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日本运动鞋市场规模、份额、趋势及预测（按产品类型、类别、价格点、配销通路和地区），2025 年至 2033 年

Japan Sneaker Market Size, Share, Trends and Forecast by Product Type, Category, Price Point, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本运动鞋市场规模达39亿美元。展望未来， IMARC Group估计，到2033年，市场规模将达到55亿美元，2025年至2033年的复合年增长率为3.7%。日本运动鞋市场份额的成长主要得益于以下因素：运动休閒鞋类需求的不断增长、街头文化和明星联名的影响、人们对运动鞋定制日益增长的兴趣、电子商务和在线零售的增长，以及全球运动鞋品牌和本土製造商的强劲影响力。

日本运动鞋市场的成长是由对时尚和舒适性日益增长的需求推动的，尤其是年轻一代。日本消费者正在寻求时尚和多功能的鞋子。因此，Nike、阿迪达斯和新百伦等全球运动鞋品牌越来越受欢迎。日本电子商务的扩张也透过便利的网购、独家发布和更多的产品选择提高了运动鞋的可及性。据IMARC Group称，日本电子商务市场预计在 2024-2032 年期间的复合年增长率为 11.60%。此外，日本浓厚的收藏和欣赏独特和限量版的文化进一步推动了市场的成长。运动鞋品牌与其他流行设计师和名人之间的合作也增加了市场吸引力，产生了话题并推动了销售。除此之外，对健康和保健的日益关注也促进了日本运动鞋市场的需求。随着越来越多的人重视积极的生活方式，运动鞋正成为健身和日常穿着的必需品。跑步、健行和休閒运动等运动对高性能鞋履的需求不断增长，进一步推动了这一趋势。日本高度的都市化促进了步行和大众运输的普及，也为日常穿着舒适耐穿的运动鞋提供了良好的支撑。根据产业报告，日本93.1%的人口居住在城市地区。此外，运动鞋技术的持续创新，例如改进的缓震性能和轻量化设计，也促进了消费者的兴趣和市场的成长。

日本运动鞋市场趋势：

运动与街头文化

日本运动鞋市场趋势表明，该行业最重要的成长动力是运动和街头文化。曾经仅限于运动用途的运动鞋如今已成为都市时尚的代名词。街头潮流在改变这一现状方面发挥了重要作用，日本年轻消费者越来越受到全球运动和街头文化的影响，这些文化将运动鞋不仅作为高性能鞋履，也将其视为风格和身份的象征。运动与时尚的融合使运动鞋成为日常穿着的一部分，人们不仅注重性能，也注重时尚。日本都市次文化的影响进一步助长了这个趋势，人们用运动鞋来彰显时尚。

鞋类技术进步

运动鞋设计技术创新对日本运动鞋市场前景产生了非常正面的影响。材料和製造工艺的进步提升了运动鞋的舒适度、性能和耐用性。此外，由于公共交通系统在日本城市中占据主导地位，且步行在日常生活中十分普遍，因此日本消费者对步行时舒适度高的运动鞋尤为青睐。这些技术进步不仅提升了运动鞋的性能，也有助于满足消费者对永续鞋类日益增长的需求。随着运动鞋公司采用环保材料和製造工艺，它们对日本注重环保的消费者群体的吸引力也不断增强，进一步扩大了市场规模。

合作与限量版发行

在日本，运动鞋製造商、明星、设计师和其他品牌之间的合作极大地推动了对限量版和独家产品的需求。日本消费者热衷于独特而稀有的产品，限量发行让他们有机会拥有与众不同的产品。高调的合作款赋予了运动鞋独特的独特性，并提升了其作为收藏品的吸引力。这些限量版产品很快就会售罄，这往往会让买家产生一种紧迫感，在转售市场上，价格也会飙升。这类合作带来的热度不仅刺激了运动鞋的销售，也有助于将运动鞋定位为身份的象征，使其在註重时尚的日本运动鞋市场中更具吸引力。

The Japan sneaker market size was valued at USD 3.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.5 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033. The Japan sneaker market share is primarily propelled by the rising demand for athleisure and casual footwear, the influence of streetwear culture and celebrity collaborations, increasing interest in sneaker customization, growth in e-commerce and online retail, and strong presence of global sneaker brands and local manufacturers.

