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市场调查报告书
商品编码
1722745
OLED 微型显示器市场报告(按类型(近眼式、投影式)、解析度(高清、全高清)、最终用途产业(汽车、医疗保健、消费性电子、军事、执法等)和地区划分,2025 年至 2033 年OLED Microdisplay Market Report by Type (Near-To-Eye, Projections), Resolution (HD, Full HD), End Use Industry (Automotive, Healthcare, Consumer Electronics, Military, Law Enforcement, and Others), and Region 2025-2033 |
2024年全球OLED微显示器市场规模达2.822亿美元。展望未来,预计2033年市场规模将达到14.203亿美元,2025-2033年期间的成长率(CAGR)为18.69%。消费性电子产业的持续改进,以及对医疗显示器和穿戴式装置的需求不断增长,主要推动了全球市场的发展。
主要市场驱动因素:消费者对电子设备小型化以及具有广视角和更清晰影像的显示器的偏好日益增强,这是推动市场发展的关键驱动因素。此外,汽车产业用于原型设计车辆虚拟设计的产品应用不断扩大也刺激了全球市场。
主要市场趋势:众多技术创新,例如超高清和高清 (UHD/HD) OLED 微型显示器的开发,可提供高光学性能和出色的对比度,是重要的成长诱导因素。除此之外,未来几年,研发活动投资的不断增加将持续推动市场发展。
竞争格局:市场上一些知名的公司包括 eMagin Corporation、Fraunhofer FEP、Kopin Corporation、MicroOLED SAS(Photonis Technologies SAS)、Seiko Epson Corporation、Silicon Micro Display Inc.、Sony Group Corporation、Sunlike Display Tech Corporation、Winstar Display Co. Ltd. 和 Wisehip. 等。
地理趋势:由于虚拟实境、扩增实境和穿戴式装置製造中对高解析度显示器的需求不断增加,北美在市场上占据明显主导地位。除此之外,主要参与者对提升用户游戏体验的关注度不断提高,进一步催化了区域市场。
挑战与机会:阻碍市场发展的关键挑战之一是高製造成本,可以透过投资先进的生产技术和实现规模经济来降低开支来克服。
新兴的AR/VR应用
OLED微型显示器因其响应时间快、解析度高、对比度高等特点,广泛应用于AR和VR技术。例如,2023年10月,Sony半导体解决方案公司(SSS)推出了ECX344A,这是一款具有4K解析度的高清大尺寸1.3吋OLED微型显示器。它通常用于虚拟实境(VR)和扩增实境(AR)头戴式显示器应用。类似地,微软 HoloLens 等 AR 设备利用这些显示器将数位资讯无缝迭加到现实世界中。此外,教育、医疗保健、游戏和工业培训领域日益增长的应用正在鼓励合作和伙伴关係,这是一个重要的成长诱导因素。例如,2023 年 7 月,三星显示收购了美国 OLED 微显示器製造商 eMagin,以扩大其用于扩增实境 (AR) 和虚拟实境 (VR) 装置的 OLED 微显示器生产。除此之外,主要参与者正在利用 OLED 微型显示器为用户提供更逼真的视觉效果和更流畅的运动跟踪,预计这将在预测期内推动市场发展。 2024年2月,TCL启动RayNeo X2独立AR眼镜众筹活动,售价700美元。此外,2024年3月,欧洲OLED微型显示器供应商之一MICROOLED开发了与VSpeak眼镜模组相容的ActiveLook技术,这是首款专为航模爱好者设计的智慧扩增实境(AR)眼镜解决方案。此创新模组与所有 ActiveLook 眼镜无缝集成,可将即时遥测资料直接传输到飞行员的视野中,从而增强模型飞行员与小型飞行器的互动方式。
製造工艺的进步
知名企业对製造技术的日益重视正在催化市场的发展。例如,2024 年 4 月,弗劳恩霍夫光子晶体系统研究所的研究人员推出了一种半透明高分辨率 OLED 微型显示器,其重量比传统的基于组合器的光学透视近眼系统轻得多。此外,喷墨列印和捲对捲处理等创新技术正在获得广泛的关注,以提高生产效率和产量。这些技术旨在减少材料浪费并降低整体製造成本,使 OLED 微型显示器更易于使用且价格更实惠。 2024年4月,OLED微显示器开发商之一视亚科技宣布在上海启动第二条OLED微显示器生产线。除此之外,主要参与者正在努力扩大生产规模,同时维持产品质量,进而增强市场。例如,据报道,2023 年 8 月,苹果测试了 OLED 微显示器供应商,以增加未来视觉耳机的生产规模。此外,2023年1月,中国江苏的OLED微显示器製造商湖畔雷电半导体(LLS)与美国Lightning Silicon Technology, Inc.(Lightning Silicon)合作,将超高清、高亮度的硅基OLED微显示器商业化。
扩展穿戴式科技
对配备 OLED 微型显示器的智慧眼镜、健身追踪器、智慧手錶等设备的需求不断增长,正在刺激市场的发展。例如,2024 年 2 月,小米推出了 Smart Band 8 Pro 健身手环,配备 1.74 英寸 60Hz 336x480 AMOLED 显示屏,具有 150 多种运动模式、4 通道心率监测和 14 天的电池续航时间。除此之外,OLED 微型显示器还具有许多优势,例如功耗更低、在各种光照条件下具有更好的可视性、能够产生鲜艳的色彩和深黑色等。例如,2024 年 1 月,高通推出了一款 SoC,旨在帮助其他公司开发新一代混合实境耳机。此外,包括 Apple Watch 在内的智慧手錶和 Fitbit 等健身追踪器都配备了 OLED 技术,以更清晰、更生动的萤幕提升用户体验。除此之外,研发活动的多项进步也进一步催化了全球市场。 2024 年 5 月,浦项科技大学 (POSTECH) 和韩国工业技术研究院的研究人员利用雷射烧蚀图案化技术,製造出可变形微型超级电容器 (MSC),用于在软电子设备中储存能量。
The global OLED microdisplay market size reached USD 282.2 Million in 2024. Looking forward, the market is expected to reach USD 1,420.3 Million by 2033, exhibiting a growth rate (CAGR) of 18.69% during 2025-2033. Continuous improvements in the consumer electronics industry, along with the escalating demand for medical displays and wearables, are primarily bolstering the global market.
Major Market Drivers: The increasing preferences among consumers toward the miniaturization of electronic devices and a display with a wide-view angle and cleaner image are among the key drivers propelling the market. Moreover, the expanding product application in the automotive industry for prototyping the virtual design of the vehicle is also stimulating the global market.
Key Market Trends: Numerous technological innovations, such as the development of ultra-high-definition and high-definition (UHD/HD) OLED microdisplays, which provide high optical performance with an excellent contrast ratio, are acting as significant growth-inducing factors. Besides this, the elevating investments in R&D activities will continue to fuel the market in the coming years.
Competitive Landscape: Some of the prominent companies in the market include eMagin Corporation, Fraunhofer FEP, Kopin Corporation, MicroOLED S.A.S. (Photonis Technologies SAS), Seiko Epson Corporation, Silicon Micro Display Inc., Sony Group Corporation, Sunlike Display Tech Corporation, Winstar Display Co. Ltd., and WiseChip Semiconductor Inc., among many others.
Geographical Trends: North America exhibits a clear dominance in the market, owing to the elevating demand for high-resolution displays in the manufacturing of virtual reality, augmented reality, and wearable devices. Apart from this, the inflating focus of key players on enhancing the gaming experience of users is further catalyzing the regional market.
Challenges and Opportunities: One of the key challenges hindering the market is the high manufacturing costs, which can be overcome by investing in advanced production technologies and achieving economies of scale to reduce expenses.
Rising AR/VR Applications
OLED microdisplays are extensively used in AR and VR technologies, owing to their fast response times, high resolution, superior contrast ratios, etc. For example, in October 2023, Sony Semiconductor Solutions Corp. (SSS) launched the ECX344A, a high-definition and large-size 1.3-type OLED microdisplay with 4K resolution. It is usually intended for virtual reality (VR) and augmented reality (AR) head-mounted display applications. Similarly, AR devices like Microsoft's HoloLens utilize these displays to overlay digital information seamlessly onto the real world. Moreover, the growing applications in education, healthcare, gaming, and industrial training are encouraging collaborations and partnerships, which is acting as a significant growth-inducing factor. For example, in July 2023, Samsung Display acquired the U.S.-based OLED microdisplay manufacturer eMagin to expand its OLED microdisplay production for augmented reality (AR) and virtual reality (VR) devices. Apart from this, key players are leveraging OLED microdisplays to provide users with more lifelike visuals and smoother motion tracking, which is expected to fuel the market over the forecasted period. In February 2024, TCL introduced the crowdfunding campaign for RayNeo X2 standalone AR glasses, priced at US$700. Additionally, in March 2024, MICROOLED, one of the providers of OLED microdisplays based in Europe, developed ActiveLook technology compatible with the VSpeak Glasses module, the first-ever smart augmented reality (AR) glasses solution specifically designed for aeromodelling enthusiasts. This innovative module seamlessly integrates with all ActiveLook glasses to offer real-time telemetry data directly into the pilot's field of view, thereby enhancing the way model pilots interact with their small air vehicles.
Advancements in Manufacturing Processes
The rising emphasis of prominent players on manufacturing techniques is catalyzing the market. For instance, in April 2024, researchers from the Fraunhofer IPMS introduced a semi-transparent high-resolution OLED microdisplay that is significantly lighter than conventional combiner-based optical see-through near-to-eye systems. Moreover, innovations, such as inkjet printing and roll-to-roll processing, are gaining extensive traction to improve production efficiency and yield rates. These techniques aim to reduce material waste and lower overall manufacturing costs, making OLED microdisplays more accessible and affordable. In April 2024, one of the OLED microdisplay developers, Seeya Technology, announced the launch of its second OLED microdisplay production line in Shanghai. Besides this, key players are working to scale up production while maintaining the quality of their product offerings, which is strengthening the market. For example, in August 2023, Apple reportedly tested OLED microdisplay suppliers to increase the production scale of future vision headsets. Additionally, in January 2023, Lakeside Lightning Semiconductor (LLS), an OLED microdisplay manufacturer based in Jiangsu, China, collaborated with the U.S.-based Lightning Silicon Technology, Inc. (Lightning Silicon), to commercialize ultra-high-definition and high-brightness silicon-based OLED microdisplays.
Expanding Wearable Technology
The escalating demand for devices, including smart glasses, fitness trackers, smartwatches, etc., that are incorporated with OLED microdisplays is stimulating the market. For example, in February 2024, Xiaomi launched the Smart Band 8 Pro fitness band that offers a 1.74"" 60Hz 336x480 AMOLED display with over 150 sport modes, 4-channel heart rate monitoring, and a 14-day battery life. Apart from this, OLED microdisplays offer numerous advantages, such as lower power consumption, better visibility under various lighting conditions, the ability to produce vivid colors and deep blacks, etc. For instance, in January 2024, Qualcomm unveiled a SoC designed to help other companies develop a new generation of mixed-reality headsets. Moreover, smartwatches, including the Apple Watch, and fitness trackers like Fitbit, are equipped with OLED technology to enhance user experience with sharper and more vibrant screens. Besides this, several advancements in R&D activities are further catalyzing the global market. In May 2024, utilizing a laser ablation patterning technique, researchers from the Pohang University of Science and Technology (POSTECH) and Korea Institute of Industrial Technology fabricated deformable micro-supercapacitors (MSCs) for storing energy in soft electronic devices.
Among these, near-to-eye currently exhibit a clear dominance in the market
Near-to-eye (NTE) OLED microdisplays are gaining significant traction in various applications due to their exceptional image quality, compact size, and energy efficiency. These microdisplays are specifically designed for devices where the screen is placed close to the user's eyes, such as virtual reality (VR) headsets, augmented reality (AR) glasses, and wearable heads-up displays (HUDs). For example, in April 2024, researchers from the Fraunhofer IPMS introduced a semi-transparent high-resolution OLED microdisplay that is significantly lighter than conventional combiner-based optical see-through near-to-eye systems. The high resolution and contrast of OLED technology make these displays ideal for immersive experiences, providing sharp, vibrant images with deep blacks and vivid colors. Moreover, their fast response times ensure smooth motion rendering, which is crucial for VR and AR applications. Companies like Sony and eMagin are at the forefront of developing advanced NTE OLED microdisplays.
HD OLED microdisplays, with their 720p resolution, are commonly used in applications where moderate resolution is sufficient, such as entry-level VR headsets, basic AR devices, and various consumer electronics. They offer a balance between image clarity and cost, making them accessible for a wide range of products. On the other hand, full HD OLED microdisplays, with their 1080p resolution, cater to high-end applications that demand superior visual performance. As per the OLED microdisplay market overview, they are essential in advanced VR headsets, professional AR systems, and sophisticated military and medical devices, where crystal-clear imagery and details are critical. Additionally, advancements in OLED technology are continually improving the performance and reducing the costs of these high-resolution displays, further boosting their adoption across various sectors.
Among these, the consumer electronics currently represents the largest market share
OLED microdisplays are making significant advancements in the consumer electronics industry, enhancing the visual experience across a variety of devices. In virtual reality (VR) headsets, such as the Oculus Quest 2 and HTC Vive Pro, OLED microdisplays provide exceptional resolution, contrast, and color accuracy, creating immersive environments that feel lifelike. Smart glasses, like Google Glass and Vuzix Blade, leverage OLED microdisplays to deliver clear, vibrant augmented reality (AR) overlays without compromising on size or weight, making them comfortable for prolonged use. Additionally, in high-end cameras and camcorders, OLED microdisplays are used in electronic viewfinders (EVFs) to offer photographers and videographers sharp, true-to-life previews of their shots, aiding in precise framing and focus. The inclusion of OLED microdisplays in these devices demonstrates their ability to deliver superior image quality and performance, enhancing the overall user experience and setting new standards in the consumer electronics industry.
North America currently dominates the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for various high-tech applications is positively influencing the market in North America. As per the OLED microdisplay market analysis, advancements in wearable technology, including the development of smart glasses and head-up displays (HUDs) in both consumer and professional sectors, are stimulating the market across the region. In March 2024, OLED lighting developer, OLEDWorks, received project by the U.S. Army to develop high-performance OLED microdisplays for consumer and defense applications. Apart from this, prominent companies in the region are focusing on continuously innovating to improve display characteristics and reduce production costs, which are anticipated to fuel the market in the coming years. For instance, in May 2023, Samsung Display acquired the U.S.-based OLED microdisplay manufacturer eMagin to expand its OLED microdisplay production for augmented reality (AR) and virtual reality (VR) devices.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: