日本卫生纸市场规模、份额、趋势及预测（按产品类型、原料、配销通路、应用和地区），2025 年至 2033 年

2024年，日本卫生纸市场规模达46亿美元。 IMARCIMARC Group预计，到2033年，该市场规模将达到72亿美元，2025-2033年期间的复合年增长率（CAGR）为4.6%。消费者对高品质环保产品的需求日益增长，健康与卫生意识增强，以及为追求便利网购而兴起的电商平台的兴起，都对日本卫生纸市场产生了影响。此外，日本的环境永续性和高生活水准也推动了对高品质卫生纸产品的需求。

日本卫生纸市场趋势：

对优质和可持续纸巾产品的需求不断增长

日本卫生纸市场的一个重要趋势是，对优质环保产品的需求日益增长。随着人们环保意识的增强，他们正在从再生纸或可持续生产的纸巾产品转向使用其他产品。柔软型和防过敏型等优质卫生纸产品也越来越受欢迎，尤其是在家居和个人护理领域。各大品牌正致力于提供优质、永续的卫生纸，以满足日益增长的环保需求。在政府措施和消费者意识的推动下，日本人高度的环保意识也助长了这个趋势。企业正积极利用经过认证的永续原料，并采取措施减少环境足迹。这种朝向优质、永续卫生纸产品的转变，是围绕健康、永续性和品质的消费趋势的一部分。

电子商务和线上销售管道的成长

日本卫生纸市场的成长受到电子商务和线上销售管道扩张的推动，这些管道正在改变消费者购买卫生纸产品的方式。据IMARC Group称，2024 年日本电子商务市场的规模为 2,580 亿美元，预计到 2033 年将进一步成长到 6,928 亿美元。送货上门的便利性以及网路卫生纸产品数量的增加，促使消费者转向数位购物管道。网上购物使客户能够以具有竞争力的价格（甚至更便宜）轻鬆浏览多种卫生纸类型、尺寸和品牌。此外，网购者可以按照订阅计划批量购买，这受到注重成本或寻求节省时间的客户的青睐。随着向线上购物转变的趋势不断增强，日本的卫生纸製造商发现自己在线上入口网站上投入了更多资金，精简了他们的网站，并提供客製化服务以满足当代购物者的需求。这种电子商务趋势可能会推动卫生纸市场的持续成长。这种数位化转型不仅增强了消费者的获取管道，也重塑了整个产业的分销策略，为扩大日本卫生纸市场份额做出了重大贡献。

卫生和消毒产品需求增加

过去几年，由于日本民众健康意识的增强和对传染病的恐惧，卫生纸产品的需求急剧增长。新冠疫情更是进一步推动了这个趋势，消费者寻求能够确保清洁和安全的产品。消毒湿纸巾、消毒纸巾和麵巾纸等旨在帮助个人卫生的产品需求显着增长。人们对便利、便携、卫生的卫生纸的需求显着增长，尤其是在公共场所、工作场所和家庭。随着卫生文化在疫情结束后仍将延续，这一趋势很可能持续下去，因为消费者将卫生纸产品作为日常卫生习惯的重要组成部分。日本企业正在不断推出新的卫生纸产品以满足这些需求，这将进一步推动日本卫生纸市场的前景。

日本卫生纸市场细分：

产品类型洞察：

• 面纸
• 纸巾
• 餐巾纸
• 浴室和卫生纸
• 包裹纸巾
• 其他的

原料洞察：

• 无木浆
• 含木浆
• 回收纸

配销通路洞察：

• 超市和大卖场
• 便利商店
• 百货公司
• 网上商店
• 其他的

应用程式洞察：

• 住宅
• 商业的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 日本卫生纸市场迄今表现如何？未来几年将如何表现？
• 日本卫生纸市场依产品类型分为哪些类型？
• 日本卫生纸市场依原料的分布是怎样的？
• 日本卫生纸市场根据配销通路的分布是怎样的？
• 日本卫生纸市场依用途分为哪些类型？
• 日本卫生纸市场按地区划分是怎样的？
• 日本薄纸市场的价值链分为哪些阶段？
• 日本卫生纸市场的主要驱动因素和挑战是什么？
• 日本卫生纸市场的结构是怎么样的？主要参与者是谁？
• 日本卫生纸市场的竞争程度如何？

本报告回答的关键问题：

• 日本卫生纸市场迄今表现如何？未来几年将如何表现？
• 日本卫生纸市场依产品类型划分是怎样的？
• 日本卫生纸市场依原料的分布是怎样的？
• 日本卫生纸市场依照配销通路的划分是怎样的？
• 日本卫生纸市场依用途分为哪些种类？
• 日本卫生纸市场按地区划分是怎样的？
• 日本薄纸市场的价值链分为哪些阶段？
• 日本卫生纸市场的主要驱动因素和挑战是什么？
• 日本卫生纸市场的结构是怎么样的？主要参与者是谁？
• 日本卫生纸市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本卫生纸市场－简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本卫生纸市场概况

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本卫生纸市场-细分：依产品类型

• 面纸
  • 概述
• 纸巾
  • 概述
• 餐巾纸
  • 概述
• 浴室和卫生纸
  • 概述
• 包裹纸巾
  • 概述
• 其他的

第七章：日本卫生纸市场-细分：依原料

• 无木浆
  • 概述
• 含木浆
  • 概述
• 回收纸
  • 概述

第八章：日本卫生纸市场-细分：按配销通路

• 超市和大卖场
  • 概述
• 便利商店
  • 概述
• 百货公司
  • 概述
• 网上商店
  • 概述
• 其他的

第九章：日本卫生纸市场-细分：依应用

• 住宅
  • 概述
• 商业的
  • 概述

第十章：日本卫生纸市场-竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第 11 章：关键参与者简介

• Company A
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events

第 12 章：日本卫生纸市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 13 章：附录

The Japan tissue paper market size reached USD 4.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The market is influenced by the growing consumer demand for high-quality, eco-friendly products, health and hygiene consciousness, and e-commerce growth for online shopping convenience. Furthermore, environmental sustainability and high standards of living in Japan also drive the demand for high-quality tissue paper products.

Japan Tissue Paper Market Trends:

Rising Demand for Premium and Sustainable Tissue Products

One of the significant trends in the Japan tissue paper market is the increasing demand for premium and environmentally friendly products. As people get more and more eco-aware, they are making a switch to tissue paper products from recycled or sustainably manufactured ones. Premium tissue products, like softness and hypoallergenic versions, are becoming popular as well, especially among the home and personal care channels. Brands are looking to provide high-quality, sustainable tissue paper to meet the increased demand for greener options. Japan's high sense of environmental consciousness, precipitated by government initiatives and consumer sensitization, contributes to this trend. Companies are reacting by utilizing certified sustainable sources of raw materials and implementing measures that reduce the environmental footprint. This movement towards premium and sustainable tissue products is part of larger consumer trends centered on health, sustainability, and quality.

Growth of E-Commerce and Online Sales Channels

The Japan tissue paper market growth is being fueled by the expansion of e-commerce and online sales channels, which are transforming the way consumers buy tissue products. According to the IMARC Group, the size of Japan's e-commerce market was USD 258.0 Billion in 2024, and is expected to further grow to USD 692.8 Billion by 2033. Home delivery convenience, as well as an increased number of tissue paper products available online, have driven consumers to switch towards digital shopping channels. Online shopping enables customers to conveniently browse multiple tissue paper types, sizes, and brands at competitive prices, if not even cheaper. Besides, online shoppers can purchase under subscription plans and in bulk quantities, which find favor with cost-conscious or time-saving-seeking customers. As the shift towards online shopping continues to build up, tissue paper manufacturers in Japan are finding themselves investing more in online portals, streamlining their websites, and providing customized services to address the needs of the contemporary shopper. This trend towards e-commerce is likely to propel consistent growth in the tissue paper market. This digital transformation is not only enhancing consumer access but also reshaping distribution strategies across the industry, contributing significantly to the expansion of the Japan tissue paper market share.

Increased Demand for Hygiene and Sanitization Products

Over the past few years, there has been a sharp growth in demand for tissue products related to hygiene and sanitization in Japan, prompted by increased health consciousness and fear of infectious diseases. The COVID-19 pandemic helped propel this trend drastically, with customers looking for products that ensure cleanliness and safety. Such products as disinfectant wipes, sanitizing tissue, and facial tissues meant to aid personal hygiene have seen notable demand. The need for tissues that provide convenience, portability, and hygiene advantages has picked up significantly, particularly in public places, workplaces, and homes. With the hygiene culture set to continue beyond the pandemic era, the trend is likely to continue, as consumers bank on tissue paper products as a key component of their daily hygiene rituals. Japanese companies are increasingly launching new tissue variants to meet these demands, contributing further to the Japan tissue paper market outlook.

Japan Tissue Paper Market Segmentation:

Product Type Insights:

• Facial Tissue
• Paper Towel
• Paper Napkin
• Bath and Toilet Tissue
• Wrapping Tissue
• Others

Raw Material Insights:

• Woodfree Pulp
• Wood-containing Pulp
• Recovered Paper

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Stores
• Others

Application Insights:

• Residential
• Commercial

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan tissue paper market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan tissue paper market on the basis of product type?
• What is the breakup of the Japan tissue paper market on the basis of raw material?
• What is the breakup of the Japan tissue paper market on the basis of distribution channel?
• What is the breakup of the Japan tissue paper market on the basis of application?
• What is the breakup of the Japan tissue paper market on the basis of region?
• What are the various stages in the value chain of the Japan tissue paper market?
• What are the key driving factors and challenges in the Japan tissue paper market?
• What is the structure of the Japan tissue paper market and who are the key players?
• What is the degree of competition in the Japan tissue paper market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Tissue Paper Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Tissue Paper Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Tissue Paper Market - Breakup by Product Type

• 6.1 Facial Tissue
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Paper Towel
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Paper Napkin
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Bath and Toilet Tissue
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Wrapping Tissue
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Tissue Paper Market - Breakup by Raw Material

• 7.1 Woodfree Pulp
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Wood-containing Pulp
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Recovered Paper
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Tissue Paper Market - Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Convenience Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Departmental Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online Stores
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Tissue Paper Market - Breakup by Application

• 9.1 Residential
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Commercial
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Tissue Paper Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Products Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Products Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Products Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Products Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Products Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Tissue Paper Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix