2025 年至 2033 年日本室内 LBS 市场报告（按解决方案类型、技术、应用、垂直产业和地区）

2024 年，日本室内基于位置的服务 (LBS) 市场规模达到 7.475 亿美元。展望未来， IMARC Group预计到 2033 年该市场规模将达到 34.029 亿美元，2025-2033 年期间的成长率 (CAGR) 为 17.42%。

室内位置服务（LBS）是指用于在小地理范围内追踪物体或人员位置的定位技术。这些服务采用先进的行动解决方案，结合无线网路和其他技术，例如 Wi-Fi、无线区域网路 (WLAN)、超宽频 (UWB)、全球定位系统 (GPS)、蓝牙和微电子机械系统 (MEMS)。室内LBS支援店内产品搜寻、行动支付以及获取有关正在进行的活动的资讯。由于这些特性，室内LBS在日本各地的商业建筑、配送和物流中心得到广泛应用。

日本室内 LBS 市场的主要推动力是高效汽车导航系统的日益普及，以实现无缝基于位置的服务。此外，日本航空正在越来越多地安装 iBeacons 并为员工提供智慧手錶，以提供附近设备的位置信息，从而推动市场成长。此外，区域网路（LAN）和虚拟私人网路（VPN）的快速发展提高了该国的资料安全性并降低了部署成本，从而促进了市场的成长。室内LBS在促销活动中的应用日益增多、基础设施的进步以及客户服务重要性的日益提高是创造市场积极前景的其他一些因素。

本报告回答的关键问题：

• 日本室内LBS市场目前表现如何？未来几年将会如何？
• 新冠疫情对日本室内LBS市场有何影响？
• 主要的区域市场有哪些？
• 根据解决方案类型，市场如何划分？
• 基于技术的市场区隔是怎样的？
• 根据应用，市场细分情况如何？
• 基于垂直方向的市场区隔是怎样的？
• 该产业的价值链分为哪些阶段？
• 该行业的主要驱动因素和挑战是什么？
• 日本室内LBS市场的结构是怎么样的？主要参与者有哪些？
• 产业竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：简介

• 概述
• 主要行业趋势

第五章：日本室内LBS市场

• 市场概览
• 市场表现
• COVID-19的影响
• 市场预测

第六章：市场区隔：依解决方案类型

• 分析和洞察
• 行销活动管理
• 企业服务
• 位置和警报
• 地图
• 近距离信标
• 其他的
  • 主要类型
    • 汽车服务
    • 消费者服务
    • 基于位置的广告服务
    • 精准地理定位
    • 安全交易和赎回
    • 其他的

第七章：市场区隔：依技术

• 情境感知技术
• OTDOA和E-OTDOA
• RFID 和 NFC
• 卫星、微波和红外线感
• 其他（Wi-Fi/WLAN、UWB、BT/BLE、Beacons、A-GPS 等）

第 8 章：市场区隔：按应用

• 监控
• 导航
• 追踪
• 分析
• 其他的

第九章：市场区隔：依垂直产业

• 零售
• 运输和物流
• 媒体与娱乐
• 医疗保健和生命科学
• 政府及公共建筑
• 航太和国防
• 金融服务业
• 其他的

第十章：SWOT分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第十三章：政策与监理格局

第 14 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介

The Japan indoor location-based services (LBS) market size reached USD 747.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,402.9 Million by 2033, exhibiting a growth rate (CAGR) of 17.42% during 2025-2033.

Indoor location-based services (LBS) refer to a positioning technology used for tracking the location of an object or person within small geographical perimeters. These services use advanced mobile solutions with wireless networks and other technologies, such as Wi-Fi, wireless local area networks (WLAN), ultra-wideband (UWB), global positioning system (GPS), Bluetooth, and microelectronic mechanical system (MEMS). Indoor LBS enables in-store product search, mobile payments, and acquiring information regarding ongoing events. On account of these properties, indoor LBS is widely employed across Japan in commercial buildings, and distribution and logistics centers.

The Japan indoor LBS market is primarily being driven by the rising deployment of efficient car navigation systems for seamless location-based services. Additionally, Japan Airlines is increasingly installing iBeacons and providing smartwatches to the staff to offer location-based information on nearby devices, which is propelling the market growth. Moreover, rapid development of the local area networks (LANs) and virtual private networks (VPNs) have led to improved data security and reduced deployment costs in the country, which is catalyzing the market growth. The increasing application of indoor LBS for promotional activities, advancements in infrastructure facilities, and the rising importance of customer services are some of the other factors creating a positive outlook for the market.

Key Market Segmentation:

Breakup by Solution Type:

• Analytics and Insights
• Campaign Management
• Enterprise Services
• Location and Alerts
• Maps
• Proximity Beacons
• Others
  • Automotive Services
  • Consumer Services
  • Location-based Advertising Services
  • Precision Geo-targeting
  • Secure Transactions and Redemptions
  • Others

Breakup by Technology:

• Context Aware Technology
• OTDOA and E-OTDOA
• RFID and NFC
• Satellite, Microwave and Infrared Sensing
• Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)

Breakup by Application:

• Monitoring
• Navigation
• Tracking
• Analytics
• Others

Breakup by Vertical:

• Retail
• Transportation and Logistics
• Media and Entertainment
• Healthcare and Life Sciences
• Government and Public Buildings
• Aerospace and Defense
• BFSI
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Japan indoor LBS market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan indoor LBS market?
• What are the key regional markets?
• What is the breakup of the market based on the solution type?
• What is the breakup of the market based on the technology?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Japan indoor LBS market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Indoor LBS Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Solution Type

• 6.1 Analytics and Insights
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Campaign Management
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Enterprise Services
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Location and Alerts
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Maps
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Proximity Beacons
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Major Types
    • 6.7.2.1 Automotive Services
    • 6.7.2.2 Consumer Services
    • 6.7.2.3 Location-based Advertising Services
    • 6.7.2.4 Precision Geo-targeting
    • 6.7.2.5 Secure Transactions and Redemptions
    • 6.7.2.6 Others
  • 6.7.3 Market Forecast

7 Market Breakup by Technology

• 7.1 Context Aware Technology
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 OTDOA and E-OTDOA
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 RFID and NFC
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Satellite, Microwave and Infrared Sensing
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Monitoring
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Navigation
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Tracking
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Analytics
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Vertical

• 9.1 Retail
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Transportation and Logistics
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Media and Entertainment
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Healthcare and Life Sciences
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Government and Public Buildings
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Aerospace and Defense
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 BFSI
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Policy and Regulatory Landscape

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Indoor LBS Market: Major Drivers and Challenges
• Figure 2: Japan: Indoor LBS Market: Sales Value (in Million USD), 2019-2024
• Figure 3: Japan: Indoor LBS Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 4: Japan: Indoor LBS Market: Breakup by Solution Type (in %), 2024
• Figure 5: Japan: Indoor LBS Market: Breakup by Technology (in %), 2024
• Figure 6: Japan: Indoor LBS Market: Breakup by Application (in %), 2024
• Figure 7: Japan: Indoor LBS Market: Breakup by Vertical (in %), 2024
• Figure 8: Japan: Indoor LBS Market: Breakup by Region (in %), 2024
• Figure 9: Japan: Indoor LBS (Analytics and Insights) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Japan: Indoor LBS (Analytics and Insights) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Japan: Indoor LBS (Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Japan: Indoor LBS (Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Japan: Indoor LBS (Enterprise Services) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Japan: Indoor LBS (Enterprise Services) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Japan: Indoor LBS (Location and Alerts) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Japan: Indoor LBS (Location and Alerts) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Japan: Indoor LBS (Maps) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Japan: Indoor LBS (Maps) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Japan: Indoor LBS (Proximity Beacons) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Japan: Indoor LBS (Proximity Beacons) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Japan: Indoor LBS (Other Solution Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Japan: Indoor LBS (Other Solution Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Japan: Indoor LBS (Context Aware Technology) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Japan: Indoor LBS (Context Aware Technology) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Japan: Indoor LBS (OTDOA and E-OTDOA) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Japan: Indoor LBS (OTDOA and E-OTDOA) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Japan: Indoor LBS (RFID and NFC) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Japan: Indoor LBS (RFID and NFC) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Japan: Indoor LBS (Satellite, Microwave and Infrared Sensing) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Japan: Indoor LBS (Satellite, Microwave and Infrared Sensing) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Japan: Indoor LBS (Others- Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Japan: Indoor LBS (Others- Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Japan: Indoor LBS (Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Japan: Indoor LBS (Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Japan: Indoor LBS (Navigation) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Japan: Indoor LBS (Navigation) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Japan: Indoor LBS (Tracking) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Japan: Indoor LBS (Tracking) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Japan: Indoor LBS (Analytics) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Japan: Indoor LBS (Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Japan: Indoor LBS (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Japan: Indoor LBS (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Japan: Indoor LBS (Retail) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Japan: Indoor LBS (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Japan: Indoor LBS (Transportation and Logistics) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Japan: Indoor LBS (Transportation and Logistics) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Japan: Indoor LBS (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Japan: Indoor LBS (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Japan: Indoor LBS (Healthcare and Life Sciences) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Japan: Indoor LBS (Healthcare and Life Sciences) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Japan: Indoor LBS (Government and Public Buildings) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Japan: Indoor LBS (Government and Public Buildings) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Japan: Indoor LBS (Aerospace and Defense) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Japan: Indoor LBS (Aerospace and Defense) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Japan: Indoor LBS (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Japan: Indoor LBS (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Japan: Indoor LBS (Other Verticals) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Japan: Indoor LBS (Other Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Japan: Indoor LBS Industry: SWOT Analysis
• Figure 60: Japan: Indoor LBS Industry: Value Chain Analysis
• Figure 61: Japan: Indoor LBS Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Indoor LBS Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Indoor LBS Market Forecast: Breakup by Solution Type (in Million USD), 2025-2033
• Table 3: Japan: Indoor LBS Market Forecast: Breakup by Technology (in Million USD), 2025-2033
• Table 4: Japan: Indoor LBS Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Japan: Indoor LBS Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
• Table 6: Japan: Indoor LBS Market: Competitive Structure
• Table 7: Japan: Indoor LBS Market: Key Players