口腔卫生市场规模、份额、按产品、年龄组、分销管道和地区分類的增长分析 - 2025-2032 年行业预测

预计到 2023 年全球口腔卫生市场规模将达到 232 亿美元，从 2024 年的 242 亿美元成长到 2032 年的 364 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.2%。

由于消费者意识的增强、技术进步和人口结构的变化，全球口腔卫生市场正在迅速发展。传统上，市场主要集中在牙膏和牙刷等基本产品上，现在随着电动牙刷、水牙线、牙齿美白解决方案和有机口腔清洁用品产品的普及，市场正在多样化。人们对牙齿美学的兴趣日益浓厚，尤其是 Z 世代和千禧世代，加上社群媒体和有影响力的行销推崇完美的笑容，推动了对美容牙科产品的需求。此外，具有即时回馈功能的人工智慧智慧牙刷正在推动现有市场的优质化。同时，开发中地区，特别是印度和东南亚，正受益于可支配收入的增加和政府的倡议，这些倡议鼓励跨国公司透过有针对性的产品开发和扩大分销在当地扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 监管分析
• 定价分析
• 顾客购买标准

口腔卫生市场规模：依产品及复合年增长率（2025-2032）

• 市场概览
• 牙膏
  • 贴上
  • 凝胶
  • 粉末
  • 其他的
• 牙刷及配件
  • 手动牙刷
  • 电动牙刷
  • 其他的
• 牙科配件
  • 牙线
  • 牙科水刀
  • 其他的
• 漱口水/漱口水
  • 非药物漱口水
  • 药用漱口水
• 牙科产品
  • 稳定剂
  • 其他假牙产品
• 其他的

口腔卫生市场规模（依年龄层划分）及复合年增长率（2025-2032）

• 市场概览
• 婴儿（0-4岁）
• 儿童（5-14岁）
• 成人（15-64岁）
• 老年人（65岁或以上）

口腔卫生市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 在线的
• 离线
  • 消费商店
  • 零售药局
  • 其他的

口腔卫生市场规模：依地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Colgate-Palmolive
• Procter & Gamble（P&G）
• Unilever
• GlaxoSmithKline（GSK）-Haleon
• Johnson & Johnson
• Henkel AG
• Lion Corporation
• Church & Dwight Co., Inc.
• Sunstar Group
• Dr. Fresh LLC
• Tom's of Maine
• Hello Products

结论和建议

Global Oral Hygiene Market size was valued at USD 23.2 Billion in 2023 and is poised to grow from USD 24.2 Billion in 2024 to USD 36.4 Billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The global oral hygiene landscape is rapidly evolving, shaped by rising consumer consciousness, technological advancements, and demographic shifts. Traditionally centered on basic products like toothpaste and toothbrushes, the market is now embracing diversification with the popularity of electric toothbrushes, water flossers, teeth-whitening solutions, and organic oral care options. A heightened focus on dental aesthetics, especially among Gen Z and millennials, is driving demand for cosmetic dental products, bolstered by social media and influencer marketing promoting ideal smiles. Additionally, AI-infused smart toothbrushes offering real-time feedback are driving premiumization in established markets. Meanwhile, developing regions, particularly India and Southeast Asia, benefit from increased disposable incomes and government initiatives, prompting multinational corporations to expand locally through targeted product development and distribution growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oral Hygiene market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oral Hygiene Market Segments Analysis

The global Oral Hygiene market is segmented on the basis of Product, Age Group, and Distribution Channel and region. By Product, the market is segmented into Toothpastes (Pastes, Gels, Powders, Others), Toothbrushes & Accessories (Manual Toothbrushes, Electric Toothbrushes, Others), Dental Accessories/Ancillaries (Dental Flosses, Dental Water Jets, Others), Mouthwashes/Rinses (Non-medicated Mouthwashes, Medicated Mouthwashes), Dental Products (Fixatives, Other Denture Products), and Others. By Age Group, the market is segmented into Infants & Toddlers (0-4 years), Children (5-14 years), Adults (15-64 years), and Geriatric Population (65+ years). Based on Distribution Channel, the market is segmented into Online, and Offline (Consumer Stores, Retail Pharmacies, and Others). By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Oral Hygiene Market

One of the key drivers of the global oral hygiene market is the heightened awareness regarding the importance of oral health. As consumers increasingly recognize the strong link between oral health and overall well-being, there is a growing trend toward the consistent practice of oral care routines. Activities such as regular brushing, flossing, and seeking professional dental check-ups are being emphasized worldwide as essential components of general health maintenance. This surge in awareness is significantly fueled by public health campaigns and educational initiatives, which are implemented at both grassroots levels and corporate wellness programs, encouraging individuals to prioritize their oral hygiene.

Restraints in the Global Oral Hygiene Market

One of the primary obstacles facing the global oral hygiene market is the increasing regulatory pressure pertaining to product safety, ingredient transparency, and environmental considerations. As consumers become more informed about ingredient safety-particularly concerning substances like fluoride, microbeads, and preservatives-companies must navigate stricter regulatory landscapes. Regulatory bodies in key markets, including the United States, European Union, and Australia, are implementing more rigorous standards for oral care products, mandating comprehensive labeling of ingredients and conducting tests for toxicity and allergens. This trend is particularly evident with fluoride, as concerns over its potential toxicity at elevated levels and environmental impact lead some countries to reassess its use in toothpaste and other products.

Market Trends of the Global Oral Hygiene Market

The Global Oral Hygiene market is witnessing a transformative trend fuelled by the rise of smart oral care products, particularly AI-driven toothbrushes like the Oral-B iO series. These advanced toothbrushes leverage artificial intelligence to monitor brushing habits, identify overlooked areas, and provide instant feedback via mobile applications. With features such as Bluetooth connectivity, pressure sensors, and interactive interfaces, these devices enhance user engagement and promote better brushing practices. This shift towards technology not only elevates the consumer experience but also heightens dental health awareness, especially among tech-savvy individuals and children, thereby revolutionizing personal dental care habits for the future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Regulatory Analysis
• Pricing Analysis
• Customer Buying Criteria

Global Oral Hygiene Market Size by Product & CAGR (2025-2032)

• Market Overview
• Toothpastes
  • Pastes
  • Gels
  • Powders
  • Others
• Toothbrushes & Accessories
  • Manual Toothbrushes
  • Electric Toothbrushes
  • Others
• Dental Accessories/ Ancillaries
  • Dental Flosses
  • Dental Water Jets
  • Others
• Mouthwashes/ Rinses
  • Non-medicated Mouthwashes
  • Medicated Mouthwashes
• Dental Products
  • Fixatives
  • Other Denture Products
• Others

Global Oral Hygiene Market Size by Age group & CAGR (2025-2032)

• Market Overview
• Infants & Toddlers (0-4 years)
• Children (5-14 years)
• Adults (15-64 years)
• Geriatric Population (65+ years)

Global Oral Hygiene Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Consumer Stores
  • Retail Pharmacies
  • Others

Global Oral Hygiene Market Size & CAGR (2025-2032)

• North America (By Product, By Age group, By Distribution Channel)
  • US
  • Canada
• Europe (By Product, By Age group, By Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Product, By Age group, By Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Product, By Age group, By Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Product, By Age group, By Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline (GSK) - Haleon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tom's of Maine
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations