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市场调查报告书
商品编码
1754053
2025 年至 2033 年汽车 HMI 市场报告(按产品、访问类型、技术、车辆类型和地区)Automotive HMI Market Report by Product, Access Type, Technology, Vehicle Type, and Region 2025-2033 |
2024年,全球汽车HMI市场规模达235亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到515亿美元,2025-2033年期间的复合年增长率(CAGR)为8.63%。人们对半自动驾驶汽车的偏好日益增长、汽车行业的蓬勃发展以及对预防事故和改善驾驶体验的ADAS系统的需求不断增长,这些都是推动市场成长的关键因素。
技术进步
汽车产业的大幅扩张以及人们对客製化车载数位系统和自动驾驶汽车日益增长的偏好,是市场成长的主要驱动力。此外,各种市场参与者正在将人工智慧 (AI) 和机器学习等先进技术融入汽车人机介面 (HMI),透过更直观、更具预测性的介面增强驾驶员与车辆之间的互动,这进一步提升了汽车人机介面 (HMI) 的市场份额。例如,2024 年 1 月,人机介面 (HMI) 和软体解决方案领域的领导者美国 Synaptics 公司为塔塔汽车 (Tata Motors) 的最新系列车型提供了触控显示整合 (TDDI) 驱动程式。这家本土汽车巨头在其升级的 Nexon、Harrier 和 Safari 车型中引入了全新的资讯娱乐系统和数位仪表板。此次合作标誌着塔塔汽车新车系列在使用者介面和技术整合方面的显着提升。此外,2023 年 12 月,塔塔汽车与 Tata Elxsi 共同开发的第三代 HMI 设计荣获德国设计奖。 Tata Motors Gen 3 HMI 由 Tata Elxsi 精心打造,代表了一种未来数位驾驶舱体验,主要为电动车 (EV) 设计,然后经过深思熟虑后适用于内燃机 (ICE) 汽车。
自动驾驶汽车日益受到青睐
对更安全、更有效率驾驶系统的需求日益增长,这刺激了对半自动驾驶汽车的需求。此外,半自动驾驶汽车提供的功能,例如停车辅助和交通拥堵辅助,吸引了那些寻求更舒适、更轻鬆驾驶体验的消费者。为此,各主要市场参与者越来越多地将汽车人机介面 (HMI) 与自动驾驶和半自动驾驶汽车相结合,以提供轻鬆安全的驾驶体验,这进一步扩大了汽车人机介面 (HMI) 市场的需求。例如,2021 年 4 月,北京现代汽车有限公司推出了新款紧凑型跨界 SUV 途胜 L。该车基于 i-GMP 平台打造,配备 1.5 升涡轮增压引擎(最大功率输出 147 千瓦,峰值扭力 253 牛顿米),搭配 7 速双离合器变速箱。该车搭载现代 Smart Sense 系统,包含 23 项安全和辅助功能,并支援 2 级自动驾驶。此外,由于燃油效率的提高,对半自动驾驶汽车的需求不断增加,也为汽车人机介面 (HMI) 市场创造了积极的前景。
ADAS 在车队管理的应用日益广泛
轻型商用车越来越多地采用ADAS解决方案,以提高车队的安全性和效率。盲点侦测和电子煞车辅助等功能有助于预防事故并提高整体营运安全性。此外,致命道路交通事故的增加也增加了对整合ADAS车辆的需求,这反过来又为汽车HMI市场创造了积极的前景。例如,2022年,各州和联邦属地(UT)共报告了461,312起道路交通事故,造成168,491人死亡,443,366人受伤。此外,ADAS技术有助于降低维护成本。它有助于减少煞车磨损和轮胎磨损,使车辆运行更加平稳。欧盟实施了《车辆通用安全法规》,引入了一系列强制性的高级驾驶辅助系统以提高道路安全,并建立了自动驾驶和完全无人驾驶汽车审批的法律框架,该框架将于2024年7月起适用于所有新车。预计 ADAS 的日益普及将对未来几年的汽车 HMI 市场前景产生积极影响。
汽车HMI市场研究报告也根据产品对汽车HMI市场进行了详细的细分和分析。其中包括仪錶板、中央显示器、平视显示器等。
仪錶板是仪表板,用于向驾驶员显示车辆讯息,例如速度、燃油量和引擎状态。它已从类比錶盘演变为数位萤幕,可自订显示各种类型的资料和互动功能。
中央显示器是驾驶员存取和控制各种车辆功能(例如导航、媒体、空调设定和连接功能)的主要介面。此触控萤幕或数位显示器巧妙地放置在仪表板上,方便驾驶人检视和操作,并将所有控制功能整合到直觉的介面中,从而提升驾驶体验。
该报告还根据访问类型对汽车 HMI 市场进行了详细的细分和分析,包括标准访问类型和多模式。
标准存取通常指车辆与驾驶员之间的常规互动方式,例如实体按钮、开关和旋钮。这些介面用于控制车辆的基本功能,例如空调、音响系统和头灯。
多模式存取类型是指整合多种互动方式,例如触控、语音、手势和视觉输入,使驾驶员能够根据自身偏好和驾驶环境以各种方式控制车辆功能。这种方法透过提供灵活直觉的车辆系统互动方式,提高了可用性和安全性。
该报告还根据技术对汽车HMI市场进行了详细的细分和分析,包括视觉介面、声学、机械等。
汽车人机介面 (HMI) 中的视觉化介面技术是指使用图形显示器(例如触控萤幕和数位仪表板)为驾驶提供互动式、直觉的车辆功能控制。该技术透过将资讯和控制功能整合到易于导航的视觉化格式中,从而提升驾驶体验。
声学技术是指利用先进的音响系统和语音辨识技术,使驾驶者能够透过语音命令与车辆互动并接收听觉回馈,提高驾驶时的安全性和便利性。
汽车人机介面 (HMI) 中的机械技术主要涉及使用按钮、旋钮和控制桿等实体控制与车辆系统进行互动。这些触觉组件可提供即时回馈,通常用于需要精确控制的功能,确保驾驶者能够以可靠、直接的方式管理车辆设定。
该报告还根据车辆类型对汽车 HMI 市场进行了详细的细分和分析,其中包括乘用车和商用车。
IMARC 的汽车人机介面 (HMI) 市场预测表明,乘用车对人机介面 (HMI) 的需求正在显着增长,这得益于消费者对更先进、更直观、更安全的车载体验的期望。此外,个人消费能力的提升以及对便捷交通方式需求的不断增长,进一步扩大了乘用车市场。预计到 2028 年,乘用车市场销量将达到 7,254 万辆。乘用车销量的成长预计将在未来几年为市场带来丰厚的成长机会。
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大)、亚太地区(中国、日本、印度、韩国、澳洲、印尼等)、欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等)、拉丁美洲(巴西、墨西哥等)以及中东和非洲。
北美是许多技术的早期采用者之一,即使这些技术成本高昂。该地区的居民对市场上出现的新技术反应迅速,通常被称为新技术的早期采用者。
汽车HMI市场概况显示,由于福斯、BMW、Audi等多家豪华车和乘用车製造商的加入,欧洲市场也有望大幅成长。由于这些公司正在大力投资技术以提升用户体验和舒适度,预计该地区在预测期内将实现成长。例如,2020年3月,Cerence与一家大型欧洲汽车製造商签署了一份价值1.25亿美元的全球合同,为其提供业界领先的语音和人工智慧汽车助理。
市场研究报告对竞争格局和景观进行了全面的分析。报告还提供了所有主要公司的详细资料。市场中的一些主要参与者包括:
The global automotive HMI market size reached USD 23.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.5 Billion by 2033, exhibiting a growth rate (CAGR) of 8.63% during 2025-2033. The increasing preference for semi-autonomous automobiles, expanding automotive industries, and the rising demand for ADAS systems to prevent accidents and improve driving experience are some of the key factors driving the market growth.
Technological Advancements
Substantial expansion in the automotive industry and the rising preference for customized in-vehicle digital systems and autonomous automobiles are primarily driving the growth of the market. Moreover, various market players are integrating advanced technologies such as artificial intelligence (AI) and machine learning in automotive HMIs to enhance the interaction between the driver and the vehicle through more intuitive and predictive interfaces, which is further propelling the automotive HMI market share. For instance, in January 2024, US-based Synaptics, a leader in human-machine interface (HMI) and software solutions, supplied its touch-and-display integration (TDDI) driver for the latest range of vehicles from Tata Motors. The homegrown automotive giant introduced brand-new infotainment systems and digital instrument clusters in its updated Nexon, Harrier, and Safari models. This collaboration marks a significant enhancement in the user interface and technology integration in Tata Motors' new vehicle lineup. Furthermore, in December 2023, the Gen 3 HMI design jointly developed by Tata Motors and Tata Elxsi won the German Design Award. Tata Motors Gen 3 HMI, crafted by Tata Elxsi, represents a futuristic digital cockpit experience designed primarily for Electric Vehicles (EV) and then thoughtfully adapted for Internal combustion Engine (ICE) Vehicles.
Increasing Preference for Autonomous Vehicles
The growing need for safer and more efficient driving systems is bolstering the demand for semi-autonomous vehicles. Moreover, features that semi-autonomous vehicles provide, such as parking assistance and traffic jam assist, appeal to consumers looking for a more comfortable and less stressful driving experience. In response to this, various key market players are increasingly integrating automotive HMIs with autonomous and semi-autonomous vehicles to facilitate an effortless and safe driving experience, which is further augmenting the automotive HMI market demand. For instance, in April 2021, Beijing Hyundai Motor Co. Ltd launched the new Tucson L, a compact crossover SUV. The vehicle is built on the i-GMP platform, and it is equipped with a 1.5-liter turbocharged engine (maximum power output of 147 kW, peak torque of 253 Nm), mated to a 7-speed dual-clutch transmission. The vehicle features the Hyundai Smart Sense system, which includes 23 safety and assistance functions and supports Level 2 autonomous driving. Moreover, the escalating demand for semi-autonomous vehicles on account of their fuel efficiency is also creating a positive outlook for the automotive human machine interface (HMI) market.
Growing Adoption of ADAS for Fleet Management
Light commercial vehicles are increasingly adopting ADAS solutions to enhance fleet safety and efficiency. Features such as blind spot detection and electronic brake assist contribute to accident prevention and improve overall operational safety. Moreover, the increasing cases of fatal road accidents are also augmenting the need for ADAS-integrated vehicles, which in turn is creating a positive outlook for the automotive HMI market. For instance, a total of 4,61,312 road accidents have been reported by States and Union Territories (UTs) during the calendar year 2022, which claimed 1,68,491 lives and caused injuries to 4,43,366 persons. Moreover, ADAS technology helps cut maintenance costs. It helps with brake wear and tear and tires relative to the vehicle operating more smoothly. The European Union applied the Vehicle General Safety Regulation, introduced a range of mandatory advanced driver assistant systems to improve road safety, and established the legal framework for the approval of automated and fully driverless vehicles, which will be applied to all new vehicles from July 2024 onwards. Such an increasing adoption of ADAS is anticipated to positively impact the automotive HMI market outlook in the coming years.
The automotive HMI market research report has also provided a detailed breakup and analysis of the automotive HMI market based on the product. This includes instrument cluster, central display, head-up display, and others.
The instrument cluster is the dashboard panel that displays vehicle information such as speed, fuel level, and engine status to the driver. It has evolved from analog dials to digital screens that can be customized to show various types of data and interactive features.
The central display serves as the main interface for drivers to access and control various vehicle functions, such as navigation, media, climate settings, and connectivity features. This touchscreen or digital display is strategically placed on the dashboard for easy visibility and access, enhancing the driving experience by consolidating controls into a single, intuitive interface.
The report has also provided a detailed breakup and analysis of the automotive HMI market based on the access type. This includes standard and multimodal.
Standard access typically refers to the conventional interaction methods between the vehicle and the driver, such as physical buttons, switches, and knobs. These interfaces are used to control basic car functions like climate control, audio systems, and headlights.
The multimodal access type refers to the integration of multiple interaction methods, such as touch, voice, gesture, and visual inputs, allowing drivers to control vehicle functions in various ways depending on their preference and the driving context. This approach enhances usability and safety by providing flexible and intuitive ways to interact with the vehicle's systems.
The report has also provided a detailed breakup and analysis of the automotive HMI market based on the technology. This includes visual interface, acoustic, mechanical, and others.
Visual Interface technology in automotive HMI refers to the use of graphical displays, such as touchscreens and digital dashboards, that provide drivers with interactive and intuitive control over vehicle functions. This technology enhances the driving experience by consolidating information and controls into easy-to-navigate visual formats.
Acoustic technology refers to the use of advanced sound systems and voice recognition technologies to enable drivers to interact with their vehicles through voice commands and receive auditory feedback, enhancing safety and convenience while driving.
Mechanical technology in automotive HMI primarily involves the use of physical controls like buttons, knobs, and levers to interact with the vehicle's systems. These tactile components provide immediate feedback and are often used for functions requiring precise control, ensuring a reliable and direct method for drivers to manage vehicle settings.
The report has also provided a detailed breakup and analysis of the automotive HMI market based on the vehicle type. This includes passenger cars and commercial vehicles.
The automotive HMI market forecast by IMARC indicates that the demand for automotive human-machine interfaces (HMI) in passenger cars is growing significantly, driven by consumer expectations for more advanced, intuitive, and safer in-vehicle experiences. Moreover, the inflating spending capacities of individuals along with the rising demand for convenient modes of transportation is further augmenting the market for passenger cars. Passenger cars market unit sales are expected to reach 72.54m vehicles in 2028. The increasing sales of passenger cars is anticipated to offer lucrative growth opportunities to the market in the coming years.
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa.
North America is one of the early adaptors to many technologies even if they are high in cost. The people living in the region respond quickly to the new technology coming onto the market and are often termed as early adaptors of new technology.
The automotive HMI market overview indicates that Europe is also expected to witness significant growth due to the presence of several luxury and passenger car makers such as Volkswagen, BMW, Audi, etc. The region is expected to grow during the forecast period as these companies are spending heavily on technologies to enhance the user experience and comfort. For instance, in March 2020, Cerence signed a global contract with a valuation of US$ 125 Million with a large European car manufacturer for its industry-leading voice- and AI-based automotive assistants.
The market research report has provided a comprehensive analysis of the competitive landscape and outlook. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: