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市场调查报告书
商品编码
1792374
2025 年至 2033 年线上服饰租赁市场报告,涵盖服装款式、最终用户、价格范围、最终用途领域(企业对消费者、企业对企业)、商业模式和地区Online Clothing Rental Market Report by Clothing Styles, End User, Price Range, End Use Sector (Business to Consumer, Business to Business ), Business Model, and Region 2025-2033 |
2024年,全球线上服饰租赁市场规模达24亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到49亿美元,2025-2033年期间的复合年增长率(CAGR)为7.92%。日益增长的永续性关注、对特殊场合服装的需求不断增长以及对时尚实验的渴望是推动市场发展的主要因素。
采用基于订阅的服务
订阅模式让消费者无需频繁浏览和挑选,即可定期获得新服装,从而带来便利体验。顾客可以根据自己的喜好获得精心挑选的商品,从而更轻鬆地打造多样化的衣橱。例如,根据 Pure London 发表的一篇文章,订阅模式的体验更加个性化,顾客可以填写自己的尺寸、喜好、衣橱需求和其他详细信息,然后才能收到专门为他们挑选的商品。此外,订阅者还可以选择更广泛的服装,包括当季潮流单品、设计师单品和小众风格。这种多样性让消费者无需购买即可尝试不同的造型和风格。例如,2024 年 6 月,按需时尚科技平台 lookingGlass 推出了新的月度订阅计划,让订阅者可以随时随地获得按需时尚指导。该计划旨在透过根据千禧世代妈妈的个人风格偏好提供快速的衣橱推荐,为她们赋能。此外,部分订阅服务也会利用资料分析和客户回馈,依照个人喜好客製化选择,进而提升订阅者的个人化购物体验。这些因素进一步提振了线上服装租赁市场的收入。
永续发展意识不断增强
消费者越来越意识到快时尚的负面影响,它会产生太多的浪费,消耗资源。例如,根据《商业内幕》(Business Insider)的分析,时尚生产占全球碳排放总量的10%。它不仅消耗水资源,污染河流和溪流,而且每年85%的纺织品最终都会被填埋。此外,线上服装租赁透过多次租赁延长服装的使用寿命,减少了持续生产的需要,从而解决了这个问题。这种环保的方式引起了那些寻求比传统购物方式更永续的环保替代品的消费者的共鸣。例如,根据Econyl发表的文章,与购买一件新衣服相比,租赁一件衣服可节省约24%的水、6%的能源和3%的二氧化碳排放量。透过选择租赁服务,个人积极地为减少服装浪费做出贡献,并为符合其道德价值的循环时尚经济做出贡献。例如,Gwi 的一篇文章指出,美国五分之一的人更喜欢租衣服而不是买衣服。这为线上服装租赁市场的预测做出了贡献。
偶尔穿着的需求不断增加
偶尔穿着的需求不断增长,这是市场成长的重要驱动力。在婚礼、派对、庆祝活动和其他活动等特殊场合租用服装,比购买昂贵的设计师服装更经济实惠。例如,2023 年 4 月,Wedding Wingman 公司在美国推出了男士婚礼服装。这些产品在 Men's Wearhouse 网站上有售。许多消费者喜欢租用,而不是购买他们可能只穿一次或不经常穿的服装,这样既省钱又不失时尚。例如,线上服装租赁的主要参与者之一 Rent the Runway 在第一季的收入翻了一番,从 2021 年的 3,350 万美元增至 2022 年的约 6,710 万美元,而其用户群在 2022 年季度末增长了 82%。此外,线上租衣也提供了便利,无需前往多家商店寻找完美的服装。相反,顾客可以浏览丰富的线上目录,选择符合自己风格和活动需求的商品,然后直接送到府上。例如,2024年5月,John Lewis在商业街上推出了一系列男装品牌供租赁,包括BOSS Tailoring、Charles Tyrwhitt和新品牌Hay Life等。顾客可以根据场合浏览其网站上的库存,并租用一件服装4天、8天、16天或30天,如有需要,还可以提供隔日送达服务。商品选定后,将直接寄送到指定地址,并附上预付邮资的退货标籤,这正在推动线上服装租赁市场份额的成长。
The global online clothing rental market size reached USD 2.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.92% during 2025-2033. The increasing sustainability concerns, the escalating demand for special occasion attire, and the growing desire for fashion experimentation are some of the major factors propelling the market.
Adoption of Subscription-based Services
Subscription models offer convenience by providing regular access to new clothing items without the need for frequent browsing and selection. Customers receive curated selections based on their preferences, making it easier to maintain a varied wardrobe. For instance, according to an article published by Pure London, in subscription models, the experience is individualized, as clients are able to fill in their sizes, preferences, wardrobe needs, and other details before receiving things chosen specifically for them. Moreover, subscribers have access to a wider range of clothing options, including seasonal trends, designer pieces, and niche styles. This variety allows consumers to experiment with different looks and styles without the commitment of purchasing. For example, in June 2024, lookingGlass, the on-demand fashion tech platform, launched its new monthly subscription plan, which allowed subscribers to receive on-demand fashion guidance when and when they wanted it. The program was specifically meant to empower millennial mothers by providing fast wardrobe recommendations tailored to their individual style preferences. Apart from this, some subscription services use data analytics and customer feedback to tailor selections to individual preferences, enhancing the personalized shopping experience for subscribers. These factors are further bolstering the online clothing rental market revenue.
Growing Sustainability Awareness
Consumers are increasingly conscious of the detrimental effects of fast fashion, which generates excessive waste and depletes resources. For instance, according to an analysis by Business Insider, fashion production accounts for 10% of total world carbon emissions. It depletes water resources and pollutes rivers and streams, while 85% of all textiles end up in landfills every year. Besides this, online clothing rental addresses this concern by extending the lifespan of garments through multiple rentals, reducing the need for constant production. This eco-friendly approach resonates with environmentally conscious consumers who seek more sustainable alternatives to conventional shopping. For example, as per the article published by Econyl, renting a single piece of clothing can save up to approximately 24% water, 6% energy, and 3% CO2 emissions compared to purchasing a new item. By opting for rental services, individuals actively contribute to the reduction of clothing waste and contribute to a circular fashion economy that aligns with their ethical values. For example, in an article reported by Gwi, 1 in 5 individuals in the United States prefer renting an outfit rather than buying one. This is contributing to the online clothing rental market forecast.
Increasing Demand for Occasional Wear
The rising demand for occasional wear has been a significant driver of growth in the market. Renting clothing for special occasions, such as weddings, parties, galas, and other events, offers a cost-effective alternative to purchasing expensive designer. For instance, in April 2023, the Wedding Wingman company introduced men's wedding attire in the United States. The products are listed on the Men's Wearhouse website. Many consumers prefer to rent rather than buy outfits they may only wear once or infrequently, thereby saving money while still looking stylish. For example, Rent the Runway, one of the key players in online clothing rental, doubled its revenue in Q1, from US$33.5 Million in 2021 to about US$67.1 Million in 2022, while its subscriber base rose 82% by the quarter's end of 2022. Besides this, renting clothing online provides convenience by eliminating the need to visit multiple stores in search of the perfect outfit. Instead, customers can browse extensive online catalogs, select items that fit their style and event requirements, and have them delivered directly to their doorstep. For instance, in May 2024, John Lewis launched a wide selection of menswear brands available for rent on the high street, including BOSS Tailoring, Charles Tyrwhitt, and the new brand Hay Life, among others. Customers can browse the inventory on their website based on the occasion and rent a garment for four, eight, sixteen, or thirty days, with next-day delivery available if needed. Once the items have been chosen, they are shipped directly to the address and will include a pre-paid postal label for returns, which is propelling the online clothing rental market share.
Ethnic wear dominates the market
Ethnic wear encompasses a wide range of traditional attire that resonates deeply with people's heritage, customs, and identity. This segment is not only favored during festivals and special occasions but also in day-to-day wear, making it an integral part of people's wardrobes. Moreover, the global popularity of ethnic wear can be attributed to its adaptability across various cultures and its timeless appeal. As people become more globally interconnected, there is a growing interest in exploring and celebrating diverse clothing styles. Online clothing rental platforms have facilitated access to a rich array of ethnic wear, enabling individuals to experience the richness of different cultures without having to invest in numerous traditional outfits. According to the online clothing rental market statistics, this resonance between tradition and modernity, coupled with the ease of accessibility, makes ethnic wear the largest and thriving segment in the landscape of clothing styles. For instance, in June 2024, Monsoon collaborated with MyWardrobe, a clothes rental company, to launch a capsule collection of bridalwear and occasion gowns for rent.
Women hold the largest share in the market
According to the online clothing rental market outlook, women have historically been more closely associated with fashion and have a broader range of clothing options compared to men. This diversity in fashion choices naturally drives demand for different styles, outfits, and trends. Additionally, the empowerment and equality movements that have gained momentum in recent years have led to an increased focus on self-expression and individuality. Clothing is a significant avenue for women to convey their identity, beliefs, and aspirations. Online clothing rental platforms provide an opportunity for women to experiment with various styles and express themselves without committing to permanent purchases. Furthermore, the rise of social media has amplified the visibility of fashion choices, driving the desire for variety and newness among women. The convenience of online rental services also caters to busy lifestyles, making it easier for women to access a wide array of clothing for different occasions. For instance, in May 2024, Hurr Flex provided customers to rent apparel for £99. Customers can test out "elevated everyday" apparel and accessories from womenswear companies, including Acler, Aligne, Cecilie Bahnsen, Favorite Daughter, Rixo, and Sandro.
Low price range dominate the market
Online clothing rental services catering to the low-price range segment tap into this demand, providing access to trendy and stylish clothing without the burden of high costs. Additionally, the democratization of fashion and the proliferation of online platforms have made fashion more accessible to a broader audience. The low-price range segment ensures inclusivity, allowing individuals from various economic backgrounds to engage in fashion exploration and experimentation. This inclusivity resonates with the ethos of online clothing rental, where diversity and variety are key selling points. Moreover, the rise of conscious consumerism has prompted a shift towards value-based shopping. Customers are increasingly inclined to seek cost-effective options that maintain quality. The low-price range segment addresses this demand by offering a curated selection of clothing that meets both style and budget considerations.
Business to consumer (B2C) holds the largest share of the market
The rise of e-commerce and digital platforms has reshaped how consumers access goods and services, with B2C models facilitating direct interactions between businesses and individual customers. Online clothing rental services align seamlessly with this model, providing a user-friendly interface for consumers to explore, select, and receive rental garments. Additionally, the evolution of work culture, including remote work and virtual events, has sparked a demand for flexible and stylish professional attire. B2C online clothing rental caters to this need, allowing individuals to access a variety of business-appropriate outfits without the commitment of ownership. This is particularly relevant for those who seek to maintain a professional image without the need to invest in an extensive work wardrobe. Moreover, the B2C segment aligns with the consumer shift towards experiences over ownership. Renting clothing items provides consumers with the experience of wearing diverse styles, attending events, and expressing themselves without accumulating excessive items in their closets. The convenience of online platforms, coupled with the ability to browse and rent clothing from the comfort of one's home, reinforces the appeal of the B2C model in the online clothing rental market.
Standalone model dominates the market
The standalone model allows for a clear and uncomplicated user journey. This is driving the online clothing rental market demand. Customers can easily access a dedicated platform, browse a curated selection of clothing, and rent items according to their preferences. This straightforward process aligns with the modern consumer's preference for seamless and intuitive online experiences. Additionally, the standalone model fosters brand loyalty and recognition. By exclusively offering rental services, these platforms can focus their resources on curating quality collections, refining user interfaces, and building a distinct brand identity. This specialization often translates into higher customer trust and satisfaction. Furthermore, the standalone model grants greater flexibility in tailoring services to match customer demands. Platforms can swiftly respond to changing trends and customer preferences, enhancing their agility in the dynamic fashion landscape.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America accounted for the largest market share.
North America possesses a tech-savvy population with high internet penetration rates, creating an ideal environment for the proliferation of online platforms. This technological readiness has facilitated the growth of online clothing rental services, enabling easy access to a wide range of clothing options. Furthermore, consumers exhibit a strong inclination toward sustainable and eco-conscious practices. For instance, according to a survey conducted in the United States and published in the August 2021 issue of Sustainability, Gen Z adults are becoming more likely to rent clothing rather than buy them. Online clothing rental aligns well with this ethos, offering a sustainable alternative to traditional fast fashion consumption. As environmental concerns continue to shape consumer behaviors, the appeal of renting clothing over owning resonates significantly. Additionally, North America's diverse culture and frequent events fuel the demand for a variety of clothing styles. From everyday wear to special occasions, the convenience of renting outfits for specific events addresses the need for versatility and novelty.
Numerous leading players have invested heavily in building user-friendly and intuitive online platforms. These platforms offer seamless browsing, selection, and checkout processes, enhancing the overall customer experience and encouraging repeat usage. Additionally, partnerships with fashion brands and designers have enabled these players to expand their inventory and offer a diverse range of clothing options to customers. Collaborations with renowned designers create exclusivity and entice customers with high-end choices they might not have access to otherwise. Moreover, an emphasis on sustainability is evident through efforts to minimize waste and carbon footprints. Key players often prioritize circular fashion practices by ensuring garments are well-maintained, repaired, and cleaned to extend their lifespans. In line with this, personalized recommendations and virtual try-on technology have been integrated into platforms, enhancing customer engagement and addressing the challenge of ensuring the right fit and style for customers' preferences. Furthermore, data analytics and AI-driven insights have been employed to predict fashion trends, optimize inventory management, and tailor offerings to meet consumer demands.