![]() |
市场调查报告书
商品编码
1914536
室内定位资讯市场-全球产业规模、份额、趋势、机会及预测(依技术、部署类型、组件、应用、垂直产业、地区及竞争格局划分),2021-2031年Indoor Location Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Deployment Type, By Components, By Application, By Verticals, By Region & Competition, 2021-2031F |
||||||
全球室内定位市场预计将从2025年的167.9亿美元显着成长至2031年的478.2亿美元,复合年增长率(CAGR)达19.06%。该领域采用蓝牙低功耗(BLE)、Wi-Fi和超宽频(UWB)等技术,在卫星讯号不稳定的室内场所实现资产和人员追踪。市场扩张的主要驱动力来自物流业对即时资产监控以提高营运效率的需求,以及零售业对个人化客户互动日益增长的需求。此外,医疗产业也越来越多地采用这些解决方案来保障病患安全并简化医疗设备管理,这为市场发展奠定了坚实的基础。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 167.9亿美元 |
| 市场规模:2031年 | 478.2亿美元 |
| 复合年增长率:2026-2031年 | 19.06% |
| 成长最快的细分市场 | 云 |
| 最大的市场 | 北美洲 |
根据蓝牙技术联盟(Bluetooth SIG)2024年的数据,预计到2028年,具备蓝牙定位服务的设备的年出货量将达到5.63亿台,复合年增长率(CAGR)为22%。儘管这些指标呈现正面态势,但市场在资料隐私和安全方面仍面临严峻挑战。敏感行动数据的累积引发了消费者和监管机构的担忧,并可能导致严格的合规要求,从而阻碍蓝牙技术在各行业的广泛应用。
工业4.0与工业自动化的整合是推动市场发展的关键因素,从根本上改变了企业应对复杂营运环境的方式。製造工厂和物流中心越来越多地使用高精度室内定位系统来建立数位双胞胎并管理自动导引运输车,从而对强大的位置追踪解决方案产生了强劲的需求。这种从人工追踪到自动化空间感知的转变,透过优化工作流程和提高资产利用率,创造了巨大的经济价值。例如,FiRa联盟2025年6月发布的报告《超宽频将如何重塑全球经济》指出,超宽频(UWB)技术将在2024年为全球创造105亿美元的社会经济价值。这一数字主要得益于其在工业自动化和基于位置的应用中的快速普及。
同时,智慧型手机和物联网设备的普及推动了市场发展,它们为消费者室内定位服务提供了至关重要的硬体基础。现代智慧型手机通常整合了具备高精度定位功能的先进晶片组,从而实现了精准的室内导航和公共场所的近场行销。正如Pozyx在2025年3月发表的报导《2025年UWB现况》中所强调的,2024年出货的UWB晶片中约有60%将嵌入智慧型手机,这将为大众市场应用建构一个重要的生态系统。为了满足这一不断扩展的设备生态系统的连接需求,基础设施投资将保持强劲势头。诺基亚在2025年报告称,截至上一年年底,其已新增850家私人无线客户,这印证了支持以位置为中心的技术的基础设施正在蓬勃发展。
全球室内定位市场加速成长的主要障碍在于资料隐私和安全问题。由于这些技术依赖透过蓝牙、Wi-Fi 和超宽频 (UWB) 对个人和资产进行持续监控,因此必然会产生大量敏感的行为资料。这种精细的追踪能力引发了人们对潜在滥用和未授权存取的严重担忧,使得企业在采用这些解决方案时犹豫不决,以避免声誉受损和法律责任。
日益严峻的网路威胁情势加剧了这种犹豫不决。根据ISACA的一项调查,55%的受访机构表示,到2024年,网路攻击数量将逐年增加。这些数据凸显了互联环境和使用者资料管理中固有的特殊风险。因此,对资料外洩日益增长的担忧,加上遵守不断变化的隐私法规的复杂性,迫使企业推迟或限制室内定位计划的范围。这种谨慎态度直接阻碍了市场成长,因为决策者优先考虑的是风险缓解,而不是追踪技术的营运效益。
将室内定位技术融入智慧建筑生态系统正成为一种变革性趋势,将焦点从孤立的追踪系统转向全面的设施管理。在这种模式下,来自感测器和连网装置的位置资料直接整合到楼宇管理系统中,从而动态优化环境控制、能源使用和居住者福祉。这种整合使设施能够根据精确的人员流动和密度即时调节照明、暖气和通风,在提升居住者体验的同时减少营运浪费。根据国际WELL建筑研究院(IWBI)2025年7月发布的新闻稿,预计到2025年,全球整体面积WELL建筑标准的建筑面积将超过60亿平方英尺,该标准越来越依赖位置感知感测器网路进行效能监测。
同时,人工智慧和机器学习在预测性位置分析的应用正在重新定义企业利用空间资料的方式。企业不再只是监控即时位置,而是利用先进的演算法来分析历史移动模式、预测未来瓶颈,并在复杂的环境中实现决策流程的自动化。这种能力在物流和仓储管理领域尤其重要,因为预测模型可以在效率低下出现之前预先分配资源并优化工作流程。根据斑马技术公司于2025年2月发布的《2025年仓库愿景调查报告》,63%的全球仓库经理计划在未来五年内整合人工智慧软体,以增强营运可视性和决策能力。
The Global Indoor Location Market is projected to experience substantial growth, rising from USD 16.79 Billion in 2025 to USD 47.82 Billion by 2031, representing a CAGR of 19.06%. This sector relies on technologies such as Bluetooth Low Energy, Wi-Fi, and Ultra-Wideband to facilitate the tracking of assets and individuals within structures where satellite signals are unreliable. The market's expansion is primarily fueled by the necessity for operational efficiency in logistics via real-time asset monitoring and the growing need for personalized customer interactions in retail. Furthermore, the healthcare industry is increasingly adopting these solutions to guarantee patient safety and streamline equipment management, providing a steady foundation for market development.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 16.79 Billion |
| Market Size 2031 | USD 47.82 Billion |
| CAGR 2026-2031 | 19.06% |
| Fastest Growing Segment | Cloud |
| Largest Market | North America |
According to data from the Bluetooth Special Interest Group in 2024, annual shipments of Bluetooth location services devices were forecast to hit 563 million units by 2028, indicating a compound annual growth rate of 22 percent. Despite these positive indicators, the market confronts a major obstacle concerning data privacy and security. The accumulation of sensitive movement data provokes anxiety among consumers and regulatory bodies, potentially resulting in strict compliance requirements that could hinder broader implementation across a variety of industries.
Market Driver
The convergence of Industry 4.0 and industrial automation serves as a major catalyst for the market, fundamentally transforming how businesses handle complex operational environments. Manufacturing plants and logistics hubs are increasingly utilizing precise indoor positioning systems to establish digital twins and manage automated guided vehicles, creating a strong demand for robust location tracking solutions. This shift from manual tracking to automated spatial awareness generates significant economic value by optimizing workflows and asset usage. For instance, the FiRa Consortium's June 2025 report, 'How UWB is Reshaping the Global Economy,' noted that Ultra-Wideband technology contributed $10.5 billion in global socio-economic value in 2024, a figure largely driven by rapid adoption in industrial automation and location-based applications.
Concurrently, the market is being driven by the widespread availability of smartphones and connected IoT devices, which act as the essential hardware foundation for consumer-facing indoor location services. Modern smartphones frequently incorporate advanced chipsets with fine-ranging capabilities, enabling highly accurate indoor navigation and proximity marketing in public spaces. As highlighted in Pozyx's March 2025 article, 'The state of UWB in 2025,' approximately 60 percent of all Ultra-Wideband chips shipped in 2024 were embedded in smartphones, creating a vital ecosystem for mass-market applications. To sustain the connectivity needs of these expanding device ecosystems, infrastructure investment remains strong; Nokia reported in 2025 that it had secured 850 private wireless customers by the end of the previous year, underscoring the growing infrastructure supporting these location-centric technologies.
Market Challenge
The primary obstacle to the accelerated growth of the Global Indoor Location Market is the apprehension surrounding data privacy and security. Because these technologies depend on the persistent monitoring of individuals and assets via Bluetooth, Wi-Fi, and Ultra-Wideband, they inherently produce large volumes of sensitive behavioral data. This granular tracking capability triggers significant alarm regarding potential misuse or unauthorized access, causing organizations to hesitate in deploying these solutions to avoid reputational damage and legal liability.
This hesitation is further intensified by an escalating threat landscape. According to ISACA, in 2024, 55 percent of surveyed organizations reported an increase in cyberattacks compared to the previous year. Such statistics emphasize the tangible risks associated with connected environments and the management of user data. Consequently, the increased fear of data breaches and the complexity of adhering to evolving privacy regulations force companies to delay implementation or limit the scope of indoor location projects. This caution directly stifles market growth as decision-makers prioritize risk mitigation over the operational benefits of tracking technologies.
Market Trends
The incorporation of indoor location technology into smart building ecosystems is becoming a transformative trend, moving the focus from isolated tracking systems to holistic facility management. In this model, location data from sensors and connected devices is integrated directly into building management systems to dynamically optimize environmental controls, energy usage, and occupant wellness. This convergence enables facilities to adjust lighting, heating, and ventilation in real-time based on the precise movement and density of people, thereby reducing operational waste while enhancing the occupant experience. According to a July 2025 press release by the International WELL Building Institute, the adoption of the WELL Building Standard-which increasingly relies on location-aware sensor networks for monitoring performance-has expanded to cover more than 6 billion square feet of real estate globally.
Simultaneously, the application of AI and machine learning for predictive location analytics is redefining how enterprises utilize spatial data. Rather than merely monitoring real-time positions, organizations are leveraging advanced algorithms to analyze historical movement patterns, forecast future bottlenecks, and automate decision-making processes within complex environments. This capability is particularly critical in logistics and warehousing, where predictive models can preemptively allocate resources and streamline workflows before inefficiencies occur. According to Zebra Technologies' '2025 Warehouse Vision Study' from February 2025, 63 percent of warehouse leaders globally plan to integrate artificial intelligence software within the next five years to enhance operational visibility and decision-making.
Report Scope
In this report, the Global Indoor Location Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Indoor Location Market.
Global Indoor Location Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: