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市场调查报告书

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1747166

日本替代资料市场规模、份额、趋势及预测（按资料类型、产业、最终用户和地区），2025 年至 2033 年

Japan Alternative Data Market Size, Share, Trends and Forecast by Data Type, Industry, End User, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本另类资料市场规模达5.257亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到79.454亿美元，2025-2033年期间的复合年增长率（CAGR）为35.22%。人工智慧（AI）和巨量资料分析的日益普及、电子商务的蓬勃发展以及数位交易的增加，正在影响日本另类资料市场份额。这些趋势使企业能够优化营运、增强决策能力并提升客户洞察力，从而推动各领域的市场成长。

日本替代资料市场趋势：

人工智慧 (AI) 和大数据分析的日益普及

巨量资料分析和人工智慧的使用日益增多，这对日本另类资料市场前景产生了巨大影响，因为企业可以从海量非结构化资料集中获得有意义的见解。随着企业在采用人工智慧技术方面变得更加挑剔，他们正在利用这些技术来处理和分析大量另类资料，如卫星图像、社群媒体贴文和交易资料。这有助于揭示透过传统资料分析无法轻易检测到的模式、趋势和相关性。在日本，金融、零售和医疗保健等产业在应用人工智慧和巨量资料分析方面处于领先地位。例如，银行正在应用机器学习 (ML) 演算法来检查另类资料，以改善预测模型、改善投资选择和风险管理。零售商正在利用人工智慧来解读客户在社群媒体和交易资料上的行为、优化库存和客製化行销活动。此外，日本先进的技术基础设施和对数位转型的强烈关注为基于人工智慧的分析的发展创造了完美的环境。人工智慧处理复杂资料的能力与日益增长的另类资料之间的协同效应，使企业能够基于事实做出决策，提升营运效率并获得竞争优势。一个典型的例子是Qraft Technologies与FSITC合作，并于2024年9月推出第一个金融量化日本基金。这檔人工智慧基金关注被低估的股票和稳健的风险管理，充分利用了日本市场的潜力，展现了人工智慧解决方案在现实世界中的应用。

扩大电子商务和数位交易

电子商务和数位交易的扩张是加强日本替代资料市场成长的主要因素，因为这些行业产生了大量有价值的客户和交易资料。随着线上购物和数位支付的兴起，企业正在收集有关客户行为、购买模式和支付偏好的资料。这些资料通常是非结构化的和复杂的，可作为替代资料来源，公司可以透过分析这些数据来深入了解市场趋势和客户情绪。在日本，电子商务巨头和数位平台越来越多地利用网页抓取、交易记录和用户活动资料等替代资料来了解客户需求的变化并改善营运策略。零售商使用这些资料来优化定价策略、个人化产品推荐和提升客户体验。根据IMARC Group发布的资料，日本电子商务市场预计到 2033 年将达到 6,928 亿美元，2025-2033 年期间的成长率（CAGR）为 11.02%。这种成长进一步刺激了对数据驱动洞察的需求。此外，金融机构正在利用数位交易资料来评估信用风险、发现诈欺行为并改善核保流程。数位钱包、行动支付和加密货币交易的日益普及也促进了可供分析的另类资料数量的增加。随着越来越多的消费者转向线上平台购物和交易，对用于解读这些资料的高级资料分析工具的需求持续增长，从而推动了日本另类资料市场的发展。

日本替代资料市场细分：

资料类型洞察：

信用卡和金融卡交易
电子邮件收据
地理位置（人流）记录
行动应用程式的使用
卫星和气象数据
社交和情绪数据
网页抓取数据
网路流量
其他的

产业洞察：

汽车
金融服务业
活力
工业的
资讯科技和电信
媒体和娱乐
房地产和建筑
零售
运输和物流
其他的

最终用户洞察：

对冲基金营运商
投资机构
零售公司
其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本另类资料市场目前表现如何？未来几年将如何表现？
根据资料类型，日本另类资料市场是如何分類的？
日本另类资料市场依产业分類的状况如何？
根据最终用户，日本另类资料市场是如何分類的？
日本另类资料市场的价值链分为哪些阶段？
日本另类资料市场的主要驱动因素和挑战是什么？
日本另类资料市场的结构是怎么样的？主要参与者是谁？
日本另类资料市场的竞争程度如何？

本报告回答的关键问题：

日本另类资料市场目前表现如何？未来几年将如何表现？
根据资料类型，日本另类资料市场是如何分類的？
日本另类资料市场依产业分類的状况如何？
根据最终用户，日本另类资料市场是如何分類的？
日本另类资料市场的价值链分为哪些阶段？
日本另类资料市场的主要驱动因素和挑战是什么？
日本另类资料市场的结构是怎么样的？主要参与者是谁？
日本另类资料市场的竞争程度如何？

The Japan alternative data market size reached USD 525.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 7,945.4 Million by 2033, exhibiting a growth rate (CAGR) of 35.22% during 2025-2033. The growing adoption of artificial intelligence (AI) and big data analytics, expanding e-commerce, and increased digital transactions are influencing the Japan alternative data market share. These trends enable businesses to optimize operations, enhance decision-making, and improve customer insights, inducing market growth in various sectors.

Japan Alternative Data Market Trends:

Growing Adoption of Artificial Intelligence (AI) and Big Data Analytics

The increasing use of big data analytics and AI is making a huge impact on the Japan alternative data market outlook by making it possible for firms to derive meaningful insights from massive, unstructured data sets. As firms become more selective in embracing AI technologies, they are utilizing these technologies to process and analyze huge quantities of alternative data like satellite imagery, social media posts, and transactional data. This is useful to reveal patterns, trends, and correlations that could not be detected easily through conventional data analysis. In Japan, sectors such as finance, retail, and healthcare are leading the charge in applying AI and big data analytics. For example, banks are applying machine learning (ML) algorithms to examine alternative data for improved predictive modeling, improved investment choices, and risk management. Retailers are leveraging AI to interpret customer behavior on social media and transactional data, optimize stock, and tailor marketing campaigns. Additionally, Japan's sophisticated technology infrastructure and robust focus on digital transformation create a perfect setting for the development of AI-based analytics. The synergy of AI's capacity for processing intricate data and the growing amount of alternative data produced every day enables companies to base their decisions on facts, enhance operational effectiveness, and gain competitive advantage. A prime example is the collaboration of Qraft Technologies with FSITC to introduce the First Financial Quantitative Japan Fund in September 2024. This AI fund, addressing undervalued shares and sound risk management, leverages the potential in the Japanese market, illustrating the real-world application of AI solutions.

Expanding E-Commerce and Digital Transactions

The expansion of e-commerce and digital transactions is a major factor strengthening the Japan alternative data market growth, as these sectors generate vast amounts of valuable customers and transactional data. With the rise of online shopping and digital payments, businesses are collecting data on customer behavior, purchasing patterns, and payment preferences. This data, often unstructured and complex, serves as an alternative data source that companies can analyze to gain insights into market trends and customer sentiment. In Japan, e-commerce giants and digital platforms are increasingly utilizing alternative data like web scraping, transaction records, and user activity data, to understand shifts in customer demand and improve operational strategies. Retailers use this data to optimize pricing strategies, personalize product recommendations, and enhance customer experience. According to data published by the IMARC Group, the Japan e-commerce market is expected to reach USD 692.8 billion by 2033, with a growth rate (CAGR) of 11.02% during 2025-2033. This growth further fuels the demand for data-driven insights. Moreover, financial institutions are capitalizing on digital transaction data to assess credit risk, detect fraud, and refine underwriting processes. The growing popularity of digital wallets, mobile payments, and cryptocurrency transactions also contributes to the increasing volume of alternative data available for analysis. As more customers shift to online platforms for shopping and transactions, the need for advanced data analytics tools to interpret this data continues to rise, driving the alternative data market in Japan.

Japan Alternative Data Market Segmentation:

Data Type Insights:

Credit and Debit Card Transactions
Email Receipts
Geo-location (Foot Traffic) Records
Mobile Application Usage
Satellite and Weather Data
Social and Sentiment Data
Web Scraped Data
Web Traffic
Others

Industry Insights:

Automotive
BFSI
Energy
Industrial
IT and Telecommunications
Media and Entertainment
Real Estate and Construction
Retail
Transportation and Logistics
Others

End User Insights:

Hedge Fund Operators
Investment Institutions
Retail Companies
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan alternative data market performed so far and how will it perform in the coming years?
What is the breakup of the Japan alternative data market on the basis of data type?
What is the breakup of the Japan alternative data market on the basis of industry?
What is the breakup of the Japan alternative data market on the basis of end user?
What are the various stages in the value chain of the Japan alternative data market?
What are the key driving factors and challenges in the Japan alternative data market?
What is the structure of the Japan alternative data market and who are the key players?
What is the degree of competition in the Japan alternative data market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Alternative Data Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Alternative Data Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Alternative Data Market - Breakup by Data Type

6.1 Credit and Debit Card Transactions
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Email Receipts
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Geo-location (Foot Traffic) Records
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Mobile Application Usage
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Satellite and Weather Data
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Social and Sentiment Data
- 6.6.1 Overview
- 6.6.2 Historical and Current Market Trends (2019-2024)
- 6.6.3 Market Forecast (2025-2033)
6.7 Web Scraped Data
- 6.7.1 Overview
- 6.7.2 Historical and Current Market Trends (2019-2024)
- 6.7.3 Market Forecast (2025-2033)
6.8 Web Traffic
- 6.8.1 Overview
- 6.8.2 Historical and Current Market Trends (2019-2024)
- 6.8.3 Market Forecast (2025-2033)
6.9 Others
- 6.9.1 Historical and Current Market Trends (2019-2024)
- 6.9.2 Market Forecast (2025-2033)

7 Japan Alternative Data Market - Breakup by Industry

7.1 Automotive
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 BFSI
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Energy
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Industrial
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 IT and Telecommunications
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Media and Entertainment
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)
7.7 Real Estate and Construction
- 7.7.1 Overview
- 7.7.2 Historical and Current Market Trends (2019-2024)
- 7.7.3 Market Forecast (2025-2033)
7.8 Retail
- 7.8.1 Overview
- 7.8.2 Historical and Current Market Trends (2019-2024)
- 7.8.3 Market Forecast (2025-2033)
7.9 Transportation and Logistics
- 7.9.1 Overview
- 7.9.2 Historical and Current Market Trends (2019-2024)
- 7.9.3 Market Forecast (2025-2033)
7.10 Others
- 7.10.1 Historical and Current Market Trends (2019-2024)
- 7.10.2 Market Forecast (2025-2033)

8 Japan Alternative Data Market - Breakup by End User

8.1 Hedge Fund Operators
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Investment Institutions
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Retail Companies
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Japan Alternative Data Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Alternative Data Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis