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市场调查报告书
商品编码
1722856
2025 年至 2033 年奢侈化妆品市场规模、份额、趋势及预测(按产品类型、配销通路、最终用户和地区)Luxury Cosmetics Market Size, Share, Trends and Forecast by Product Type, Type, Distribution Channel, End User, and Region, 2025-2033 |
2024 年全球奢侈化妆品市场规模价值 549 亿美元。展望未来, IMARC Group估计到 2033 年市场规模将达到 790 亿美元,2025-2033 年期间的复合年增长率为 4.13%。欧洲目前占据市场主导地位,到 2024 年将占据超过 38.5% 的显着市场。新兴市场的可支配收入不断增加,导致高端美容产品支出增加,加上社群媒体和数位管道在塑造消费者偏好方面的影响力日益增强,这些都是推动奢侈化妆品市场份额成长的主要因素。
主要市场驱动因素:全球个人可支配收入的增加以及生活水准的提高是推动市场成长的主要因素。此外,奢侈化妆品透过网路管道供应的日益增加以及专卖店数量的不断增加也是奢侈化妆品市场近期的一些机会。
主要市场趋势:由于清真化妆品中含有强效活性成分和经过验证的素食成分,消费者对清真化妆品的需求不断增加,对市场产生了积极影响。除此之外,越来越多人使用奢侈化妆品来解决头髮和皮肤相关问题,如脱髮、头皮屑、皮疹和痤疮,为市场参与者提供了丰厚的成长机会。
地理格局:根据 IMARC 的奢侈化妆品市场报告,欧洲目前在全球市场占据主导地位。欧洲以其在该行业的悠久历史而闻名,并且仍然是全球美容和香水领域的领导者。此外,欧洲人可支配收入的增加和生活水准的提高也促进了该地区的成长。
竞争格局:一些领先的奢华化妆品市场公司包括雅芳产品公司 (Natura & Co.)、科蒂公司、雅诗兰黛公司、花王公司、高丝公司、欧莱雅公司、LVMH Moet Hennessy Louis Vuitton、Oriflame Cosmetics AG、Puig、露华浓公司、资生堂公司和资生堂公司和资生堂。
挑战与机会:挑战包括提供独特产品和体验的独立和小众品牌的竞争日益激烈,以及对可持续和符合道德标准的原料和包装的需求日益增长。然而,奢侈化妆品市场统计数据表明,利用数位技术和社交媒体来创造沉浸式和个人化的品牌体验存在机会。此外,向天然和有机化妆品的转变为奢侈化妆品品牌扩大其产品线和产品供应提供了机会。
消费者偏好和生活方式的改变
全球个人消费能力的不断提高、劳动人口的增加以及生活水准的提高是推动奢侈化妆品市场成长的主要因素。考虑到这一点,各市场参与者正在加大对产品创新和併购的投资。例如,2023 年 4 月,个人护理和美容品牌 The Body Shop 在印度市场推出了其「激进」产品系列。新产品线透过一系列精选护肤品和彩妆产品,加强了该品牌在该国的可持续发展承诺。同样,领先的化妆品公司和大型化妆品销售市场之间的合作也促进了市场的成长。例如,雅诗兰黛与 Shoppers Stop 在孟买开设了一家 SS Beauty 专卖店。透过此次成立,两家公司加强了在印度的合作关係。 SS 美容店将只提供雅诗兰黛品牌,如 MAC Cosmetics、倩碧、Bobbi Brown、Jo Malone、雅诗兰黛、Smashbox 和 Tom Ford。此外,BALMAIN BEAUTY 还推出了「Projet Confidentiel」活动,旨在预告该品牌的奢华香水体验,该活动将于 2024 年 9 月启动。在 2024 年 2 月 28 日 Balmain 时装秀之前,Projet Confidentiel 活动推出了一系列引人注目的资产,其中包括哑光黑色无标籤香水瓶,两侧是标誌性的 Balmain PB 标誌。预计未来几年此类高端品牌推出的越来越多的产品将会增加奢侈化妆品市场的份额。
持续向天然和有机产品转变
人们越来越担心个人护理产品中的化学物质的副作用会导致皮肤刺激、过敏和暗沉,这增强了对天然和有机护肤产品的需求。长期使用合成化妆品可能会导致各种健康问题,例如刺激、荷尔蒙失调和毒性。考虑到这一点,许多市场参与者正在推出含有有机成分(如植物萃取物和天然油)的化妆品。例如,2022 年 2 月,英国时尚公司 Boohoo 推出了 50 多种纯素美容产品系列。 Boohoo Beauty 的化妆品系列包括萤光棒、腮红、定妆喷雾、化妆调色板和其他独家产品。同样,资生堂在2022年4月推出了新的护肤品牌Ule。它从当地的垂直农场采购不含农药的植物药。预计此类产品的日益普及将在未来几年推动奢侈化妆品市场的收入成长。
社群媒体影响力与美容趋势的崛起
社群媒体改变了消费者发现、研究和购买化妆品的方式。此外,根据奢侈化妆品市场概况,Instagram、YouTube 和 TikTok 等平台已成为化妆品品牌强大的行销工具,使它们能够接触全球受众并直接与消费者互动。此外,美容公司正在利用有影响力的人来提高品牌知名度并接触潜在消费者。例如,2022年9月,作为其全球扩张的一部分,清洁生活方式公司Honest Company在中国开展业务。为了满足市场对卫生美容产品相对较小但不断增长的需求,这家数位原生公司在阿里巴巴集团的跨境电子商务平台天猫国际上创建了一家旗舰店。化妆品品牌也与热门网路剧和名人合作推出和推广其产品。例如,2022 年 5 月,雅诗兰黛旗下的 MAC Cosmetics 与 Netflix 合作推出了独家《怪奇物语》彩妆系列。新产品具有独特的色调名称和限量版包装,其灵感来自标誌性的真实世界霍金斯高中和颠倒世界。同时,年轻人与社群媒体内容创作者之间的联繫日益紧密,这有助于品牌更有效地推广其产品。这反过来将继续促进奢侈化妆品市场的需求。
The global luxury cosmetics market size was valued at USD 54.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 79.0 Billion by 2033, exhibiting a CAGR of 4.13% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 38.5% in 2024. The rising disposable incomes in emerging markets, leading to increased spending on premium beauty products, along with the growing influence of social media and digital channels in shaping consumer preferences are some of the major factors fueling the luxury cosmetics market share.
Major Market Drivers: The inflating disposable incomes of individuals across the globe, along with their elevating levels of living, are primarily driving the growth of the market. Moreover, the increasing availability of luxury makeup products across online channels and escalating number of specialty stores are some of luxury cosmetics market recent opportunities.
Key Market Trends: The escalating demand for halal cosmetics among consumers due to the presence of powerful actives and proven vegan ingredients is positively influencing the market. Besides this, the rising utilization of luxury cosmetics to solve hair and skin-related problems, such as hair fall, dandruff, skin rashes, and acne, is offering lucrative growth opportunities to the market players.
Geographical Landscape: According to the luxury cosmetics market report by IMARC, Europe currently dominates the global market. Europe is renowned for its long-standing history in the industry, and it remains a global leader in beauty and fragrance. Moreover, the inflating disposable income of Europeans and elevating standards of living are also contributing to the region's growth.
Competitive Landscape: Some of the leading luxury cosmetics market companies include Avon Products Inc. (Natura & Co.), Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Kose Corporation, L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton, Oriflame Cosmetics AG, Puig, Revlon Inc., Shiseido Company Limited and Tatcha LLC., among many others.
Challenges and Opportunities: Challenges include the increasing competition from indie and niche brands offering unique products and experiences, as well as the growing demand for sustainable and ethically sourced ingredients and packaging. However, luxury cosmetics market statistics indicate that there are opportunities in leveraging digital technologies and social media to create immersive and personalized brand experiences. Additionally, the shift towards natural and organic cosmetics products presents an opportunity for luxury cosmetics brands to expand their product lines and offerings.
Changing Consumer Preferences and Lifestyle
The increasing spending capacities of individuals across the globe, the rising working population, and elevating standards of lifestyles are primarily driving the luxury cosmetics market growth. Considering this, various market players are increasingly investing in product innovations and mergers and acquisitions. For instance, in April 2023, a personal care and beauty brand, The Body Shop, launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics. Similarly, collaborations among leading cosmetic companies and giant makeup-selling marketplaces are also contributing to the market growth. For instance, Estee Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estee Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford. In addition to this, BALMAIN BEAUTY unveiled " Projet Confidentiel," a campaign teasing the brand's luxury fragrance experience, launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuted a series of striking assets featuring a matte black unlabeled fragrance bottle flanked by the iconic Balmain PB logo. Increasing product launches by such high-end premium brands are projected to contribute to the luxury cosmetics market share in the coming years.
Ongoing Shift toward Natural and Organic Products
The growing concerns regarding the side effects of chemicals in personal care products, leading to skin irritation, allergies, and dullness, is bolstering the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. Considering this, numerous market players are launching cosmetic products made with organic ingredients, such as plant extracts and natural oils. For instance, in February 2022, a United Kingdom-based fashion company, Boohoo, launched a vegan beauty range of more than 50 products. Boohoo Beauty's cosmetics line includes highlighter sticks, blush, setting sprays, cosmetic palettes, and others available exclusively. Similarly, in April 2022, Shiseido revealed a new skincare brand, Ule. It sources pesticide-free botanicals from local vertical farms. The increasing availability of such products is anticipated to propel the luxury cosmetics market revenue in the coming years.
Rising Social Media Influence and Beauty Trends
Social media has transformed the way consumers discover, research, and purchase cosmetic products. Moreover, as per the luxury cosmetics market overview, platforms like Instagram, YouTube, and TikTok have become powerful marketing tools for cosmetic brands, allowing them to reach a global audience and engage directly with consumers. Furthermore, beauty companies are turning to influencers to increase their brand awareness and reach potential consumers. For instance, in September 2022, as part of its global expansion, the Honest Company, a clean lifestyle company, launched its business in China. To capitalize on the relatively small but rising demand for sanitary beauty products, the digitally native company created a flagship store on Tmall Global, Alibaba Group's cross-border e-commerce platform. Cosmetic brands are also collaborating with trending web series and celebrities to launch and promote the adoption of their products. For instance, in May 2022, Estee Lauder's M.A.C Cosmetics and Netflix collaborated to launch an exclusive Stranger Things makeup collection. The new products have unique shade names and limited-edition packaging inspired by the iconic Real World Hawkins High and The Upside Down. In line with this, the growing connectivity of youth with social media content creators is helping brands promote their products more effectively. This, in turn, will continue to contribute to the luxury cosmetics market demand.
Skincare holds the majority of the total market share
The main factors that are driving the expansion of this segment include the growing emphasis on self-care, coupled with the rising awareness about the importance of skincare among the masses, which has significantly influenced consumer behavior. Moreover, various renowned fashion and apparel brands are also venturing into skincare to expand their product portfolio and increase their consumer base, which is positively impacting the luxury cosmetics market outlook. For instance, in 2023, Prada announced that it would venture into skincare and color cosmetics. It wasn't the first time that a luxury house specializing in garments and accessories entered the beauty market. Tom Ford's fine fragrances and makeup lines have also enjoyed significant success. It has also earned the respect of beauty insiders and enthusiasts. Heritage brands from Chanel to Hermes and Dior have carved out their names in the world of skincare, fragrances, and makeup artistry.
Conventional products currently exhibit a clear dominance in the market
The conventional segment encompasses a wide range of beauty and personal care products manufactured using a variety of synthetic chemicals and compounds. This segment has traditionally dominated the market in Europe, driven by its extensive product offerings, brand variety, and widespread availability. Conventional products are known for their long shelf life, diverse color palettes, and high-performance formulations. Despite the growing interest in natural and organic products, conventional makeup products continue to hold a significant market share due to their cost-effectiveness, established brand loyalty, and continuous innovations in product formulations.
Specialty and monobrand stores account for the largest market share
Specialty stores are a crucial distribution channel known for offering an extensive selection of beauty and personal care products. These stores specialize in beauty products and often provide a more premium shopping experience, with knowledgeable staff and a focus on customer service. Big beauty and cosmetic brands collaborate with specialty stores to market and sell their products more conveniently. For instance, Estee Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estee Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.
Female stores account for the largest market share
The increasing working population across the globe is primarily driving the growth of this segment. Moreover, the women's segment has traditionally been the cornerstone of the market, encompassing a wide array of products tailored specifically for women. Furthermore, luxury cosmetics market forecast indicated that the evolving societal standards and increased awareness regarding self-care are bolstering the demand for beauty and personal care products. In recent years, there has been a significant shift towards inclusivity and breaking traditional gender norms due to which people of all genders are taking care of their appearance and well-being. Consequently, beauty and personal care brands are now offering more gender-neutral and gender-specific products.
Europe currently dominates the global market
As per the luxury cosmetics market overview, Europe is renowned for its long-standing history in the industry, and it remains a global leader in beauty and fragrance. Moreover, the inflating disposable income of Europeans and elevating standards of living are also contributing to the region's growth. For instance, French consumers prioritize luxury and quality, making France a hub for high-end beauty brands. Similarly, Spain's market is characterized by a focus on sun care and skincare products due to its sunny climate. Sunscreen, moisturizers, and anti-aging products are particularly popular among Spanish consumers. Additionally, a strong e-commerce presence, with rising online sales, continue to bolster the luxury cosmetics market recent prices in the region.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Luxury Cosmetics Market Recent Developments
February 2024: BALMAIN BEAUTY unveiled "Projet Confidentiel," a campaign teasing the brand's luxury fragrance experience, launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuted a series of striking assets featuring a matte black unlabelled fragrance bottle flanked by the iconic Balmain PB logo.
January 2024: Now owned by China's Yatsen group, Galenic, launched an endowment fund to stimulate research in dermatology. The company aims to strengthen its footprint in the luxury skincare market.