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市场调查报告书
商品编码
1722978

2025 年至 2033 年玩具市场规模、份额、趋势及预测（依产品类型、年龄层、销售通路及地区）

Toys Market Size, Share, Trends and Forecast by Product Type, Age Group, Sales Channel, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球玩具市场规模为 1,139.4 亿美元，预计到 2033 年将达到 1,963 亿美元，2025-2033 年期间的复合年增长率为 6.2%。 2024年，北美将成为该产业的领先地区，占全球玩具市场份额的39.9%以上。消费者偏好的改变、对优质和益智玩具的投资不断增加、以及父母对玩具产业重要性的认识不断提高。

玩具是专为玩耍、娱乐和教育而设计的物品，通常供儿童使用。这些物品有各种用途，包括激发创造力、促进认知发展和促进社会互动。玩具的形式多种多样，例如动作人物、玩偶、拼图、棋盘游戏、积木和电子设备。它们在孩子的身体、情绪和智力成长中发挥着至关重要的作用。透过玩玩具，孩子们可以提高他们的运动技能、手眼协调和解决问题的能力。透过富有想像的玩具游戏，他们可以探索不同的场景，鼓励情感表达和同理心。益智玩具专门设计用于教授字母、数字和形状等概念，使学习成为一种互动且愉快的体验。玩具也具有文化意义，反映社会价值和趋势。当孩子与玩具互动时，他们会透过与他人分享、合作和协商来发展社交技能。此外，玩具随着技术的进步而不断发展，融合了互动功能和数位介面，以适应现代学习方法。

随着不同地区可支配所得水准的提高，家长更倾向于为孩子投资优质玩具。更高的收入使他们能够优先考虑益智和创新玩具，促进儿童的学习和发展。此外，玩具市场的消费者偏好也不断在改变。当今的父母寻求在娱乐和教育之间取得平衡的玩具，重点是增强批判性思考能力的 STEM（科学、技术、工程和数学）玩具。除此之外，基于流行电影、电视节目和电玩游戏的玩具在市场上占有重要地位。这些搭配利用现有的粉丝群来促进玩具销售，在媒体和商品之间建立一种共生关係。除此之外，电子商务平台的兴起扩大了玩具製造商的覆盖范围，使他们能够满足全球受众的需求。全球化促进了跨境贸易和各种玩具的普及。与此相符的是，如今的父母更加意识到玩具在培养认知和运动技能发展方面的重要性。能够吸引儿童并传授知识的益智玩具备受追捧，推动了市场成长。除了这些因素之外，玩具製造商也持续投资研发，以创造吸引儿童注意力的创新产品。玩具的多样化，从传统的选择到尖端技术驱动的选择，支撑了市场的扩张。此外，都市化导致居住空间变小，儿童的户外游乐区受到限制。因此，鼓励想像力游戏和技能发展的室内玩具变得越来越受欢迎。此外，科技与玩具的融合彻底改变了这个产业。扩增实境 (AR) 和虚拟实境 (VR) 设备等互动电子玩具因其能够以创新的方式吸引和教育儿童而广受欢迎。

玩具市场趋势/驱动因素：

增加可支配收入

随着经济的发展和生活水准的提高，父母将把更多的收入用于为孩子提供丰富的体验和发展工具。更高的可支配收入使父母可以优先购买符合他们对孩子教育和娱乐期望的高品质、技术先进的玩具。这一趋势在新兴经济体中尤其明显，这些国家不断壮大的中产阶级希望为孩子提供各种各样的玩具，以促进学习、创造力和技能发展。

不断变化的消费者偏好

家长们越来越希望玩具能提供不只是娱乐的功能；他们优先考虑有助于孩子认知成长和教育进步的产品。出于让孩子为快速变化的世界做好准备的愿望，父母选择了以 STEM 为重点的玩具，以促进批判性思维、解决问题和技术素养。这种偏好的转变导致对以创新和引人入胜的方式融合科学、技术、工程和数学概念的玩具的需求激增，符合现代教育趋势。

重大技术进步

互动性和科技驱动性的玩具，包括具有扩增实境（AR）和虚拟实境（VR）元素的玩具，吸引了儿童和家长的注意。这些玩具提供了身临其境的体验，弥合了数位游戏和实体游戏之间的差距。它们不仅激发了孩子的想像力，也有助于他们理解现代科技。将科技元素融入玩具符合当代儿童的数位化本质，并为孩子们迎接科技驱动的未来做好准备。因此，科技驱动型玩具成为全球玩具市场成长的重要动力，反映了该产业对时代变化的适应能力。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

  • 概述
  • 主要行业趋势

第五章：全球玩具市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依产品类型

  • 动作人物
  • 建筑套装
  • 娃娃
  • 游戏和谜题
  • 运动和户外玩具
  • 豪华的
  • 其他的

第七章：市场区隔：依年龄段

  • 最长 5 年
  • 5至10年
  • 10年以上

第八章：市场区隔：依销售管道

  • 超市和大卖场
  • 专卖店
  • 百货公司
  • 网上商店
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第十章：SWOT分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第十三章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Clementoni Spa
    • Funskool Ltd.
    • Hasbro Inc.
    • Lego A/S (Kirkbi A/S)
    • Mattel Inc.
    • Playmobil (Brandstatter Group)
    • Pressman Toy Corporation (Goliath BV)
    • Simba Dickie Group
    • Spin Master
    • Talicor Inc.
    • Thinkfun Inc. (Ravensburger North America Inc.)
    • Tomy Company Ltd.
Product Code: SR112025A4999

The global toys market size was valued at USD 113.94 billion in 2024 and is projected to reach USD 196.3 billion by 2033, growing at a CAGR of 6.2% during 2025-2033. In 2024, North America emerged as the leading region in the industry, accounting for over 39.9% of the global toys market share. The changing consumer preferences, increasing investment on quality and educational toys, and growing parental awareness about the importance of the toys industry share.

Toys are objects designed for play, entertainment, and education, typically intended for children. These items serve various purposes, including stimulating creativity, promoting cognitive development, and fostering social interaction. Toys come in a wide range of forms, such as action figures, dolls, puzzles, board games, building blocks, and electronic devices. They play a crucial role in a child's physical, emotional, and intellectual growth. By engaging with toys, children can enhance their motor skills, hand-eye coordination, and problem-solving abilities. Imaginative play with toys allows them to explore different scenarios, encouraging emotional expression and empathy. Educational toys are specifically designed to teach concepts like letters, numbers, and shapes, making learning an interactive and enjoyable experience. Toys also have cultural significance, reflecting societal values and trends. As children interact with toys, they develop social skills by sharing, cooperating, and negotiating with others. Additionally, toys have evolved with technological advancements, incorporating interactive features and digital interfaces to adapt to modern learning methods.

As disposable income levels rise across different regions, parents are more inclined to invest in quality toys for their children. Higher income enables them to prioritize educational and innovative toys, fostering children's learning and development. Additionally, consumer preferences within the toys market are continuously evolving. Today's parents seek toys that offer a balance between entertainment and education, with a focus on STEM (science, technology, engineering, and mathematics) toys that enhance critical thinking skills. Other than this, toys based on popular movies, TV shows, and video games have a strong presence in the market. These tie-ins leverage existing fan bases to boost toy sales, creating a symbiotic relationship between media and merchandise. Besides this, the rise of e-commerce platforms has expanded the reach of toy manufacturers, enabling them to cater to a global audience. This globalization has facilitated cross-border trade and accessibility to a wide variety of toys. In line with this, parents these days are more aware of the importance of toys in fostering cognitive and motor skills development. Educational toys that engage children while imparting knowledge are highly sought after, driving market growth. Besides these factors, toy manufacturers continually invest in research and development to create innovative products that captivate children's attention. The diversification of toys, ranging from traditional options to cutting-edge technology-driven choices, sustains market expansion. Furthermore, urbanization has led to smaller living spaces and limited outdoor play areas for children. As a result, indoor toys that encourage imaginative play and skill development have gained prominence. Moreover, the integration of technology into toys has revolutionized the industry. Interactive and electronic toys, such as augmented reality (AR) and virtual reality (VR) devices, have gained popularity due to their ability to engage and educate children in innovative ways.

Toys Market Trends/Drivers:

Increasing Disposable Income

As economies expand and living standards improve, parents are allocating a larger portion of their income to provide their children with enriching experiences and developmental tools. Higher disposable income allows parents to prioritize the purchase of high-quality and technologically advanced toys that align with their aspirations for their children's education and entertainment. This trend is particularly evident in emerging economies, where a growing middle class seeks to provide their children with access to a diverse range of toys that enhance learning, creativity, and skill development.

Evolving Consumer Preferences

Parents are increasingly seeking toys that offer more than mere entertainment; they prioritize products that contribute to their child's cognitive growth and educational advancement. Stemming from a desire to prepare their children for a rapidly changing world, parents opt for STEM-focused toys that promote critical thinking, problem-solving, and technological literacy. This shift in preference has led to a surge in demand for toys that integrate science, technology, engineering, and mathematics concepts in innovative and engaging ways, aligning with modern educational trends.

Significant Technological Advancements

Interactive and tech-driven toys, including those featuring augmented reality (AR) and virtual reality (VR) elements, have captured the attention of both children and parents. These toys provide immersive experiences that bridge the gap between digital and physical play. They not only captivate children's imaginations but also contribute to their understanding of modern technologies. The incorporation of tech components into toys aligns with the digital nature of contemporary childhoods and prepares children for a tech-driven future. As a result, technology-driven toys stand as a prominent driver of growth within the global toys market, reflecting the industry's adaptability to changing times.

Toys Industry Segmentation:

Breakup by Product Type:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Outdoor and sports dominate the market

The emphasis on physical activity and a healthy lifestyle among parents and caregivers drives the demand for outdoor and sports-related toys. These toys encourage children to engage in active play, fostering physical development and well-being. Additionally, the allure of outdoor and sports toys lies in their ability to provide a diverse range of experiences. From traditional sports equipment like bicycles, soccer balls, and basketball hoops to innovative products such as water play sets and adventure gear, this segment caters to a broad spectrum of preferences and age groups. Moreover, the enduring appeal of outdoor play transcends generational shifts, making these toys timeless investments for families. The segment's offerings promote social interaction, cooperation, and motor skill development, aligning with parents' desires for their children's holistic growth. Furthermore, outdoor and sports toys often offer an escape from screen-based activities, aligning with growing concerns about sedentary behavior and screen time management. As parents seek to strike a balance between digital engagement and physical play, the outdoor and sports segment remains a compelling choice, solidifying its position as the largest and enduringly popular category within the toys market.

Breakup by Age Group:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years

5 to 10 years hold the largest share in the market

This age range is characterized by a crucial phase of cognitive and physical development, during which children are highly receptive to learning through play. As children transition from early childhood to pre-adolescence, they actively engage in exploring their surroundings, honing their motor skills, and developing their social abilities. Within this age bracket, children are more capable of comprehending complex concepts and engaging in imaginative play scenarios, making them a prime audience for a wide variety of toys. Educational toys that stimulate creativity, critical thinking, and problem-solving are particularly sought after by parents aiming to enhance their child's cognitive growth. Furthermore, children aged 5 to 10 are typically at school age, and the toys designed for this group often complement educational curricula, aligning playtime with learning objectives. This makes the 5 to 10 years segment a pivotal target for educational and skill-enhancing toys, propelling its status as the largest category in the market breakup by age group.

Breakup by Sales Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others

Specialty stores dominate the market

Specialty stores are dedicated to offering a curated selection of toys, often focusing on specific categories or niches that cater to diverse customer demands. This specialization allows them to provide in-depth product knowledge, personalized recommendations, and an immersive shopping experience. Customers seeking a wide variety of toys, from educational and innovative options to niche collectibles, are drawn to specialty stores for their comprehensive offerings. The hands-on interaction with products and the expertise of store staff contribute to informed purchasing decisions, fostering customer loyalty. Moreover, specialty stores often foster a sense of community among enthusiasts and collectors, enhancing the overall shopping experience. This personalized approach and ability to cater to unique interests set specialty stores apart from other sales channels, making them a preferred destination for discerning consumers seeking quality, variety, and expertise in their toy purchases.

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for toys.

North America's relatively high disposable income levels and consumer spending power enable parents to invest significantly in toys that cater to their children's entertainment and educational needs. Furthermore, North American parents prioritize quality, safety, and innovation when selecting toys for their children, driving demand for a diverse range of products. The region's cultural emphasis on early childhood development and education has led to a strong demand for educational and STEM-focused toys, which align with modern learning trends. Additionally, the presence of established toy manufacturers, licensing agreements with popular media franchises, and a robust retail infrastructure contribute to the market's growth. Furthermore, North America's multicultural population contributes to a diverse range of preferences, driving demand for various types of toys that cater to different tastes and backgrounds. These factors collectively establish North America as a thriving market for toys, attracting manufacturers and retailers aiming to tap into the region's economic stability and consumer-driven demand.

Competitive Landscape:

Leading toy manufacturers consistently invest in research and development to create innovative and engaging products. They focus on incorporating cutting-edge technology, interactive features, and educational components into their toys to captivate children's interest and align with modern learning methods. Additionally, numerous key players form strategic partnerships with popular media franchises, including movies, TV shows, and video games. This allows them to produce toys based on beloved characters, expanding their customer base and capitalizing on existing fan followings. Other than this, recognizing the growing importance of eco-friendly practices, several companies have embraced sustainability in toy production. They emphasize the use of recycled materials, reduce packaging waste, and adopt environmentally friendly manufacturing processes, appealing to environmentally conscious consumers. Besides this, key players often expand their presence beyond their home markets to tap into new regions with emerging economies and growing middle-class populations. This global expansion broadens their consumer base and revenue streams. In line with this, leading toy companies invest in building strong online platforms and e-commerce capabilities. They enhance their digital presence to reach consumers directly, offer a wider range of products, and create seamless shopping experiences. Furthermore, effective marketing campaigns that highlight the educational benefits, safety features, and entertainment value of their products resonate with parents and caregivers, influencing purchasing decisions.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Clementoni Spa
  • Funskool Ltd.
  • Hasbro Inc.
  • Lego A/S (Kirkbi A/S)
  • Mattel Inc.
  • Playmobil (Brandstatter Group)
  • Pressman Toy Corporation (Goliath B.V.)
  • Simba Dickie Group
  • Spin Master
  • Talicor Inc.
  • Thinkfun Inc. (Ravensburger North America Inc.)
  • Tomy Company Ltd.

Recent Developments:

Mattel, Inc. has introduced a fresh lineup of Barbie dolls, drawing inspiration from the much-anticipated movie ""Barbie."" The Barbie the Movie doll collection showcases the iconic styles of Barbie, Ken, and newly introduced characters as seen in the film. The assortment accurately captures the outfits unveiled in the movie, ranging from the initial costumes to the coordinated ensembles donned by the characters. This collection masterfully embodies the distinctive Barbiecore and Ken-ergy personas depicted in the film.

Lego A/S (Kirkbi A/S) unveiled its latest offering, the Lego Marvel Studios Release known as ""The Iron Man Hulkbuster"" set. This set showcases the depiction of Iron Man as he was portrayed in the highly successful movie ""Infinity Saga - Age of Ultron.""

Spin Master Corp. has successfully acquired Rubik's Brands Ltd., a prominent company known for cube games. This strategic acquisition positions Spin Master to engage in direct competition with key industry players, including Mattel Inc. and Hasbro Inc. Furthermore, this move marks Spin Master's entry into the cube games market, opening up new avenues for growth and innovation.

Key Questions Answered in This Report

  • 1.How big is the toys market?
  • 2.What is the future outlook of the toys market?
  • 3.What are the key factors driving the toys market?
  • 4.Which region accounts for the largest toys market share?
  • 5.Which are the leading companies in the global toys market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Toys Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Action Figures
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Building Sets
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Dolls
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Games and Puzzles
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Sports and Outdoor Toys
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Plush
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Age Group

  • 7.1 Up to 5 Years
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 5 to 10 Years
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Above 10 Years
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Sales Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Specialty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Department Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Clementoni Spa
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Funskool Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Hasbro Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Lego A/S (Kirkbi A/S)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 SWOT Analysis
    • 14.3.5 Mattel Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Playmobil (Brandstatter Group)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Pressman Toy Corporation (Goliath B.V.)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Simba Dickie Group
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Spin Master
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
    • 14.3.10 Talicor Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Thinkfun Inc. (Ravensburger North America Inc.)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 Tomy Company Ltd.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials

List of Figures

  • Figure 1: Global: Toys Market: Major Drivers and Challenges
  • Figure 2: Global: Toys Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Toys Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2024
  • Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2024
  • Figure 7: Global: Toys Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Toys (Plush) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: North America: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: North America: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: United States: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: United States: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Canada: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Canada: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: China: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: China: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Japan: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Japan: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: India: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: India: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: South Korea: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Australia: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Australia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Indonesia: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Europe: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Europe: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Germany: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Germany: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: France: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: France: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: United Kingdom: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Italy: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Italy: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Spain: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Spain: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Russia: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Russia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Latin America: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Brazil: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Mexico: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2024
  • Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Global: Toys Industry: SWOT Analysis
  • Figure 88: Global: Toys Industry: Value Chain Analysis
  • Figure 89: Global: Toys Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Toys Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
  • Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million USD), 2025-2033
  • Table 5: Global: Toys Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Toys Market: Competitive Structure
  • Table 7: Global: Toys Market: Key Players