查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1462760

全球另类资料市场：分析 - 按资料类型、按技术、按应用、按最终用户、按地区、预测（至 2030 年）

Alternative Data Market Forecasts to 2030 - Global Analysis By Data Type, Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

全球另类资料市场规模预计到2023年将达到82.4亿美元，2030年将达到1,447.7亿美元，预测期内复合年增长率为50.6%。

另类资料是指从社群媒体、卫星影像、网路抓取和感测器等各种管道获得的非传统资料集。这些资料集提供了超越传统金融和经济指标的见解，从而实现了独特的观点和预测分析。由于技术进步，其多样性和可用性使其成为在决策流程和市场分析中获得竞争优势的宝贵资源。

根据美国商务部国际贸易局统计，美国IT产业占全球三分之一，是全球最大的高科技市场。

对独特见解的需求不断增长

传统资料来源往往缺乏深度和粒度，企业、投资者和研究人员越来越多地转向替代资料来获取新的观点和可行的见解。这种需求正在推动资料收集、处理和分析技术的创新，促进从社交媒体、物联网设备和卫星图像等来源存取各种资料集。随着公司意识到替代资料的价值以获得竞争优势，市场采用和投资持续增加，推动进一步成长。

缺乏标准化和基准化分析

另类资料缺乏标准化和基准测试是由于资料来源、收集方法和分析技术的多样性。如果没有标准化的方法，资料集将难以比较和评估，从而阻碍透明度、信任和互通性。这种缺乏统一性会抑制资料整合、跨部门协作并增加决策不准确和偏见的风险，从而限制了市场成长。

加大资料基础建设投资

强大的资料基础设施有助于整合替代资料来源、提高资料品质并加速洞察生成。基础设施的改进还支援扩充性和弹性，使企业能够处理大量资料并回应不断变化的市场需求。因此，增加对资料基础设施的投资将提高替代资料的可近性、可靠性和可用性，推动各行业的广泛采用并加速市场成长。

资料隐私问题

另类资料中的资料隐私问题涉及敏感个人资讯的收集、储存和使用，从而引发了监管合规性挑战和道德考虑。组织面临对其资料处理实务的审查，这可能会导致法律责任和声誉损害。缺乏明确的指导方针和标准会增加不确定性并阻碍投资和采用。这些担忧限制了资料的可近性、增加了合规成本并损害了消费者的信任，从而阻碍了市场的成长。

COVID-19 的影响

COVID-19 大流行加速了另类资料市场的成长和普及，对另类资料市场产生了重大影响。由于供应链和经济活动的中断导致传统资料来源的可靠性降低，对替代资料的需求激增。组织越来越多地转向替代资料来源，例如行动资料、情绪分析和卫星影像，以即时了解快速变化的市场动态和消费行为。对另类资料的日益依赖不仅凸显了其价值，而且刺激了对资料分析和基础设施的投资，推动市场进一步成长。

预计网路流量将在预测期内成为最大的部分

网路流量部分预计将经历利润丰厚的成长。网路流量资料可以洞察线上用户行为和参与度。这些资料包括网站访问量、页面浏览量、点击率、跳出率和会话持续时间等指标。分析网路流量资料使企业能够了解客户偏好、追踪行销宣传活动的有效性并优化网站效能。这些资料通常是使用 Google Analytics 等网路分析工具或透过与网路服务供应商的合作来收集的。

预计风险管理在预测期内的复合年增长率最高

由于决策流程的加强，风险管理领域预计在预测期内将出现最高的复合年增长率。这些资料集提供早期预警讯号，帮助识别新兴趋势并提高预测建模的准确性。另类资料可实现主动的风险缓解策略，增加投资组合的多元化，并协助评估交易对手风险。这些资料提供了对动态和复杂风险情势的宝贵见解，使组织能够更好地预测和解决金融、保险、网路安全和供应链管理等领域的挑战。

比最大的地区

由于数位经济的扩张、对资料主导洞察的需求不断增加以及技术基础设施的进步，预计亚太地区将在预测期内占据最大的市场占有率。对资料分析和人工智慧的投资增加正在刺激替代资料来源的采用。监管变化和不断变化的消费行为行为进一步加速了市场发展势头，为资料提供者、分析公司和企业利用替代资料获得竞争优势和创新创造了机会。

复合年增长率最高的地区：

由于其强大的技术基础设施、成熟的金融生态系统和对创新的重视，预计北美在预测期内将出现最高的复合年增长率。许多金融机构、科技公司和资料供应商都专注于消费行为、地理空间资料和物联网感测器等不同的资料集，以推动成长。 GDPR 和 CCPA 等监管变化正在塑造资料隐私实践并影响市场动态。对人工智慧和机器学习的投资正在进一步推动市场采用。

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 疾病的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球另类资料市场：依资料类型

  • 卫星/天气资料
  • 网路抓取资料
  • 使用行动应用程式
  • 信用卡/签帐金融卡交易
  • 接收邮件
  • 地理位置资讯（行人数量）记录
  • 社交资料/情绪资料
  • 网路流量
  • 其他资料类型

第六章 全球另类资料市场：依技术分类

  • 自然语言处理（NLP）
  • 人工智慧（AI）
  • 资料集中
  • 云端运算
  • 其他技术

第七章 全球另类资料市场：依应用分类

  • 预测分析
  • 情绪分析
  • 行销和广告
  • 危机管理
  • 诈骗侦测
  • 其他用途

第八章 全球另类资料市场：依最终使用者分类

  • 车
  • 媒体娱乐
  • 房地产/建筑业
  • 零售
  • 产业
  • 运输/物流
  • 活力
  • 其他最终用户

第九章 全球另类资料市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东/非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Dataminr Inc.
  • M Science LLC
  • Geotab Inc.
  • Lattice
  • AltHub
  • Preqin Ltd.
  • 7Park Data Inc.
  • The Earnest Research Company
  • Thinknum Inc.
  • Convergence Inc.
  • UBS Evidence Lab
  • YipitData
  • Talkingdata
  • Advan Research Corporation
  • Ravenpack International SL
  • Eagle Alpha Ltd.
Product Code: SMRC25811

According to Stratistics MRC, the Global Alternative Data Market is accounted for $8.24 billion in 2023 and is expected to reach $144.77 billion by 2030 growing at a CAGR of 50.6% during the forecast period. Alternative data refers to unconventional or non-traditional datasets sourced from a variety of channels such as social media, satellite imagery, web scraping, sensors, and more. These data sets provide insights beyond what traditional financial or economic indicators offer, allowing for unique perspectives and predictive analytics. Its diverse nature and availability through technological advancements have made it a valuable resource for gaining competitive advantages in decision-making processes and market analysis.

According to the International Trade Administration, US Department of Commerce, the US consists of one-third of the IT industry across the globe, making the country the largest tech market in the world.

Market Dynamics:

Driver:

Increasing demand for unique insights

Traditional data sources often lack depth and granularity, prompting businesses, investors, and researchers to turn to alternative data for fresh perspectives and actionable insights. This demand fosters innovation in data collection, processing, and analysis technologies, facilitating access to diverse datasets from sources such as social media, IoT devices, and satellite imagery. As organizations recognize the value of alternative data in gaining a competitive edge, market adoption and investment continue to rise, fueling further growth.

Restraint:

Lack of standardization and benchmarking

The lack of standardization and benchmarking in alternative data arises from the diverse nature of data sources, collection methods, and analytical techniques. Without standardized methodologies, comparing and evaluating datasets becomes challenging, hindering transparency, reliability, and interoperability. This lack of uniformity hampers market growth by impeding data integration, inhibiting cross-sector collaboration, and increasing the risk of inaccuracies and biases in decision-making.

Opportunity:

Rising investments in data infrastructure

Robust data infrastructure facilitates the integration of alternative data sources, enhances data quality, and accelerates insights generation. Improved infrastructure also supports scalability and flexibility, allowing organizations to handle large volumes of data and adapt to evolving market demands. Consequently, increased investments in data infrastructure enhance the accessibility, reliability, and usability of alternative data, driving broader adoption across industries and accelerating market growth.

Threat:

Data privacy concerns

Data privacy concerns in alternative data revolve around the collection, storage, and usage of sensitive personal information, raising regulatory compliance challenges and ethical considerations. Organizations face scrutiny over data handling practices, potentially leading to legal liabilities and reputational damage. Lack of clear guidelines and standards exacerbates uncertainties, discouraging investment and adoption. These concerns hinder market growth by limiting data accessibility, increasing compliance costs, and eroding consumer trust.

Covid-19 Impact

The covid-19 pandemic significantly impacted the alternative data market by accelerating its growth and adoption. As traditional data sources became less reliable due to disruptions in supply chains and economic activity, the demand for alternative data surged. Organizations increasingly turned to alternative data sources, such as mobility data, sentiment analysis, and satellite imagery, to gain real-time insights into rapidly changing market dynamics and consumer behaviour. This heightened reliance on alternative data not only underscored its value but also propelled investments in data analytics and infrastructure, driving further growth in the market.

The web traffic segment is expected to be the largest during the forecast period

The web traffic segment is estimated to have a lucrative growth. Web traffic data provides insights into online user behaviour and engagement. It encompasses metrics such as website visits, page views, click-through rates, bounce rates, and session duration. Analyzing web traffic data enables businesses to understand customer preferences, track marketing campaign effectiveness, and optimize website performance. This data is often collected using web analytics tools like Google Analytics or through partnerships with internet service providers.

The risk management segment is expected to have the highest CAGR during the forecast period

The risk management segment is anticipated to witness the highest CAGR growth during the forecast period, due to its enhanced decision-making processes. These datasets provide early warning signals, help identify emerging trends, and improve predictive modeling accuracy. Alternative data enables proactive risk mitigation strategies, enhances portfolio diversification, and aids in assessing counterparty risk. They provide valuable insights into dynamic and complex risk landscapes, enabling organizations to better anticipate and navigate challenges in sectors such as finance, insurance, cybersecurity, and supply chain management.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the region's expanding digital economy, increasing demand for data-driven insights, and advancements in technology infrastructure. Rising investments in data analytics and artificial intelligence are fueling the adoption of alternative data sources. Regulatory changes and evolving consumer behaviour further contribute to the market's momentum, creating opportunities for data providers, analytics firms, and businesses to leverage alternative data for competitive advantage and innovation.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to its robust technological infrastructure, a mature financial ecosystem, and a strong emphasis on innovation. The presence of numerous financial institutions, tech firms, and data providers fuels growth, with a focus on diverse data sets such as consumer behaviour, geospatial data, and IoT sensors. Regulatory changes, such as GDPR and CCPA, shape data privacy practices, influencing market dynamics. Investments in AI and machine learning are further driving adoption of the market.

Key players in the market

Some of the key players profiled in the Alternative Data Market include Dataminr Inc., M Science LLC, Geotab Inc., Lattice, AltHub, Preqin Ltd., 7Park Data Inc., The Earnest Research Company, Thinknum Inc., Convergence Inc., UBS Evidence Lab, YipitData, Talkingdata, Advan Research Corporation, Ravenpack International SL and Eagle Alpha Ltd.

Key Developments:

In November 2023, Blockchain developer Lattice unveils 'alternative data availability' network for optimism. The Optimism blockchain ecosystem is getting its own "alternative data availability" or "alt-DA" chain, called Redstone.

In September 2023, AltHub, an advisory and marketing resource for alternative data providers, announced the launch of its AI-driven platform called AltLab360, helping firms more easily collect, package and commercialize their data assets.

Data Types Covered:

  • Satellite & Weather Data
  • Web Scraped Data
  • Mobile Application Usage
  • Credit & Debit Card Transactions
  • Email Receipts
  • Geo-location (Foot Traffic) Records
  • Social & Sentiment Data
  • Web Traffic
  • Other Data Types

Technologies Covered:

  • Natural Language Processing (NLP)
  • Artificial Intelligence (AI)
  • Data Aggregation
  • Cloud Computing
  • Other Technologies

Applications Covered:

  • Predictive Analytics
  • Sentiment Analysis
  • Marketing and Advertising
  • Risk Management
  • Fraud Detection
  • Other Applications

End Users Covered:

  • Automotive
  • Media & Entertainment
  • Real Estate & Construction
  • Retail
  • Industrial
  • Transportation & Logistics
  • Energy
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Alternative Data Market, By Data Type

  • 5.1 Introduction
  • 5.2 Satellite & Weather Data
  • 5.3 Web Scraped Data
  • 5.4 Mobile Application Usage
  • 5.5 Credit & Debit Card Transactions
  • 5.6 Email Receipts
  • 5.7 Geo-location (Foot Traffic) Records
  • 5.8 Social & Sentiment Data
  • 5.9 Web Traffic
  • 5.10 Other Data Types

6 Global Alternative Data Market, By Technology

  • 6.1 Introduction
  • 6.2 Natural Language Processing (NLP)
  • 6.3 Artificial Intelligence (AI)
  • 6.4 Data Aggregation
  • 6.5 Cloud Computing
  • 6.6 Other Technologies

7 Global Alternative Data Market, By Application

  • 7.1 Introduction
  • 7.2 Predictive Analytics
  • 7.3 Sentiment Analysis
  • 7.4 Marketing and Advertising
  • 7.5 Risk Management
  • 7.6 Fraud Detection
  • 7.7 Other Applications

8 Global Alternative Data Market, By End User

  • 8.1 Introduction
  • 8.2 Automotive
  • 8.3 Media & Entertainment
  • 8.4 Real Estate & Construction
  • 8.5 Retail
  • 8.6 Industrial
  • 8.7 Transportation & Logistics
  • 8.8 Energy
  • 8.9 Other End Users

9 Global Alternative Data Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Dataminr Inc.
  • 11.2 M Science LLC
  • 11.3 Geotab Inc.
  • 11.4 Lattice
  • 11.5 AltHub
  • 11.6 Preqin Ltd.
  • 11.7 7Park Data Inc.
  • 11.8 The Earnest Research Company
  • 11.9 Thinknum Inc.
  • 11.10 Convergence Inc.
  • 11.11 UBS Evidence Lab
  • 11.12 YipitData
  • 11.13 Talkingdata
  • 11.14 Advan Research Corporation
  • 11.15 Ravenpack International SL
  • 11.16 Eagle Alpha Ltd.

List of Tables

  • Table 1 Global Alternative Data Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Alternative Data Market Outlook, By Data Type (2021-2030) ($MN)
  • Table 3 Global Alternative Data Market Outlook, By Satellite & Weather Data (2021-2030) ($MN)
  • Table 4 Global Alternative Data Market Outlook, By Web Scraped Data (2021-2030) ($MN)
  • Table 5 Global Alternative Data Market Outlook, By Mobile Application Usage (2021-2030) ($MN)
  • Table 6 Global Alternative Data Market Outlook, By Credit & Debit Card Transactions (2021-2030) ($MN)
  • Table 7 Global Alternative Data Market Outlook, By Email Receipts (2021-2030) ($MN)
  • Table 8 Global Alternative Data Market Outlook, By Geo-location (Foot Traffic) Records (2021-2030) ($MN)
  • Table 9 Global Alternative Data Market Outlook, By Social & Sentiment Data (2021-2030) ($MN)
  • Table 10 Global Alternative Data Market Outlook, By Web Traffic (2021-2030) ($MN)
  • Table 11 Global Alternative Data Market Outlook, By Other Data Types (2021-2030) ($MN)
  • Table 12 Global Alternative Data Market Outlook, By Technology (2021-2030) ($MN)
  • Table 13 Global Alternative Data Market Outlook, By Natural Language Processing (NLP) (2021-2030) ($MN)
  • Table 14 Global Alternative Data Market Outlook, By Artificial Intelligence (AI) (2021-2030) ($MN)
  • Table 15 Global Alternative Data Market Outlook, By Data Aggregation (2021-2030) ($MN)
  • Table 16 Global Alternative Data Market Outlook, By Cloud Computing (2021-2030) ($MN)
  • Table 17 Global Alternative Data Market Outlook, By Other Technologies (2021-2030) ($MN)
  • Table 18 Global Alternative Data Market Outlook, By Application (2021-2030) ($MN)
  • Table 19 Global Alternative Data Market Outlook, By Predictive Analytics (2021-2030) ($MN)
  • Table 20 Global Alternative Data Market Outlook, By Sentiment Analysis (2021-2030) ($MN)
  • Table 21 Global Alternative Data Market Outlook, By Marketing and Advertising (2021-2030) ($MN)
  • Table 22 Global Alternative Data Market Outlook, By Risk Management (2021-2030) ($MN)
  • Table 23 Global Alternative Data Market Outlook, By Fraud Detection (2021-2030) ($MN)
  • Table 24 Global Alternative Data Market Outlook, By Other Applications (2021-2030) ($MN)
  • Table 25 Global Alternative Data Market Outlook, By End User (2021-2030) ($MN)
  • Table 26 Global Alternative Data Market Outlook, By Automotive (2021-2030) ($MN)
  • Table 27 Global Alternative Data Market Outlook, By Media & Entertainment (2021-2030) ($MN)
  • Table 28 Global Alternative Data Market Outlook, By Real Estate & Construction (2021-2030) ($MN)
  • Table 29 Global Alternative Data Market Outlook, By Retail (2021-2030) ($MN)
  • Table 30 Global Alternative Data Market Outlook, By Industrial (2021-2030) ($MN)
  • Table 31 Global Alternative Data Market Outlook, By Transportation & Logistics (2021-2030) ($MN)
  • Table 32 Global Alternative Data Market Outlook, By Energy (2021-2030) ($MN)
  • Table 33 Global Alternative Data Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.