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市场调查报告书
商品编码
1729420

日本汽车租赁市场报告（按预订类型、租赁期限、车辆类型、应用、最终用户和地区）2025-2033

Japan Car Rental Market Report by Booking Type, Rental Length, Vehicle Type, Application, End-User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024 年，日本汽车租赁市场规模达 280 万美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 570 万美元，2025-2033 年期间的成长率 (CAGR) 为 8.1%。旅游业的大幅扩张、消费者偏好转向共享出行、行动应用程式和线上平台的激增以及可访问性和便利性增强的新兴技术创新是推动市场发展的一些因素。

日本汽车租赁市场分析：

  • 主要市场驱动力：不断扩张的旅游业是推动日本汽车租赁市场成长的主要动力。除此之外，电动车在汽车租赁车队中的普及率不断提高也促进了区域市场的发展。
  • 主要市场趋势：由于日益增长的环境问题、成本效益以及无需处理停车和维护的便利性，人们越来越倾向于共享行动解决方案而不是拥有汽车，这是日本汽车租赁市场的重要关键趋势之一。
  • 挑战与机会：各汽车租赁公司在维持车队预订和价格管理方面都面临困难。然而，使用行动技术和其他设备来更有效地满足消费者的个人交通需求，以及服务业者的更多倡议，预计将为整个市场提供丰厚的成长机会。

日本汽车租赁市场趋势：

线上租车服务需求不断成长

全国范围内商务和休閒旅行人数的大幅增加推动了日本对汽车租赁服务的需求。 2020年，日本出境旅客数量增加了50%。 2023年，入境国际旅客人数达到创纪录的3,310万人，日本国内旅客人数达2.73亿人。此外，日本网路普及率的提高进一步帮助市场上的公司借助专用行动应用程式吸引更大的客户群，从而方便客户。技术被认为是推动市场成长的关键因素。各领先的市场参与者正在整合先进的技术和行动应用程序，以增强客户体验并简化线上汽车预订流程。例如，丰田汽车公司（丰田）开始接受「预订汽车」的申请，这是丰田行动服务公司为全国使用公司汽车的企业客户开发的云端服务。自从这项服务推出以来，丰田收到了来自全国各地引进和办理该项服务的请求，从而推动了该服务的全国扩张。该公司已收到约200家公司的咨询，并获得了已引入该服务的客户的高度讚誉。

週边经济环境及旅游生活条件

此外，由于对环境问题的日益关注，日本消费者的偏好从拥有汽车转向租车服务，加速了市场的成长。 《环境管理杂誌》的研究调查了日本新註册和二手车的数量，并预测了私人和共享汽车的总数。这项预测考虑了车主在处理旧车时选择汽车共享服务而不是购买新私家车的情况。此外，日本也根据联合国制定的永续发展目标，宣布了2050年实现碳中和、脱碳社会的目标。截至2020年，日本的二氧化碳排放量很大一部分来自交通运输部门，占总排放量的18.6%，其中45.9%来自乘用车。因此，日本要在2050年实现碳中和，减少乘用车的二氧化碳排放量至关重要。这反过来又促使日本政府当局推广汽车租赁服务，预计这将为整个市场提供巨大的成长机会。

电动车在租车服务中的兴起

由于电动车具有成本效益和环保特性，各主要市场参与者越来越多地将电动车纳入其租赁车队。自2016年以来，日本对电动车的需求急剧增长。除此之外，许多汽车製造公司正在开发和推出新产品，以扩大该国的电动车销售。例如在日本，丰田于2022年5月推出了全新电动SUV Bz4x，其电池容量为71.4kWh，可产生201马力。该车还配备了先进的ADAS安全措施。此外，日本政府当局也向电动车购买者提供奖励和补贴，以加速电动车的普及，因此许多汽车租赁服务业者正在购买电动车而不是传统的内燃机汽车。例如，政府宣布为购买电动车提供补助和奖励。电动车的补贴从 40 万日圆增加到 80 万日圆。预计这些措施将在未来几年进一步促进日本汽车租赁市场的成长。

日本汽车租赁市场细分：

预订类型洞察：

  • 线下预订
  • 线上预订

租赁期限洞察：

  • 短期
  • 长期

车辆类型洞察：

  • 奢华
  • 管理人员
  • 经济
  • SUV
  • 其他的

应用程式洞察：

  • 休閒/旅游
  • 商业

最终用户洞察：

  • 自我驱动
  • 司机驾驶

日本汽车租赁市场新闻：

  • 2024 年 1 月：汽车租赁巨头赫兹宣布将出售其约 20,000 辆电动车，并重新投资于汽油动力汽车。该公司表示，此举是为了透过倾听客户偏好来提高获利能力。
  • 2024年1月：石卷市成立的汽车共享组织宣布了一项计划，为受能登半岛地震影响的人们提供免费租车服务。租赁服务于 1 月 15 日开始。共有 25 辆汽车可供因地震而需要车辆的人们使用，其中包括轻型卡车、微型车和可容纳 10 名乘客的麵包车。救援组织也有资格。

本报告回答的关键问题：

  • 日本汽车租赁市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本汽车租赁市场有何影响？
  • 根据预订类型，日本汽车租赁市场是如何分類的？
  • 根据租赁期限，日本汽车租赁市场是如何分類的？
  • 日本汽车租赁市场按车型如何划分？
  • 日本汽车租赁市场依用途分類的分布是怎样的？
  • 日本汽车租赁市场以最终用户分類的状况是怎样的？
  • 日本汽车租赁市场的价值链分为哪些阶段？
  • 日本汽车租赁市场的主要驱动因素和挑战是什么？
  • 日本汽车租赁市场的结构是怎么样的？主要参与者有哪些？
  • 日本租车市场的竞争程度如何？

本报告回答的关键问题：

  • 日本汽车租赁市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本汽车租赁市场有何影响？
  • 根据预订类型，日本汽车租赁市场是如何分類的？
  • 根据租赁期限，日本汽车租赁市场是如何分類的？
  • 日本汽车租赁市场按车型如何划分？
  • 日本汽车租赁市场依用途分類的分布是怎样的？
  • 日本汽车租赁市场以最终用户分類的状况是怎样的？
  • 日本汽车租赁市场的价值链分为哪些阶段？
  • 日本汽车租赁市场的主要驱动因素和挑战是什么？
  • 日本汽车租赁市场的结构是怎么样的？主要参与者有哪些？
  • 日本租车市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本汽车租赁市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本汽车租赁市场概况

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本汽车租赁市场 - 细分：按预订类型

  • 线下预订
    • 概述
  • 线上预订
    • 概述

第七章：日本汽车租赁市场 - 细分：按租赁期限

  • 短期
    • 概述
  • 长期
    • 概述

第 8 章：日本汽车租赁市场 - 细分：按车型

  • 奢华
    • 概述
  • 管理人员
    • 概述
  • 经济
    • 概述
  • SUV
    • 概述
  • 其他的

第九章：日本汽车租赁市场-细分：按应用

  • 休閒/旅游
    • 概述
  • 商业
    • 概述

第十章：日本汽车租赁市场-细分：按最终用户

  • 自我驱动
    • 概述
  • 司机驾驶
    • 概述

第 11 章：日本汽车租赁市场 - 竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第 12 章：关键参与者简介

  • Company A
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第十三章：日本汽车租赁市场-产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 14 章：附录

简介目录
Product Code: SR112025A10920

The Japan car rental market size reached USD 2.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5.7 Million by 2033, exhibiting a growth rate (CAGR) of 8.1% during 2025-2033. The significant expansion in the tourism sector, shifting consumer preferences toward shared mobility, the proliferation of mobile applications and online platforms and emerging technological innovations with enhanced accessibility and convenience represent some of the factors propelling the market.

Japan Car Rental Market Analysis:

  • Major Market Driver: The expanding tourism industry is primarily driving the growth of the Japan car rental market. In addition to this, the growing penetration of electric vehicles in the car rental fleet is also catalyzing the regional market.
  • Key Market Trends: The rising inclination towards shared mobility solutions rather than owning a vehicle due to the growing environmental concerns, cost-effectiveness, and the convenience of not having to deal with parking and maintenance, is one of the significant key trends in the Japan car rental market.
  • Challenges and Opportunities: Various car rental companies are facing difficulty in maintaining the vehicle fleet booking and price management. However, the usage of mobile technologies and other devices to meet consumers' personal transportation requirements more efficiently, along with increased initiatives by service operators, are anticipated to offer lucrative growth opportunities to the overall market.

Japan Car Rental Market Trends:

Increasing Demand for Online Car Rental Services

A significant rise in the number of people taking business and leisure trips across the country is driving the demand for car rental services in Japan. The number of Japanese outbound travelers increased by 50% in 2020. The number of inbound international tourists reached a record high of 33.1 million in 2023, and the number of Japanese domestic travelers reached 273 million in 2023. Moreover, increasing internet penetration in Japan is further helping companies in the market to capture a larger customer base with the help of dedicated mobile apps for the convenience of customers. Technology is considered to be a crucial factor driving the market growth. Various leading market players are integrating advanced technologies and mobile applications to enhance the customer experience and streamline the online car booking process. For instance, Toyota Motor Corporation (Toyota) started accepting applications for "Booking Car," a cloud service developed by Toyota Mobility Service Corporation for corporate customers nationwide who use company cars. Since the launch of this service, Toyota has received requests from all over the country to introduce and handle this service, which led to its nationwide expansion. The company has received inquiries from about 200 companies and has received high praise from customers who have already introduced the service.

Economic Environment Surrounding Traveling and Living Conditions

Additionally, a continuous shift in consumer preference from owning a car to renting car services in Japan on account of the rising environmental concerns is accelerating the growth of the market. The study by the Journal of Environment Management examined the quantity of newly registered and pre-owned vehicles in Japan and projected the overall count of privately owned and shared vehicles. This projection accounted for instances where vehicle owners opted for car-sharing services instead of purchasing a new private vehicle when disposing of their old cars. Moreover, in line with the sustainable development goals set by the United Nations (UN), Japan announced its aim to achieve a carbon-neutral and decarbonized society by 2050. As of 2020, the transportation sector in Japan was responsible for a large share of CO2 emissions, accounting for 18.6% of the total emissions, 45.9% of which were from passenger cars. Therefore, for Japan to achieve carbon neutrality by 2050, it is important for the country to reduce the CO2 emissions from passenger cars. This, in turn, is prompting the government authorities of Japan to promote the adoption of car rental services, which is expected to offer significant growth opportunities to the overall market.

Rise of Electric Vehicles in Rental Car Services

Various key market players are increasingly including electric vehicles in their rental car fleets on account of their cost-effectiveness and eco-friendly nature. Japan has seen a sharp increase in the demand for electric vehicles since 2016. In addition to this, numerous car manufacturing companies are developing and launching new products to expand the number of electric vehicles sold in the nation. For instance, in Japan, in May 2022, Toyota launched its all-new electric SUV Bz4x, which has a battery capacity of 71.4 kWh and can produce 201 horsepower. The vehicle also has cutting-edge ADAS security measures. Moreover, the government authorities of Japan are also offering incentives and subsidies to EV buyers to accelerate their adoption, due to which many car rental service operators are purchasing EVs instead of traditional IC engine cars. For instance, the government declared grants and incentives for buying electric automobiles. The incentives for battery electric vehicles increased from JPY 400000 to JPY 800000. Initiatives like these are projected to further augment the growth of the car rental market in Japan in the coming years.

Japan Car Rental Market Segmentation:

Booking Type Insights:

  • Offline Booking
  • Online Booking

Rental Length Insights:

  • Short Term
  • Long Term

Vehicle Type Insights:

  • Luxury
  • Executive
  • Economy
  • SUVs
  • Others

Application Insights:

  • Leisure/Tourism
  • Business

End-User Insights:

  • Self-Driven
  • Chauffeur-Driven

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Car Rental Market News:

  • January 2024: Car rental giant Hertz announced that it would sell its fleet of approximately 20,000 EVs and reinvest in gasoline-powered vehicles. The company said the move was about improving profitability by listening to customers' preferences.
  • January 2024: A car-sharing organization set up in Ishinomaki City announced a program to offer free rental car services to people affected by the Noto Peninsula earthquake. Rentals began on January 15. A total of 25 cars, including light trucks, mini cars, and vans for up to 10 passengers, are available to those who need a vehicle as a result of the quake. Relief organizations are also eligible.

Key Questions Answered in This Report:

  • How has the Japan car rental market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan car rental market?
  • What is the breakup of the Japan car rental market on the basis of booking type?
  • What is the breakup of the Japan car rental market on the basis of rental length?
  • What is the breakup of the Japan car rental market on the basis of vehicle type?
  • What is the breakup of the Japan car rental market on the basis of application?
  • What is the breakup of the Japan car rental market on the basis of end-user?
  • What are the various stages in the value chain of the Japan car rental market?
  • What are the key driving factors and challenges in the Japan car rental market?
  • What is the structure of the Japan car rental market and who are the key players?
  • What is the degree of competition in the Japan car rental market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Car Rental Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Car Rental Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Car Rental Market - Breakup by Booking Type

  • 6.1 Offline Booking
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Online Booking
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Car Rental Market - Breakup by Rental Length

  • 7.1 Short Term
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Long Term
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Car Rental Market - Breakup by Vehicle Type

  • 8.1 Luxury
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Executive
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Economy
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 SUVs
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Forecast (2025-2033)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2019-2024)
    • 8.5.2 Market Forecast (2025-2033)

9 Japan Car Rental Market - Breakup by Application

  • 9.1 Leisure/Tourism
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Business
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)

10 Japan Car Rental Market - Breakup by End-User

  • 10.1 Self-Driven
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2019-2024)
    • 10.1.3 Market Forecast (2025-2033)
  • 10.2 Chauffeur-Driven
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2019-2024)
    • 10.2.3 Market Forecast (2025-2033)

11 Japan Car Rental Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Services Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Services Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Services Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Services Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Services Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Car Rental Market - Industry Analysis

  • 13.1 Drivers, Restraints and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix