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1729629

日本体育分析市场规模、份额、趋势及预测（按组成部分、分析类型、运动项目和地区），2025 年至 2033 年

Japan Sports Analytics Market Size, Share, Trends and Forecast by Component, Analysis Type, Sport, and Region, 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

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简介目录

2024 年，日本体育分析市场规模价值 8,850 万美元。展望未来， IMARC Group估计到 2033 年该市场规模将达到 7.35 亿美元，2025 年至 2033 年的复合年增长率为 26.5%。由于职业运动越来越多地采用数据驱动的决策以及体育技术和数位基础设施的扩展，市场正在经历显着增长。此外，人工智慧和机器学习在性能分析中的整合、球迷参与度分析和个人化体育内容的扩展以及可穿戴技术在球员监控中的日益普及正在扩大市场。

对运动分析的需求主要是因为日本职业运动队伍越来越重视表现优化和策略规划。棒球、足球、篮球和橄榄球职业俱乐部和组织越来越多地使用复杂的资料分析来优化球队策略，同时提高球员的表现并降低受伤风险。将人工智慧和机器学习融入体育分析平台可以实现即时资料收集和预测，让教练和分析师能够根据预测性和有效分析做出更好的决策。随着日本准备参加奥运和国际足总世界杯等世界重大体育赛事，各支球队越来越多地采用最先进的分析解决方案，以保持竞争优势。例如，2024年，日本派出744名运动员参加巴黎奥运会，参加31个项目的比赛，在世界最大的运动舞台上展示日本在各个项目的实力。

日本发达的数位基础设施和体育技术的进步正在进一步加速市场成长。穿戴式装置、高速 5G 网路和云端运算解决方案的普及促进了无缝资料收集和分析。例如，2024 年 11 月，美巡赛将在日本的 ZOZO 锦标赛上首次推出 TOURCast，使用 CDW 提供支援的 AWS Cloud 和 ShotLink 来增强亚洲的统计资料、球迷参与度和即时比赛洞察。透过支援物联网的设备即时追踪球员的生物特征和比赛统计数据，可以提高训练效率并预防伤害。此外，体育组织、大学和科技公司之间日益加强的合作正在促进分析工具的创新，进一步加强市场。在政府对体育数位转型的支持下，日本正在见证运动表现和体育管理各层面的分析驱动解决方案的快速整合。

日本体育分析市场趋势：

人工智慧和机器学习在绩效分析中的整合

日本运动队和组织越来越多地利用人工智慧 (AI) 和机器学习 (ML) 来增强效能分析。人工智慧驱动的工具可以即时追踪球员的动作、进行生物特征资料分析和预测建模，以优化比赛策略和预防伤害。例如，2025年1月，日本体育厅修改了运动员训练策略，融入人工智慧以提高成绩，同时警告不要过度依赖，确保透过高性能体育理事会和体育组织均衡发展奥运会和残奥会的准备工作。先进的演算法可以处理来自穿戴式装置、视讯片段和物联网设备的大量资料，提供可操作的见解，从而改善球员的状态和战术决策。人工智慧分析在棒球和足球运动中的应用尤为明显，其中数据驱动策略正在成为训练方法和比赛决策不可或缺的一部分。

扩展粉丝参与度分析与个人化运动内容

日本的运动组织和联盟正在投资分析驱动的球迷参与策略，以增强观众体验并最大限度地提高收入。随着数位平台影响力的不断扩大，各团队正在利用巨量资料分析来提供个人化内容、有针对性的行销活动和沈浸式观看体验。人工智慧聊天机器人、即时比赛洞察和互动粉丝应用程式正在获得越来越多的关注，使体育特许经营能够加深与粉丝的互动。例如，2024 年 7 月，KAATSU Global 在巴黎奥运会期间在 OLY House 展示了其训练和恢復技术，让运动员在交流和观看奥运会赛事直播的同时亲身体验 KAATSU 设备。电子竞技和线上串流平台的兴起进一步扩大了对高级粉丝分析的需求，因为组织寻求透过客製化内容和行为分析来优化数位参与度。

越来越多地采用穿戴式技术来监控球员

日本体育产业日益广泛地采用穿戴式技术，这正在改变运动员的表现追踪和伤害预防策略。配备 GPS、心率监测器和运动感测器的可穿戴设备正在专业和业余运动中广泛应用，以收集即时生理和生物力学资料。例如，2025 年 1 月，ams OSRAM 在穿戴式装置博览会上展示了运动分析创新，包括具有 TMF882x dToF 感测器的智慧戒指、智慧眼镜和智慧手錶，透过 3D 场景重建和超低功耗感应实现即时运动员监控、运动追踪和效能优化。这些见解可帮助教练、训练员和医护人员评估球员的工作量、确定疲劳程度并最大限度地降低受伤风险。运动分析软体与穿戴式资料的结合使团队能够制定基于证据的训练方案，确保最佳的身体状况。这种趋势在耐力运动中尤其明显，包括马拉松和自行车运动，在这些运动中，持续的表现监控对于比赛的成功至关重要。

The Japan sports analytics market size was valued at USD 88.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 735.0 Million by 2033, exhibiting a CAGR of 26.5% from 2025-2033. The market is witnessing significant growth due to the rising adoption of data-driven decision-making in professional sports and the expansion of sports technology and digital infrastructure. Moreover, the integration of artificial intelligence and machine learning in performance analytics, expansion of fan engagement analytics and personalized sports content, and increasing adoption of wearable technology for player monitoring are expanding the market.

This demand for sports analytical purposes would be mostly because of the increasing emphasis on performance optimization and strategic planning among professional sports teams in Japan. Baseball, soccer, basketball, and rugby professional clubs and organizations increasingly use sophisticated data analytics for optimizing team strategies while improving player performance and lowering injury risks. The integration of AI and ML into sport analytics platforms can empower real-time data collection and predictions, allowing coaches and analysts to make better decisions based on predictive and effective analysis. With Japan poised to participate in the world stage for major sporting events such as the Olympics and FIFA World Cup, teams are increasingly adopting the state-of-the-art analytics solution to remain ahead of the competition. For instance, in 2024, Japan sent 744 athletes to the Paris Olympics, competing in 31 sports, showcasing the nation's strength across diverse disciplines on the world's biggest sporting stage.

Japan's well-developed digital infrastructure and advancements in sports technology are further accelerating market growth. The proliferation of wearable devices, high-speed 5G networks, and cloud computing solutions is facilitating seamless data collection and analysis. For instance, in November 2024, the PGA TOUR debuts TOURCast in Japan at the ZOZO Championship, using AWS Cloud and ShotLink powered by CDW to enhance statistical data, fan engagement, and real-time game insights in Asia. Real-time tracking of player biometrics and game statistics through IoT-enabled devices is enhancing training efficiency and injury prevention. Additionally, the increasing collaboration between sports organizations, universities, and technology firms is fostering innovation in analytics tools, further strengthening the market. With government support for digital transformation in sports, Japan is witnessing rapid integration of analytics-driven solutions across various levels of athletic performance and sports management.

Japan Sports Analytics Market Trends:

Integration of Artificial Intelligence and Machine Learning in Performance Analytics

Japanese sports teams and organizations are increasingly leveraging artificial intelligence (AI) and machine learning (ML) to enhance performance analytics. AI-driven tools enable real-time tracking of player movements, biometric data analysis, and predictive modeling to optimize game strategies and injury prevention. For instance, in January 2025, the Japan Sports Agency revises its athlete training strategy, integrating AI for performance enhancement while cautioning against overdependence, ensuring balanced development for Olympic and Paralympic preparation through HPSC and sports organizations. Advanced algorithms process vast amounts of data from wearables, video footage, and IoT-enabled devices, providing actionable insights that improve player conditioning and tactical decision-making. The adoption of AI-powered analytics is particularly evident in baseball and soccer, where data-driven strategies are becoming integral to training methodologies and in-game decision-making.

Expansion of Fan Engagement Analytics and Personalized Sports Content

Sports organizations and leagues in Japan are investing in analytics-driven fan engagement strategies to enhance audience experience and maximize revenue generation. With the growing influence of digital platforms, teams are utilizing big data analytics to deliver personalized content, targeted marketing campaigns, and immersive viewing experiences. AI-powered chatbots, real-time game insights, and interactive fan applications are gaining traction, enabling sports franchises to deepen fan interactions. For instance, in July 2024, KAATSU Global showcased its training and recovery technology at OLY House in Paris during the Olympics, offering athletes hands-on experience with KAATSU equipment while networking and watching live Olympic events. The rise of esports and online streaming platforms has further amplified the demand for advanced fan analytics, as organizations seek to optimize digital engagement through tailored content and behavioral analysis.

Increasing Adoption of Wearable Technology for Player Monitoring

The growing adoption of wearable technology in Japan's sports industry is transforming athlete performance tracking and injury prevention strategies. Wearable devices equipped with GPS, heart rate monitors, and motion sensors are being widely implemented across professional and amateur sports to collect real-time physiological and biomechanical data. For instance, in January 2025, ams OSRAM showcases sports analytics innovations at Wearable Expo, featuring Smart Rings, Glasses, and Watches with TMF882x dToF sensors, enabling real-time athlete monitoring, motion tracking, and performance optimization through 3D scene reconstruction and ultra-low power sensing. These insights assist coaches, trainers, and medical staff in assessing player workload, identifying fatigue levels, and minimizing injury risks. The integration of sports analytics software with wearable data is enabling teams to develop evidence-based training regimens, ensuring optimal physical conditioning. The trend is particularly strong in endurance sports, including marathon running and cycling, where continuous performance monitoring is essential for competitive success.

Japan Sports Analytics Industry Segmentation:

Analysis by Component:

Software
Service

With the assistance of sports analytics software, various aspects like performance analysis, injury prevention, and fan engagement are catered to in Japan. AI enigmas analyze enormous amounts of data to provide teams and coaches with real-time analysis, predictive modeling, and tactical assessments. Apart from these two, other avenues are provided by platforms and applications to improve all decision-making, which aids the optimization of player strategies and the game performance of different sports leagues and organizations.

Japan's analytics services assist sports teams, leagues, and broadcasters with bespoke data analytic services, player tracking, and strategic insights. Consulting firms condition performance optimization, injury risk assessment, and fan engagement strategies via big data solutions. They also implement AI-driven scouting and recruitment analytics, therefore helping teams identify talent and make competitive advantages maximization.

Analysis by Analysis Type:

On-Field
- Player and Team Analysis
- Video Analysis
- Health Assessment
Off-Field
- Fan Engagement
- Ticket Pricing

In Japan, sports analytics enhances on-field performance through player and team analysis, video breakdowns, and health assessments. By leveraging data, teams can optimize training, improve strategies, and monitor athletes' well-being. This integration of analytics drives more precise decision-making and enhances competitive performance in Japanese sports.

Off-field, Japan's sports analytics market focuses on fan engagement and dynamic ticket pricing. Advanced data enables personalized content and real-time interactions with fans, fostering loyalty. Furthermore, analytics-driven ticket pricing strategies help maximize revenue by adjusting prices based on demand, creating a more responsive and profitable sports experience for both fans and organizations.

Analysis by Sport:

Football
Cricket
Hockey
Basketball
American Football
Others

Japan's J. League integrates AI-driven player tracking, tactical analysis, and predictive modeling to optimize team performance. Clubs use wearable GPS sensors and video analytics for player conditioning, passing accuracy, and formation adjustments. Fan engagement is enhanced through real-time match data, interactive platforms, and dynamic ticket pricing, boosting overall audience experience and revenue.

Cricket analytics in Japan supports batting and bowling performance tracking, biomechanics analysis, and strategic match simulations. AI-driven Hawk-Eye and motion capture systems help optimize player techniques and injury prevention. As cricket gains traction in Japan, data analytics aids in talent identification, enabling grassroots development and international competitiveness through structured performance assessments.

Ice and field hockey teams in Japan utilize video analysis, wearable sensors, and AI-based tactical assessments to refine puck movement, passing efficiency, and defensive strategies. Biomechanical monitoring helps improve skating dynamics and prevent injuries. Off-field, fan engagement benefits from real-time game analytics and interactive digital content, increasing viewership for local and international events.

Japan's basketball league uses AI-powered shot tracking, real-time player statistics, and game simulations to improve performance and coaching strategies. Motion tracking cameras analyze shooting accuracy, defensive positioning, and fatigue management. Fan engagement tools like interactive apps, AR/VR experiences, and personalized content recommendations enhance audience participation and viewership, driving league growth.

Japan's X-League leverages AI-based play recognition, real-time performance analytics, and predictive scouting models to optimize team tactics. Wearable tech monitors player speed, impact intensity, and recovery metrics, reducing injuries. Off-field, dynamic ticket pricing, social media analytics, and AI-driven fan interactions enhance engagement and commercial success in Japan's growing American football scene.

Competitive Landscape:

Japan sports analytics market is characterized by the presence of global and domestic technology providers offering advanced data-driven solutions. Key players alongside Japanese technology companies specializing in AI-driven analytics. For instance, in 2024, Catapult, a major international firm providing sports analytics in Japan, released a prediction that 79% of sports industry professionals see AI and prescriptive analytics as crucial, with real-time training adjustments using multiple data sets expected to transform athlete performance and sports technology. Partnerships between sports organizations and tech firms are increasing, driving innovation in performance analysis and fan engagement solutions. The market is witnessing growing investment in wearable technology, real-time data tracking, and cloud-based analytics platforms. Competition is intensifying as companies enhance AI capabilities and expand offerings to cater to professional teams, leagues, and training academies.

The report provides a comprehensive analysis of the competitive landscape in the Japan sports analytics market with detailed profiles of all major companies.

Latest News and Developments:

In March 2024, the Sports Agency recognized Hayashibara as a "Sports Yell Company 2024" for promoting employee health through initiatives like live web seminars on exercises and supporting club activities. This aligns with Japan's growing focus on sports analytics, enhancing engagement and performance through data-driven health and wellness strategies.
In August 2023, an NPB team adopts the Trajekt Arc(TM) pitching robot for batting practice, leveraging advanced technology to replicate any pitcher's throws, following its widespread use in Major League Baseball (MLB).

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports Analytics Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sports Analytics Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sports Analytics Market - Breakup by Component

6.1 Software
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Service
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Sports Analytics Market - Breakup by Analysis Type

7.1 On-Field
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Segmentation
  - 7.1.3.1 Player and Team Analysis
  - 7.1.3.2 Video Analysis
  - 7.1.3.3 Health Assessment
- 7.1.4 Market Forecast (2025-2033)
7.2 Off-Field
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Segmentation
  - 7.2.3.1 Fan Engagement
  - 7.2.3.2 Ticket Pricing
- 7.2.4 Market Forecast (2025-2033)

8 Japan Sports Analytics Market - Breakup by Sport

8.1 Football
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Cricket
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Hockey
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Basketball
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 American Football
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)
8.6 Others
- 8.6.1 Historical and Current Market Trends (2019-2024)
- 8.6.2 Market Forecast (2025-2033)

9 Japan Sports Analytics Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Sports Analytics Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis