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市场调查报告书
商品编码
1747013

日本时尚网红行销市场报告，按网红类型（超级网红、宏观网红、微网红、奈米网红）、时尚类型（美容化妆品、服装、珠宝配件）和地区划分，2025 年至 2033 年

Japan Fashion Influencer Marketing Market Report by Influencer Type (Megainfluencers, Macroinfluencers, Microinfluencers, Nanoinfluencers), Fashion Type (Beauty and Cosmetics, Apparels, Jewelry and Accessories), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本时尚网红行销市场规模达4亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到8.4亿美元，2025-2033年期间的复合年增长率（CAGR）为8.54%。为迎合国内时尚偏好而创作在地化内容的趋势日益兴起，越来越多地使用资料分析来完善内容策略，以及蓬勃发展的电子商务产业，这些都是推动市场发展的关键因素。

时尚网红行销以其专业知识、个人风格和线上影响力，在时尚界建立信誉和权威。他们利用各种社群媒体平台和内容创作，在时尚、美妆和风格选择方面激励和引导粉丝。他们以真实性和独特的个人风格而闻名，这与主流时尚媒体截然不同。他们拥有强大的线上影响力，分享与时尚相关的内容。他们积极与粉丝互动，回覆评论，提供时尚建议，并建立忠诚的社群。他们是潮流引领者，经常推出和推广新的时尚潮流和风格。他们与品牌和时尚品牌合作，向受众推广产品和服务。他们擅长视觉叙事，创作赏心悦目、引人入胜的内容，包括照片和影片。他们为粉丝提供时尚灵感和创意，帮助他们做出符合自身喜好和体型的时尚选择。他们介绍和评论时尚产品，帮助粉丝发现新品牌并做出明智的购买决定。他们在粉丝中培养社群意识，为时尚爱好者创造一个互相连结和分享的互助空间。他们透过展示各种风格和体型，促进时尚产业的多元化和包容性。他们创造了志同道合的时尚爱好者社群，促进粉丝之间的联繫和共同兴趣。

日本时尚影响力行销市场趋势：

在日本，为了迎合本土时尚偏好而创作在地化内容的趋势日益兴起，这是市场成长的主要因素之一。这种双管齐下的方法使他们能够在保持本土市场相关性和真实性的同时，拓展国际影响力。此外，日本的时尚部落客们注重时尚的多元性和包容性，提倡展现不同体型、性别和风格的风格。这种包容性的方法与全球寻求能够反映更广泛身份和表达方式的时尚的受众产生了共鸣。此外，他们也正在推广环保品牌，鼓励人们选择永续的时尚，这与全球日益重视负责任时尚的潮流相呼应。此外，日本的时尚品牌越来越多地与时尚部落客合作，以利用他们的影响力和信誉。这些合作在传统时尚品牌与现代、数位化的时尚部落客之间创造了协同效应，从而催生了创新的行销活动和产品推广。此外，这些部落客也越来越多地参与电商平台，推出自己的时装系列，并与线上零售商合作。这种整合为粉丝提供了无缝的购物体验，促进了该国电子商务产业的蓬勃发展。此外，他们越来越多地运用资料分析来完善内容策略，吸引更广泛的消费者群体。他们利用对受众行为和偏好的洞察来客製化内容和合作方案，确保他们的时尚推荐能够引起粉丝的共鸣。

日本时尚影响力行销市场区隔：

影响者类型洞察：

  • 超级影响者
  • 宏观影响者
  • 微影响者
  • 奈米影响者

时尚类型洞察：

  • 美容与化妆品
  • 服饰
  • 珠宝和配件

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

  • 日本时尚影响力行销市场迄今表现如何？未来几年将如何表现？
  • COVID-19 对日本时尚网红行销市场有何影响？
  • 根据影响者类型，日本时尚影响者行销市场是如何分類的？
  • 根据时尚类型，日本时尚影响力行销市场是如何分類的？
  • 日本时尚影响力行销市场的价值链分为哪些阶段？
  • 日本时尚影响力行销的关键驱动因素和挑战是什么？
  • 日本时尚影响力行销市场的结构是怎么样的？主要参与者是谁？
  • 日本时尚网红行销市场的竞争程度如何？

本报告回答的关键问题：

  • 日本时尚影响力行销市场迄今表现如何？未来几年将如何表现？
  • COVID-19 对日本时尚网红行销市场有何影响？
  • 根据影响者类型，日本时尚影响者行销市场是如何分類的？
  • 根据时尚类型，日本时尚影响力行销市场是如何分類的？
  • 日本时尚影响力行销市场的价值链分为哪些阶段？
  • 日本时尚影响力行销的关键驱动因素和挑战是什么？
  • 日本时尚影响力行销市场的结构是怎么样的？主要参与者是谁？
  • 日本时尚网红行销市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本时尚网红行销市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本时尚网红行销市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本时尚网红行销市场 - 细分：按网红类型

  • 超级影响者
    • 概述
  • 宏观影响者
    • 概述
  • 微影响者
    • 概述
  • 奈米影响者
    • 概述

第七章：日本时尚网红行销市场 - 细分：依时尚类型

  • 美容与化妆品
    • 概述
  • 服饰
    • 概述
  • 珠宝和配件
    • 概述

第八章：日本时尚网红行销市场 - 竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第九章：关键参与者简介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第十章：日本时尚网红行销市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 11 章：附录

简介目录
Product Code: SR112025A19674

Japan fashion influencer marketing market size reached USD 400 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 840 Million by 2033, exhibiting a growth rate (CAGR) of 8.54% during 2025-2033. The rising trend towards creating localized content to cater to domestic fashion preferences, increasing use of data analytics to refine content strategies, and thriving e-commerce industry represent some of the key factors driving the market.

Fashion influencers marketing are establishing credibility and authority in the fashion industry through their expertise, style, and online presence. They use various social media platforms and content creation to inspire and guide their followers in matters of fashion, beauty, and style choices. They are known for their authenticity and unique personal style, which sets them apart from mainstream fashion sources. They have a strong online presence, where they share fashion-related content. They engage actively with their followers, responding to comments, providing fashion advice, and building a loyal community. They are trendsetters who often introduce and popularize new fashion trends and styles. They collaborate with brands and fashion labels, promoting products and services to their audience. They excel in visual storytelling, creating aesthetically pleasing and engaging content, including photos and videos. They offer their followers style inspiration and ideas, helping them make fashion choices that suit their preferences and body types. They introduce and review fashion products, helping followers discover new brands and make informed purchasing decisions. They foster a sense of community among their followers, creating a supportive space for fashion enthusiasts to connect and share. They contribute to promoting diversity and inclusivity in the fashion industry by showcasing a wide range of styles and body types. They create communities of like-minded fashion enthusiasts, fostering connections and shared interests among followers.

Japan Fashion Influencer Marketing Market Trends:

The rising trend towards creating localized content to cater to domestic fashion preferences in Japan represents one of the primary factors favoring the market growth. This dual approach allows them to maintain relevance and authenticity in their home market while expanding their international reach. Furthermore, fashion influencers in Japan are focusing on diversity and inclusivity in fashion, advocating for the representation of different body types, genders, and styles. This inclusive approach resonates with a global audience seeking fashion that reflects a broader range of identities and expressions. Along with this, they are promoting eco-friendly brands and encouraging the adoption of sustainable fashion choices, aligning with the growing global emphasis on responsible fashion. Moreover, fashion brands in Japan are increasingly collaborating with fashion influencers to leverage their reach and credibility. These partnerships create a synergy between traditional fashion labels and modern, digitally connected fashion influencers, resulting in innovative marketing campaigns and product promotions. Besides this, the influencers are increasingly involved in e-commerce platforms, launching their own fashion lines and collaborating with online retailers. This integration provides a seamless shopping experience for their followers, contributing to thriving e-commerce industry in the country. In addition, they are increasingly employing data analytics to refine their content strategies and attract a wider consumer base. They use insights into audience behavior and preferences to tailor their content and collaborations, ensuring that their fashion recommendations resonate with their followers.

Japan Fashion Influencer Marketing Market Segmentation:

Influencer Type Insights:

  • Megainfluencers
  • Macroinfluencers
  • Microinfluencers
  • Nanoinfluencers

Fashion Type Insights:

  • Beauty and Cosmetics
  • Apparels
  • Jewelry and Accessories

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan fashion influencer marketing market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan fashion influencer marketing market?
  • What is the breakup of the Japan fashion influencer marketing market on the basis of influencer type?
  • What is the breakup of the Japan fashion influencer marketing market on the basis of fashion type?
  • What are the various stages in the value chain of the Japan fashion influencer marketing market?
  • What are the key driving factors and challenges in the Japan fashion influencer marketing?
  • What is the structure of the Japan fashion influencer marketing market and who are the key players?
  • What is the degree of competition in the Japan fashion influencer marketing market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Fashion Influencer Marketing Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Fashion Influencer Marketing Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Fashion Influencer Marketing Market - Breakup by Influencer Type

  • 6.1 Megainfluencers
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Macroinfluencers
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Microinfluencers
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Nanoinfluencers
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)

7 Japan Fashion Influencer Marketing Market - Breakup by Fashion Type

  • 7.1 Beauty and Cosmetics
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Apparels
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Jewelry and Accessories
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)

8 Japan Fashion Influencer Marketing Market - Competitive Landscape

  • 8.1 Overview
  • 8.2 Market Structure
  • 8.3 Market Player Positioning
  • 8.4 Top Winning Strategies
  • 8.5 Competitive Dashboard
  • 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

  • 9.1 Company A
    • 9.1.1 Business Overview
    • 9.1.2 Product Portfolio
    • 9.1.3 Business Strategies
    • 9.1.4 SWOT Analysis
    • 9.1.5 Major News and Events
  • 9.2 Company B
    • 9.2.1 Business Overview
    • 9.2.2 Product Portfolio
    • 9.2.3 Business Strategies
    • 9.2.4 SWOT Analysis
    • 9.2.5 Major News and Events
  • 9.3 Company C
    • 9.3.1 Business Overview
    • 9.3.2 Product Portfolio
    • 9.3.3 Business Strategies
    • 9.3.4 SWOT Analysis
    • 9.3.5 Major News and Events
  • 9.4 Company D
    • 9.4.1 Business Overview
    • 9.4.2 Product Portfolio
    • 9.4.3 Business Strategies
    • 9.4.4 SWOT Analysis
    • 9.4.5 Major News and Events
  • 9.5 Company E
    • 9.5.1 Business Overview
    • 9.5.2 Product Portfolio
    • 9.5.3 Business Strategies
    • 9.5.4 SWOT Analysis
    • 9.5.5 Major News and Events

10 Japan Fashion Influencer Marketing Market - Industry Analysis

  • 10.1 Drivers, Restraints, and Opportunities
    • 10.1.1 Overview
    • 10.1.2 Drivers
    • 10.1.3 Restraints
    • 10.1.4 Opportunities
  • 10.2 Porters Five Forces Analysis
    • 10.2.1 Overview
    • 10.2.2 Bargaining Power of Buyers
    • 10.2.3 Bargaining Power of Suppliers
    • 10.2.4 Degree of Competition
    • 10.2.5 Threat of New Entrants
    • 10.2.6 Threat of Substitutes
  • 10.3 Value Chain Analysis

11 Appendix