The Japan sneaker market growth is driven by the rising demand for fashion and comfort, particularly among young generations. Japanese consumers are seeking fashionable and multi-purpose shoes. As a result, global sneaker brands such as Nike, Adidas, and New Balance have risen in popularity. The expansion of e-commerce in Japan has also improved sneaker accessibility through easy online shopping, exclusive releases, and greater choices of products. According to the IMARC Group, the Japan e-commerce market is projected to grow at a CAGR of 11.60% during 2024-2032. Additionally, a strong country culture for collecting and appreciation for unique and limited editions further fuels market growth. Collaborations between sneaker brands and other popular designers and celebrities also add to the market appeal, generating buzz and driving sales. Other than this, the growing focus on health and wellness also contributes to the Japan sneaker market demand. As more individuals prioritize active lifestyles, sneakers are becoming essential for fitness and daily wear. Rising demand for performance-oriented footwear for sports activities such as running, hiking, and casual workouts has further added to the trend. The high urbanization in Japan, which promotes walking and public transportation, also supports comfortable, durable sneakers for daily wear. As per industry reports, 93.1% of the total population in Japan lives in urban areas. Besides this, continuous innovation in sneaker technology, such as improved cushioning and lightweight designs, also contributes to consumer interest and market growth.

Japan Sneaker Market Trends:

Sports and streetwear culture

The Japan sneaker market trends indicate that the most significant growth drivers for the industry have been sports and streetwear culture. What was once limited to athletic purposes is now identified with urban fashion. Streetwear has played a great role in changing this, with young consumers in Japan becoming more influenced by global sports and street culture that promote sneakers as both performance footwear and also as style and status symbols. This fusion of sports and fashion has made sneakers a part of everyday wear, with the shoe being worn for fashion as much as for performance. The influence of Japanese urban subcultures has further fueled this trend as individuals use sneakers to make a fashion statement.

Technological advancements in footwear

Technological innovation in sneaker design is having a very positive influence on the Japan sneaker market outlook. Advancements in materials and manufacturing are enhancing the comfort, performance, and durability of sneakers. Moreover, since public transportation systems dominate the urban landscapes of the country and because walking is widely practiced, Japanese customers are attracted to sneakers with a high comfort experience while walking. These technological advancements develop sneakers with greater performance and also help in addressing the increasing need for sustainable footwear. As sneaker companies use eco-friendly materials and manufacturing processes, they increase their appeal to Japan's environmentally conscious consumer base, which is further expanding the market size.

Collaborations and limited-edition releases

In Japan, partnerships between sneaker manufacturers, celebrities, designers, and other brands have significantly driven the demand for limited-edition and exclusive products. Japanese consumers are fond of unique and rare products, and limited releases give them a chance to own something different. High-profile collaborations add exclusivity to sneakers and increase their appeal as collectibles. These limited releases sell out rapidly, which often creates a feeling of urgency for the buyer, and in the resale market, prices skyrocket. The buzz created by such collaborations fuels sales of sneakers and also helps in positioning sneakers as status symbols, making them even more desirable in the fashion-conscious Japanese sneaker market industry.

Japan Sneaker Industry Segmentation:

Analysis by Product Type:

Low-Top Sneakers
Mid-Top Sneakers
High-Top Sneakers

Due to versatility and comfort, the low-top sneaker remains to be on top in Japan. These are preferred for daily wear, particularly for casual outings. They are popular among both men and women and ideal for hot weather or during any casual occasions of everyday life, aligning with the consumer preference for stylish and functional footwear.

In Japan, mid-top sneakers are also gaining attention. These sneakers provide a great balance between fashion and support. Such shoes give better ankle protection compared to low-top but do not sacrifice the fashionable and casual aspects. As a result, these types of sneakers attract consumers who are seeking increased stability and security in more intense applications such as sports or other outdoor games. Streetwear fans also find these as their favorites when seeking versatile comfort.

High-top sneakers are a leading segment in the Japan sneaker market, particularly in basketball and fashion. They are popular for their ankle support and bold style, which athletes and sneaker collectors love. The iconic design of high-top sneakers has also made them a significant element in Japan's streetwear culture, where they symbolize status and individuality.

Analysis by Category:

Branded
Private Label

Branded sneakers hold a majority market share in Japan due to consumer confidence in global giants such as Nike, Adidas, and New Balance. These global giants offer quality and fashionable designs, along with advanced technology and exclusive collaborations. Japanese consumers are known for their appreciation of quality and design, and thus branded sneakers continue to be a consistent demand.

Private label sneakers are gaining popularity in Japan, mainly among budget-sensitive consumers. Retailers and local brands sell such products as cheap alternatives to expensive ones, which still have good quality and style. As the need for value-for-money products increases, private label sneakers attract customers who need affordable yet stylish footwear. The segment is increasingly growing because of its accessibility.

Analysis by Price Point:

Luxury
Economic

Luxury sneakers are the main portion of Japan's sneaker market, as the Japanese have an affinity toward high-end fashion and exclusivity. Their market includes Balenciaga, Gucci, Louis Vuitton, and other luxury brands that cater to the wealthy customer base in pursuit of precision craftsmanship, unique designs, and status symbols. They often come with luxurious materials, limited editions, and collaborations and are highly pursued by fashion enthusiasts and collectors.

Economic sneakers cater to price-sensitive consumers in Japan, as they are sold at affordable prices without compromising on style and comfort. They are usually produced by private labels or budget-friendly brands. With a focus on value, economic sneakers continue to be popular among younger consumers, students, and individuals seeking practical, everyday footwear at a lower price point.

Analysis by Distribution Channel:

Specialty Stores
Supermarkets and Hypermarkets
Brand Outlets
Online Stores
Others

Specialty stores are a leading distribution channel in the Japan sneaker market, where most popular and high-end brands can be found. Specialty stores present an extensive experience of shopping for different styles, technologies, and fits. Such stores are recognized for personalized services and expert opinion, and for sneaker fanatics and collectors seeking limited-release and new trendy designs, the stores are particularly preferred.

In Japan, supermarkets and hypermarkets represent accessible distribution outlets for sneakers, particularly among budget shoppers. These stores stock several affordable shoes every day that individuals can get along with their groceries or any other daily commodities. Compared to specialized retailers, their collections may not be as extensive. However, due to their wide appeal as being practical and convenient, many consumers prefer to shop for footwear in these stores.

Brand outlets are becoming very important in the Japan sneaker market, offering direct access to branded footwear at discounted prices. These stores, operated by global and local sneaker brands, allow customers to purchase high-quality sneakers at lower rates, often through seasonal sales or outlet-exclusive products. With a focus on brand loyalty and customer experience, brand outlets are favored by consumers seeking both savings and authenticity.

Competitive Landscape:

Major players in the Japanese sneaker market are driving growth through strategic collaborations, innovative designs, and unique product launches. Brands are tying up with popular streetwear influencers and celebrities for limited-edition sneakers, generating excitement among consumers. Moreover, companies are focusing on technological improvements, such as improved cushioning, breathability, and durability features in the products. These improvements meet the increasing consumer interest in performance as well as style. In addition, brands are expanding their reach through e-commerce platforms and exclusive retail stores, making the latest collections accessible to consumers easily. These initiatives, along with targeted marketing campaigns, are further strengthening brand loyalty and driving market expansion.

The report provides a comprehensive analysis of the competitive landscape in the Japan sneaker market with detailed profiles of all major companies.

Latest News and Developments:

27 January 2025: Toyoda Gosei Co. Ltd., a leading international automotive components manufacturer, has entered into a partnership project with athletic goods giant ASICS Corporation to jointly create the SKYHAND OG sneakers. The production process will involve the usage of leather waste from the production of steering wheels to create a more ethical product.
9 January 2025: ASICS has launched the GEL-RESOLUTION X, the newest edition to the company's tennis shoes line. Compared to the previous editions, this novel product will provide greater stability, ease of use, and enhanced comfort to consumers.

Key Questions Answered in This Report

1.How big is the sneaker market in Japan?
2.What factors are driving the growth of the Japan sneaker market?
3.What is the forecast for the sneaker market in Japan?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sneaker Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sneaker Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sneaker Market - Breakup by Product Type

6.1 Low-Top Sneakers
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Mid-Top Sneakers
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 High-Top Sneakers
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Sneaker Market - Breakup by Category

7.1 Branded
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Private Label
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Sneaker Market - Breakup by Price Point

8.1 Luxury
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Economic
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Sneaker Market - Breakup by Distribution Channel

9.1 Specialty Stores
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Supermarkets and Hypermarkets
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Brand Outlets
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan Sneaker Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Sneaker Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis

13 Appendix

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License/价格

日本运动鞋市场规模、份额、趋势及预测（按产品类型、类别、价格点、配销通路和地区），2025 年至 2033 年

Japan Sneaker Market Size, Share, Trends and Forecast by Product Type, Category, Price Point, Distribution Channel, and Region, 2025-2033

日本运动鞋市场趋势：

目录

第一章：前言

第二章：范围与方法

第三章：执行摘要

第四章：日本运动鞋市场 - 简介

第五章：日本运动鞋市场格局

第六章：日本运动鞋市场-细分：依产品类型

第七章：日本运动鞋市场 - 细分：依类别

第八章：日本运动鞋市场 - 细分：按价格点

第九章：日本运动鞋市场-细分：依配销通路

第十章：日本运动鞋市场 - 竞争格局

第 11 章：关键参与者简介

第 12 章：日本运动鞋市场 - 产业分析

第 13 章：附录