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市场调查报告书
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1747175

日本直销市场规模、份额、趋势及预测（按产品、类型、应用和地区），2025 年至 2033 年

Japan Dropshipping Market Size, Share, Trends and Forecast by Product, Type, Application, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本代出货市场规模达196亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到1,221亿美元，2025-2033年期间的复合年增长率（CAGR）为22.55%。电子商务的普及率不断提高、对低资本商业模式的需求、智慧型手机使用率的提高、高效的物流基础设施以及对利基产品日益增长的兴趣，都是推动市场成长的一些因素。社群媒体行销以及与Shopify等全球平台的整合也支持着市场扩张和创业发展。

日本直销市场趋势：

加速电商物流整合

在日本，透过后端配送集成，线上销售正变得更加精简。近期，物流公司与数位商务参与者之间的合作凸显了简化使用成熟平台的卖家配送流程的日益增长的需求。透过将店面直接与主要配送服务提供者对接，商家可以在统一的系统内管理库存、订单和配送。这种转变正在提高效率，减少人为错误，并缩短配送时间。中小型代发货企业尤其受益于销售和物流之间的自动化协调，这有助于它们在无需大量基础设施的情况下实现规模扩张。随着后端系统互联程度的提高，营运摩擦减少，为更广泛地采用针对日本国内和国际配送需求的跨平台销售和配送模式奠定了基础。例如，2024年4月，三井物产株式会社与Shopify日本和大和运输株式会社合作，支持使用Shopify建构的线上商店的物流数位化转型，并与日本主要配送公司整合资料。

转向内部分销模式

随着全球卖家重新评估对第三方的依赖，日本的代发货业务正在转变。透过建立直销管道和本地办事处，企业旨在提升对供应链、客户体验和市场回应能力的控制。此举反映出企业更倾向于在地化运营，以便更有效地应对日本复杂的零售和物流环境。这种模式在库存管理、定价和品牌定位方面具有更大的灵活性，这对于希望提供高端或小众产品的代发货模式尤其重要。对自主管理分销的日益重视也与对透明度和交付可靠性日益增长的需求相契合。随着越来越多的卖家探索直接进入策略，日本代发货的支援基础设施预计将更具竞争力，并更加重视服务。例如，2024年4月，Brown-Forman Corporation在日本启动了自己的分销业务，并在东京设立了新办事处，这是自20世纪70年代进入日本市场以来首次将分销业务纳入公司内部。

日本直销市场细分：

产品洞察：

  • 玩具、嗜好和 DIY
  • 家具和电器
  • 食品和个人护理
  • 电子和媒体
  • 时尚

类型洞察：

  • 当日送达
  • 区域包裹承运商
  • 重型货物运输

应用程式洞察：

  • 企业对企业（B2B）
  • 企业对消费者（B2C）
  • 客户对客户（C2C）

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

  • 日本直销市场目前表现如何？未来几年将如何表现？
  • 日本直销市场依产品如何划分？
  • 日本直销市场按类型分为哪些类型？
  • 日本一件代发市场根据应用如何划分？
  • 日本直销市场的价值链分为哪些阶段？
  • 日本直销市场的主要驱动因素和挑战是什么？
  • 日本直销市场的结构是怎么样的？主要参与者是谁？
  • 日本一件代发市场的竞争程度如何？

本报告回答的关键问题：

  • 日本直销市场目前表现如何？未来几年将如何表现？
  • 日本直销市场依产品如何划分？
  • 日本直销市场按类型分为哪些类型？
  • 日本一件代发市场根据应用如何划分？
  • 日本直销市场的价值链分为哪些阶段？
  • 日本直销市场的主要驱动因素和挑战是什么？
  • 日本直销市场的结构是怎么样的？主要参与者是谁？
  • 日本一件代发市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本直销市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本直销市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本一件代发市场 - 细分：依产品

  • 玩具、嗜好和 DIY
    • 概述
  • 家具和电器
    • 概述
  • 食品和个人护理
    • 概述
  • 电子和媒体
    • 概述
  • 时尚
    • 概述

第七章：日本一件代发市场 - 细分：按类型

  • 当日送达
    • 概述
  • 区域包裹承运商
    • 概述
  • 重型货物运输
    • 概述

第八章：日本一件代发市场 - 细分：按应用

  • 企业对企业（B2B）
    • 概述
  • 企业对消费者（B2C）
    • 概述
  • 客户对客户（C2C）
    • 概述

第九章：日本直销市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第十章：关键参与者简介

  • Company A
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 11 章：日本直销市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 12 章：附录

简介目录
Product Code: SR112025A32130

The Japan dropshipping market size reached USD 19.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 122.1 Billion by 2033, exhibiting a growth rate (CAGR) of 22.55% during 2025-2033. Rising e-commerce adoption, demand for low-capital business models, increasing smartphone usage, efficient logistics infrastructure, and growing interest in niche products are some of the factors propelling the growth of the market. Social media marketing and integration with global platforms like Shopify also support market expansion and entrepreneurial growth.

Japan Dropshipping Market Trends:

Accelerating E-Commerce Logistics Integration

In Japan, online selling is becoming more streamlined through backend delivery integration. The recent collaboration between logistics and digital commerce players highlights a growing push to simplify shipping workflows for sellers using established platforms. By linking storefronts directly with major delivery service providers, merchants can manage inventory, orders, and shipping within a unified system. This shift is enhancing efficiency, reducing manual errors, and enabling faster delivery times. Small and mid-sized dropshipping businesses, in particular, benefit from the automated coordination between sales and logistics, helping them scale without needing extensive infrastructure. As backend systems become more connected, operational friction decreases, setting the stage for broader adoption of cross-platform selling and delivery models tailored to Japan's domestic and international shipping requirements. For example, in April 2024, Mitsui & Co., Ltd. partnered with Shopify Japan and Yamato Transport Co., Ltd. to support the digital transformation of logistics for online stores built with Shopify, integrating data with Japan's major delivery companies.

Shift toward In-House Distribution Models

Dropshipping activity in Japan is seeing a shift as global sellers reassess third-party dependencies. By setting up direct distribution channels and local offices, businesses are aiming to improve control over supply chains, customer experience, and market responsiveness. The move reflects a preference for localized operations to navigate Japan's complex retail and logistics environment more effectively. This setup enables greater flexibility in managing inventory, pricing, and brand positioning, which is particularly valuable for dropshipping models looking to offer premium or niche products. The increased focus on self-managed distribution also aligns with growing demand for transparency and delivery reliability. As more sellers explore direct entry strategies, the support infrastructure for dropshipping in Japan is expected to become more competitive and service-focused. For instance, in April 2024, Brown-Forman Corporation launched its own distribution business in Japan, bringing distribution in-house for the first time since entering the market in the 1970s, with a new office in Tokyo.

Japan Dropshipping Market Segmentation:

Product Insights:

  • Toys, Hobby and DIY
  • Furniture and Appliances
  • Food and Personal Care
  • Electronics and Media
  • Fashion

Type Insights:

  • Same-Day Delivery
  • Regional Parcel Carriers
  • Heavy Goods Delivery

Application Insights:

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Customer-to-Customer (C2C)

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan dropshipping market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan dropshipping market on the basis of product?
  • What is the breakup of the Japan dropshipping market on the basis of type?
  • What is the breakup of the Japan dropshipping market on the basis of application?
  • What are the various stages in the value chain of the Japan dropshipping market?
  • What are the key driving factors and challenges in the Japan dropshipping market?
  • What is the structure of the Japan dropshipping market and who are the key players?
  • What is the degree of competition in the Japan dropshipping market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Dropshipping Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Dropshipping Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Dropshipping Market - Breakup by Product

  • 6.1 Toys, Hobby and DIY
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Furniture and Appliances
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Food and Personal Care
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Electronics and Media
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)
  • 6.5 Fashion
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2019-2024)
    • 6.5.3 Market Forecast (2025-2033)

7 Japan Dropshipping Market - Breakup by Type

  • 7.1 Same-Day Delivery
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Regional Parcel Carriers
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Heavy Goods Delivery
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)

8 Japan Dropshipping Market - Breakup by Application

  • 8.1 Business-to-Business (B2B)
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Business-to-Consumer (B2C)
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Customer-to-Customer (C2C)
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)

9 Japan Dropshipping Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Products Offered
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Products Offered
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Products Offered
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Products Offered
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Products Offered
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Dropshipping Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix