运动鞋市场 - 全球产业规模、份额、趋势、机会和预测，按产品类型、最终用户、配销通路、地区和竞争细分，2020-2030 年

2024 年全球运动鞋市场价值为 889.1 亿美元，预计到 2030 年将达到 1,354.2 亿美元，预测期内复合年增长率为 7.32%。各个年龄层的人对时尚、品牌和高端运动鞋的偏好日益增加，加上可支配收入的增加，推动了对更舒适、更具创新性的鞋类的需求，从而加速了市场成长。然而，当地製造商的假冒产品氾滥可能会阻碍产业扩张。另一方面，订製和创新运动鞋的出现为市场参与者提供了盈利机会。人口的成长和健康意识的提高激励着更多的人参与健身活动，进一步刺激了需求。此外，年轻人对健身和运动的兴趣日益浓厚，也推动了运动鞋需求的上升。

市场驱动因素

运动休閒鞋日益流行

主要市场挑战

仿冒品和产品真伪

主要市场趋势

永续性和环保材料

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球运动鞋市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（低筒运动鞋、中筒运动鞋、高筒运动鞋）
  • 按最终使用者（男士、女士、儿童）
  • 依配销通路（超市/大卖场、专卖店、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美运动鞋市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 加拿大
  • 墨西哥

第七章：欧洲运动鞋市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太运动鞋市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东和非洲运动鞋市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其
  • 科威特
  • 埃及

第十章：南美洲运动鞋市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Nike Inc.
  • Adidas AG
  • New Balance Athletics, Inc.
  • ASICS Corp.
  • Kering SA
  • Skechers USA, Inc.
  • Under Armour Inc.
  • VF Corp.
  • Puma SE
  • Relaxo Footwears Ltd.

第 15 章：策略建议

第16章调查会社について・免责事项

The global Sneakers Market was valued at USD 88.91 Billion in 2024 and is expected to reach USD 135.42 Billion by 2030 with a CAGR of 7.32% during the forecast period. The increasing preference for fashionable, branded, and high-end sneakers across all age groups, coupled with a rise in disposable income, is driving the demand for more comfortable and innovative footwear, thereby accelerating market growth. However, the widespread availability of counterfeit products from local manufacturers may hinder industry expansion. On the other hand, the availability of customized and innovative sneakers presents profitable opportunities for market players. The growing population and rising awareness of health and wellness are motivating more individuals to engage in fitness activities, further boosting demand. Additionally, the increasing interest in fitness and sports among the younger population is contributing to the rising demand for sneakers.

Market Drivers

Rising Popularity of Athleisure and Casual Footwear

The growing trend of athleisure and casual wear is a significant driver of the sneakers market. Over the past decade, consumer preferences have shifted towards comfortable, versatile, and stylish footwear that can seamlessly transition from the gym to daily life. This demand for sneakers is fueled by changing lifestyles and a shift toward more relaxed dress codes in both professional and social settings. Athleisure refers to clothing designed for both athletic activities and casual wear, and sneakers are at the heart of this trend. The rise of athleisure can be traced back to the increasing focus on health and wellness, where people not only prioritize physical fitness but also seek attire that aligns with their active lifestyles. As consumers embrace a more laid-back and functional approach to fashion, sneakers have become the footwear of choice, replacing traditional dress shoes or sandals in many situations. Moreover, the growth of fitness culture and increased participation in sports and outdoor activities have also bolstered the demand for sneakers. Popular brands have capitalized on this shift by introducing trendy and performance-enhancing designs, making sneakers an essential part of modern wardrobes. With high-profile endorsements from athletes and influencers, sneakers have become synonymous with both style and performance.

Key Market Challenges

Counterfeiting and Product Authenticity

One of the biggest challenges facing the sneakers market is the prevalence of counterfeiting. As sneaker culture has grown, so has the demand for high-end and limited-edition models, making them prime targets for counterfeiters. Fake sneakers often mimic the design, branding, and packaging of popular brands, which can deceive consumers and hurt the credibility of legitimate companies. The counterfeit sneaker market not only causes financial losses for genuine brands but also damages their reputation. Consumers who unknowingly purchase counterfeit products may be disappointed with quality, durability, or comfort, which can tarnish brand loyalty and diminish trust in the market as a whole. This challenge is particularly pronounced with online sales, where the risk of encountering fake products is higher. To combat this, many sneaker companies have adopted advanced anti-counterfeiting technologies such as holograms, RFID tags, and blockchain for authentication, allowing customers to verify the authenticity of their purchases. However, these measures can be costly and complicated to implement across global markets, especially in regions with weak intellectual property enforcement. Despite these efforts, counterfeiting remains a significant challenge that brands must address to protect their reputation and maintain consumer confidence.

Key Market Trends

Sustainability and Eco-Friendly Materials

Sustainability has become one of the most prominent trends in the sneakers market as consumers and brands alike respond to increasing environmental concerns. With rising awareness about climate change and pollution, there is a growing demand for sneakers that are environmentally friendly, made from recycled or biodegradable materials, and produced through ethical manufacturing processes. Many sneaker brands are embracing eco-friendly alternatives to traditional materials. For example, some companies are using recycled plastic bottles, organic cotton, and vegan leather to create shoes with a lower environmental footprint. Additionally, brands like Adidas have introduced products made from ocean plastic, partnering with organizations like Parley for the Oceans to tackle marine pollution while creating fashionable, sustainable sneakers. Brands are also looking into designing sneakers with the end of their lifecycle in mind, making them easier to recycle or even biodegrade. This trend is driven not only by consumer demand but also by the increasing regulatory pressure on industries to reduce carbon emissions and waste. As millennials and Gen Z are more inclined to support brands that demonstrate a commitment to sustainability, companies are increasingly investing in green production technologies and supply chain transparency. While the transition to fully sustainable sneakers presents challenges, such as higher production costs and sourcing difficulties, it is becoming a key differentiator in a competitive market, pushing brands toward more responsible innovation.

Key Market Players

• Nike Inc.
• Adidas AG
• New Balance Athletics, Inc.
• ASICS Corp.
• Kering SA
• Skechers USA, Inc.
• Under Armour Inc.
• VF Corp.
• Puma SE
• Relaxo Footwears Ltd.

Report Scope:

In this report, the global Sneakers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sneakers Market, By Product Type:

• Low-top Sneakers
• Mid-top Sneakers
• High-top Sneakers

* Sneakers Market, By End User:

• Men
• Women
• Kids

* Sneakers Market, By Distribution Channel:

• Supermarket/Hypermarkets
• Specialty Stores
• Online
• Others

* Sneakers Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Sneakers Market.

Available Customizations:

Global Sneakers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Sneakers Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Low-top Sneakers, Mid-top Sneakers, High-top Sneakers)
  • 5.2.2. By End User (Men, Women, Kids)
  • 5.2.3. By Distribution Channel (Supermarket/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Sneakers Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sneakers Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Sneakers Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Sneakers Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Distribution Channel

7. Europe Sneakers Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End User
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Sneakers Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Sneakers Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Sneakers Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Sneakers Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Sneakers Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Sneakers Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End User
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Sneakers Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Sneakers Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Sneakers Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Sneakers Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Sneakers Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Sneakers Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End User
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Sneakers Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Sneakers Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Sneakers Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Sneakers Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By End User
      • 9.3.4.2.3. By Distribution Channel
  • 9.3.5. Kuwait Sneakers Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Product Type
      • 9.3.5.2.2. By End User
      • 9.3.5.2.3. By Distribution Channel
  • 9.3.6. Egypt Sneakers Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Product Type
      • 9.3.6.2.2. By End User
      • 9.3.6.2.3. By Distribution Channel

10. South America Sneakers Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End User
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sneakers Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Sneakers Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Sneakers Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Nike Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Adidas AG
  • 14.1.3. New Balance Athletics, Inc.
  • 14.1.4. ASICS Corp.
  • 14.1.5. Kering SA
  • 14.1.6. Skechers USA, Inc.
  • 14.1.7. Under Armour Inc.
  • 14.1.8. VF Corp.
  • 14.1.9. Puma SE
  • 14.1.10. Relaxo Footwears Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer