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市场调查报告书
商品编码
1754248
2025 年至 2033 年,云端 IAM 市场规模、份额、趋势及预测(按服务、部署模式、企业规模、产业垂直领域及地区划分)Cloud IAM Market Size, Share, Trends and Forecast by Service, Deployment Mode, Enterprise Size, Industry Vertical, and Region, 2025-2033 |
2024年,全球云端身分管理 (IAM) 市场规模达70亿美元。展望未来,预计到2033年,该市场规模将达到295亿美元,2025年至2033年的复合年增长率为17.38%。目前,北美占据市场主导地位,2024年的市占率将超过32.8%。由于网路威胁日益增加、监管愈发严格以及对云端应用的日益依赖,该市场正在迅速扩张。金融服务、保险和资讯技术 (BFSI)、医疗保健和IT等行业正在推动IAM的采用,寻求可扩展、经济高效的身份管理解决方案,并藉助人工智慧和区块链等先进技术,实现更强的安全性和合规性。
由于网路攻击事件的增加和监管合规标准的不断提高,云端身分管理 (IAM) 市场正在快速成长。企业正在采用先进的 IAM 解决方案来保护敏感资料、简化身分管理并遵守行业法规。此外,人工智慧 (AI) 和区块链等技术正在透过实现即时威胁检测和安全身份验证来改变市场,从而降低资料外洩的风险。向远端办公、自带设备 (BYOD) 策略和基于云端的应用程式的转变,扩大了对可扩展且经济高效的 IAM 解决方案的需求。多因素身份验证和自动配置正成为确保安全性和营运效率不可或缺的功能。金融服务、保险和保险业 (BFSI)、医疗保健和 IT 等行业正在引领这一应用,进一步推动市场成长。
美国是全球云端身分存取与管理 (IAM) 领域的关键市场,得益于其先进的技术基础设施和监管框架。云端技术的广泛采用和远端办公模式的兴起进一步提升了对安全身分存取管理 (IAM) 系统的需求。例如,2024 年 11 月,毕马威会计师事务所 (KPMG LLP) 和Google云端 (Google Cloud) 扩大了其在美国的合作,毕马威投资 1 亿美元用于推进生成式人工智慧 (Generative AI)、资料分析和网路安全,旨在推动 10 亿美元的成长并开发以行业为中心的解决方案。此外,金融服务、保险和保险业 (BFSI) 和医疗保健等行业对 IAM 解决方案的需求正在引领产业发展,以保护客户资料并满足合规性标准。人工智慧和区块链领域的创新正在透过应对新兴的安全挑战和提供更强大的身分存取管理解决方案,进一步巩固美国市场的地位。
对先进网路安全解决方案和风险缓解措施的需求不断增长
网路攻击事件的不断增加和法规遵循负担的不断加重是推动云端 IAM 工具需求的关键因素。根据 IBM 的《2022 年资料外洩成本报告》,45% 的资料外洩发生在云端。云端 IAM 是一个经济高效、可扩展且灵活的平台,提供多因素身份验证、用户存取权限的配置和取消配置,并有助于防止收入损失和减少资料外洩。据 IBM 称,2024 年全球资料外洩的平均成本达到创纪录的 462 万美元,年增 10%,凸显了采用云端 IAM 来降低风险和增强安全性的迫切需求。这一激增凸显了先进的身份存取管理解决方案如何保护企业免受不断升级的网路威胁。此外,企业对云端 IAM 的需求不断增长,以保护系统免受未经授权的存取和滥用、验证用户身份并追踪用户活动,这为市场提供了可观的推动力。
人工智慧和区块链在身分管理的应用日益广泛
云端 IAM 越来越多地采用区块链技术来开发去中心化且安全的身份凭证验证和储存方法,以防止诈欺和身分盗窃,这为市场成长提供了动力。此外,机器学习 (ML) 与人工智慧 (AI) 的整合可以快速分析威胁和恶意程式码并提高安全性,为市场创造了积极的前景。根据印度政府电子和资讯技术部的数据,92% 的印度工人使用人工智慧,而全球平均为 75%,这加速了云端 IAM 的采用,增强了工作场所的适应性。其他因素,包括自带设备 (BYOD)、自选设备 (CYOD) 和其他行动服务的新兴趋势;物联网 (IoT) 设备的普及;由于严格的网路安全政策,一些政府越来越多地采用该技术;以及广泛的研发 (R&D) 活动,预计将推动市场发展。
专注于身分治理与管理(IGA)
身分治理和管理 (IGA) 正成为全球云端 IAM 市场的关键焦点。企业优先考虑 IGA,以确保安全存取、合规性和高效的身分生命週期管理。透过整合自动化工作流程和即时监控,IGA 解决方案简化了使用者配置、取消配置和存取审查流程,从而降低了与手动流程相关的风险。企业正在利用 IGA 来保持对用户活动的可见性,满足资料保护标准,并最大限度地减少内部威胁。这一趋势反映出人们日益重视强大的治理框架,以应对跨云端基础架构管理复杂用户环境的挑战,同时提高整体安全性和营运效率。例如,2024 年 10 月,云端原生身分治理解决方案供应商 Saviynt 在 Gartner 身分治理和管理市场指南中获得认可,协助全球领导者评估基于 SaaS 的 IGA 解决方案。
The global cloud IAM market size was valued at USD 7.0 Billion in 2024. Looking forward, it is estimated that the market to reach USD 29.5 Billion by 2033, exhibiting a CAGR of 17.38% from 2025-2033. North America currently dominates the market, holding a market share of over 32.8% in 2024. The market is expanding rapidly due to rising cyber threats, stricter regulations, and growing reliance on cloud applications. Industries like BFSI, healthcare, and IT are driving adoption, seeking scalable, cost-effective identity management solutions enhanced by advanced technologies like AI and blockchain for stronger security and compliance.
The cloud IAM market is growing rapidly due to increasing incidents of cyber-attacks and rising regulatory compliance standards. Organizations are adopting advanced IAM solutions to safeguard sensitive data, streamline identity management, and comply with industry regulations. Moreover, technologies like artificial intelligence (AI) and blockchain are transforming the market by enabling real-time threat detection and secure identity verification, reducing the risk of data breaches. The shift towards remote work, BYOD policies, and cloud-based applications is amplifying the demand for scalable and cost-effective IAM solutions. Multifactor authentication and automated provisioning are becoming indispensable features for ensuring security and operational efficiency. Sectors like BFSI, healthcare, and IT are leading this adoption, further boosting market growth.
The United States is a key market within the global cloud IAM landscape, driven by its advanced technology infrastructure and regulatory frameworks. High adoption of cloud technologies and the rise in remote work models have further heightened the need for secure identity management systems. For instance, in November 2024, KPMG LLP and Google Cloud expanded their U.S. alliance with KPMG investing USD 100 million to advance generative AI, data analytics, and cybersecurity, aiming to drive USD 1 billion in growth and develop industry-focused solutions. Additionally, industries, such as BFSI and healthcare, are leading the demand for IAM solutions to protect customer data and meet compliance standards. Innovations in AI and blockchain are further solidifying the U.S. market's position by addressing emerging security challenges and enabling more robust identity access management solutions.
Growing Demand for Advanced Cybersecurity Solutions and Risk Mitigation
The rising incidences of cyber-attacks and the increasing regulatory compliance burdens are the key factors driving the demand for cloud IAM tools. According to IBM's Cost of a Data Breach Report 2022, 45% of data breaches were cloud-based. Cloud IAM is a cost-effective, scalable, and flexible platform that provides multifactor authentication, provisioning, and de-provisioning of user access and assists in preventing revenue loss and reducing data breaches. According to IBM, the global average cost of a data breach in 2024 reached a record USD 4.62 Million, rising 10% year-over-year, underscoring the urgent need for Cloud IAM adoption to mitigate risks and enhance security. This surge highlights how advanced identity access management solutions can protect enterprises from escalating cyber threats. Furthermore, the increasing demand for cloud IAM across enterprises to protect systems from unauthorized access and misuse, authenticate users, and track user activities is providing a considerable boost to the market.
Increasing Adoption of AI and Blockchain in Identity Management
The rising adoption of blockchain technology in cloud IAM to develop decentralized and secured methods of verification and storage of identity credentials to prevent fraud and identity theft is providing an impetus to the market growth. Moreover, the integration of machine learning (ML) and artificial intelligence (AI) to quickly analyze threats and malicious code and improve security is creating a positive outlook for the market. According to Ministry of Electronics & Information Technology, Government of India, 92% of Indian workers using AI compared to the global average of 75%, accelerates cloud IAM adoption enhancing adaptability in workplaces. Other factors, including the emerging trends of bring-your-own-device (BYOD), choose-your-own-device (CYOD), and other mobility services; the proliferation of the Internet of Things (IoT)-enabled devices; rising adoption by several governments due to strict cyber-security policies; and extensive research and development (R&D) activities, are anticipated to drive the market.
Focus on Identity Governance and Administration (IGA)
Identity governance and administration (IGA) is emerging as a critical focus within the global cloud IAM market. Organizations are prioritizing IGA to ensure secure access, regulatory compliance, and efficient identity lifecycle management. By integrating automated workflows and real-time monitoring, IGA solutions streamline user provisioning, de-provisioning, and access reviews, reducing risks associated with manual processes. Enterprises are leveraging IGA to maintain visibility over user activities, meet data protection standards, and minimize insider threats. This trend reflects a growing emphasis on robust governance frameworks, addressing the challenges of managing complex user environments across cloud infrastructures while enhancing overall security and operational efficiency. For instance, in October 2024, Saviynt, a provider of cloud-native identity and governance solutions, earned recognition in Gartner Market Guide for Identity Governance and Administration, assisting leaders in assessing SaaS-based IGA solutions worldwide.
User provisioning leads the global cloud IAM market as a critical service, enabling organizations to efficiently manage user access rights and identities across systems. This service automates the creation, modification, and deactivation of user accounts, ensuring secure and streamlined access control. The rising adoption of cloud-based applications and remote work environments has driven demand for user provisioning to enhance operational efficiency and reduce security risks. Its ability to enforce compliance with regulatory standards and prevent unauthorized access further strengthens its importance. As businesses prioritize security and scalability, user provisioning remains the most sought-after service segment in the cloud IAM market.
The public deployment mode leads the global cloud IAM market due to its cost-effectiveness, scalability, and ease of implementation. Organizations prefer public cloud IAM solutions to efficiently manage identity and access across distributed networks while reducing infrastructure costs. The widespread adoption of remote work and cloud-based applications has increased demand for public deployment, particularly among SMEs and enterprises seeking flexible solutions. Public cloud IAM also supports seamless integration with existing systems and offers advanced features like multifactor authentication and real-time monitoring. Its ability to provide robust security and regulatory compliance makes it the most preferred deployment mode in the market.
Small and medium-sized enterprises (SMEs) are becoming a significant segment in the global cloud IAM market as they seek affordable and flexible security solutions. Cloud IAM helps SMEs manage user access, protect sensitive data, and prevent unauthorized activity without the need for complex IT setups. With the growing adoption of remote work, mobile devices, and cloud-based applications, the demand for IAM systems in this segment is rising. SMEs are also driven by the need to comply with regulations and safeguard customer data, making cloud IAM a practical choice for improving security and operational efficiency.
Large enterprises play a key role in the global cloud IAM market, driven by their need to manage vast user networks and protect sensitive data across complex IT environments. These organizations prioritize advanced IAM solutions to ensure compliance, enhance data security, and streamline access across systems and locations. With increasing reliance on remote work and digital platforms, large enterprises are turning to IAM technologies to support secure workforce mobility and customer identity management. The integration of AI and blockchain further boosts efficiency and security, making cloud IAM an essential tool for large-scale digital transformation.
BFSI leads the market with around 31.2% of market share in 2024. The BFSI sector is the leading industry for cloud IAM, driven by the need to protect sensitive financial data and meet strict regulatory standards. Banks and financial institutions are increasingly adopting IAM solutions to ensure secure user access, prevent fraud, and manage credentials across digital platforms. Cloud IAM offers scalability and cost efficiency, making it ideal for the growing demands of mobile banking and fintech applications. The integration of AI and blockchain further strengthens security and compliance, helping the sector address rising cyber threats. As digital transformation accelerates, the BFSI sector remains at the forefront of cloud IAM adoption.
In 2024, North America accounted for the largest market share of over 32.8%. North America dominates the global cloud IAM market due to its advanced IT infrastructure, high adoption of cloud technologies, and increasing cyber threats. The region's strict regulatory compliance requirements drive demand for robust identity management solutions. Enterprises in sectors like healthcare, finance, and retail are increasingly adopting cloud IAM to secure sensitive data and enhance operational efficiency. Investments in AI and blockchain integration further bolster the region's market leadership. Additionally, the proliferation of remote work and BYOD trends amplifies the need for secure access management, solidifying North America's position as the leading regional segment.
United States Cloud IAM Market Analysis
In 2024, United States accounted for 84.50% of the market share in North America. The United States leads the growth of Cloud IAM due to its robust digital infrastructure and widespread adoption of advanced cloud computing solutions. According to survey, by 2022, 75% of databases will migrate to cloud platforms, with only 5% reverting to on-premises, driven by growing cloud computing adoption and solutions like MariaDB, enabling seamless Cloud IAM integration and enhanced remote work efficiency. With high enterprise penetration of applications like centralized workforce access management and identity analytics, industries benefit from seamless operations and enhanced cybersecurity. The region's strong regulatory framework encourages the deployment of role-based access control solutions to ensure data privacy. Large-scale adoption of hybrid cloud systems in sectors such as retail and finance drives demand for real-time identity verification tools. Regional advantages include extensive innovation in artificial intelligence, boosting advanced IAM functionalities like adaptive authentication and predictive threat detection. Companies leverage machine learning-driven anomaly detection in cloud environments to mitigate unauthorized access efficiently.
Europe Cloud IAM Market Analysis
In Europe, the driving factors for cloud IAM are the accelerating pace of digitalization across various industries, alongside the region's stringent data privacy regulations, such as GDPR. According to reports, in 2022, 70% of EU businesses reached a basic level of digital intensity, with SMEs at 69% and large businesses at 98%. The growing digitalization highlights the need for cloud IAM adoption to bridge the gap and improve safety and productivity for businesses of all sizes. As businesses embrace cloud solutions for collaboration, communication, and data storage, IAM plays a key role in securing access to these platforms. The rise of remote work and the integration of hybrid IT environments further underscore the need for efficient IAM solutions to manage user identities and ensure secure access to critical resources. Cloud IAM applications range from securing access to cloud-based software applications to managing privileged access for IT administrators. Europe's regional advantages lie in the push toward digital transformation initiatives across sectors, supported by strong IT infrastructure and digital skills. The emphasis on data sovereignty and consumer protection laws provides a regulatory framework that drives the adoption of secure and compliant IAM solutions across the region, especially as businesses aim to remain competitive while ensuring privacy and security.
Asia Pacific Cloud IAM Market Analysis
In the Asia-Pacific region, particularly within the healthcare sector, cloud IAM is driven by the necessity to protect sensitive patient data and ensure compliance with health regulations. As healthcare systems undergo digital transformations, IAM solutions are crucial in managing access to electronic health records (EHR) and medical devices. According to reports, India is leading in digital health adoption with 76% of healthcare professionals using Digital Health Records, and 64% agreeing it improves patient experience. Cloud IAM can facilitate secure data sharing and enhance telehealth, benefiting the growing healthcare sector. These applications help maintain the confidentiality, integrity, and availability of sensitive health data, while ensuring that only authorized personnel can access critical information. Cloud IAM facilitates secure access management across various healthcare platforms, enabling healthcare providers to offer better services. The Asia-Pacific region benefits from increasing digital healthcare adoption, strong regional healthcare growth, and the rise of mobile health solutions, which foster greater demand for IAM solutions to safeguard patient data. Moreover, cloud IAM helps reduce operational costs and improve operational efficiency in healthcare management.
Latin America Cloud IAM Market Analysis
In Latin America, cloud IAM is gaining traction in the media and entertainment industry as it provides secure and efficient access control for digital content. According to reports, Pay-TV accounted for over 40% of Brazil's entertainment spending in 2023, but consumer revenue is expected to decline gradually due to the rise of flexible and convenient streaming services. This shift highlights the growing need for cloud IAM adoption to support secure, scalable, and efficient access management in the evolving entertainment landscape. Additionally, cloud IAM enables seamless integration with payment systems, allowing for secure transactions. With digital content consumption on the rise, IAM solutions are vital for maintaining both security and a positive user experience. The growth of local streaming platforms and digital media content in the region creates further opportunities for IAM adoption, particularly as companies scale their operations to serve broader audiences.
Middle East and Africa Cloud IAM Market Analysis
In the Middle East and Africa, Cloud IAM is increasingly important in the education sector, as institutions embrace digital learning platforms and cloud-based resources. According to ITA, the UAE's education sector, with over 600 schools and 80 higher education institutions, is growing rapidly, representing 15.5% of the USD 17.1 Billion federal budget. Cloud IAM adoption can support this growth by enhancing security and scalability for educational institutions. IAM solutions provide secure access to online learning systems, allowing educational institutions to protect sensitive student and faculty information while promoting smooth access to digital content. The region's rapidly expanding tech infrastructure and increasing adoption of e-learning platforms create an ideal environment for IAM solutions tailored to the education sector. This is further supported by a growing emphasis on cybersecurity and privacy in the region's educational institutions.
The cloud IAM market is highly competitive, driven by innovation in scalability, security, and advanced technologies like AI, machine learning, and blockchain. Providers focus on developing multifactor authentication, compliance tools, and efficient identity management solutions to meet rising regulatory demands and counter cyber threats. For instance, in June 2024, Kion, a CloudOps platform, launched an IAM capability to manage overprivileged administrators, improve cloud visibility, secure access, and ensure scalable, compliant, and well-architected multicloud environments, demonstrating the industry's innovation. Strategic collaborations, acquisitions, and investments in R&D are shaping the market, as vendors target diverse industries with cost-effective, customizable offerings. Additionally, the growing adoption of cloud infrastructure and the need for enhanced security measures across enterprises are intensifying competition, fostering continuous advancements in identity and access management solutions.