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市场调查报告书
商品编码
1747111

日本奢侈化妆品市场规模、份额、趋势及预测（按产品类型、配销通路、最终用户和地区），2025 年至 2033 年

Japan Luxury Cosmetics Market Size, Share, Trends and Forecast by Product Type, Type, Distribution Channel, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 115 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本奢侈化妆品市场规模达32亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到46亿美元，2025-2033年期间的复合年增长率（CAGR）为3.5%。消费者对高端护肤和美容产品的需求不断增长、可支配收入的增加、强大的品牌传承、先进的产品配方、对天然和有机成分的日益偏好、零售业的数位转型以及全球品牌影响力的不断扩大，都在不断提升日本奢侈化妆品市场的份额。

日本奢侈化妆品市场趋势：

个性化和高性能护肤的兴起

日本高檔化妆品市场的成长主要得益于个人化和高性能护肤解决方案需求的成长。例如，2024年6月27日，Revieve和MatsukiyoCocokara & Co.宣布合作，在日本推出人工智慧美容产品，例如数位护肤顾问、虚拟试妆和数位护髮顾问。这些技术透过提供客製化的护肤、彩妆和护髮建议，改善了线上和店内顾客体验。透过结合尖端技术提供客製化的美容建议，此次合作旨在改变日本零售美容产业。消费者越来越重视针对自身特定皮肤问题量身定制的产品，这促使品牌投资于人工智慧驱动的皮肤分析和定製配方。融合了先进皮肤病学研究、发酵成分和尖端抗衰老解决方案的高端护肤系列越来越受欢迎，尤其是在老龄化人群中。此外，强调极简主义和长期皮肤健康的日本美妆日益流行，刺激了对注重保湿和皮肤屏障保护的高端精华液、乳霜和精华素的需求。随着国际奢侈品牌在日本的扩张，以及本土企业利用传统植物萃取物，预计市场将进一步成长。向永续和零残忍配方的转变也正成为一个关键的差异化因素，吸引那些注重环保、在选择高端护肤品时兼顾功效和道德生产的消费者。

数位转型和独家零售策略推动成长

随着数位转型与独家零售策略的融合，日本奢华化妆品市场正在迅速改变。高阶美妆品牌正利用人工智慧虚拟试妆、扩增实境和个人化护肤咨询等技术，提升消费者购物体验，进而进一步扩大市场规模。随着日本电商的强劲渗透，奢华美妆品牌正在拓展线上业务，同时透过限量版发布、会员专属购物平台和高端快闪店等方式保持独家优势。此外，由于入境旅游人数的增加，尤其是来自中国和韩国的游客，免税奢侈美妆产品的销售额也大幅增加。高端美妆品牌也与时尚品牌和明星合作，打造独家系列，以提升品牌吸引力，这反过来又对日本奢侈化妆品市场的前景产生了积极影响。数位化互动与客製化零售体验的结合，确保了日本奢侈化妆品产业持续蓬勃发展，吸引了许多追求高端、创新和独家美妆产品的国内外消费者。

日本奢华化妆品市场细分：

产品类型洞察：

  • 保养品
  • 护髮
  • 化妆品
  • 香水

类型洞察：

  • 有机的
  • 传统的

配销通路洞察：

  • 超市和大卖场
  • 专卖店和单一品牌商店
  • 网上商店
  • 其他的

最终用户洞察：

  • 男性
  • 女性

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

  • 日本高檔化妆品市场目前表现如何？未来几年又将如何表现？
  • 日本高檔化妆品市场依产品类型分为哪些类型？
  • 日本高檔化妆品市场依类型分为哪些类型？
  • 日本高檔化妆品市场依照配销通路的划分是怎样的？
  • 日本高檔化妆品市场依最终用户分類的状况如何？
  • 日本高檔化妆品市场按地区分類的分布是怎样的？
  • 日本奢华化妆品市场的价值链分为哪些阶段？
  • 日本奢侈化妆品市场的主要驱动因素和挑战是什么？
  • 日本奢侈化妆品市场的结构是怎么样的？主要参与者是谁？
  • 日本高檔化妆品市场的竞争程度如何？

本报告回答的关键问题：

  • 日本高檔化妆品市场目前表现如何？未来几年又将如何表现？
  • 日本高檔化妆品市场依产品类型分为哪些类型？
  • 日本高檔化妆品市场依类型分为哪些类型？
  • 日本高檔化妆品市场依照配销通路的划分是怎样的？
  • 日本高檔化妆品市场依最终用户分類的状况如何？
  • 日本高檔化妆品市场按地区分類的分布是怎样的？
  • 日本奢华化妆品市场的价值链分为哪些阶段？
  • 日本奢侈化妆品市场的主要驱动因素和挑战是什么？
  • 日本奢侈化妆品市场的结构是怎么样的？主要参与者是谁？
  • 日本高檔化妆品市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本高檔化妆品市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本奢华化妆品市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本高级化妆品市场-细分：依产品类型

