查看购物车
  • Traditional Chinese
  • English
封面
市场调查报告书
商品编码
1729482

日本电子商务市场报告（按类型（家用电器、服装、鞋类和配件、书籍、化妆品、杂货等）、交易方式（B2C、B2B、C2C 等）和地区）2025 年至 2033 年

Japan E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear, and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 120 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024 年日本电子商务市场规模达 2,580 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 6,928 亿美元，2025-2033 年期间的成长率 (CAGR) 为 11.02%。人们对便利购物体验、先进技术基础设施和高网路普及率的日益偏好，以及行动钱包和线上支付平台等数位支付方式的日益普及，是推动市场发展的一些关键因素。

电子商务，又称电子贸易，是指透过互联网进行商品和服务的买卖。它包括各种模式，包括企业对消费者（B2C）、消费者对消费者（C2C）和企业对企业（B2B），其中B2C涉及企业透过网路商店直接向个人消费者销售，C2C涉及个人向其他个人销售，B2B电子商务涉及企业与其他企业进行线上贸易。它正在彻底改变商业运作方式，为消费者和企业提供便利、可近性和全球影响力。它透过电子交易消除了实体店实际存在的需要。它还使消费者能够浏览各种各样的产品、比较价格、阅读评论，只需点击几下即可完成购买。它可以帮助企业不受地理边界的限制，并挖掘全球客户群。此外，与传统零售相比，线上营运通常需要更少的资源，从而节省成本。电子商务还可以实现个人化行销和数据驱动的决策。透过分析客户行为和偏好，企业可以客製化他们的产品，从而带来更具吸引力和更相关的购物体验。由于电子商务有助于降低管理成本并增强客户参与度，日本对电子商务的需求正在上升。

日本电子商务市场趋势：

行动商务（M-Commerce）的成长

受智慧型手机普及率高和行动应用程式便利性的推动，行动商务在日本正在经历显着成长。根据产业报告显示，2023年日本网路用户数将达1.173亿，占日本总人口的94.9%。预计到 2028 年，这一数字将达到 1.164 亿，占总人口的 96.8%。随着越来越多的消费者透过智慧型手机购物，行动商务的兴起促进了日本电子商务市场份额的整体成长。为了利用这一趋势，零售商正在大力投资针对行动装置优化的网站和专用应用程序，以确保无缝且用户友好的体验。这些增强功能提高了导航和速度，同时融入了个人化推荐和安全支付选项等功能，最终提高了销售额和客户满意度。专注于优化行动平台对于占领日益精通行动装置的日本市场至关重要。

个性化和人工智慧驱动的购物

在日本的电子商务市场，人工智慧和机器学习透过分析客户行为和偏好来提供客製化的产品推荐和量身定制的行销活动，从而彻底改变个人化。这种数据驱动的方法增强了购物体验，使其对每个用户更具相关性和吸引力。此外，人工智慧聊天机器人和虚拟助理透过提供即时、全天候支援、回答查询和指导用户完成购买流程，显着改善了客户服务。例如，2024年3月，GMO-Z.com RUNSYSTEM在日本推出了人工智慧驱动的购物辅助应用程式。该应用程式利用 ChatGPT 系统充当虚拟销售助理，透过语音与购物者互动并引出用户需求。这些虚拟工具透过有效满足客户需求、减少购买过程中的摩擦力来增强使用者体验并提高转换率。

跨境电子商务的扩张

日本消费者越来越多地从国际零售商（尤其是美国和中国）购买商品，因为他们渴望多样化的产品和有竞争力的价格。这一趋势反映出人们对国内并不常见到的独特创新产品的需求日益增长。为了支持这种转变，跨境平台正在透过提供日语支援、整合当地支付方式以及确保高效的运输选择来适应当地偏好。这些在地化服务增强了购物体验，减少了国际购买的障碍，并建立了消费者信任。因此，跨境电子商务在日本迅速扩张，为消费者提供了更广泛的选择，并促进了全球贸易连结。例如，2024年9月，transcosmos与韩国Global-e合作，协助零售商和品牌在全球200多个目的地拓展跨国电商业务。透过利用 Global-e 的技术和物流，transcosmos 旨在帮助韩国和日本的企业发展其国际电子商务业务。

日本电子商务市场区隔：

类型洞察：

  • 家用电器
  • 服装、鞋类和配件
  • 图书
  • 化妆品
  • 杂货
  • 其他的

交易洞察：

  • 企业对消费者
  • 企业对企业
  • 消费者对消费者
  • 其他的

日本电子商务市场最新消息：

  • 2024年3月，三井物产株式会社与Shopify Japan KK宣布合作推出「Plus Shipping」服务，旨在支援日本电商商家配送业务的数位转型。这种综合的一站式解决方案将简化交货订单、减少工作量并解决日本物流市场的现有挑战。预计该服务将透过提高生活品质和创建生态友善社会为三井的可持续发展做出贡献。
  • 2024 年 7 月，亚马逊在日本推出了亚马逊药房，透过与 Ain 和 Welcia Yakkyoku 等大型药局合作，让顾客可以在线上购买处方药。该服务允许用户透过亚马逊应用程式上传电子处方并在线上咨询药剂师。药物可以送货上门或在店内领取。这项服务使患有慢性疾病或行动不便的人受益，并可能加速日本医疗保健的数位转型。亚马逊计划扩大其合作药局网路。

本报告回答的关键问题：

  • 日本电子商务市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本电商市场有何影响？
  • 日本电子商务市场按类型划分是怎样的？
  • 日本电子商务市场以交易额划分是怎样的？
  • 日本电子商务市场的价值链分为哪些阶段？
  • 日本电子商务市场的主要驱动因素和挑战是什么？
  • 日本电子商务市场的结构是怎么样的？主要参与者是谁？
  • 日本电商市场的竞争程度如何？

本报告回答的关键问题：

  • 日本电子商务市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本电商市场有何影响？
  • 日本电子商务市场按类型划分是怎样的？
  • 日本电子商务市场以交易额划分是怎样的？
  • 日本电子商务市场的价值链分为哪些阶段？
  • 日本电子商务市场的主要驱动因素和挑战是什么？
  • 日本电子商务市场的结构是怎么样的？主要参与者是谁？
  • 日本电商市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本电子商务市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本电商市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本电子商务市场-分类：依类型

  • 家用电器
    • 概述
  • 服装、鞋类和配件
    • 概述
  • 图书
    • 概述
  • 化妆品
    • 概述
  • 杂货
    • 概述
  • 其他的

第七章：日本电子商务市场 - 细分：按交易

  • 企业对消费者
    • 概述
  • 企业对企业
    • 概述
  • 消费者对消费者
    • 概述
  • 其他的

第八章：日本电子商务市场-竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第九章：关键参与者简介

  • Company A
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第十章：日本电子商务市场-产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 11 章：附录

简介目录
Product Code: SR112025A11673

The Japan e-commerce market size reached USD 258.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. The growing preferences for convenient shopping experiences, advanced technological infrastructure and high internet penetration, and rising adoption of digital payment methods, such as mobile wallets and online payment platforms, represent some of the key factors driving the market.

E-commerce, also known as electronic commerce, refers to the buying and selling of goods and services over the internet. It comprises various models, including business-to-consumer (B2C), consumer-to-consumer (C2C), and business-to-business (B2B), wherein B2C involves businesses selling directly to individual consumers through online stores, C2C involves individuals selling to other individuals, and B2B e-commerce involves businesses engaging in online trade with other businesses. It is revolutionizing the way business is conducted, offering convenience, accessibility, and a global reach to both consumers and businesses. It eliminates the need for physical presence at brick-and-mortar stores through electronic transactions. It also enables consumers to browse through a wide range of products, compare prices, read reviews, and make purchases with just a few clicks. It helps businesses tap into a global customer base without the limitations of geographical boundaries. Moreover, online operations often require fewer resources compared to traditional retail, leading to cost savings. E-commerce also enables personalized marketing and data-driven decision-making. By analyzing customer behavior and preferences, businesses can tailor their offerings, resulting in a more engaging and relevant shopping experience. As it assists in reducing overhead costs and enhancing customer engagement, the demand for e-commerce is rising in Japan.

Japan E-Commerce Market Trends:

Growth of Mobile Commerce (M-Commerce)

Mobile commerce is experiencing significant growth in Japan, driven by high smartphone penetration and the convenience of mobile applications. According to industry reports, in 2023, Japan had 117.3 million internet users, constituting 94.9 percent of the total population. This is expected to reach 116.4 million i.e. 96.8% of the population, by the year 2028. The rise of mobile commerce has contributed to the overall increase in the Japan e-commerce market share, as more consumers shop via smartphones. In order to capitalize on this trend, retailers are heavily investing in mobile-optimized websites and dedicated apps, ensuring seamless and user-friendly experiences. These enhancements improve navigation and speed while incorporating features like personalized recommendations and secure payment options, ultimately boosting sales and customer satisfaction. The focus on optimizing mobile platforms is crucial for capturing the increasingly mobile-savvy Japanese market.

Personalization and AI-Driven Shopping

In Japan's e-commerce market, AI and machine learning are revolutionizing personalization by analyzing customer behavior and preferences to deliver customized product recommendations and tailored marketing campaigns. This data-driven approach enhances the shopping experience, making it more relevant and engaging for each user. Additionally, AI-powered chatbots and virtual assistants are significantly improving customer service by providing instant, 24/7 support, answering queries, and guiding users through the purchasing process. For instance, in March 2024, GMO-Z.com RUNSYSTEM launched an AI-powered shopping assistance application in Japan. The application utilizes the ChatGPT system to act as a virtual sales assistant, interacting with shoppers through voice and eliciting user needs. These virtual tools enhance user experience and increase conversion rates by efficiently addressing customer needs, reducing friction in the buying journey.

Expansion of Cross-Border E-commerce

Japanese consumers are increasingly purchasing from international retailers, particularly from the United States and China, driven by a desire for diverse product offerings and competitive pricing. This trend reflects a growing appetite for unique and innovative products not always available domestically. To support this shift, cross-border platforms are adapting to local preferences by offering Japanese language support, integrating local payment methods, and ensuring efficient shipping options. These localized services enhance the shopping experience, reduce barriers to international purchases, and build consumer trust. As a result, cross-border e-commerce is rapidly expanding in Japan, providing consumers with a wider array of choices and fostering global trade connections. For instance, in September 2024, transcosmos partnered with Global-e in South Korea to help retailers and brands expand their cross-border e-commerce business in over 200 destinations worldwide. By leveraging Global-e's technology and logistics, transcosmos aims to assist businesses in South Korea and Japan in growing their international e-commerce operations.

Japan E-Commerce Market Segmentation:

Type Insights:

  • Home Appliances
  • Apparel, Footwear, and Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others

Transaction Insights:

  • Business-to-Consumer
  • Business-to-Business
  • Consumer-to-Consumer
  • Others

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the Japan e-commerce market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan E-Commerce Market Recent News:

  • In March 2024, Mitsui & Co., Ltd. and Shopify Japan K.K. announced their partnership to introduce "Plus Shipping," a service aimed at supporting the digital transformation of delivery operations for e-commerce merchants in Japan. This integrated one-stop solution will streamline delivery orders, reduce workload, and address the existing challenges in the Japanese logistics market. The service is expected to contribute to the sustainable growth of Mitsui by enhancing quality of life and creating an eco-friendly society.
  • In July 2024, Amazon launched Amazon Pharmacy in Japan, enabling customers to purchase prescription medications online through partnerships with major drugstores like Ain and Welcia Yakkyoku. The service allows users to upload electronic prescriptions via the Amazon app and consult with pharmacists online. Medications can be delivered or picked up in-store. This service benefits people with chronic conditions or mobility issues and could accelerate Japan's healthcare digital transformation. Amazon plans to expand its network of partner pharmacies.

Key Questions Answered in This Report:

  • How has the Japan e-commerce market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan e-commerce market?
  • What is the breakup of the Japan e-commerce market on the basis of type?
  • What is the breakup of the Japan e-commerce market on the basis of transaction?
  • What are the various stages in the value chain of the Japan e-commerce market?
  • What are the key driving factors and challenges in the Japan e-commerce market?
  • What is the structure of the Japan e-commerce market and who are the key players?
  • What is the degree of competition in the Japan e-commerce market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan E-Commerce Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan E-Commerce Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan E-Commerce Market - Breakup by Type

  • 6.1 Home Appliances
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Apparel, Footwear and Accessories
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Books
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Cosmetics
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)
  • 6.5 Groceries
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2019-2024)
    • 6.5.3 Market Forecast (2025-2033)
  • 6.6 Others
    • 6.6.1 Historical and Current Market Trends (2019-2024)
    • 6.6.2 Market Forecast (2025-2033)

7 Japan E-Commerce Market - Breakup by Transaction

  • 7.1 Business-to-Consumer
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Business-to-Business
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Consumer-to-Consumer
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Others
    • 7.4.1 Historical and Current Market Trends (2019-2024)
    • 7.4.2 Market Forecast (2025-2033)

8 Japan E-Commerce Market - Competitive Landscape

  • 8.1 Overview
  • 8.2 Market Structure
  • 8.3 Market Player Positioning
  • 8.4 Top Winning Strategies
  • 8.5 Competitive Dashboard
  • 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

  • 9.1 Company A
    • 9.1.1 Business Overview
    • 9.1.2 Services Offered
    • 9.1.3 Business Strategies
    • 9.1.4 SWOT Analysis
    • 9.1.5 Major News and Events
  • 9.2 Company B
    • 9.2.1 Business Overview
    • 9.2.2 Services Offered
    • 9.2.3 Business Strategies
    • 9.2.4 SWOT Analysis
    • 9.2.5 Major News and Events
  • 9.3 Company C
    • 9.3.1 Business Overview
    • 9.3.2 Services Offered
    • 9.3.3 Business Strategies
    • 9.3.4 SWOT Analysis
    • 9.3.5 Major News and Events
  • 9.4 Company D
    • 9.4.1 Business Overview
    • 9.4.2 Services Offered
    • 9.4.3 Business Strategies
    • 9.4.4 SWOT Analysis
    • 9.4.5 Major News and Events
  • 9.5 Company E
    • 9.5.1 Business Overview
    • 9.5.2 Services Offered
    • 9.5.3 Business Strategies
    • 9.5.4 SWOT Analysis
    • 9.5.5 Major News and Events

10 Japan E-Commerce Market - Industry Analysis

  • 10.1 Drivers, Restraints and Opportunities
    • 10.1.1 Overview
    • 10.1.2 Drivers
    • 10.1.3 Restraints
    • 10.1.4 Opportunities
  • 10.2 Porters Five Forces Analysis
    • 10.2.1 Overview
    • 10.2.2 Bargaining Power of Buyers
    • 10.2.3 Bargaining Power of Suppliers
    • 10.2.4 Degree of Competition
    • 10.2.5 Threat of New Entrants
    • 10.2.6 Threat of Substitutes
  • 10.3 Value Chain Analysis

11 Appendix