日本口腔卫生市场报告（按产品、配销通路、应用和地区）2025-2033

2024 年，日本口腔卫生市场规模达 32.66 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 47.6 亿美元，2025-2033 年期间的成长率 (CAGR) 为 4.2%。

口腔卫生是保持口腔、牙龈和牙齿健康的过程。一些常见的口腔护理产品包括牙刷、牙膏、口气清新剂、漱口水和牙线。养成健康的口腔卫生习惯可以减少口臭和牙齿敏感，降低医疗成本，并防止严重牙齿疾病的发展。除了这些实践之外，牙医和牙齿矫正师还提供各种服务，帮助维护口腔卫生并治疗多种疾病，如牙痛、牙周病、牙龈炎、蛀牙、口腔癌、牙菌斑和口臭。

日本口腔卫生市场主要受到龋齿、牙周病和口腔癌盛行率上升的推动。这可以归因于该国饮食习惯的改变、吸烟率高以及加工食品消费的增加。除此之外，对预防性口腔护理重要性的认识不断提高也起到了促进成长的作用。此外，消费者越来越多地转向采用天然成分和美白成分配製的优质口腔护理产品。这种转变促使主要参与者推出整合智慧技术的多功能产品，从而催化了市场成长。其他因素，包括供应商采取积极的促销活动、蓬勃发展的电子商务行业以及根据消费者特定需求不断增加的客製化，正在对全国市场的成长产生积极影响。

本报告回答的关键问题

• 日本口腔卫生市场有多大？ 2025-2033年日本口腔卫生市场的预期成长率是多少？
• 推动日本口腔卫生市场发展的关键因素有哪些？
• COVID-19 对日本口腔卫生市场有何影响？
• 日本口腔卫生市场依产品划分是怎样的？
• 根据配销通路，日本口腔卫生市场是如何分類的？
• 日本口腔卫生市场依用途分为哪些类型？
• 日本口腔卫生市场的重点地区有哪些？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：简介

• 概述
• 主要行业趋势

第五章：日本口腔卫生市场

• 市场概览
• 市场表现
• COVID-19的影响
• 市场预测

第六章：市场区隔：依产品

• 牙膏
• 牙刷及配件
• 漱口水/漱口水
• 牙科配件/辅助设备
• 假牙产品
• 假牙清洁解决方案
• 其他的

第七章：市场区隔：按配销通路

• 超市和大卖场
• 便利商店
• 药局
• 网上商店
• 其他的

第 8 章：市场区隔：按应用

• 成年人
• 孩子们
• 婴儿

第九章：SWOT分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 12 章：价格分析

第十三章：政策与监理格局

第 14 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介

The Japan oral hygiene market size reached USD 3,266 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,760 Million by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033.

Oral hygiene is the process of keeping the mouth, gums, and teeth healthy. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing a healthy oral hygiene regime reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with these practices, dentists and orthodontists offer various services that help in maintaining dental hygiene and treat several diseases, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.

The Japan oral hygiene market is majorly being driven by the rising prevalence of dental caries, periodontal diseases, and oral cancer. This can be attributed to changing dietary practices, high smoking rates, and the increasing consumption of processed food products in the country. In addition to this, rising awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. Furthermore, consumers are increasingly shifting toward premium oral care products formulated with natural ingredients and whitening properties. This shift has prompted key players to launch multifunctional products integrated with smart technologies, which is catalyzing the market growth. Other factors, including the adoption of aggressive promotional activities by vendors, the thriving e-commerce industry, and increasing customizations depending on particular needs of consumers, are positively influencing the market growth across the country.

Key Market Segmentation:

Breakup by Product:

• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Breakup by Application:

• Adults
• Kids
• Infants

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report

• 1.How big is the Japan oral hygiene market?
• 2.What is the expected growth rate of the Japan oral hygiene market during 2025-2033?
• 3.What are the key factors driving the Japan oral hygiene market?
• 4.What has been the impact of COVID-19 on the Japan oral hygiene market?
• 5.What is the breakup of the Japan oral hygiene market based on the product?
• 6.What is the breakup of the Japan oral hygiene market based on the distribution channel?
• 7.What is the breakup of the Japan oral hygiene market based on the application?
• 8.What are the key regions in the Japan oral hygiene market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Oral Hygiene Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothbrushes & Accessories
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Mouthwash/Rinses
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Dental Accessories/Ancillaries
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Denture Products
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Dental Prosthesis Cleaning Solutions
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Pharmacies
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Adults
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Kids
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Infants
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Policy and Regulatory Landscape

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Oral Hygiene Market: Major Drivers and Challenges
• Figure 2: Japan: Oral Hygiene Market: Sales Value (in Million USD), 2019-2024
• Figure 3: Japan: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 4: Japan: Oral Hygiene Market: Breakup by Product (in %), 2024
• Figure 5: Japan: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Japan: Oral Hygiene Market: Breakup by Application (in %), 2024
• Figure 7: Japan: Oral Hygiene Market: Breakup by Region (in %), 2024
• Figure 8: Japan: Oral Hygiene (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Japan: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Japan: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Japan: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Japan: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Japan: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Japan: Oral Hygiene (Denture Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Japan: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Japan: Oral Hygiene (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Japan: Oral Hygiene (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Japan: Oral Hygiene (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Japan: Oral Hygiene (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Japan: Oral Hygiene (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Japan: Oral Hygiene (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Japan: Oral Hygiene (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Japan: Oral Hygiene (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Japan: Oral Hygiene (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Japan: Oral Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Japan: Oral Hygiene (Adults) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Japan: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Japan: Oral Hygiene (Kids) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Japan: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Japan: Oral Hygiene (Infants) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Japan: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Japan: Oral Hygiene Industry: SWOT Analysis
• Figure 39: Japan: Oral Hygiene Industry: Value Chain Analysis
• Figure 40: Japan: Oral Hygiene Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Oral Hygiene Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Oral Hygiene Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Japan: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Japan: Oral Hygiene Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Japan: Oral Hygiene Market: Competitive Structure
• Table 6: Japan: Oral Hygiene Market: Key Players