  • 保养品
    • 概述
  • 护髮
    • 概述
  • 化妆品
    • 概述
  • 香水
    • 概述

第七章：日本高檔化妆品市场-细分：依类型

  • 有机的
    • 概述
  • 传统的
    • 概述

第 8 章：日本高檔化妆品市场 - 细分：按配销通路

  • 超市和大卖场
    • 概述
  • 专卖店和单一品牌商店
    • 概述
  • 网上商店
    • 概述
  • 其他的

第九章：日本高级化妆品市场-细分：按最终用户

  • 男性
    • 概述
  • 女性
    • 概述

第十章：日本高级化妆品市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第 11 章：关键参与者简介

  • Company A
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 12 章：日本高檔化妆品市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 13 章：附录

简介目录
Product Code: SR112025A31722

The Japan luxury cosmetics market size reached USD 3.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.5% during 2025-2033. The rising consumer demand for premium skincare and beauty products, increasing disposable income, strong brand heritage, advanced product formulations, a growing preference for natural and organic ingredients, digital transformation in retail, and expanding global brand presence are augmenting the Japan luxury cosmetics market share.

Japan Luxury Cosmetics Market Trends:

Rise of Personalized and High-Performance Skincare

The Japanese luxury cosmetics market growth is primarily driven by an increase in demand for personalized and high-performance skincare solutions. For instance, on June 27, 2024, Revieve and MatsukiyoCocokara & Co. announced a collaboration to launch AI-powered beauty products in Japan, such as the Digital Skincare Advisor, Virtual Try-On, and Digital Haircare Advisor. These technologies improve online and in-store customer experiences by offering tailored skincare, cosmetics, and haircare advice. By combining cutting-edge technology to provide customized beauty advice, the partnership seeks to transform Japan's retail beauty industry. Consumers are increasingly prioritizing products tailored to their specific skin concerns, leading brands to invest in AI-driven skin analysis and customized formulations. High-end skincare lines incorporating advanced dermatological research, fermented ingredients, and cutting-edge anti-aging solutions have gained traction, particularly among the aging population. Moreover, the rising popularity of J-Beauty, which emphasizes minimalism and long-term skin health, has fueled the demand for premium serums, creams, and essences that focus on hydration and skin barrier protection. With international luxury brands expanding their presence in Japan and local players leveraging traditional botanical extracts, the market is expected to see further growth. The shift towards sustainable and cruelty-free formulations is also becoming a key differentiator, appealing to eco-conscious consumers who seek both effectiveness and ethical production in their luxury skincare choices.

Digital Transformation and Exclusive Retail Strategies Driving Growth

Japan's luxury cosmetics market is changing rapidly with the integration of digital transformation and exclusive retail strategies. High-end beauty brands are leveraging AI-powered virtual try-ons, augmented reality, and personalized skincare consultations to enhance the consumer shopping experience, which is further augmenting the market. With Japan's strong e-commerce penetration, luxury beauty houses are expanding their online presence while maintaining exclusivity through limited-edition releases, members-only shopping platforms, and high-end pop-up stores. In addition, duty-free luxury beauty sales have surged due to increasing inbound tourism, particularly from China and South Korea. Premium cosmetic brands are also collaborating with fashion houses and celebrities to create exclusive collections that drive brand desirability, which, in turn, is positively influencing Japan luxury cosmetics market outlook. The combination of digital engagement and tailored retail experiences ensures that the Japanese luxury cosmetics industry continues to thrive, attracting both domestic and international consumers who seek prestige, innovation, and exclusivity in their beauty products.

Japan Luxury Cosmetics Market Segmentation:

Product Type Insights:

  • Skincare
  • Haircare
  • Makeup
  • Fragrances

Type Insights:

  • Organic
  • Conventional

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Specialty and Monobrand Stores
  • Online Stores
  • Others

End User Insights:

  • Male
  • Female

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan luxury cosmetics market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan luxury cosmetics market on the basis of product type?
  • What is the breakup of the Japan luxury cosmetics market on the basis of type?
  • What is the breakup of the Japan luxury cosmetics market on the basis of distribution channel?
  • What is the breakup of the Japan luxury cosmetics market on the basis of end user?
  • What is the breakup of the Japan luxury cosmetics market on the basis of region?
  • What are the various stages in the value chain of the Japan luxury cosmetics market?
  • What are the key driving factors and challenges in the Japan luxury cosmetics market?
  • What is the structure of the Japan luxury cosmetics market and who are the key players?
  • What is the degree of competition in the Japan luxury cosmetics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Luxury Cosmetics Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Luxury Cosmetics Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Luxury Cosmetics Market - Breakup by Product Type

  • 6.1 Skincare
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Haircare
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Makeup
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Fragrances
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)

7 Japan Luxury Cosmetics Market - Breakup by Type

  • 7.1 Organic
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Conventional
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Luxury Cosmetics Market - Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Specialty and Monobrand Stores
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Online Stores
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Others
    • 8.4.1 Historical and Current Market Trends (2019-2024)
    • 8.4.2 Market Forecast (2025-2033)

9 Japan Luxury Cosmetics Market - Breakup by End User

  • 9.1 Male
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Female
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)

10 Japan Luxury Cosmetics Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Luxury Cosmetics Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix