major brands are innovating multipurpose formulations, while a growing emphasis on environmentally friendly products-crafted from sustainable, plant-based ingredients-aligns with consumer preferences for organic and non-toxic options. This trend toward eco-conscious consumption is expected to bolster the market's positive trajectory in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis
• Raw Material Analysis

Global Liquid Soap Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Liquid Soap Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hand wash
• Face wash
• Surface Cleaner
• Others

Global Liquid Soap Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Liquid Soap Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience stores
• Online Sales Channel

Global Liquid Soap Market Size & CAGR (2025-2032)

• North America (Type, Product Type, Application, Distribution)
  • US
  • Canada
• Europe (Type, Product Type, Application, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Application, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Application, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Application, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Philippines, Inc (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations